The Honda Vezel ranks 5th among regular cars in November.
411,089 new vehicles hit Japanese roads in November, that’s a 9% year-on-year improvement. It brings the year-to-date volume to 4,416,248 units, up 14.5% over the same period in 2022. Brand leader Toyota (+23.8%) outpaces its home market but at 32.3% share, it is almost one percentage point below its YTD level of 33.2%. Honda (+12.9%) stays in 2nd place with 14.2% share, well above the #4 and 12.2% it commands YTD. Suzuki (-4.8%) bypasses Daihatsu (-8.5%) for third place, with Nissan (+4.9%) a little shy at #5. The rest of the Top 9 outrace the market: Lexus (+159.3%) is the superstar, with Mitsubishi (+36.2%) also very dynamic and Subaru (+15.4%) and Mazda (+11.6%) strong.
Over in the regular cars ranking, the Toyota Yaris/Cross (+30.5%) and Toyota Corolla/Cross (+30.8%) both post solid results, they are followed by the Toyota Sienta (+10.1%) and Roomy (+33.4%). The Honda Vezel (+66.2%) is the best of the rest ahead of the Toyota Prius (+183.7%) and a struggling Nissan Note (-37.4%). The Nissan Serena (+87.1%) and Toyota Noah (+33.9%) also shine in the remainder of the Top 10 while below, the Toyota Harrier (+232.6%), Subaru Impreza (+116.4%), Toyota Crown (+119.6%) and Vellfire (+1444%) make themselves noticed.
As for kei cars, the Honda N-BOX (+20.7%) remains ultra dominant and is once again the best-selling vehicle in Japan when including regular cars. In fact the entire Top 6 is unchanged on October: the Daihatsu Tanto (+6.6%) follow above the Suzuki Spacia (+10.9%) and Suzuki Hustler (+27.3%). The Daihatsu Move however (-31.5%) endures the steepest fall in the Top 25 at #5. The Mitsubishi Delica Mini/eK (+141%) and Daihatsu Taft (+27.2%) also impress.
Previous month: Japan October 2023: Toyota monopolises Top 7 regular cars for 2nd time in 3 months
One year ago: Japan November 2022: Daihatsu, Mitsubishi, Mercedes shine, Honda ZR-V lands
Full November 2023 Top 50 All brands, Top 50 regular models and Top 35 All kei cars below.
Japan November 2023 – brands:
| Pos | Brand | Nov-23 | % | /22 | Oct | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 132,848 | 32.3% | + 23.8% | 1 | 1,467,987 | 33.2% | + 27.5% | 1 | 1 |
| 2 | Honda | 58,265 | 14.2% | + 12.9% | 2 | 540,322 | 12.2% | + 3.6% | 4 | 4 |
| 3 | Suzuki | 55,361 | 13.5% | – 4.8% | 4 | 603,782 | 13.7% | + 9.2% | 2 | 2 |
| 4 | Daihatsu | 55,040 | 13.4% | – 8.5% | 3 | 551,591 | 12.5% | + 4.8% | 3 | 3 |
| 5 | Nissan | 38,746 | 9.4% | + 4.9% | 5 | 446,815 | 10.1% | + 7.7% | 5 | 5 |
| 6 | Mazda | 13,246 | 3.2% | + 11.6% | 6 | 167,268 | 3.8% | + 12.2% | 6 | 6 |
