The Mitsubishi Xpander tops the Vietnamese charts for the first time.
Discover over 20 years of Vietnam Historical Data here.
The Vietnamese new vehicle market is in freefall in 2023 at -23.7% to 388,531 sales, keeping in mind 2022 was a record year at 509,141 units. This year Hyundai (-17.3%) improves its market share to 17.4% and leaps two spots to #1. Toyota (-37%) sees its share diminish from 17.9% to 14.8% while Thaco-Kia (-31.2%) goes from 16.3% to 14.7%. Ford (+32.9%) is the only island of growth in the Top 12 and surges three ranks to #4. Mazda (-1.2%) resists very well at #4 with 9.2% of the market vs. 7.1% in 2022. VinFast (-6.3%) stays at #8 but did not report sales from October onwards.
Model-wise, we have a big change on top with the Mitsubishi Xpander (-10.2%) taking charge with a dominant 5.1% share. This is only the third non-Toyota model to rank as annual #1 in the past 20 years alongside the Kia Morning in 2011 and the VinFast Fadil in 2021. The Hyundai Accent (-22.9%) remains in 2nd place while the Mazda CX-5 (+32.3%) is up five spots to land on the third step of the podium and was #1 from August to November. The Ford Ranger (-2.2%) also advances in the ranking, to #4, whereas the Toyota Vios (-42.5%), #1 last year and for 7 consecutive years until 2020, implodes to #5. Outstanding performance for the Kia Sonet (+20.3%) up 10 ranks to #6, as for the Ford Everest (+42.7%) up 12 to #9.
Previous year: Vietnam 2022: Toyota Vios reclaims lead in record market (+24.1%)
Two years ago: Vietnam 2021: VinFast Fadil ends 9 years of Toyota dominance in market up 2.5%
Full December 2023 Top 18 All manufacturers and Top 70 All models below.
Full Year 2023 Top 18 All manufacturers and Top 74 All models vs. Full Year 2022 figures below.
Note 1: Brands ranking include medium and heavy commercial vehicles, models ranking does not. Some brands such as Peugeot, Lexus, BMW and Mini don’t share their model detail.
Note 2: VinFast stopped reporting sales in October.
Vietnam December 2023 – manufacturers:
| Pos | Brand | Dec-23 | % | /22 | Nov |
| 1 | Hyundai | 10,844 | 23.0% | + 13.6% | 1 |
| 2 | Toyota | 9,050 | 19.2% | – 6.0% | 2 |
| 3 | Thaco-Kia | 6,110 | 12.9% | + 53.9% | 3 |
| 4 | Ford | 4,854 | 10.3% | + 0.9% | 4 |
| 5 | Mazda | 4,336 | 9.2% | + 73.4% | 5 |
| 6 | Mitsubishi | 4,274 | 9.1% | + 39.9% | 7 |
| 7 | Honda | 4,059 | 8.6% | + 74.8% | 6 |
| 8 | Suzuki | 1,115 | 2.4% | – 31.0% | 9 |
| 9 | Isuzu | 948 | 2.0% | + 10.9% | 8 |
| 10 | Peugeot | 553 | 1.2% | + 22.9% | 10 |
