The Toyota Corolla hits 11.6% of the Finnish market in January.
The Finnish new car market continues to fall in January at -9% year-on-year to just 7,084 units. Toyota (-8.4%) fares slightly better than the market and edge past the record share it established a year ago at 22.1%. Volvo (-12.5%) is #1 but skids while Volkswagen (+15.6%), Skoda (+7.1%) and Mercedes (+30.6%) defy the negative market with solid year-on-year gains. Ford (-59.3%), Kia (-20.6%) is in trouble, BMW (-8.6%) roughly matches the market, Nissan (-3.4%) limits its fall whereas Audi (+31.3%) scores the biggest gain in the Top 10. Below, Polestar (+353.8%), Suzuki (+146.5%), Tesla (+2350%) off a very low base, Honda (+57.1%) and Maxus (+120%) stand out.
Model-wise, the Toyota Corolla (+46.9%) surges ahead to a stellar 11.6% share, potentially the highest for the namepate in 30 years: since 1993. Way below is the Toyota Yaris (+4.8%) at 4% share while the Volvo XC40 (+53.3%) is up three spots on December to land on the third step of the podium. The Skoda Enyaq (+177.9%) is up 10 ranks to a record #4 just as the VW ID.4 (+152.2%) Is up 8 to an all-time high #5, also hit in July 2021. The Toyota RAV4 (-51.8%) is in complete freefall at #6 ahead of the Volvo V60 (+13.5%) and Mercedes C-Class (+442.3%) both extremely solid. The Polestar 2 (+353.8%), Nissan Leaf (+91.4%), BMW i4 (+1900%), Kia Sportage (+305.3%), Audi A4 (+153.6%) and BMW 2 Series (+1550%) also impress.
Previous post: Finland 2022: Podium 100% Toyota (Corolla, Yaris, RAV4) in weakest market in 27 years
One year ago: Finland January 2022: Toyota hits record 22% share, monopolises Top 4 in market down -16%
Full January 2023 Top 30 brands and models below.
Finland January 2023 – brands:
| Pos | Brand | Jan-23 | % | /21 | Dec | FY22 |
| 1 | Toyota | 1,564 | 22.1% | -8.4% | 1 | 1 |
| 2 | Volvo | 650 | 9.2% | -12.5% | 4 | 5 |
| 3 | Volkswagen | 621 | 8.8% | 15.6% | 2 | 2 |
| 4 | Skoda | 607 | 8.6% | 7.1% | 5 | 4 |
| 5 | Mercedes | 533 | 7.5% | 30.6% | 7 | 6 |
| 6 | Kia | 500 | 7.1% | -20.6% | 6 | 3 |
| 7 | BMW | 404 | 5.7% | -8.6% | 8 | 7 |
| 8 | Audi | 323 | 4.6% | 31.3% | 10 | 10 |
| 9 | Nissan | 282 | 4.0% | -3.4% | 9 | 9 |
| 10 | Ford | 202 | 2.9% | -59.3% | 13 | 8 |
| 11 | Hyundai | 201 | 2.8% | -22.1% | 14 | 12 |
| 12 | Opel | 125 | 1.8% | -64.4% | 15 | 11 |
| 13 | Citroen | 124 | 1.8% | -3.9% | 11 | 15 |
| 14 | Polestar | 118 | 1.7% | 353.8% | 12 | 18 |
| 15 | Peugeot | 118 | 1.7% | -18.1% | 17 | 13 |
| 16 | Suzuki | 106 | 1.5% | 146.5% | 21 | 21 |
| 17 | Mazda | 96 | 1.4% | 28.0% | 19 | 20 |
| 18 | Dacia | 80 | 1.1% | -52.4% | 18 | 17 |
