Dacia sales are finally up in Morocco.
First positive market since last July in November at +22% year-on-year to 13,772 units. This includes 12,021 passenger cars (+21.4%) and 1,751 light commercials (+26.6%). The year-to-date tally for passenger cars is at 129,395 units, tilting back into positive territory at +0.4% year-on-year. For the first time since October 2022, market leader Dacia (+3.5%) manages year-on-year growth and ends the month with a dominant 23.6% share. Renault (+53.1%) is once again catching up at 17.9% share vs. 16.2% so far this year. It is also an excellent month for Peugeot (+74.6%) up to 9.5% share vs. 7.8% year-to-date whereas Hyundai (-18.6%) falters. Only Kia (+134.8%) beats the market in the remainder of the Top 10.
Previous month: Morocco October 2023: Peugeot, Opel, Audi defy market down -2.2%
One year ago: Morocco November 2022: Audi, Renault, Opel shine in market off -12.8%
Full November 2023 Top 35 All brands ranking below.
Morocco November 2023 – brands:
| Pos | Brand | Nov-23 | % | /22 | Oct | 2023 | % | /22 | Pos | FY22 |
| 1 | Dacia | 2,834 | 23.6% | + 3.5% | 1 | 30,250 | 23.4% | – 14.1% | 1 | 1 |
| 2 | Renault | 2,148 | 17.9% | + 53.1% | 2 | 20,958 | 16.2% | + 9.9% | 2 | 2 |
| 3 | Peugeot | 1,147 | 9.5% | + 74.6% | 3 | 10,068 | 7.8% | + 5.4% | 4 | 4 |
| 4 | Hyundai | 659 | 5.5% | – 18.6% | 4 | 13,345 | 10.3% | + 5.8% | 3 | 3 |
| 5 | Volkswagen | 652 | 5.4% | + 20.1% | 5 | 7,717 | 6.0% | + 54.1% | 5 | 8 |
| 6 | Kia | 594 | 4.9% | + 134.8% | 8 | 4,695 | 3.6% | + 5.0% | 8 | 9 |
| 7 | Opel | 552 | 4.6% | + 26.9% | 6 | 6,205 | 4.8% | – 1.8% | 6 | 5 |
| 8 | Toyota | 407 | 3.4% | + 1.8% | 10 | 4,085 | 3.2% | – 24.9% | 9 | 7 |
| 9 | Citroen | 389 | 3.2% | + 6.9% | 7 | 4,923 | 3.8% | – 12.1% | 7 | 6 |
| 10 | Audi | 365 | 3.0% | + 9.6% | 9 | 3,964 | 3.1% | + 12.7% | 10 | n/a |
| 11 | Fiat | 332 | 2.8% | – 21.1% | 11 | 3,463 | 2.7% | – 13.4% | 11 | 10 |
| 12 | BMW | 304 | 2.5% | + 57.5% | 12 | 3,086 | 2.4% | + 21.3% | 13 | n/a |
| 13 | Skoda | 272 | 2.3% | – 7.5% | 13 | 3,344 | 2.6% | + 40.7% | 12 | n/a |
| 14 | Seat | 245 | 2.0% | + 22.5% | 14 | 2,465 | 1.9% | – 2.5% | 14 | n/a |
| 15 | Mercedes | 200 | 1.7% | + 7.5% | 15 | 2,347 | 1.8% | + 4.3% | 15 | n/a |
| 16 | Volvo | 129 | 1.1% | + 43.3% | 17 | 976 | 0.8% | + 21.5% | 18 | n/a |
| 17 | MG | 129 | 1.1% | new | 18 | 492 | 0.4% | new | 23 | n/a |
| 18 | Ford | 100 | 0.8% | – 27.5% | 19 | 1,018 | 0.8% | – 38.9% | 16 | n/a |
| 19 | Nissan | 100 | 0.8% | – 3.8% | 23 | 945 | 0.7% | – 38.5% | 19 | n/a |
| 20 | Jeep | 84 | 0.7% | + 21.7% | 16 | 979 | 0.8% | – 17.2% | 17 | n/a |
| 21 | Land Rover | 74 | 0.6% | + 23.3% | 20 | 853 | 0.7% | + 28.7% | 20 | n/a |
| 22 | Cupra | 59 | 0.5% | new | 24 | 543 | 0.4% | new | 21 | n/a |
| 23 | DFSK | 44 | 0.4% | – 38.0% | 22 | 510 | 0.4% | + 15.9% | 22 | n/a |
| 24 | Alfa Romeo | 36 | 0.3% | + 140.0% | 26 | 236 | 0.2% | + 5.4% | 26 | n/a |
| 25 | Porsche | 30 | 0.2% | + 20.0% | 21 | 381 | 0.3% | + 27.4% | 24 | n/a |
| 26 | DS | 29 | 0.2% | n/a | 25 | 288 | 0.2% | + 3.2% | 25 | n/a |
| 27 | Honda | 25 | 0.2% | + 8.7% | 27 | 174 | 0.1% | – 23.7% | 30 | n/a |
| 28 | Suzuki | 23 | 0.2% | n/a | 30 | 206 | 0.2% | + 43.1% | 28 | n/a |
| 29 | Mini | 18 | 0.1% | + 1700.0% | 29 | 217 | 0.2% | + 17.3% | 27 | n/a |
| 30 | Lexus | 18 | 0.1% | + 28.6% | 28 | 148 | 0.1% | + 38.3% | 32 | n/a |
| 31 | Jaguar | 13 | 0.1% | – 7.1% | 32 | 112 | 0.1% | – 13.2% | 33 | n/a |
| 32 | BYD | 8 | 0.1% | new | 33 | 28 | 0.0% | new | 34 | – |
| 33 | Alpine | 2 | 0.0% | new | 34 | 5 | 0.0% | new | 36 | – |
| 34 | Mitsubishi | 0 | 0.0% | – 100.0% | 35 | 181 | 0.1% | – 3.7% | 29 | n/a |
| 35 | Mahindra | 0 | 0.0% | – 100.0% | 31 | 155 | 0.1% | – 25.8% | 31 | n/a |
Source: Manufacturers