| 11 | Hino | 367 | 0.8% | – 28.7% | 11 |
| 12 | BMW+Mini | 237 | 0.5% | – 1.7% | 12 |
| 13 | Lexus | 235 | 0.5% | + 186.6% | 13 |
| 14 | Hyundai Trucks | 148 | 0.3% | + 25.4% | 14 |
| 15 | Samco | 31 | 0.1% | – 50.0% | 15 |
| 16 | VEAM | 17 | 0.0% | + 21.4% | 16 |
| 17 | Daewoo Bus | 16 | 0.0% | – 76.8% | 17 |
| 18 | VinFast | n/a | n/a | n/a | n/a |
Vietnam December 2023 – models:
| Pos | Model | Dec-23 | % | /22 | Nov |
| 1 | Toyota Vios | 3,022 | 6.4% | + 9.3% | 3 |
| 2 | Mitsubishi Xpander | 2,809 | 6.0% | + 51.3% | 4 |
| 3 | Hyundai Accent | 2,752 | 5.8% | – 6.0% | 2 |
| 4 | Mazda CX-5 | 2,050 | 4.3% | + 186.7% | 1 |
| 5 | Hyundai Creta | 1,953 | 4.1% | + 4.0% | 6 |
| 6 | Ford Ranger | 1,912 | 4.1% | – 21.1% | 5 |
| 7 | Toyota Veloz | 1,670 | 3.5% | + 36.0% | 9 |
| 8 | Toyota Yaris Cross | 1,558 | 3.3% | new | 10 |
| 9 | Honda City | 1,503 | 3.2% | + 26.7% | 15 |
| 10 | Ford Everest | 1,484 | 3.1% | + 38.3% | 14 |
| 11 | Kia Sonet | 1,354 | 2.9% | + 173.0% | 7 |
| 12 | Kia Seltos | 1,275 | 2.7% | + 182.1% | 13 |
| 13 | Ford Territory | 1,148 | 2.4% | + 14.6% | 11 |
| 14 | Hyundai Tucson | 1,147 | 2.4% | + 58.4% | 8 |
| 15 | Hyundai Grand i10 | 1,135 | 2.4% | – 4.3% | 16 |
| 16 | Honda CR-V | 1,009 | 2.1% | – 1.8% | 20 |
| 17 | Mazda3 | 923 | 2.0% | + 91.5% | 17 |
| 18 | Hyundai Santa Fe | 890 | 1.9% | – 6.3% | 12 |
| 19 | Hyundai Custin | 809 | 1.7% | new | 21 |
| 20 | Honda BR-V | 706 | 1.5% | new | 19 |
| 21 | Toyota Avanza | 701 | 1.5% | + 103.8% | 22 |
| 22 | Honda HR-V | 692 | 1.5% | + 1312.2% | 23 |
| 23 | Kia Carnival | 574 | 1.2% | + 378.3% | 18 |
| 24 | Mitsubishi Attrage | 555 | 1.2% | + 8.6% | 24 |
| 25 | Mazda2 | 524 | 1.1% | + 8.0% | 31 |
| 26 | Kia Carens | 441 | 0.9% | – 19.8% | 29 |
| 27 | Toyota Corolla Cross | 423 | 0.9% | – 82.9% | 25 |
| 28 | Suzuki Carry | 414 | 0.9% | + 25.1% | 33 |
| 29 | Hyundai Stargazer | 407 | 0.9% | – 32.1% | 26 |
| 30 | Mitsubishi Outlander | 401 | 0.8% | – 2.0% | 28 |
| 31 | Hyundai Elantra | 377 | 0.8% | – 39.4% | 30 |
| 32 | Kia K3 | 369 | 0.8% | – 48.4% | 27 |
| 33 | Mazda CX-8 | 347 | 0.7% | + 34.0% | 34 |
| 34 | Mitsubishi Triton | 332 | 0.7% | + 59.6% | 38 |
| 35 | Toyota Raize | 312 | 0.7% | – 68.5% | 43 |
| 36 | Suzuki Ertiga | 292 | 0.6% | + 183.5% | 45 |
| 37 | Toyota Wigo | 291 | 0.6% | n/a | 35 |
| 38 | Ford Transit | 281 | 0.6% | + 60.6% | 37 |
| 39 | Kia Sportage | 262 | 0.6% | + 17.0% | 39 |
| 40 | Hyundai Palisade | 258 | 0.5% | new | 52 |
| 41 | Toyota Camry | 245 | 0.5% | – 57.4% | 44 |
| 42 | Mazda CX-3 | 240 | 0.5% | – 2.8% | 53 |
