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Toyota indicators third ever win, market off -38.5% – Greatest Promoting Vehicles Weblog


The Toyota SW4 Fortuner is up to a record 4th place this month.

New vehicle sales in Colombia are in freefall again in October at -38.5% year-on-year to just 13,893 units. This is equivalent to the October 2005 result (13,331) and slightly below October 1997 (14,536). The year-to-date tally is now off -31.9% to 148,393. Like last May and June, Toyota (+2.9%) snaps the brands pole position, this time only two units above Renault (-52.1%). In fact Toyota is the only year-on-year gainer in the Top 5. Chevrolet (-47.9%), Mazda (-39.1%) and Kia (-12.6%) follow. Nissan (+37.1%) once again is a standout performer, managing the largest year-on-year lift in the entire Top 30. Ford (+2.9%) also impresses in the remainder of the Top 10 whereas Volkswagen (-61.2%) and Hyundai (-60.3%) both sink. Below, BMW (+40.1%), Audi (+7.1%) and Subaru (+4.3%) are in positive. 

Model-wise, the Mazda CX-30 (+46.7%) is the best-seller for the 5th month in a row but a slow start of the year means it only ranks #6 over 10 months. The Renault Duster (-47.9%) remains the YTD leader and steps up one spot on September to #2. The Suzuki Swift (-75.7%) implodes at #3, whereas the Toyota SW4 Fortuner (+57.1%) smashes its record ranking from #10 in November 2022 to #4 this month. The Toyota Prado (+83.2%) and Hilux (+10.5%) are also up in the remainder of the Top 10. Further down, the Toyota Yaris Cross (+79.2%), Nissan Frontier (+78.5%), Ford Escape (+48%) and Chevrolet Tracker (+28.4%) all defy the depleted market with splendid year-on-year gains.

Previous month: Colombia September 2023: Mazda, Nissan challenge market down -34.7%

One year ago: Colombia October 2022: First market drop in 7 months, Suzuki Swift now #1 year-to-date

Full October 2023 Top 30 brands and Top 75 models below.

Colombia October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Toyota 1,898 13.7% + 2.9% 2 20,318 13.7% – 2.4% 2 3
2 Renault 1,896 13.6% – 52.1% 1 22,298 15.0% – 45.4% 1 1
3 Chevrolet 1,657 11.9% – 47.9% 3 19,079 12.9% – 44.5% 3 2
4 Mazda 1,335 9.6% – 39.1% 4 14,384 9.7% + 1.8% 4 6
5 Kia 1,233 8.9% – 12.6% 5 12,123 8.2% – 23.8% 5 5
6 Nissan 847 6.1% + 37.1% 6 7,245 4.9% – 22.0% 7 8
7 Suzuki 820 5.9% – 72.1% 7 8,318 5.6% – 54.4% 6 4
8 Ford 595 4.3% + 2.9% 8 4,950 3.3% + 3.4% 9 10
9 Volkswagen 517 3.7% – 61.2% 9 5,284 3.6% – 59.3% 8 7
10 Foton 375 2.7% – 24.4% 10 4,195 2.8% – 14.3% 10 11
11 Hyundai 230 1.7% – 60.3% 11 3,633 2.4% – 38.0% 11 9
12 BMW 206 1.5% + 40.1% 13 n/a n/a n/a n/a 15
13 Citroen 163 1.2% – 13.3% 17 n/a n/a n/a n/a 18
14 JAC 140 1.0% – 50.7% 14 n/a n/a n/a n/a 13
15 Mercedes 137 1.0% – 54.9% 12 n/a n/a n/a n/a 12
16 Audi 136 1.0% + 7.1% 16 n/a n/a n/a n/a 22
17 Honda 121 0.9% – 24.4% 15 n/a n/a n/a n/a 14
18 BYD 116 0.8% – 24.7% 21 n/a n/a n/a n/a 16
19 Peugeot 114 0.8% + 0.0% 20 n/a n/a n/a n/a 20
20 JMC 113 0.8% – 14.4% 30 n/a n/a n/a n/a 19
21 Hino 105 0.8% – 22.2% 24 n/a n/a n/a n/a 17
22 Subaru 98 0.7% + 4.3% 22 n/a n/a n/a n/a 27
23 Ram 74 0.5% – 17.8% n/a n/a n/a n/a n/a n/a
24 Kenworth 72 0.5% – 38.5% n/a n/a n/a n/a n/a 25
25 Dongfeng 71 0.5% n/a 27 n/a n/a n/a n/a n/a
26 DFSK 70 0.5% – 47.4% 26 n/a n/a n/a n/a 21
27 Mitsubishi 68 0.5% – 34.0% 23 n/a n/a n/a n/a 26
28 Volvo 62 0.4% – 24.4% 18 n/a n/a n/a n/a 29
29 DAF 51 0.4% – 44.6% 25 n/a n/a n/a n/a n/a
30 SsangYong 50 0.4% n/a 28 n/a n/a n/a n/a n/a

