Former JetBlue chief commercial officer Marty St. George on Feb. 26 will return to the carrier and assume the role of president, the airline announced Wednesday. St. George will succeed and report to Joanna Geraghty, who on Feb. 12 will take over as JetBlue CEO.
In his new role, St. George will oversee marketing, loyalty, network planning, airline partnerships, sales and revenue management, customer support, enterprise and operational planning and corporate communications, according to JetBlue. He also will oversee JetBlue Travel Products, which will continue to be run day-to-day by its president, Andres Barry.
St. George most recently was chief commercial officer at Chilean carrier Latam. Prior to joining Latam in 2020, he operated an airline strategy consulting practice, where one of his roles was as interim chief commercial officer at Norwegian Air Shuttle, according to JetBlue.
He was at JetBlue from 2006 to 2019 in various senior roles, including leading the carrier’s entry into airline partnerships and product strategy, according to the carrier. Prior to JetBlue, St. George held marketing and network leadership roles over nearly two decades at United and US Airways.
