Record market share for the Tesla Model Y in Iceland.
New car sales are stable year-on-year in Iceland in November at +0.1% to 1,297 units. This means through November the market is up 5.7% to 16,094. Tesla (+128%) has a gigantic month in Iceland, accounting for no less than 48.3% of the market in November, a new record. It now accesses the year-to-date top spot with 18.6% share. A faraway 2nd, Toyota (-36.3%) is down to just 7.2% share vs. 16.3% so far this year. Kia (-43.2%) is also in great difficulty at #3 whereas Hyundai (+117.6%) scores a splendid year-on-year lift. Skoda (+63.2%) is the only additional gainer in the Top 10 at #8.
Model-wise, the Tesla Model Y skyrockets to a barely believable 46% share, thanks to almost 600 units sold in just one month. It now holds 17.3% of the market year-to-date. The Polestar 2 sells 16.5 times less but still manages to snap the 2nd place overall with 2.8% share. It ranks #10 year-to-date. The Toyota bZ4X is up three spots on October to #3, distancing the Hyundai Kona and Tesla Model 3. The Kia EV9 makes a splash for its entrance into the Icelandic market, landing directly at #7. Excluding the Kona, all Top 10 models are pure EVs, with the Skoda Enyaq, VW ID.4, Ford Mustang Mach-E and Hyundai Ioniq 5 filling the remaining spots.
Previous month: Iceland October 2023: Tesla Model Y scores 6th straight month at #1, Subaru Solterra #4
One year ago: Iceland November 2022: Tesla Model Y and Polestar 2 on top, Nissan Ariya #12, sales up 33.8%
Full November 2023 Top 36 All brands and Top 20 models below.
Iceland November 2023 – brands:
| Pos | Brand | Nov-23 | % | /22 | Oct | 2023 | % | /22 | Pos | FY22 |
| 1 | Tesla | 627 | 48.3% | + 128.0% | 1 | 3,000 | 18.6% | + 219.5% | 1 | 4 |
| 2 | Toyota | 93 | 7.2% | – 36.3% | 3 | 2,623 | 16.3% | – 1.8% | 2 | 1 |
| 3 | Kia | 79 | 6.1% | – 43.2% | 2 | 1,875 | 11.7% | + 14.1% | 3 | 2 |
| 4 | Hyundai | 74 | 5.7% | + 117.6% | 4 | 847 | 5.3% | – 36.5% | 5 | 3 |
| 5 | Volvo | 41 | 3.2% | – 57.3% | 6 | 492 | 3.1% | – 4.3% | 8 | 8 |
| 6 | Volkswagen | 40 | 3.1% | – 23.1% | 5 | 835 | 5.2% | + 36.7% | 6 | 7 |
| 7 | Polestar | 36 | 2.8% | – 72.3% | 13 | 260 | 1.6% | – 36.0% | 15 | 12 |
| 8 | Skoda | 31 | 2.4% | + 63.2% | 7 | 447 | 2.8% | – 18.4% | 9 | 10 |
| 9 | Ford | 29 | 2.2% | – 44.2% | 9 | 315 | 2.0% | – 1.9% | 13 | 18 |
| 10 | Mazda | 28 | 2.2% | – 22.2% | 18 | 498 | 3.1% | + 73.5% | 7 | 20 |
| 11 | Mercedes | 25 | 1.9% | – 43.2% | 8 | 422 | 2.6% | – 18.4% | 10 | 9 |
| 12 | BMW | 23 | 1.8% | + 53.3% | 12 | 236 | 1.5% | – 27.4% | 18 | 19 |
| 13 | Subaru | 21 | 1.6% | + 133.3% | 11 | 214 | 1.3% | + 177.9% | 19 | 26 |
| 14 | Land Rover | 17 | 1.3% | + 240.0% | 16 | 341 | 2.1% | – 22.5% | 11 | 13 |
| 15 | Audi | 17 | 1.3% | – 37.0% | 15 | 239 | 1.5% | + 17.7% | 17 | 21 |