| 43 | Toyota Innova Cross | 224 | 0.5% | new | 40 |
| 44 | Toyota Fortuner | 209 | 0.4% | – 55.0% | 32 |
| 45 | Suzuki XL7 | 195 | 0.4% | – 53.3% | 41 |
| 46 | Toyota Innova | 182 | 0.4% | – 49.4% | 47 |
| 47 | Hyundai Venue | 180 | 0.4% | new | – |
| 48 | Mitsubishi Pajero Sport | 177 | 0.4% | + 145.8% | 56 |
| 49 | Kia Sorento | 148 | 0.3% | + 33.3% | 48 |
| 50 | Honda Civic | 142 | 0.3% | + 153.6% | 49 |
| 51 | Suzuki Carry Pro | 131 | 0.3% | new | 61 |
| 52 | Kia K5 | 115 | 0.2% | + 109.1% | 50 |
| 53 | Toyota Corolla | 114 | 0.2% | – 67.9% | 55 |
| 54 | Mazda CX-30 | 102 | 0.2% | – 44.3% | 36 |
| 55 | Kia Morning | 100 | 0.2% | – 16.7% | 42 |
| 56 | Kia Soluto | 100 | 0.2% | – 2.0% | 51 |
| 57 | Mazda6 | 88 | 0.2% | + 1.1% | 54 |
| 58 | Mazda BT-50 | 62 | 0.1% | + 47.6% | 57 |
| 59 | Suzuki Swift | 57 | 0.1% | – 32.9% | 63 |
| 60 | Toyota Land Cruiser | 56 | 0.1% | + 409.1% | 59 |
| 61 | Isuzu D-Max | 47 | 0.1% | + 80.8% | 62 |
| 62 | Isuzu MU-X | 42 | 0.1% | + 27.3% | 64 |
| 63 | Ford Explorer | 29 | 0.1% | – 78.8% | 46 |
| 64 | Suzuki Super Carry Pro | 25 | 0.1% | – 96.3% | 58 |
| 65 | Toyota Alphard | 21 | 0.0% | + 133.3% | 60 |
| 66 | Toyota Prado | 10 | 0.0% | + 150.0% | 65 |
| 67 | Honda Accord | 7 | 0.0% | + 133.3% | 66 |
| 68 | Toyota Hilux | 7 | 0.0% | n/a | 67 |
| 69 | Toyota Yaris | 5 | 0.0% | – 87.2% | 68 |
| 70 | Suzuki Ciaz | 1 | 0.0% | – 75.0% | 69 |
Vietnam Full Year 2023 – manufacturers:
| Pos | Brand | 2023 | % | /22 | 2022 | % | Pos |
| 1 | Hyundai | 67,450 | 17.4% | – 17.3% | 81,582 | 16.0% | 3 |
| 2 | Toyota | 57,414 | 14.8% | – 37.0% | 91,115 | 17.9% | 1 |
| 3 | Thaco-Kia | 56,938 | 14.7% | – 31.2% | 82,775 | 16.3% | 2 |
| 4 | Ford | 38,324 | 9.9% | + 32.9% | 28,847 | 5.7% | 7 |
| 5 | Mazda | 35,632 | 9.2% | – 1.2% | 36,052 | 7.1% | 5 |
| 6 | Mitsubishi | 30,894 | 8.0% | – 22.5% | 39,861 | 7.8% | 4 |
| 7 | Honda | 23,802 | 6.1% | – 22.3% | 30,645 | 6.0% | 6 |
| 8 | VinFast | 21,480 | 5.5% | – 6.3% | 22,924 | 4.5% | 8 |
| 9 | Suzuki | 13,317 | 3.4% | – 17.8% | 16,209 | 3.2% | 9 |
| 10 | Isuzu | 8,671 | 2.2% | – 21.9% | 11,108 | 2.2% | 10 |
| 11 | Peugeot | 3,038 | 0.8% | – 70.1% | 10,175 | 2.0% | 11 |
| 12 | Hino | 2,555 | 0.7% | – 54.5% | 5,613 | 1.1% | 12 |
| 13 | BMW+Mini | 2,110 | 0.5% | + 62.6% | 1,298 | 0.3% | 15 |
| 14 | Lexus | 1,793 | 0.5% | + 18.7% | 1,510 | 0.3% | 14 |
| 15 | Hyundai Trucks | 1,234 | 0.3% | – 37.2% | 1,965 | 0.4% | 13 |
| 16 | Samco | 239 | 0.1% | – 17.3% | 289 | 0.1% | 17 |
| 17 | VEAM | 216 | 0.1% | – 56.0% | 491 | 0.1% | 16 |
