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Market again in hell, 4 pickups in Prime 5, Ford Ranger up 75.7% – Finest Promoting Vehicles Weblog


Ford Ranger

After slowing down its fall in October at -12.5%, the Chilean new light vehicle market is back in hell this month at -19.2% year-on-year to just 25,630 sales. Though November, volumes are off -27% to 286,762. Passenger cars are down -19.7% to 5,707, SUVs off -16.1% to 12,259, pickups down -29.8% to 5,360 and vans off -28.7% to 2,304.

Toyota (-17.4%) resists slightly better than the market but its 7.6% share is lower than its YTD level of 8.4%. Chevrolet (-28.4%) freefalls at #2 whereas Hyundai (+0.6%) manages a thin gain and Kia (-2%) and Suzuki (-11.1%) restrain their fall. Ford (+15.7%) and Great Wall (+24.4%) are the only gainers in the remainder of the Top 15. Below, Haval (+130.7%), Jetour (+121.6%), Citroen (+67.4%), BMW (+44.6%) and Subaru (+39.2%) are among the best performers. We welcome Chinese fares Jaecoo and Leapmotor in the charts. All in all, Chinese carmakers are down -26% for the month to 27.8% share vs. 28.3% year-to-date.

Over in the models aisle, the Toyota Hilux (-2.7%) remains the favourite with 2.8% share. It is followed like last month by the Kia Soluto (+40.3%) in excellent shape. The Maxus T60 (-31.2%) and Great Wall Poer (+18.5%) are in tow with varying fortunes and the Ford Ranger (+75.7%) is pushed up by the new generation and makes it four pickups in the Top 5. The Suzuki Baleno (+1158.3%) and Hyundai Grand i10 (+13.4%) are the only remaining gainers in the Top 10. Notice also the Citroen Berlingo (+548.9%), Toyota Yaris (+373.1%) and Haval Jolion (+46.8%) posting stellar results.

Previous month: Chile October 2023: Kia, Suzuki stand out in market slowing down its fall

One year ago: Chile November 2022: Suzuki Swift shoots up to #1, market endures heavy loss (-18.7%)

Full November 2023 Top 72 All brands and Top 30 models below.

Chile November 2023 – brands:

