Alaska Airlines has partnered with climate-tech company Chooose to provide options for customers to purchase sustainable aviation fuel credits or support “nature-based” climate projects, the airline announced Friday.
Via a banner on the reservation confirmation page, customers can learn more about the carbon emissions generated by their own travel—with emissions calculations based on the International Air Transport Association’s methodology. They also will be given the option to purchase SAF credits or contribute to projects in geographies where the carrier flies, such as the Doyon Native Community Forest Project, Freres Biochar or the Guatemalan Conservation Coast, according to Alaska.