| 18 | Daewoo Bus | 202 | 0.1% | + 83.6% | 110 | 0.0% | 18 |
Vietnam Full Year 2023 – models:
| Pos | Model | 2023 | % | /22 | 2022 | % | Pos |
| 1 | Mitsubishi Xpander | 19,740 | 5.1% | – 10.2% | 21,983 | 4.3% | 3 |
| 2 | Hyundai Accent | 17,452 | 4.5% | – 22.9% | 22,645 | 4.4% | 2 |
| 3 | Mazda CX-5 | 16,808 | 4.3% | + 32.3% | 12,700 | 2.5% | 8 |
| 4 | Ford Ranger | 16,085 | 4.1% | – 2.2% | 16,447 | 3.2% | 5 |
| 5 | Toyota Vios | 13,521 | 3.5% | – 42.5% | 23,529 | 4.6% | 1 |
| 6 | Kia Sonet | 11,366 | 2.9% | + 20.3% | 9,446 | 1.9% | 16 |
| 7 | Hyundai Creta | 10,719 | 2.8% | – 11.4% | 12,096 | 2.4% | 10 |
| 8 | Toyota Corolla Cross | 10,485 | 2.7% | – 51.2% | 21,473 | 4.2% | 4 |
| 9 | Ford Everest | 9,960 | 2.6% | + 42.7% | 6,979 | 1.4% | 21 |
| 10 | Honda City | 9,894 | 2.5% | – 32.7% | 14,696 | 2.9% | 6 |
| 11 | Kia Seltos | 9,663 | 2.5% | – 22.1% | 12,398 | 2.4% | 9 |
| 12 | Toyota Veloz | 9,318 | 2.4% | – 33.9% | 14,104 | 2.8% | 7 |
| 13 | Ford Territory | 8,096 | 2.1% | + 297.3% | 2,038 | 0.4% | 41 |
| 14 | Hyundai Grand i10 | 7,944 | 2.0% | – 26.1% | 10,752 | 2.1% | 12 |
| 15 | Mazda3 | 6,718 | 1.7% | – 31.5% | 9,812 | 1.9% | 14 |
| 16 | Hyundai Santa Fe | 6,418 | 1.7% | – 39.5% | 10,603 | 2.1% | 13 |
| 17 | VinFast VF e34 | 6,253 | 1.6% | n/a | n/a | n/a | n/a |
| 18 | Hyundai Tucson | 6,164 | 1.6% | – 26.9% | 8,438 | 1.7% | 18 |
| 19 | Honda CR-V | 5,758 | 1.5% | – 39.9% | 9,578 | 1.9% | 15 |
| 20 | Suzuki Super Carry Pro | 5,560 | 1.4% | + 49.4% | 3,722 | 0.7% | 34 |
| 21 | Kia Carnival | 5,401 | 1.4% | – 42.0% | 9,320 | 1.8% | 17 |
| 22 | Mitsubishi Attrage | 5,050 | 1.3% | – 30.0% | 7,214 | 1.4% | 20 |
| 23 | VinFast VF 8 | 4,998 | 1.3% | n/a | n/a | n/a | n/a |
| 24 | Toyota Raize | 4,546 | 1.2% | – 34.1% | 6,900 | 1.4% | 22 |
| 25 | Mazda2 | 4,019 | 1.0% | + 2.9% | 3,904 | 0.8% | 30 |
| 26 | Ford Transit | 3,863 | 1.0% | + 59.4% | 2,423 | 0.5% | 39 |
| 27 | Hyundai Stargazer | 3,857 | 1.0% | + 244.1% | 1,121 | 0.2% | 50 |
| 28 | Honda HR-V | 3,804 | 1.0% | + 68.6% | 2,256 | 0.4% | 40 |
| 29 | Toyota Avanza | 3,783 | 1.0% | + 5.3% | 3,592 | 0.7% | 35 |
| 30 | Kia Carens | 3,766 | 1.0% | + 247.1% | 1,085 | 0.2% | 51 |
| 31 | Toyota Fortuner | 3,492 | 0.9% | – 54.4% | 7,653 | 1.5% | 19 |
| 32 | Suzuki Carry | 3,482 | 0.9% | – 20.7% | 4,391 | 0.9% | 27 |
| 33 | Kia K3 | 3,205 | 0.8% | – 71.9% | 11,404 | 2.2% | 11 |
| 34 | Toyota Yaris Cross | 3,065 | 0.8% | new | 0 | 0.0% | – |
| 35 | Honda BR-V | 3,047 | 0.8% | new | 0 | 0.0% | – |
