Mazda sales are up 78.4% in a devastated market.
The price increase on all new cars registered from January 1, 2023 has wrecked havoc on the Norwegian car market. Among the changes are the introduction of a weight fee for all vehicles, the 25% VAT now valid for any EV priced above 500,000 NOK and the removal of the 20% discount for company EVs. As a result we had two exceptionally high months in November and December where all manufacturers registered the vehicles they received as soon as shipments arrived, sometimes before having a buyer.
And therefore January sales crash from 39,497 in December to just 1,860 this month, a -76.6% year-on-year drop. This is the lowest January figure since 1962 when the VW Beetle topped the charts. Having been hit particularly hard by the new price increases, BEV (-81.4%) account for “only” 66.5% of the market for the month vs. 83.7% a year ago in January 2022. HEV are down -29.1% to 263 and 14.1% share vs. 4.7% last year, PHEV drop -66.2% to 182 and 9.8% share vs. 6.8%, petrol holds 1.9% vs. 2.2^ in January 2022 and diesel is at 7.6% vs. 2.7%.
The brands ranking is shaken good with the Top 5 all gaining significant share. Volkswagen (-29.7%) is up to 24.9% of the market, Toyota (-35.9%) is up to 19.8% and Volvo (-39%) up to 11%. We don’t have a record of Volkswagen and Toyota hitting such high shares before. Skoda (-63.9%) also resists somewhat and soars to 8.9% share vs. 5.7% over the Full Year 2022. Mazda (+78.4%) completely ignores the storm and shoots up 16 spots on December to #5. The rest of the Top 10 falls even faster than the market bar Nissan (-74.5%), with Hyundai (-95.2%) and Mercedes (-92.8%) imploding.
Model-wise, the VW ID.4 (-45.5%) takes the lead with 11.4% share ahead of the Skoda Enyaq (-67.4%). The Toyota Yaris Cross (+125.5%) more than doubles its sales year-on-year to land in third place above an equally healthy Mazda MX-30 (+82.1%). The VW ID.3 (-12%) is up 14 spots on last month to #5 and the Toyota bZ4X sports its first Top 10 finish at #6. The Volvo XC60 (+273.3%) and VW Caravelle (+38.3%) also defy the gloomy context with splendid year-on-year rises in the remainder of the Top 10.
Previous post: Norway 2022: Tesla Model Y breaks VW Beetle’s 53 year-old record, BEVs hold 79.3% share
One year ago: Norway January 2022: BEVs hit record 83.7% share, 19 in Top 20 are BEVs, Hongqi E-HS9 in Top 20
Full January 2023 Top 37 all brands and Top 118 all models below.
Norway January 2023 – brands:
| Pos | Brand | Jan-23 | % | /22 | Dec | FY22 |
| 1 | Volkswagen | 463 | 24.9% | -29.7% | 3 | 2 |