| 19 | Renault | 74 | 1.0% | -8.6% | 16 | 16 |
| 20 | Mitsubishi | 64 | 0.9% | 4.9% | 23 | 19 |
| 21 | Tesla | 49 | 0.7% | 2350.0% | 3 | 14 |
| 22 | Lexus | 35 | 0.5% | 0.0% | 26 | 28 |
| 23 | Honda | 33 | 0.5% | 57.1% | 22 | 26 |
| 24 | Cupra | 30 | 0.4% | -3.2% | 29 | 22 |
| 25 | Porsche | 29 | 0.4% | -48.2% | 20 | 24 |
| 26 | Subaru | 28 | 0.4% | 40.0% | 27 | 29 |
| 27 | Seat | 21 | 0.3% | -72.7% | 30 | 23 |
| 28 | Land Rover | 19 | 0.3% | -48.6% | 31 | 25 |
| 29 | Maxus | 11 | 0.2% | 120.0% | 28 | 31 |
| 30 | DS | 9 | 0.1% | 0.0% | 24 | 32 |
| 31 | Mini | 7 | 0.1% | -66.7% | 25 | 30 |
Finland January 2023 – models:
| Pos | Model | Jan-23 | % | /21 | Dec | FY22 |
| 1 | Toyota Corolla | 824 | 11.6% | 46.9% | 3 | 1 |
| 2 | Toyota Yaris | 285 | 4.0% | 4.8% | 1 | 2 |
| 3 | Volvo XC40 | 207 | 2.9% | 53.3% | 6 | 9 |
| 4 | Skoda Enyaq | 189 | 2.7% | 177.9% | 14 | 12 |
| 5 | VW ID.4 | 174 | 2.5% | 152.2% | 13 | 20 |
| 6 | Toyota RAV4 | 161 | 2.3% | -51.8% | 4 | 3 |
| 7 | Volvo V60 | 160 | 2.3% | 13.5% | 10 | 11 |
| 8 | Mercedes C Class | 141 | 2.0% | 442.3% | n/a | 37 |
| 9 | Volvo XC60 | 135 | 1.9% | -43.8% | 12 | 4 |
| 10 | Polestar 2 | 118 | 1.7% | 353.8% | 8 | 18 |
| 11 | Nissan Qashqai | 114 | 1.6% | -41.8% | 22 | 8 |
| 12 | Nissan Leaf | 111 | 1.6% | 91.4% | 7 | 17 |
| 13 | Skoda Octavia | 108 | 1.5% | -52.2% | 11 | 5 |
| 14 | Toyota C-HR | 105 | 1.5% | -61.8% | 20 | 10 |
| 15 | Kia Ceed | 101 | 1.4% | -51.4% | 16 | 6 |
| 16 | Toyota Yaris Cross | 101 | 1.4% | -46.3% | 5 | 7 |
| 17 | Hyundai Ioniq 5 | 101 | 1.4% | -26.3% | n/a | 60 |
| 18 | Volvo C40 | 99 | 1.4% | 39.4% | n/a | 44 |
| 19 | Citroen C3 | 96 | 1.4% | 15.7% | 15 | 30 |
| 20 | Kia Niro | 85 | 1.2% | 23.2% | 17 | 15 |
| 21 | Skoda Kamiq | 85 | 1.2% | 18.1% | 25 | 29 |
| 22 | BMW i4 | 80 | 1.1% | 1900.0% | n/a | 38 |
| 23 | Kia Sportage | 77 | 1.1% | 305.3% | n/a | 31 |
| 24 | Audi A4 | 71 | 1.0% | 153.6% | n/a | 39 |
| 25 | Ford Focus | 69 | 1.0% | -50.7% | n/a | 27 |
| 26 | VW T-Roc | 68 | 1.0% | -10.5% | n/a | 32 |
| 27 | Mercedes EQA | 68 | 1.0% | 240.0% | n/a | 97 |
| 28 | BMW 2 Series | 66 | 0.9% | 1550.0% | n/a | 83 |
| 29 | Mitsubishi Eclipse Cross | 62 | 0.9% | 26.5% | n/a | 22 |
| 30 | VW ID.5 | 62 | 0.9% | new | 9 | 45 |
| 31 | Audi Q4 | 62 | 0.9% | 40.9% | n/a | 61 |
| 32 | Skoda Fabia | 60 | 0.8% | 76.5% | n/a | 50 |
| 33 | VW ID.3 | 59 | 0.8% | 136.0% | n/a | 74 |
| 34 | Kia Stonic | 58 | 0.8% | -7.9% | n/a | 28 |
| 35 | Skoda Karoq | 58 | 0.8% | 107.1% | n/a | 59 |
| 36 | Skoda Kodiaq | 55 | 0.8% | -21.4% | 23 | 19 |
| 37 | Peugeot 2008 | 55 | 0.8% | 61.8% | n/a | 46 |
| 38 | Suzuki Vitara | 55 | 0.8% | 161.9% | n/a | 71 |
Source: AUT
