Accor has named group chief strategy officer Gilda Perez-Alvarado CEO of its Orient Express brand, amid CEO Omer Acar’s shift to lead the company’s Fairmont Hotels and Resorts brand, effective Jan. 1, the company announced. Perez-Alvarado also will maintain her current title.
Perez-Alvarado joined Accor from JLL Hotels & Hospitality in October. Acar, the current CEO of Orient Express and Raffles, has been named CEO of Fairmont, also effective Jan. 1. He also will remain Raffles CEO.
Acar joined Accor in March during the company’s executive restructuring. As CEO of Raffles and Fairmont, Acar “has the responsibility of representing Accor on the North American market,” the company said in a statement.
