The Ford F-150 is set to launch in Australia imminently, however an updated version is just around the corner.
Ford CEO Jim Farley announced during the company’s second quarter 2023 earnings conference call the Blue Oval will reveal the facelifted 2024 F-150 at this year’s Detroit motor show, which commences September 13.
During the call Mr Farley refers to the vehicle as an “all-new F-150 and F-150 Power Boost hybrid”, but it’s understood to just be a mid-life update. The current, 14th-generation Ford F-150 was only revealed in 2020.
Spied prototypes in the US, as reported by Ford Authority among a wide variety of other publications, show the updated F-150 will receive refreshed bumpers and lighting signatures.
It’s expected there could be tweaks to the F-150’s interior with the update as well.
At this stage it’s unclear what this means for Australian versions of the F-150.
The first Australian-spec F-150 examples are understood to have recently arrived locally and are currently in the process of being converted from left- to right-hand drive by RMA Automotive in Mickleham, Victoria.
Australian orders for the Ram 1500 and Chevrolet Silverado rival opened in February ahead of the first customer deliveries during the third quarter of 2023.
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Current F-150
The local F-150 range currently starts at $106,950 before on-roads for the XLT SWB in Australia, and extends to $140,945 before on-roads for the Lariat LWB.
Two trim levels will be offered in the F-150 locally, both of which can be had in either short- (3683mm) or long-wheelbase (3987mm) guise. Regardless of which length you opt for, the F-150 will feature a two-row crew cab in Australia.
Unlike its American pickup rivals with their V8 engines, the F-150 will be powered by a 3.5-litre twin-turbo V6 petrol engine. The EcoBoost V6 makes 298kW of power and 678Nm of torque.
With a braked towing capacity of 4500kg, the F-150 matches the Chevrolet Silverado and Ram 1500 when it comes to claimed heavy hauling ability.
The pickup will be backed by a five-year, unlimited-kilometre warranty, and will be sold and serviced through the Ford Australia dealer network.
Ford Australia is aware of the F-150 Hybrid, Raptor, V8, and all-electric Lightning options. It hasn’t ruled out bringing them Down Under, but only once the remanufacturing process is established and demand for the EcoBoost has been proven.
MORE: Everything Ford F-150