| 2 | Toyota | 369 | 19.8% | -35.9% | 6 | 4 |
| 3 | Volvo | 205 | 11.0% | -39.0% | 2 | 5 |
| 4 | Skoda | 166 | 8.9% | -63.9% | 8 | 8 |
| 5 | Mazda | 132 | 7.1% | 78.4% | 21 | 19 |
| 6 | Audi | 97 | 5.2% | -89.8% | 7 | 7 |
| 7 | Nissan | 62 | 3.3% | -74.5% | 15 | 14 |
| 8 | Peugeot | 58 | 3.1% | -78.8% | 18 | 15 |
| 9 | Mercedes | 36 | 1.9% | -92.8% | 5 | 6 |
| 10 | Hyundai | 34 | 1.8% | -95.2% | 9 | 9 |
| 11 | Opel | 26 | 1.4% | -82.3% | 27 | 22 |
| 12 | Kia | 25 | 1.3% | -95.9% | 13 | 10 |
| 13 | MG | 25 | 1.3% | 400.0% | 12 | 13 |
| 14 | Lexus | 23 | 1.2% | -79.3% | 22 | 24 |
| 15 | Suzuki | 23 | 1.2% | -79.1% | 19 | 16 |
| 16 | Tesla | 21 | 1.1% | -55.3% | 1 | 1 |
| 17 | Citroen | 18 | 1.0% | -67.3% | 25 | 21 |
| 18 | Cupra | 9 | 0.5% | -85.9% | 38 | 28 |
| 19 | Ford | 9 | 0.5% | -97.7% | 10 | 11 |
| 20 | BYD | 8 | 0.4% | -91.7% | 14 | 17 |
| 21 | Porsche | 8 | 0.4% | -95.7% | 16 | 18 |
| 22 | Renault | 7 | 0.4% | -87.9% | 23 | 23 |
| 23 | Fiat | 5 | 0.3% | -64.3% | 34 | 34 |
| 24 | JAC | 4 | 0.2% | new | 40 | 41 |
| 25 | BMW | 3 | 0.2% | -99.5% | 4 | 3 |
| 26 | Honda | 3 | 0.2% | -90.0% | 31 | 33 |
| 27 | Jeep | 3 | 0.2% | -75.0% | 36 | 37 |
| 28 | Land Rover | 3 | 0.2% | 50.0% | 37 | 35 |
| 29 | NIO | 3 | 0.2% | -94.5% | 26 | 25 |
| 30 | Subaru | 3 | 0.2% | n/a | 29 | 30 |
| 31 | Alfa Romeo | 2 | 0.1% | n/a | 43 | 43 |
| 32 | Maxus | 2 | 0.1% | -91.7% | 24 | 26 |
| 33 | Bus | 1 | 0.1% | n/a | 48 | 58 |
| 34 | DS | 1 | 0.1% | -83.3% | 39 | 38 |
| 35 | Jaguar | 1 | 0.1% | -97.3% | 30 | 32 |
| 36 | Maserati | 1 | 0.1% | 0.0% | 44 | 46 |
| 37 | Mini | 1 | 0.1% | -97.6% | 32 | 29 |
Norway January 2023 – models:
| Pos | Model | Jan-23 | % | /22 | Dec | FY22 |
| 1 | VW ID.4 | 212 | 11.4% | -45.5% | 2 | 2 |
| 2 | Skoda Enyaq | 127 | 6.8% | -67.4% | 5 | 3 |
| 3 | Toyota Yaris Cross | 124 | 6.7% | 125.5% | 14 | 17 |
| 4 | Mazda MX-30 | 122 | 6.6% | 82.1% | 190 | 41 |
| 5 | VW ID.3 | 110 | 5.9% | -12.0% | 19 | 18 |
| 6 | Toyota bZ4X | 93 | 5.0% | new | 43 | 43 |
| 7 | VW Transporter/Caravelle | 65 | 3.5% | 38.3% | 71 | 63 |
| 8 | Volvo XC40 | 63 | 3.4% | -17.1% | 3 | 5 |
| 9 | Audi e-Tron | 60 | 3.2% | -79.2% | 12 | 8 |
| 10 | Volvo XC60 | 56 | 3.0% | 273.3% | 23 | 26 |
| 11 | Nissan Leaf | 47 | 2.5% | -79.7% | 22 | 15 |
| 12 | Volvo C40 | 47 | 2.5% | -72.4% | 7 | 13 |
| 13 | Peugeot 2008 | 45 | 2.4% | -75.5% | 38 | 35 |
| 14 | Toyota RAV4 | 39 | 2.1% | -85.6% | 20 | 11 |
| 15 | Toyota Yaris | 36 | 1.9% | -20.0% | 35 | 21 |
| 16 | Audi Q4 e-Tron | 34 | 1.8% | -94.7% | 13 | 7 |
| 17 | Volvo XC90 | 31 | 1.7% | -32.6% | 44 | 45 |
| 18 | VW ID.Buzz | 31 | 1.7% | new | 37 | 62 |