| 36 | Mazda CX-8 | 3,024 | 0.8% | – 21.2% | 3,837 | 0.8% | 32 |
| 37 | Hyundai Elantra | 2,874 | 0.7% | – 1.6% | 2,921 | 0.6% | 38 |
| 38 | Mitsubishi Triton | 2,572 | 0.7% | – 46.3% | 4,789 | 0.9% | 24 |
| 39 | Suzuki XL7 | 2,526 | 0.7% | – 61.3% | 6,526 | 1.3% | 23 |
| 40 | Mitsubishi Outlander | 2,499 | 0.6% | – 47.1% | 4,725 | 0.9% | 25 |
| 41 | Toyota Camry | 2,429 | 0.6% | – 45.7% | 4,471 | 0.9% | 26 |
| 42 | Kia Sportage | 2,347 | 0.6% | – 26.5% | 3,195 | 0.6% | 37 |
| 43 | VinFast VF 5 Plus | 1,977 | 0.5% | new | 0 | 0.0% | – |
| 44 | Toyota Innova | 1,909 | 0.5% | – 41.7% | 3,272 | 0.6% | 36 |
| 45 | Toyota Wigo | 1,748 | 0.4% | + 258.2% | 488 | 0.1% | 58 |
| 46 | Hyundai Custin | 1,662 | 0.4% | new | 0 | 0.0% | – |
| 47 | Mazda CX-30 | 1,623 | 0.4% | – 10.5% | 1,813 | 0.4% | 45 |
| 48 | Mazda CX-3 | 1,534 | 0.4% | – 20.8% | 1,938 | 0.4% | 43 |
| 49 | Kia Morning | 1,467 | 0.4% | – 63.1% | 3,979 | 0.8% | 29 |
| 50 | Kia Sorento | 1,459 | 0.4% | – 66.7% | 4,379 | 0.9% | 28 |
| 51 | VinFast VF 9 | 1,452 | 0.4% | new | 0 | 0.0% | – |
| 52 | Toyota Corolla | 1,430 | 0.4% | – 62.9% | 3,856 | 0.8% | 31 |
| 53 | Honda Civic | 1,241 | 0.3% | – 35.5% | 1,925 | 0.4% | 44 |
| 54 | Suzuki Ertiga | 1,104 | 0.3% | + 25.6% | 879 | 0.2% | 52 |
| 55 | Mazda6 | 1,094 | 0.3% | – 15.1% | 1,289 | 0.3% | 47 |
| 56 | Kia Soluto | 1,055 | 0.3% | – 72.3% | 3,813 | 0.7% | 33 |
| 57 | Kia K5 | 1,044 | 0.3% | – 38.9% | 1,710 | 0.3% | 46 |
| 58 | Mitsubishi Pajero Sport | 1,033 | 0.3% | – 10.2% | 1,150 | 0.2% | 49 |
| 59 | Mazda BT-50 | 812 | 0.2% | + 7.0% | 759 | 0.1% | 54 |
| 60 | Toyota Land Cruiser | 554 | 0.1% | + 138.8% | 232 | 0.0% | 63 |
| 61 | Toyota Innova Cross | 529 | 0.1% | new | 0 | 0.0% | – |
| 62 | Isuzu D-Max | 519 | 0.1% | – 31.4% | 757 | 0.1% | 55 |
| 63 | Hyundai Palisade | 413 | 0.1% | new | 0 | 0.0% | – |
| 64 | Suzuki Swift | 401 | 0.1% | – 36.9% | 636 | 0.1% | 56 |
| 65 | Ford Explorer | 320 | 0.1% | – 62.3% | 849 | 0.2% | 53 |
| 66 | Isuzu MU-X | 236 | 0.1% | – 47.8% | 452 | 0.1% | 60 |
| 67 | Suzuki Carry Pro | 210 | 0.1% | new | 0 | 0.0% | – |
| 68 | Toyota Prado | 202 | 0.1% | – 39.0% | 331 | 0.1% | 61 |
| 69 | Hyundai Venue | 180 | 0.0% | new | 0 | 0.0% | – |
| 70 | Toyota Alphard | 135 | 0.0% | + 90.1% | 71 | 0.0% | 65 |
| 71 | Toyota Hilux | 134 | 0.0% | + 1118.2% | 11 | 0.0% | 69 |
| 72 | Toyota Yaris | 134 | 0.0% | – 78.7% | 628 | 0.1% | 57 |
| 73 | Honda Accord | 58 | 0.0% | – 75.5% | 237 | 0.0% | 62 |
| 74 | Suzuki Ciaz | 37 | 0.0% | – 32.7% | 55 | 0.0% | 66 |
Source: VAMA