| 16 | Smart | 15 | 1.2% | n/a | 17 | 68 | 0.4% | n/a | 27 | – |
| 17 | Jeep | 13 | 1.0% | + 333.3% | 22 | 193 | 1.2% | – 59.1% | 21 | 11 |
| 18 | MG | 13 | 1.0% | – 70.5% | 14 | 186 | 1.2% | – 45.0% | 22 | 15 |
| 19 | Lexus | 12 | 0.9% | + 300.0% | 24 | 133 | 0.8% | + 90.0% | 24 | 28 |
| 20 | Nissan | 11 | 0.8% | – 66.7% | 10 | 247 | 1.5% | – 36.7% | 16 | 17 |
| 21 | Dacia | 6 | 0.5% | n/a | 26 | 1,080 | 6.7% | + 44.4% | 4 | 5 |
| 22 | Opel | 6 | 0.5% | – 71.4% | 23 | 136 | 0.8% | + 49.5% | 23 | 25 |
| 23 | BYD | 5 | 0.4% | new | 19 | 63 | 0.4% | new | 28 | – |
| 24 | Maxus | 5 | 0.4% | n/a | 31 | 62 | 0.4% | + 113.8% | 29 | 31 |
| 25 | Porsche | 5 | 0.4% | + 66.7% | 21 | 53 | 0.3% | – 24.3% | 30 | 27 |
| 26 | Great Wall Motors | 5 | 0.4% | new | 39 | 8 | 0.0% | new | 40 | – |
| 27 | Suzuki | 4 | 0.3% | – 42.9% | 33 | 319 | 2.0% | – 14.7% | 12 | 16 |
| 28 | Renault | 4 | 0.3% | n/a | 20 | 271 | 1.7% | + 115.1% | 14 | 22 |
| 29 | Mitsubishi | 3 | 0.2% | + 50.0% | 34 | 44 | 0.3% | – 94.1% | 31 | 6 |
| 30 | Jaguar | 2 | 0.2% | – 71.4% | 29 | 17 | 0.1% | – 39.3% | 36 | 32 |
| 31 | DFSK | 2 | 0.2% | n/a | 37 | 12 | 0.1% | + 100.0% | 38 | 40 |
| 32 | Peugeot | 1 | 0.1% | – 98.1% | 27 | 200 | 1.2% | – 52.6% | 20 | 14 |
| 33 | Honda | 1 | 0.1% | – 88.9% | 25 | 73 | 0.5% | – 53.2% | 26 | 23 |
| 34 | FAW Hongqi | 1 | 0.1% | n/a | 35 | 29 | 0.2% | + 2800.0% | 33 | 37 |
| 35 | Mini | 1 | 0.1% | + 0.0% | 30 | 14 | 0.1% | – 50.0% | 37 | 34 |
| 36 | Ineos | 1 | 0.1% | new | – | 5 | 0.0% | new | 46 | – |
Iceland November 2023 – models:
| Pos | Model | Nov-23 | % | Oct | 2023 | % | Pos | FY22 |
| 1 | Tesla Model Y | 596 | 46.0% | 1 | 2,784 | 17.3% | 1 | 1 |
| 2 | Polestar 2 | 36 | 2.8% | 9 | 260 | 1.6% | 10 | 8 |
| 3 | Toyota bZ4X | 32 | 2.5% | 6 | 365 | 2.3% | 7 | n/a |
| 4 | Hyundai Kona | 31 | 2.4% | 3 | 185 | 1.1% | 14 | 42 |
| 5 | Tesla Model 3 | 27 | 2.1% | n/a | 167 | 1.0% | 19 | 19 |
| 6 | Skoda Enyaq | 24 | 1.9% | 5 | 151 | 0.9% | 25 | 10 |
| 7 | Kia EV9 | 22 | 1.7% | – | 22 | 0.1% | 114 | – |
| 8 | VW ID.4 | 21 | 1.6% | 11 | 293 | 1.8% | 8 | 24 |
| 9 | Ford Mustang Mach-E | 20 | 1.5% | 7 | 154 | 1.0% | 23 | 46 |
| 10 | Hyundai Ioniq 5 | 20 | 1.5% | 19 | 158 | 1.0% | 21 | 14 |
| 11 | Hyundai Tucson | 19 | 1.5% | n/a | 170 | 1.1% | 18 | 7 |
| 12 | Volvo XC40 | 18 | 1.4% | 13 | 158 | 1.0% | 22 | 12 |
| 13 | Kia EV6 | 17 | 1.3% | 22 | 180 | 1.1% | 15 | 11 |
| 14 | Toyota Yaris Cross | 16 | 1.2% | 24 | 145 | 0.9% | 26 | 31 |
| 15 | Kia Niro | 15 | 1.2% | 8 | 255 | 1.6% | 11 | 16 |
| 16 | Mazda MX-30 | 15 | 1.2% | n/a | 86 | 0.5% | 45 | n/a |
| 17 | Smart #1 | 15 | 1.2% | 14 | 68 | 0.4% | 52 | – |
| 18 | Subaru Solterra | 14 | 1.1% | 4 | 135 | 0.8% | 29 | n/a |
| 19 | Toyota Land Cruiser Prado | 12 | 0.9% | n/a | 476 | 3.0% | 4 | 3 |
| 20 | Toyota RAV4 | 12 | 0.9% | 10 | 593 | 3.7% | 3 | 2 |
Source: Manufacturers