| 19 | Toyota Corolla Cross | 29 | 1.6% | new | 49 | 109 |
| 20 | Hyundai Kona | 28 | 1.5% | -81.6% | 45 | 20 |
| 21 | Skoda Octavia | 26 | 1.4% | 44.4% | 67 | 54 |
| 22 | VW ID.5 | 24 | 1.3% | new | 16 | 22 |
| 23 | Toyota Corolla | 20 | 1.1% | -82.9% | 51 | 31 |
| 24 | Toyota C-HR | 16 | 0.9% | -51.5% | 57 | 39 |
| 25 | Tesla Model S | 15 | 0.8% | 1400.0% | 31 | 73 |
| 26 | Kia Niro | 14 | 0.8% | -91.0% | 34 | 29 |
| 27 | Opel Mokka | 14 | 0.8% | -83.5% | 100 | 44 |
| 28 | Citroen C4 | 13 | 0.7% | -71.1% | 50 | 30 |
| 29 | Lexus UX | 13 | 0.7% | -86.6% | 72 | 68 |
| 30 | Skoda Kodiaq | 12 | 0.6% | -66.7% | 42 | 37 |
| 31 | Mercedes Vito | 11 | 0.6% | -45.0% | 81 | 83 |
| 32 | Nissan Ariya | 11 | 0.6% | new | 46 | 67 |
| 33 | Suzuki Swift | 11 | 0.6% | 175.0% | 105 | 81 |
| 34 | Cupra Born | 9 | 0.5% | -85.9% | 114 | 55 |
| 35 | Lexus NX | 9 | 0.5% | 12.5% | 48 | 64 |
| 36 | Mazda CX-60 | 9 | 0.5% | new | 47 | 51 |
| 37 | MG 5 | 9 | 0.5% | 800.0% | 54 | 53 |
| 38 | MG Marvel R | 9 | 0.5% | n/a | 26 | 27 |
| 39 | Opel Corsa | 9 | 0.5% | -81.6% | 86 | 61 |
| 40 | BYD Atto 3 | 8 | 0.4% | new | 18 | 52 |
| 41 | Toyota Proace Verso | 8 | 0.4% | -60.0% | 91 | 90 |
| 42 | Kia Sportage | 7 | 0.4% | n/a | 62 | 87 |
| 43 | Renault Mégane | 7 | 0.4% | 133.3% | 41 | 42 |
| 44 | Volvo V60 | 7 | 0.4% | -61.1% | 56 | 70 |
| 45 | Hyundai Ioniq 5 | 6 | 0.3% | -98.7% | 11 | 6 |
| 46 | Mercedes EQA | 6 | 0.3% | -96.8% | 15 | 23 |
| 47 | Porsche Cayenne | 6 | 0.3% | 500.0% | 117 | 134 |
| 48 | Suzuki SX4 S-Cross | 6 | 0.3% | -90.9% | 76 | 47 |
| 49 | Fiat 500 | 5 | 0.3% | -64.3% | 80 | 89 |
| 50 | Peugeot 208 | 5 | 0.3% | -90.7% | 65 | 36 |
| 51 | VW Caddy | 5 | 0.3% | 66.7% | 125 | 154 |
| 52 | Citroen C5 Aircross | 4 | 0.2% | 300.0% | 120 | 107 |
| 53 | Ford Kuga | 4 | 0.2% | -77.8% | 87 | 49 |
| 54 | Ford Mustang Mach-E | 4 | 0.2% | -98.9% | 10 | 10 |
| 55 | JAC E-JS4 | 4 | 0.2% | new | – | – |
| 56 | Mercedes EQB | 4 | 0.2% | -90.2% | 27 | 33 |
| 57 | Mercedes GLC | 4 | 0.2% | -60.0% | 74 | 105 |
| 58 | MG ZS | 4 | 0.2% | 0.0% | 28 | 34 |
| 59 | Peugeot 3008 | 4 | 0.2% | -69.2% | 88 | 95 |
| 60 | Suzuki Ignis | 4 | 0.2% | 0.0% | 116 | 118 |
| 61 | Tesla Model X | 4 | 0.2% | 300.0% | 30 | 75 |
| 64 | VW Golf | 4 | 0.2% | -66.7% | 94 | 88 |
| 65 | VW Polo | 4 | 0.2% | -75.0% | 66 | 69 |
| 66 | Honda E | 3 | 0.2% | -62.5% | 84 | 112 |
| 67 | Jeep Compass | 3 | 0.2% | 0.0% | 155 | 147 |
| 68 | MG 4 | 3 | 0.2% | new | 55 | 91 |
| 69 | Subaru Solterra | 3 | 0.2% | new | 64 | 71 |
| 70 | VW T-Roc | 3 | 0.2% | -85.7% | 68 | 59 |