Pos Brand Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Toyota   1,953 7.6% – 17.4% 1 23,961 8.4% – 20.5% 1 2
2 Chevrolet   1,812 7.1% – 28.4% 4 19,477 6.8% – 44.3% 2 1
3 Hyundai   1,794 7.0% + 0.6% 3 18,859 6.6% – 13.1% 3 4
4 Kia    1,768 6.9% – 2.0% 2 16,638 5.8% – 10.9% 4 8
5 Suzuki 1,578 6.2% – 11.1% 5 15,903 5.5% – 22.1% 6 5
6 Peugeot  1,298 5.1% – 33.9% 6 15,932 5.6% – 16.7% 5 7
7 Ford  1,210 4.7% + 15.7% 7 11,917 4.2% – 1.6% 8 14
8 MG 981 3.8% – 38.6% 9 10,676 3.7% – 45.2% 9 6
9 Nissan 921 3.6% – 34.6% 8 13,587 4.7% – 5.4% 7 11
10 ChangAn 862 3.4% – 30.8% 14 8,317 2.9% – 51.9% 14 9
11 Maxus 830 3.2% – 23.2% 10 9,068 3.2% – 35.5% 11 12
12 Mitsubishi 791 3.1% – 12.4% 12 9,847 3.4% – 32.4% 10 13
13 Volkswagen 771 3.0% – 23.2% 16 7,588 2.6% – 52.9% 16 10
14 Mazda 675 2.6% – 55.8% 11 8,784 3.1% + 33.4% 12 19
15 Great Wall 638 2.5% + 24.4% 15 7,383 2.6% – 9.7% 17 16
16 Citroen 631 2.5% + 67.4% 13 6,554 2.3% + 1.8% 18 20
17 Subaru 575 2.2% + 39.2% 21 5,508 1.9% + 40.5% 20 25
18 JAC 544 2.1% – 41.6% 19 7,734 2.7% – 31.2% 15 15
19 Chery 537 2.1% – 69.1% 17 8,764 3.1% – 62.6% 13 3
20 Haval 526 2.1% + 130.7% 18 5,682 2.0% + 36.1% 19 23
21 DongFeng (DFSK+DFM) 468 1.8% – 10.2% 20 4,476 1.6% – 43.9% 22 17
22 Ram 349 1.4% – 42.7% 22 5,052 1.8% – 31.6% 21 18
23 Opel 269 1.0% – 15.1% 23 3,632 1.3% – 8.0% 23 26
24 BMW 266 1.0% + 44.6% 34 2,401 0.8% – 12.5% 27 32
25 SsangYong 263 1.0% – 45.9% 28 3,314 1.2% – 19.7% 24 22
26 Renault   261 1.0% – 5.1% 32 2,884 1.0% – 53.2% 26 21
27 JMC 254 1.0% – 14.5% 26 2,045 0.7% – 51.7% 32 24
28 Jetour 246 1.0% + 121.6% 25 2,051 0.7% + 8.3% 31 37
29 Foton 233 0.9% – 28.1% 24 3,023 1.1% – 20.0% 25 27
30 Honda 224 0.9% + 6.2% 27 2,229 0.8% – 43.3% 29 28
31 GAC Motor 195 0.8% – 12.2% 31 1,918 0.7% – 14.3% 33 34
32 Mercedes 181 0.7% – 28.5% 30 2,230 0.8% – 25.4% 28 30
33 BAIC 165 0.6% + 48.6% 33 1,588 0.6% + 8.0% 34 38
34 Geely 146 0.6% – 43.2% 36 2,113 0.7% – 35.8% 30 29
35 Audi 113 0.4% + 59.2% 38 1,052 0.4% – 19.2% 37 39
36 Jeep 107 0.4% – 28.7% 37 1,364 0.5% – 55.3% 36 31
37 Fiat 102 0.4% – 9.7% 46 1,030 0.4% – 50.9% 38 35
38 Mahindra 96 0.4% + 146.2% 35 790 0.3% – 32.9% 42 40
39 Volvo 95 0.4% + 1.1% 39 937 0.3% – 13.0% 39 41
40 Karry 91 0.4% + 16.7% 42 905 0.3% – 6.0% 40 42
41 Skoda 90 0.4% + 47.5% 41 710 0.2% + 6.0% 43 44
42 Kaiyi 79 0.3% new 40 689 0.2% new 44  –
43 Seat 68 0.3% – 20.9% 49 538 0.2% – 23.5% 48 43
44 Cupra 61 0.2% + 96.8% 45 630 0.2% + 198.6% 47 50
45 KYC 56 0.2% – 52.1% 43 895 0.3% – 58.1% 41 36
46 BYD 51 0.2% new 48 204 0.1% new 57
47 Exeed 42 0.2% – 54.3% 44 670 0.2% + 57.3% 45 47
48 Brilliance 40 0.2% – 54.0% 52 1,583 0.6% – 33.2% 35 33
49 Lexus 40 0.2% + 73.9% 51 310 0.1% + 31.4% 51 53
50 ZNA 39 0.2% – 7.1% 53 661 0.2% + 7.3% 46 45
51 SWM 37 0.1% new 57 65 0.0% new 60  –
52 Shineray 36 0.1% new 50 76 0.0% new 59  –
53 Porsche 35 0.1% + 40.0% 55 271 0.1% + 7.5% 52 52
54 Mini 34 0.1% + 3.0% 47 346 0.1% + 23.6% 50 49
55 Land Rover 29 0.1% + 70.6% 54 248 0.1% + 72.2% 54 54
56 Fuso 16 0.1% – 27.3% 58 226 0.1% – 19.6% 56 51
57 DS 10 0.0% – 83.6% 59 242 0.1% – 50.5% 55 48
58 ZX Auto 9 0.0% – 43.8% 56 434 0.2% – 18.7% 49 46
59 Alfa Romeo 8 0.0% + 14.3% 61 63 0.0% – 33.7% 61 55
60 Iveco 6 0.0% + 100.0% 60 106 0.0% + 194.4% 58 59
61 Jaguar 5 0.0% – 37.5% 63 43 0.0% – 8.5% 63 57
62 Ferrari 4 0.0% #DIV/0!  – 27 0.0% + 80.0% 65 60
63 Jaecoo 4 0.0% new  – 4 0.0% new 70  –
64 JIM 3 0.0% new  – 3 0.0% new 71  –
65 Maserati 2 0.0% + 0.0% 62 52 0.0% + 15.6% 62 58
66 Dodge 1 0.0% – 66.7%  – 33 0.0% – 43.1% 64 56
67 Leapmotor 1 0.0% new  – 1 0.0% new 72  –
68 Maple 0 0.0% new 29 261 0.1% new 53  –
69 Chrysler 0 0.0% n/a  – 10 0.0% n/a 66 63
70 Farizon 0 0.0% new 64 8 0.0% new 67  –
71 Bentley 0 0.0% n/a 65 7 0.0% + 40.0% 68 61
72 Omoda 0 0.0% new  – 6 0.0% new 69  –
 – Total Chinese 7,113 27.8% – 26.0%  – 81,129 28.3% – 37.5%  –
 – Others 5 0.0% – 54.5%  – 34 0.0% – 88.6%  –

