- Ford will unveil a refreshed F-150 at the Detroit auto show in September.
- However, spy photos give us an early undisguised look at the facelifted pickup truck, specifically the top-spec Platinum model.
- Ford CEO Jim Farley assuaged the potential fears of many traditional F-150 shoppers with forward-looking statements regarding internal-combustion and hybrid powertrains—rather than a push toward electrification.
The refreshed 2024 Ford F-150 has been spotted undisguised ahead of its scheduled reveal next month at the Detroit auto show. As we can see in the images captured by our spy photographer, Ford’s gas-fed half-ton pickup truck will get slight revisions over the outgoing model year.
While we can only see cosmetic changes, the photos give us a good look at the F-150’s revised grille, headlights, and front bumper, specifically on the top-spec Platinum model. We also have a shot of the truck’s new-look taillights. As people can see, it’s nothing groundbreaking, but perhaps there will be other tweaks inside or under the hood. For that, we’ll have to wait until the official debut.
Highlighting Hybrids
Last week, following a second-quarter earnings call with reporters, Ford CEO Jim Farley announced that the refreshed F-150 will be revealed at the Detroit auto show, as reported by the Detroit Free Press.
Farley also discussed Ford’s plans for future electrification as well as how traditional truck shoppers have nothing to worry about as far as being forced into buying an EV. Despite also selling the electric F-150 Lightning, Farley said that Ford plans to continue to push hybrid vehicles, rather than making a jump towards immediate electrification.
“We believe demand for our internal-combustion and our hybrid portfolio will be . . . potentially longer and richer than most expected,” he told reporters. “We made sure Ford is profitable as we move through this ICE-to-EV transition.”
The report by the Free Press also confirmed the popularity of Ford’s hybrid trucks and underscores why the brand would double down on the hybrid model, with 10 percent of all F-150s and 56 percent of all Mavericks sold being hybrid models.
Associate News Editor
Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.