| 62 | Alfa Romeo Stelvio | 2 | 0.1% | n/a | 216 | 233 |
| 63 | Audi A6 | 2 | 0.1% | 100.0% | 140 | 166 |
| 71 | BMW ix1 | 2 | 0.1% | new | 25 | 72 |
| 72 | Kia EV6 | 2 | 0.1% | -99.4% | 24 | 19 |
| 73 | Mercedes EQC | 2 | 0.1% | -98.9% | 6 | 14 |
| 74 | Mercedes EQE | 2 | 0.1% | new | 40 | 57 |
| 75 | Mercedes GLE | 2 | 0.1% | -75.0% | 78 | 76 |
| 76 | Mercedes Sprinter | 2 | 0.1% | -71.4% | 99 | 116 |
| 77 | NIO ET7 | 2 | 0.1% | new | 110 | 144 |
| 78 | Nissan Qashqai | 2 | 0.1% | -50.0% | 85 | 97 |
| 79 | Nissan X-Trail | 2 | 0.1% | n/a | 92 | 159 |
| 80 | Opel Astra | 2 | 0.1% | n/a | 150 | 148 |
| 81 | Peugeot 308 | 2 | 0.1% | 0.0% | 90 | 111 |
| 82 | Porsche Cayenne Coupe | 2 | 0.1% | n/a | 139 | 155 |
| 83 | Range Rover | 2 | 0.1% | n/a | 205 | 187 |
| 84 | Toyota Camry | 2 | 0.1% | 0.0% | 129 | 149 |
| 85 | Toyota Prius | 2 | 0.1% | -86.7% | 135 | 114 |
| 86 | VW Passat | 2 | 0.1% | -60.0% | 107 | 86 |
| 87 | Audi A4 | 1 | 0.1% | n/a | 166 | 174 |
| 88 | BMW 3 Series | 1 | 0.1% | -91.7% | 106 | 110 |
| 89 | Bus Sprinter | 1 | 0.1% | n/a | 225 | 294 |
| 90 | Citroen Berlingo | 1 | 0.1% | -85.7% | 202 | 158 |
| 91 | DS 7 Crossback | 1 | 0.1% | -50.0% | 146 | 165 |
| 92 | Ford Explorer | 1 | 0.1% | -66.7% | 95 | 92 |
| 93 | Jaguar i-Pace | 1 | 0.1% | -97.0% | 73 | 84 |
| 94 | Kia Soul | 1 | 0.1% | -98.9% | 77 | 50 |
| 95 | Kia Xceed | 1 | 0.1% | -87.5% | 164 | 140 |
| 96 | Lexus ES | 1 | 0.1% | -75.0% | 137 | 175 |
| 97 | Maserati Grecale | 1 | 0.1% | new | 199 | 251 |
| 98 | Maxus Euniq5 | 1 | 0.1% | new | 131 | 108 |
| 99 | Maxus Euniq6 | 1 | 0.1% | new | 39 | 48 |
| 100 | Mazda3 | 1 | 0.1% | n/a | 124 | 152 |
| 101 | Mercedes CLA | 1 | 0.1% | -80.0% | 165 | 142 |
| 102 | Mercedes E Class | 1 | 0.1% | -75.0% | 169 | 121 |
| 103 | Mercedes EQS | 1 | 0.1% | n/a | 59 | 58 |
| 104 | Mini | 1 | 0.1% | -97.0% | 102 | 77 |
| 105 | NIO ES8 | 1 | 0.1% | -98.2% | 58 | 40 |
| 106 | Opel Combo | 1 | 0.1% | -66.7% | 147 | 173 |
| 107 | Peugeot 5008 | 1 | 0.1% | -66.7% | 142 | 101 |
| 108 | Peugeot Rifter | 1 | 0.1% | -66.7% | 152 | 137 |
| 109 | Range Rover Velar | 1 | 0.1% | n/a | 133 | 139 |
| 110 | Skoda Superb | 1 | 0.1% | -93.8% | 52 | 60 |
| 111 | Suzuki Across | 1 | 0.1% | -97.0% | 36 | 38 |
| 112 | Suzuki Vitara | 1 | 0.1% | -66.7% | 103 | 79 |
| 113 | Tesla Model 3 | 1 | 0.1% | -96.6% | 60 | 16 |
| 114 | Tesla Model Y | 1 | 0.1% | -93.8% | 1 | 1 |
| 115 | Volvo V90 | 1 | 0.1% | -90.9% | 53 | 66 |
| 116 | VW Amarok | 1 | 0.1% | n/a | – | 205 |
| 117 | VW Multivan | 1 | 0.1% | 0.0% | 113 | 122 |
| 118 | VW Tiguan | 1 | 0.1% | -83.3% | 93 | 85 |
Source: OFV AS