| 7 | Subaru | 10,452 | 2.5% | + 15.4% | 7 | 95,137 | 2.2% | + 2.6% | 7 | 7 |
| 8 | Mitsubishi | 9,280 | 2.3% | + 36.2% | 8 | 94,999 | 2.2% | + 13.8% | 8 | 8 |
| 9 | Lexus | 6,883 | 1.7% | + 159.3% | 9 | 89,621 | 2.0% | + 134.7% | 9 | 12 |
| 10 | Mercedes | 4,391 | 1.1% | – 23.0% | 11 | 45,584 | 1.0% | + 0.1% | 11 | 9 |
| 11 | Isuzu | 4,322 | 1.1% | + 3.4% | 10 | 59,440 | 1.3% | + 54.6% | 10 | 10 |
| 12 | Mitsubishi Fuso | 3,022 | 0.7% | + 27.1% | 12 | 33,635 | 0.8% | + 40.2% | 13 | 15 |
| 13 | Volkswagen | 2,953 | 0.7% | + 5.4% | 14 | 28,098 | 0.6% | – 1.1% | 15 | 13 |
| 14 | Hino | 2,637 | 0.6% | + 15.2% | 15 | 34,852 | 0.8% | – 11.3% | 12 | 11 |
| 15 | BMW | 2,286 | 0.6% | – 21.5% | 13 | 29,970 | 0.7% | + 7.5% | 14 | 14 |
| 16 | Audi | 2,051 | 0.5% | + 16.4% | 16 | 21,554 | 0.5% | + 16.1% | 16 | 16 |
| 17 | Mini | 1,562 | 0.4% | – 5.6% | 17 | 15,960 | 0.4% | – 7.8% | 17 | 17 |
| 18 | Jeep | 939 | 0.2% | + 76.5% | 21 | 10,582 | 0.2% | + 18.4% | 19 | 19 |
| 19 | Volvo | 845 | 0.2% | – 46.3% | 19 | 12,851 | 0.3% | – 12.8% | 18 | 18 |
| 20 | UD Trucks | 766 | 0.2% | – 22.2% | 18 | 9,272 | 0.2% | + 6.2% | 20 | 20 |
| 21 | Land Rover | 754 | 0.2% | + 148.0% | 20 | 8,094 | 0.2% | + 95.9% | 21 | 26 |
| 22 | Porsche | 713 | 0.2% | + 44.9% | 24 | 7,366 | 0.2% | + 16.6% | 23 | 23 |
| 23 | Peugeot | 709 | 0.2% | – 26.7% | 23 | 7,488 | 0.2% | – 1.1% | 22 | 22 |
| 24 | Fiat | 473 | 0.1% | + 18.5% | 25 | 4,258 | 0.1% | – 19.2% | 26 | 24 |
| 25 | Renault | 468 | 0.1% | – 34.1% | 22 | 6,694 | 0.2% | – 16.3% | 24 | 21 |
| 26 | Citroen | 387 | 0.1% | – 31.4% | 26 | 4,801 | 0.1% | + 15.7% | 25 | 25 |
| 27 | Maserati | 178 | 0.0% | + 67.9% | 27 | 1,525 | 0.0% | + 38.0% | 28 | 30 |
| 28 | BYD | 166 | 0.0% | n/a | 28 | 1,237 | 0.0% | + 5522.7% | 31 | 48 |
| 29 | Alfa Romeo | 129 | 0.0% | + 18.3% | 32 | 1,537 | 0.0% | + 3.9% | 27 | 28 |
| 30 | Abarth | 119 | 0.0% | – 28.7% | 29 | 1,313 | 0.0% | – 46.0% | 29 | 27 |
| 31 | Ferrari | 110 | 0.0% | + 42.9% | 30 | 1,293 | 0.0% | – 6.2% | 30 | 29 |
| 32 | Bentley | 78 | 0.0% | + 16.4% | 34 | 606 | 0.0% | + 0.7% | 35 | 35 |
| 33 | DS | 75 | 0.0% | – 57.1% | 36 | 883 | 0.0% | + 18.5% | 32 | 33 |
| 34 | Lamborghini | 61 | 0.0% | + 221.1% | 40 | 521 | 0.0% | – 5.8% | 36 | 36 |
| 35 | Aston Martin | 48 | 0.0% | + 41.2% | 38 | 411 | 0.0% | + 28.0% | 39 | 40 |
| 36 | Jaguar | 46 | 0.0% | – 60.3% | 35 | 627 | 0.0% | – 33.2% | 34 | 31 |
| 37 | Scania | 45 | 0.0% | + 80.0% | 42 | 360 | 0.0% | + 29.0% | 40 | 41 |
| 38 | Chevrolet | 41 | 0.0% | – 49.4% | 33 | 727 | 0.0% | + 2.0% | 33 | 34 |
