- Pricing for the 2023 Lucid Air has been slashed by thousands of dollars per trim.
- The Air Pure model now starts at $83,900, more than $5000 cheaper than before, while both the Touring and Grand Touring models have seen $12,550 cut from their starting prices.
- Destination charges also drop, from $1650 to $1500.
Luxury electric-vehicle manufacturer Lucid is officially cutting the prices on its Air electric sedan. The starting price for 2023 Air models has been slashed by thousands of dollars per trim, with the largest cuts arriving for the Touring and Grand Touring models.
The dual-motor AWD Air Pure model now starts at $83,900, a $5150 decrease from before. The Touring and Grand Touring models receive twice the cost decrease, with both models now starting $12,550 lower than before. That works out to a $96,500 price for the Touring and a $127,100 cost out the door for the Grand Touring.
After the EV startup increased prices last June, these recent reductions bring the Air directly in line with the company’s initial pricing figures announced in March 2022. At that time, the Air Pure’s starting price was $78,900, and the Touring’s was $96,500.
Prices We Didn’t Get (Yet)
We reached out to Lucid for confirmation on pricing for the rear-drive Pure model scheduled to begin availability in September. We asked whether the original 2022 starting price of $78,900 would be the new price. The spokesperson wouldn’t confirm a price for the model but did state that “We did work back from that original price in determining pricing for [the] currently available Pure AWD.”
The company also didn’t state a new price for the 2024 Grand Touring Performance, which is noticeably absent from the Lucid online configurator. A spokesperson declined comment when asked, leading us to believe that the top-spec model may not survive to see the 2024 model year. We got a brief taste of the Grand Touring Performance near Lucid’s headquarters last spring, while also putting the regular Grand Touring model through our testing regimen.
Associate News Editor
Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.