Colombia October 2023 – models:

Pos Model Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Mazda CX-30 625 4.5% + 46.7% 1 4,413 3.0% – 25.2% 6 9
2 Renault Duster 511 3.7% – 47.9% 3 5,873 4.0% – 33.5% 1 2
3 Suzuki Swift 484 3.5% – 75.7% 2 4,753 3.2% – 53.0% 3 1
4 Toyota SW4 Fortuner 432 3.1% + 57.1% 11 2,308 1.6% – 15.0% 15 85
5 Toyota Hilux 410 3.0% + 10.5% 4 4,398 3.0% + 11.3% 7 15
6 Kia Picanto 407 2.9% – 9.8% 5 4,317 2.9% – 35.0% 8 7
7 Toyota Prado 350 2.5% + 83.2% 17 2,108 1.4% – 11.1% 17 19
8 Chevrolet Onix 343 2.5% – 60.2% 6 4,615 3.1% – 45.2% 4 3
9 Renault Kwid 328 2.4% – 44.2% 9 3,970 2.7% – 45.4% 9 5
10 Mazda2 297 2.1% – 63.6% 7 4,464 3.0% + 22.4% 5 16
11 Chevrolet Joy 277 2.0% – 62.3% 16 2,195 1.5% – 72.5% 16 4
12 Chevrolet Tracker 276 2.0% + 28.4% 8 3,382 2.3% – 27.0% 10 11
13 Renault Sandero 239 1.7% – 63.1% 12 2,657 1.8% – 56.0% 12 67
14 Renault Sandero Stepway 234 1.7% – 66.5% 14 2,777 1.9% – 60.0% 11 46
15 Ford Escape 225 1.6% + 48.0% 15 n/a n/a n/a n/a  –
16 Toyota Yaris Cross 224 1.6% + 79.2% 26 1,710 1.2% n/a 21 n/a
17 Nissan Frontier NP300 216 1.6% + 78.5% 20 1,491 1.0% – 34.9% 24 n/a
18 Ford Ranger 197 1.4% – 13.2% 19 2,563 1.7% n/a 13 26
19 Renault Logan 192 1.4% – 56.7% 13 1,760 1.2% – 66.7% 20 75
20 Kia Sonet 192 1.4% + 5.5% 21 1,144 0.8% – 9.6% 31 34
21 Renault Oroch 182 1.3% – 21.9% 30 1,828 1.2% + 3.7% 18 90
22 Nissan Kicks 170 1.2% + 50.4% 18 1,426 1.0% + 3.4% 25 n/a
23 VW T-Cross 143 1.0% – 24.3% 33 1,764 1.2% n/a 19 81
24 Kia Rio 140 1.0% + 44.3% 27 1,113 0.8% – 39.4% 35 n/a
25 Kia Grand Eko Taxi 138 1.0% – 32.4% 24 1,672 1.1% – 25.8% 22  –
26 Mazda CX-50 137 1.0% new 28 1,395 0.9% new 26 27
27 Toyota Corolla 131 0.9% + 6.5% 25 1,635 1.1% n/a 23 n/a
28 Nissan Versa 120 0.9% – 3.2% 23 1,134 0.8% – 14.2% 32 70
29 VW Polo 119 0.9% n/a 31 n/a n/a n/a n/a n/a
30 Mazda CX-5 113 0.8% – 85.8% 22 2,461 1.7% – 25.5% 14 17
31 Kia Sportage 108 0.8% – 53.4% 29 1,216 0.8% – 19.1% 27 47
32 Toyota 4Runner 104 0.7% – 20.0% 48 918 0.6% n/a 38 33
33 Nissan Qashqai 102 0.7% n/a 42 672 0.5% n/a 50 22
34 Suzuki Vitara 101 0.7% – 79.6% 34 1,177 0.8% – 74.2% 30 65
35 Chevrolet NLR 96 0.7% + 47.7% 43 908 0.6% n/a 39 18
36 Mazda3 95 0.7% – 37.1% 38 1,131 0.8% n/a 34 49