| 39 | Cadillac | 41 | 0.0% | – 21.2% | 41 | 519 | 0.0% | – 31.4% | 37 | 32 |
| 40 | Hyundai | 37 | 0.0% | + 5.7% | 31 | 422 | 0.0% | – 10.0% | 38 | 37 |
| 41 | Lotus | 32 | 0.0% | + 1500.0% | 39 | 179 | 0.0% | + 3.5% | 45 | 44 |
| 42 | Rolls-Royce | 27 | 0.0% | + 107.7% | 46 | 202 | 0.0% | – 9.0% | 44 | 43 |
| 43 | Ford | 20 | 0.0% | – 25.9% | 45 | 281 | 0.0% | – 28.7% | 42 | 39 |
| 44 | Alpina | 19 | 0.0% | – 13.6% | 37 | 281 | 0.0% | – 3.1% | 41 | 42 |
| 45 | McLaren | 16 | 0.0% | + 166.7% | 43 | 165 | 0.0% | + 36.4% | 46 | 45 |
| 46 | Dodge | 13 | 0.0% | – 35.0% | 44 | 210 | 0.0% | – 49.0% | 43 | 38 |
| 47 | GMC | 4 | 0.0% | + 300.0% | – | 24 | 0.0% | – 41.5% | 47 | 46 |
| 48 | MG | 3 | 0.0% | n/a | – | 10 | 0.0% | + 0.0% | 51 | 53 |
| 49 | Chrysler | 1 | 0.0% | + 0.0% | 47 | 10 | 0.0% | – 54.5% | 50 | 50 |
| 50 | Unimog | 1 | 0.0% | n/a | – | 8 | 0.0% | + 700.0% | 53 | 57 |
| 51 | Smart | 1 | 0.0% | n/a | – | 1 | 0.0% | – 50.0% | 55 | 56 |
| – | Others | 379 | 0.1% | – 66.3% | – | 4,827 | 0.1% | – 10.7% | – | – |
Japan November 2023 – regular cars:
| Pos | Model | Nov-23 | /22 | Oct | Nov-22 | 2023 | /22 | Pos | FY22 |
| 1 | Toyota Yaris/Cross | 16,895 | + 30.5% | 1 | 12,944 | 180,109 | + 24.7% | 1 | 1 |
| 2 | Toyota Corolla/Cross | 13,313 | + 30.8% | 2 | 10,178 | 143,459 | + 30.2% | 2 | 2 |
| 3 | Toyota Sienta | 11,194 | + 10.1% | 4 | 10,167 | 122,942 | + 148.8% | 3 | 8 |
| 4 | Toyota Roomy | 11,194 | + 33.4% | 3 | 8,390 | 91,883 | – 1.7% | 6 | 4 |
| 5 | Honda Vezel | 9,396 | + 66.2% | 8 | 5,653 | 52,259 | + 30.2% | 16 | 14 |
| 6 | Toyota Prius | 8,399 | + 183.7% | 5 | 2,961 | 91,927 | + 225.8% | 5 | 20 |
| 7 | Nissan Note | 6,866 | – 37.4% | 9 | 10,973 | 96,514 | + 6.6% | 4 | 3 |
| 8 | Nissan Serena | 6,824 | + 87.1% | 10 | 3,648 | 69,664 | + 39.8% | 12 | 12 |
| 9 | Toyota Noah | 6,802 | + 33.9% | 6 | 5,080 | 90,770 | + 91.7% | 7 | 11 |
| 10 | Toyota Aqua | 6,527 | – 25.9% | 14 | 8,808 | 75,383 | + 31.1% | 9 | 7 |
| 11 | Toyota Voxy | 6,337 | + 27.9% | 7 | 4,954 | 85,186 | + 87.4% | 8 | 13 |
| 12 | Toyota Raize | 6,289 | + 12.5% | 11 | 5,589 | 60,049 | – 19.6% | 13 | 5 |
| 13 | Toyota Harrier | 6,017 | + 232.6% | 13 | 1,809 | 70,555 | + 130.1% | 11 | 18 |
| 14 | Honda Freed | 5,843 | + 14.2% | 15 | 5,118 | 70,878 | + 4.1% | 10 | 6 |
| 15 | Toyota Alphard | 5,092 | – 5.0% | 16 | 5,358 | 48,418 | – 4.6% | 17 | 10 |
| 16 | Subaru Impreza | 4,884 | + 116.4% | 18 | 2,257 | 30,779 | + 64.2% | 22 | 26 |
| 17 | Honda StepWGN | 4,824 | – 9.4% | 12 | 5,327 | 39,849 | + 39.3% | 19 | 16 |
| 18 | Toyota Crown | 4,528 | + 119.6% | 22 | 2,062 | 39,109 | #VALUE! | 20 | 31 |
