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Chevrolet (+61.2%), Fiat (+58.4%) prime market up 15.6% – Finest Promoting Vehicles Weblog


Chevrolet is the most popular carmaker in Uruguay in October.

The Uruguayan new light vehicle market advances 15.6% year-on-year in October to 5,436 sales, bringing the year-to-date tally up 8.5% to 46,462 units. Chevrolet (+61.2%) continues to soar and reaches 20.3% share this month vs. 17.5% year-to-date. Fiat (+58.4%) is also very dynamic year-on-year and gains two spots on September to end the month at #2. Suzuki (-25.9%) was the overall leader a year ago and pays the price now. Renault (+1.9%) only manages to edge up while Volkswagen (-5%) and Hyundai (-7.5%) slump. Nissan (+87.5%), Peugeot (+45.4%), Citroen (+43.1%) and Toyota (+17.6%) all beat the market in the remainder of the Top 10. BYD (#11) tops Chinese carmakers ahead of Chery (#12) and Jetour (#13).

Previous month: Uruguay September 2023: Chevrolet (+96.6%) up to highest share in 5.5 years

One year ago: Uruguay October 2022: Suzuki best-seller, BYD inside Top 10 for the first time in 6 years

Full October 2023 Top 50 All brands ranking below.

Uruguay October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Chevrolet 1,101 20.3% + 61.2% 1 8,123 17.5% + 35.9% 1 1
2 Fiat 659 12.1% + 58.4% 4 4,833 10.4% + 11.8% 2 5
3 Suzuki 580 10.7% – 25.9% 2 4,672 10.1% + 13.3% 3 6
4 Renault 477 8.8% + 1.9% 3 3,713 8.0% – 21.8% 5 3
5 Volkswagen 456 8.4% – 5.0% 7 4,212 9.1% – 16.8% 4 2
6 Hyundai 345 6.3% – 7.5% 5 2,998 6.5% – 35.3% 7 4
7 Peugeot 333 6.1% + 45.4% 6 3,159 6.8% + 89.0% 6 8
8 Nissan 240 4.4% + 87.5% 8 2,173 4.7% + 12.0% 9 9
9 Toyota 214 3.9% + 17.6% 10 2,082 4.5% – 6.1% 10 7
10 Citroen 206 3.8% + 43.1% 9 2,604 5.6% + 124.7% 8 10
11 BYD 97 1.8% – 42.9% 11 732 1.6% + 29.1% 11 12
12 Chery 69 1.3% – 4.2% 12 715 1.5% + 8.0% 12 11
13 Jetour 57 1.0% + 5.6% 14 619 1.3% + 38.5% 13 14
14 Mercedes 52 1.0% + 92.6% 17 379 0.8% + 10.2% 18 18
15 Karry 47 0.9% + 193.8% 23 216 0.5% – 12.6% 25 25
16 Victory 41 0.8% + 46.4% 16 399 0.9% + 50.0% 17 24
17 BMW 39 0.7% – 9.3% 18 408 0.9% + 22.5% 16 21
18 Jeep 39 0.7% + 105.3% 20 323 0.7% + 9.9% 21 20
19 Honda 38 0.7% – 13.6% 13 329 0.7% – 15.9% 20 15
20 Ford 35 0.6% – 45.3% 15 522 1.1% + 28.3% 14 13
21 DongFeng (DFSK) 35 0.6% – 31.4% 24 348 0.7% + 4.5% 19 19
22 Changan 32 0.6% – 31.9% 19 409 0.9% + 37.2% 15 22
23 JAC 29 0.5% + 52.6% 25 279 0.6% – 1.1% 23 23
24 Geely 29 0.5% + 20.8% 22 249 0.5% – 39.1% 24 16
25 GWM 28 0.5% + 47.4% 21 303 0.7% – 17.4% 22 17
26 Mitsubishi 28 0.5% + 300.0% 28 205 0.4% + 46.4% 26 28
27 Kia 23 0.4% + 283.3% 26 188 0.4% + 147.4% 28 31
28 Volvo 16 0.3% + 45.5% 30 146 0.3% + 46.0% 29 30
29 Audi 15 0.3% + 15.4% 27 203 0.4% – 11.7% 27 26
30 Mazda 15 0.3% + 66.7% 29 138 0.3% – 23.3% 30 27
31 Subaru 9 0.2% + 200.0% 32 93 0.2% + 13.4% 31 32
32 JMC 7 0.1% + 250.0% 41 36 0.1% + 16.1% 37 36
33 Maxus 5 0.1% + 66.7% 36 75 0.2% + 971.4% 32 49
34 Mini 5 0.1% – 16.7% 33 59 0.1% + 0.0% 34 33
35 Ram 5 0.1% + 150.0% 44 18 0.0% + 12.5% 45 44
36 Opel 4 0.1% – 75.0% 31 63 0.1% – 58.0% 33 29
37 XEV 4 0.1% – 33.3% 38 56 0.1% + 330.8% 35 35
38 Haval 4 0.1% n/a 39 25 0.1% + 525.0% 41 52
39 LMI 3 0.1% n/a 34 54 0.1% + 116.0% 36 38
40 Seat 3 0.1% – 50.0% 49 13 0.0% – 66.7% 50 34
41 Bestune 2 0.0% n/a 35 29 0.1% + 314.3% 39 54
42 Land Rover 2 0.0% n/a 42 28 0.1% + 154.5% 40 45
43 Iveco 2 0.0% + 0.0% 45 24 0.1% + 33.3% 43 40
44 Porsche 2 0.0% + 100.0% 50 9 0.0% + 80.0% 53 53
45 Foton 1 0.0% – 50.0% 46 21 0.0% + 50.0% 44 41
46 Maserati 1 0.0% – 66.7%  – 10 0.0% – 23.1% 52 46
47 Hozon 1 0.0% + 0.0% 51 7 0.0% – 46.2% 54 47
48 Jinma 1 0.0% new  – 4 0.0% new 58  –
49 Today Sunshine 0 0.0% n/a 40 34 0.1% + 142.9% 38 48
50 Tesla 0 0.0% n/a 43 24 0.1% + 84.6% 42 37

Source: Autodata

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