Chile November 2023 – models:

Pos Model Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Toyota Hilux 720 2.8% – 2.7% 1 8,364 2.9% + 4.8% 1 3
2 Kia Soluto 648 2.5% + 40.3% 2 4,623 1.6% + 45.6% 7 19
3 Maxus T60 558 2.2% – 31.2% 6 6,272 2.2% – 41.5% 3 2
4 Great Wall Poer 552 2.2% + 18.5% 3 4,965 1.7% – 11.4% 5 8
5 Ford Ranger 536 2.1% + 75.7% 9 4,137 1.4% + 28.8% 10 24
6 Chevrolet Groove 519 2.0% – 14.1% 5 5,543 1.9% + 15.7% 4 10
7 Suzuki Swift 500 2.0% – 42.1% 7 4,723 1.6% + 33.9% 6 20
8 Mitsubishi L200 495 1.9% – 22.4% 8 7,331 2.6% – 38.9% 2 1
9 Suzuki Baleno 453 1.8% + 1158.3% 4 4,241 1.5% – 5.4% 9 12
10 Hyundai Grand i10 321 1.3% + 13.4% 10 3,185 1.1% + 44.7% 17 38
11 MG ZS 312 1.2% – 47.6% 14 4,123 1.4% – 40.9% 11 4
12 Kia Sonet 292 1.1% n/a 18 2,552 0.9% n/a 25 n/a
13 Citroen Berlingo 292 1.1% + 548.9% n/a 2,461 0.9% + 69.6% 28 n/a
14 Peugeot Partner 277 1.1% – 25.5% 22 4,062 1.4% – 5.7% 12 13
15 Mazda CX-5 277 1.1% n/a 15 3,873 1.4% n/a 13 n/a
16 Hyundai Tucson 268 1.0% + 8.1% 12 3,072 1.1% + 2.5% 19 29
17 Peugeot 2008 262 1.0% n/a 19 2,228 0.8% + 7.6% 35 n/a
18 Nissan Kicks 256 1.0% – 0.8% n/a 2,899 1.0% – 30.5% 24 15
19 Haval Jolion 251 1.0% + 46.8% 16 2,993 1.0% + 15.3% 20 36
20 Toyota Yaris 246 1.0% + 373.1% 11 3,473 1.2% – 39.8% 15 9
21 MG ZX 245 1.0% – 21.2% n/a 1,803 0.6% – 67.6% 42 n/a
22 Ford Territory 240 0.9% + 24.4% 17 2,917 1.0% – 11.7% 23 27
23 Chery Tiggo 2 Pro 239 0.9% – 24.1% 21 2,537 0.9% – 16.8% 26 30
24 Chevrolet Sail 236 0.9% – 35.0%  – 1,139 0.4% – 82.3% n/a 6
25 Kia Morning 235 0.9% – 46.3% 23 3,114 1.1% – 42.3% 18 11
26 Toyota Corolla Cross 234 0.9% – 57.5% 28 3,195 1.1% – 2.1% 16 23
27 Nissan Navara 231 0.9% – 31.5% 13 4,272 1.5% + 11.5% 8 14
28 Chevrolet Silverado 226 0.9% + 15.9% n/a 2,219 0.8% + 93.8% 37 n/a
29 Toyota RAV4 225 0.9% – 13.5% n/a 2,917 1.0% – 50.6% 22 7
30 Haval H6 224 0.9% n/a 25 2,247 0.8% n/a 33 n/a
n/a Ram 700 Pickup 216 0.8% – 37.6% 20 2,502 0.9% – 18.2% 27 28
n/a Nissan Versa 190 0.7% – 62.9% 27 2,939 1.0% – 22.4% 21 17
n/a Subaru Forester 189 0.7% n/a n/a 2,232 0.8% n/a 34 n/a
n/a Toyota Raize 182 0.7% – 61.7% 24 3,490 1.2% + 18.2% 14 25
n/a JMC Vigus 179 0.7% – 12.3% 29 1,892 0.7% – 31.0% 41 35
n/a Suzuki S-Presso 175 0.7% – 39.7% n/a 2,306 0.8% – 41.0% 31 16
n/a Chevrolet Tracker 171 0.7% – 40.4% n/a 2,094 0.7% – 70.4% 40 5
n/a Peugeot 3008 167 0.7% – 24.8% n/a 2,162 0.8% – 26.5% 39 32
n/a Peugeot 208 164 0.6% – 48.8% 30 2,350 0.8% + 22.2% 30 n/a
n/a Ford F-150 163 0.6% + 15.6% 26 1,644 0.6% + 62.5% n/a n/a