| 19 | Honda Fit | 4,254 | – 22.2% | 17 | 5,471 | 52,758 | + 5.7% | 14 | 9 |
| 20 | Honda ZR-V | 4,117 | + 74.7% | 19 | 2,357 | n/a | n/a | n/a | n/a |
| 21 | Suzuki Solio | 3,933 | – 9.1% | 21 | 4,329 | 45,089 | + 36.3% | 18 | 15 |
| 22 | Toyota Land Cruiser W | 3,493 | + 16.0% | 20 | 3,011 | 52,419 | + 77.5% | 15 | 17 |
| 23 | Toyota Vellfire | 2,455 | + 1444.0% | 24 | 159 | n/a | n/a | n/a | n/a |
| 24 | Nissan X-Trail | 2,439 | + 26.5% | 30 | 1,928 | 25,037 | + 69.0% | 25 | 29 |
| 25 | Toyota RAV4 | 2,330 | + 6.2% | 27 | 2,193 | 39,089 | + 49.9% | 21 | 22 |
| 26 | Suzuki Jimny Wagon | 2,145 | + 5.4% | 26 | 2,036 | 24,589 | + 79.8% | 26 | 30 |
| 27 | Mazda CX-5 | 2,009 | + 32.2% | 23 | 1,520 | 23,944 | – 14.7% | 27 | 21 |
| 28 | Lexus NX350H | 1,973 | + 196.7% | 28 | 665 | 27,816 | + 411.5% | 23 | n/a |
| 29 | Subaru Forester | 1,683 | – 30.4% | 29 | 2,417 | 20,468 | + 1.2% | 30 | 24 |
| 30 | Mazda CX-8 | 1,614 | + 415.7% | 33 | 313 | 15,570 | + 32.8% | 34 | 39 |
| 31 | Nissan Kicks | 1,594 | + 57.8% | 32 | 1,010 | 14,393 | – 14.6% | 36 | 28 |
| 32 | Mazda2 | 1,483 | – 11.1% | 34 | 1,668 | 19,120 | – 9.8% | 31 | 25 |
| 33 | Suzuki Swift | 1,415 | – 22.0% | 31 | 1,814 | 23,790 | + 9.7% | 28 | 23 |
| 34 | Mazda CX-30 | 1,341 | + 2.7% | 25 | 1,306 | 16,591 | + 20.5% | 32 | 34 |
| 35 | Honda Civic | 1,259 | + 9.9% | 37 | 1,146 | 12,599 | + 76.2% | 38 | 47 |
| 36 | Mitsubishi Outlander | 1,257 | + 52.9% | 39 | 822 | 12,509 | – 20.3% | 40 | 32 |
| 37 | Suzuki Xbee | 1,240 | + 8.7% | 35 | 1,141 | 12,509 | + 22.0% | 39 | 41 |
| 38 | Mazda3 | 1,216 | + 10.0% | 43 | 1,105 | 13,402 | + 14.4% | 37 | 36 |
| 39 | Mitsubishi Delica D5 | 1,075 | – 33.0% | 36 | 1,604 | 16,112 | + 17.2% | 33 | 33 |
| 40 | Daihatsu Rocky | 979 | – 49.7% | 38 | 1,946 | 14,661 | – 22.3% | 35 | 27 |
| 41 | Toyota Hiace W | 968 | + 15.9% | 44 | 835 | 10,235 | + 36.2% | 42 | 46 |
| 42 | Subaru Levorg | 966 | – 7.9% | 46 | 1,049 | 12,352 | – 1.3% | 41 | 35 |
| 43 | Mazda CX-60 | 944 | – 32.8% | 41 | 1,405 | 23,249 | + 658.5% | 29 | n/a |
| 44 | Toyota JPN Taxi | 866 | + 95.5% | 47 | 443 | n/a | n/a | n/a | n/a |
| 45 | Subaru Legacy | 828 | + 22.1% | n/a | 678 | n/a | n/a | n/a | 44 |
| 46 | Toyota 86 | 754 | + 29.8% | n/a | 581 | n/a | n/a | n/a | 37 |
| 47 | Mazda MX-30 | 711 | + 187.9% | n/a | 247 | n/a | n/a | n/a | n/a |
| 48 | Daihatsu Thor | 704 | – 44.5% | 42 | 1,269 | 9,714 | + 5.0% | 43 | 43 |
| 49 | Lexus RX500H | 626 | + 878.1% | n/a | 64 | n/a | n/a | n/a | n/a |
| 50 | Lexus RX350 | 619 | + 1668.6% | 49 | 35 | n/a | n/a | n/a | n/a |
Japan November 2023 – kei cars:
| Pos | Model | Nov-23 | /22 | Oct | 2023 | /22 | Pos | FY22 |
| 1 | Honda N-BOX | 21,097 | + 20.7% | 1 | 211,705 | + 14.2% | 1 | 1 |
| 2 | Daihatsu Tanto | 15,988 | + 6.6% | 2 | 147,600 | + 54.3% | 2 | 2 |
| 3 | Suzuki Spacia | 11,407 | + 10.9% | 3 | 111,186 | + 22.3% | 3 | 3 |
| 4 | Suzuki Hustler | 8,731 | + 27.3% | 4 | 76,309 | + 18.2% | 5 | 7 |
| 5 | Daihatsu Move | 7,292 | – 31.5% | 5 | 99,569 | + 17.0% | 4 | 4 |
| 6 | Daihatsu Taft | 6,634 | + 27.2% | 6 | 54,109 | + 2.9% | 10 | 10 |
| 7 | Daihatsu Mira | 6,019 | + 1.4% | 9 | 58,586 | – 3.2% | 9 | 9 |
| 8 | Suzuki WagonR | 5,777 | – 26.5% | 10 | 67,450 | – 10.5% | 6 | 5 |
| 9 | Nissan Roox | 5,491 | – 1.8% | 7 | 64,547 | – 3.0% | 7 | 6 |
| 10 | Mitsubishi Delica Mini/eK | 4,927 | + 141.0% | 11 | 35,991 | + 42.8% | 12 | 14 |
| 11 | Suzuki Alto | 4,733 | – 19.9% | 8 | 64,032 | + 2.8% | 8 | 8 |
| 12 | Suzuki Jimny | 3,735 | + 21.6% | 13 | 37,095 | – 4.4% | 11 | 13 |
| 13 | Nissan Dayz | 3,624 | + 65.0% | 16 | 35,762 | – 14.9% | 13 | 11 |
| 14 | Honda N-WGN | 3,285 | – 19.0% | 12 | 35,321 | – 8.2% | 14 | 12 |
| 15 | Nissan Sakura | 2,725 | – 22.1% | 14 | 34,698 | + 89.4% | 15 | 15 |
| 16 | Honda N-ONE | 1,694 | + 38.2% | 15 | 18,164 | + 4.1% | 16 | 16 |
| 17 | Suzuki Every Wagon | 1,279 | – 30.7% | 17 | 16,511 | + 13.7% | 17 | 18 |
| 18 | Mazda Flair Wagon | 778 | – 18.1% | 18 | 11,356 | + 29.9% | 18 | 20 |
| 19 | Toyota Pixis | 770 | – 4.8% | 19 | 9,915 | – 37.0% | 19 | 17 |
| 20 | Mazda Flair Crossover | 587 | + 23.6% | 20 | 5,875 | + 17.8% | 22 | 22 |
| 21 | Nissan NV100 Clipper Rio | 513 | + 20.1% | 22 | 5,104 | + 30.1% | 23 | 24 |
| 22 | Subaru Chiffon | 401 | + 17.9% | 21 | 4,286 | + 8.7% | 26 | 25 |
| 23 | Mazda Carol | 379 | + 19.9% | 23 | 4,629 | + 58.3% | 24 | 29 |
| 24 | Mazda Flair | 364 | + 11.3% | 25 | 3,984 | + 9.0% | 27 | 27 |
| 25 | Mitsubishi eK Cross EV | 324 | + 4.5% | 27 | 6,671 | + 94.9% | 21 | 26 |
| 26 | Daihatsu Copen | 324 | – 39.2% | 24 | 4,389 | – 0.5% | 25 | 23 |
| 27 | Subaru Pleo | 242 | + 25.4% | 26 | 2,182 | – 21.6% | 28 | 30 |
| 28 | Toyota Copen GR Sport | 148 | + 17.5% | 28 | 1,493 | – 15.2% | 30 | 32 |
| 29 | Mazda Scrum Wagon | 68 | – 37.6% | 29 | 1,103 | – 8.8% | 31 | 33 |
| 30 | Toyota C+POD | 49 | + 250.0% | 30 | 324 | – 71.6% | 33 | 34 |
| 31 | Mitsubishi Town Box | 45 | – 34.8% | 31 | 496 | – 3.5% | 32 | 35 |
| 32 | Daihatsu Cast | 25 | – 97.8% | 32 | 8,178 | – 41.0% | 20 | 19 |
| 33 | Subaru Stella | 1 | – 99.7% | 33 | 1,699 | – 46.9% | 29 | 28 |
| 34 | Honda S660 | 0 | – 100.0% | 34 | 5 | – 99.8% | 34 | 31 |
| 35 | Daihatsu Wake | 0 | – 100.0% | – | 3 | – 100.0% | 35 | 21 |
