The Lufthansa Group has made two executive changes in the
new year, according to the company.
Heike Birlenbach on Jan 1. took over as chief commercial
officer for Swiss International Air Lines. Birlenbach had been head of customer
experience for the Group’s airlines since 2021, while also heading sales for
the hub airlines in a dual role, according to Lufthansa. She began her career
with Lufthansa in 1990.
Birlenbach succeeded Tamur Goudarzi Pour, who on Jan. 1
became responsible for the Lufthansa Group’s customer experience division. He
also assumed responsibility for a Group-wide taskforce “with the aim of
increasing customer satisfaction in the next year.” Goudarzi Pour had been
CCO of Swiss since 2019. Previously, he was responsible for the Americas
region. He began his career with Lufthansa in 2000.