n/a JAC JS2 152 0.6% – 55.9% n/a 2,183 0.8% – 15.0% 38 33
n/a Peugeot Landtrek 138 0.5% – 67.0% n/a 1,513 0.5% – 32.3% n/a 39
n/a MG3 136 0.5% – 56.1% n/a 2,249 0.8% – 35.0% 32 22
n/a Suzuki Dzire Sedan 133 0.5% – 22.7% n/a 1,229 0.4% – 57.4% n/a 34
n/a Chevrolet Montana 131 0.5% n/a n/a 1,112 0.4% n/a n/a n/a
n/a Citroen C-Elysée 126 0.5% n/a n/a 859 0.3% – 39.1% n/a n/a
n/a Ssangyong Grand Musso 122 0.5% – 35.8% n/a 1,387 0.5% + 5.9% n/a n/a
n/a Citroen C3 120 0.5% – 4.0% n/a 1,756 0.6% + 7.0% n/a n/a
n/a Chevrolet N400 Max 119 0.5% – 48.3% n/a 1,630 0.6% – 45.4% n/a 31
n/a Changan Hunter 117 0.5% – 40.3% n/a 1,633 0.6% – 25.0% n/a n/a
n/a Kia Rio 113 0.4% – 5.8% n/a 1,041 0.4% – 55.4% n/a 40
n/a Hyundai Accent HCI 104 0.4% – 56.7% n/a 2,226 0.8% + 7.1% 36 n/a
n/a Suzuki Celerio 100 0.4% n/a n/a 1,211 0.4% n/a n/a n/a
n/a VW Saveiro 100 0.4% + 51.5% n/a 819 0.3% – 41.0% n/a n/a
n/a Kia Frontier 91 0.4% – 27.2% n/a 684 0.2% – 5.1% n/a n/a
n/a Hyundai Porter 89 0.3% – 72.3% n/a 1,488 0.5% – 33.4% n/a 37
n/a Renault Kwid 89 0.3% + 56.1% n/a 1,220 0.4% – 36.0% n/a n/a
n/a JAC T8 84 0.3% – 63.8% n/a 1,670 0.6% – 48.8% n/a 26
n/a Peugeot 308 80 0.3% n/a n/a 870 0.3% n/a n/a n/a
n/a Maxus C35 80 0.3% + 31.1% n/a 692 0.2% – 36.4% n/a n/a
n/a Great Wall Wingle 7 76 0.3% n/a n/a 1,528 0.5% + 64.5% n/a n/a
n/a Chevrolet Onix 73 0.3% – 66.8% n/a 1,351 0.5% – 66.2% n/a 18
n/a Mazda BT-50 67 0.3% – 60.6% n/a 1,438 0.5% – 24.2% n/a n/a
n/a JAC Sunray 66 0.3% n/a n/a 584 0.2% n/a n/a  –
n/a Ford Transit 64 0.2% – 35.4% n/a 724 0.3% – 4.2% n/a n/a
n/a Mercedes Sprinter 62 0.2% – 28.7% n/a 859 0.3% – 35.2% n/a n/a
n/a Maxus G10 59 0.2% #DIV/0! n/a 792 0.3% + 29.8% n/a n/a
n/a Foton TM3 56 0.2% – 70.5% n/a 1,091 0.4% – 48.1% n/a n/a
n/a Maxus Deliver 9 51 0.2% n/a n/a 517 0.2% n/a n/a n/a
n/a Changan MD201 49 0.2% – 31.0% n/a 675 0.2% – 29.3% n/a n/a
n/a Foton Midi 45 0.2% – 50.5% n/a 834 0.3% – 35.0% n/a n/a
n/a Peugeot Boxer 45 0.2% – 4.3% n/a 643 0.2% – 14.6% n/a n/a
n/a Karry Q22 45 0.2% n/a n/a 532 0.2% n/a n/a  –
n/a JAC X200 44 0.2% + 7.3% n/a 592 0.2% – 34.1% n/a n/a
n/a VW Amarok 32 0.1% – 89.6% n/a 1,123 0.4% – 10.9% n/a n/a
n/a Chevrolet Colorado 27 0.1% – 91.9% n/a 1,615 0.6% – 56.0% n/a 21
n/a Hyundai HD 35 18 0.1% – 70.0% n/a 499 0.2% – 42.3% n/a n/a
n/a Opel Combo L1 9 0.0% – 90.5% n/a 689 0.2% – 21.3% n/a n/a
 – Hyundai Creta 0 0.0% n/a n/a 2,352 0.8% n/a 29 n/a
 – Ram Van 700 City 0 0.0% – 100.0%  – 1,004 0.4% – 47.6% n/a n/a

Source: ANAC

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