37 Nissan X-Trail 90 0.6% + 32.4% 32 1,215 0.8% n/a 28 n/a
38 Toyota Corolla Cross 88 0.6% – 76.2% 10 5,107 3.4% + 6.8% 2 12
39 Kia Seltos 88 0.6% + 11.4% 40 1,003 0.7% n/a 37 32
40 Citroen C4 Cactus 88 0.6% – 37.6% 53 896 0.6% – 22.2% 40 95
41 Suzuki Grand Vitara 86 0.6% new n/a n/a n/a new n/a n/a
42 Renault Logan Taxi 85 0.6% n/a 50 705 0.5% n/a 49 n/a
43 Chevrolet N400 84 0.6% – 25.0% 68 n/a n/a n/a n/a 37
44 Chevrolet Captiva   82 0.6% – 54.9% 36 1,201 0.8% – 44.0% 29 28
45 Nissan March 82 0.6% – 28.1% 47 717 0.5% – 59.4% 48 n/a
46 Toyota Yaris 79 0.6% – 15.1% 54 789 0.5% n/a 46 77
47 Peugeot 2008 79 0.6% – 16.0% 61 602 0.4% n/a 56 n/a
48 VW Taos 77 0.6% – 48.0% n/a 510 0.3% n/a 62 92
49 Ford Bronco Sport 73 0.5% n/a 55 n/a n/a n/a n/a 59
50 Hyundai Tucson 66 0.5% – 60.7% 37 789 0.5% n/a 47 53
51 VW Nivus 64 0.5% n/a 39 1,014 0.7% n/a 36 78
52 Kia Sephia Taxi (incl. Soluto Taxi) 64 0.5% – 59.5% 44 842 0.6% n/a 43 n/a
53 Citroen C3 64 0.5% n/a n/a n/a n/a n/a n/a 23
54 Kenworth T880 63 0.5% n/a n/a 412 0.3% n/a 65 n/a
55 Foton FHR 62 0.4% n/a n/a 793 0.5% n/a 44 10
56 JAC JHR Power+ 61 0.4% n/a 59 611 0.4% n/a 53 50
57 Renault Kangoo 59 0.4% – 33.0% n/a 610 0.4% – 55.6% 54 n/a
58 Chevrolet NQR 57 0.4% – 38.7% 74 n/a n/a n/a n/a 43
59 Foton FRR-S Plus 56 0.4% – 24.3% 57 527 0.4% n/a 60 80
60 Hyundai Grand Metro Taxi 55 0.4% n/a 66 598 0.4% n/a 57 62
61 Suzuki S-Cross 54 0.4% – 41.3% 51 652 0.4% – 23.8% 52 44
62 Chevrolet NPR 53 0.4% n/a 58 n/a n/a n/a n/a 30
63 Chevrolet NHR 52 0.4% – 73.5% n/a 892 0.6% – 57.2% 41 25
64 Audi Q2 51 0.4% n/a n/a n/a n/a n/a n/a n/a
65 Chevrolet Montana 50 0.4% n/a 60 n/a n/a n/a n/a 20
66 Honda WR-V 50 0.4% n/a n/a n/a n/a n/a n/a 84
67 Chevrolet Colorado 49 0.4% – 78.4% 45 657 0.4% – 50.0% 51 31
68 JMC Carrying Plus JX-Series 48 0.3% – 50.0% n/a 790 0.5% – 31.5% 45 54
69 Ram 700 48 0.3% – 25.0% n/a n/a n/a n/a n/a 58
70 BYD Song Plus 46 0.3% n/a n/a n/a n/a n/a n/a 8
71 Subaru Forester 45 0.3% n/a n/a n/a n/a n/a 86 n/a
72 Subaru Crosstrek 43 0.3% n/a n/a n/a n/a n/a 85 52
73 Suzuki S-Presso 43 0.3% – 81.7% 73 n/a n/a n/a n/a 40
74 Jetour X70 43 0.3% – 35.8% n/a n/a n/a n/a n/a 56
75 BMW X4 41 0.3% n/a 72 n/a n/a n/a n/a n/a

Source: ANDEMOS

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