- Ford revealed a new “Code Orange” styling package for the 2024 Bronco Raptor.
- The visual package adds orange accents throughout the interior and exterior of the Bronco.
- Order banks for the 2024 Bronco lineup are officially scheduled to open on August 16.
Ford is adding some additional visual flair to the 2024 Bronco Raptor. The company revealed a new styling package dubbed Code Orange, and—yep—it adds a bunch of orange accents throughout the car.
The exterior of Code Orange–ified Braptors displays a tasteful amount of orange paint. The tow hooks and beadlock rings are finished in the color, and the rear half of the car is plastered with a digital graphic. Unfortunately, the package seems to add a bit more orange to the exterior of the car than the interior. Ford didn’t release interior photos, but the only mention of orange accents in the interior refers to pairing orange seatbelts with a black interior. We would’ve loved to see something a bit more daring like orange carpeting or orange cloth seats throughout the cabin.
Starting in 2024, customers will also be able to order the Bronco Raptor with paint-matched fenders, something Ford says fulfills a consumer demand for a more customizable exterior. To that end, the Bronco Raptor adds two more paint colors in addition to the Code Orange package. Velocity Blue was previously offered on the standard Bronco and Bronco Sport, and now joins the Raptor lineup, as does Shelter Green, which Ford says is meant to recall its history of building off-road vehicles for the U.S. Army during World War II (Jeep, are you listening?).
In an attempt to the avoid long wait times that have impacted the Bronco in the past, Ford is reducing production complexity in an attempt to shorten manufacturing time, so certain equipment combinations might no longer be available. All 2024 Bronco models now come standard with a 12.0-inch touchscreen infotainment system, replacing the previous 8.0-inch screen on lower trims, and the Badlands trim now comes standard with the upgraded modular front bumper. Order books for the 2024 Bronco lineup are scheduled to open on August 16, and Ford plans to announce pricing specifics then.
Associate News Editor
Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.
