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Fiat Cronos breaks share document, VW (+64.9%), Ford (+69.9%) impress, gross sales up 15.1% – Greatest Promoting Automobiles Weblog


The Fiat Cronos accounts for 90% of Fiat sales in January.

50,085 new vehicles found a home in Argentina in January, a solid 15.1% year-on-year improvement. Toyota (+34.6%) brilliantly doubles the market growth rate to remain at #1 with 20.6% share. It is followed by Fiat (-4%) seemingly in difficulty but with a very high January 2022 comparison base when it topped the charts outright for the first time in 23 years. Volkswagen (+64.9%) and Ford (+69.9%) do ever better just below, while Chevrolet (+40.8%) also beats the market at #6. Renault (+1.6%) is shy and falls to #5 whereas Citroen (-26.6%), Peugeot (-26.5%), Nissan (-18.9%) and Jeep (-12.5%) close the Top 10 in paltry fashion.

Over in the models aisle, the Fiat Cronos (+16.5%) fares slightly better than the market, and that is enough to break its record share at 14.1%, just eclipsing its previous best of 14% hit exactly a year ago in January 2022. Note the Cronos accounts for 90.5% of all Fiat sales this month. The Peugeot 208 (+20.4%) remains at the 2nd spot it held over the Full Year 2022 and is followed by the VW Amarok (+41.4) ad Toyota Hilux (+23%). It is the second time in four months the Amarok outsells the Hilux, with promotions as the current generation sunsets potentially the reason for the VW’s strength. The Ford Ranger (+140.9%), Chevrolet Tracker (+309.7%) and VW Polo (+3610.5%!) all post insolent gains in the remainder of the Top 10. In fact the entire Top 10 outpaces the market with the Toyota Corolla Cross (+46.5%), Etios (+44.4%), Yaris (+37.8%) and Renault Kangoo (+23.5%) also strong. 

Previous post: Argentina 2022: Toyota and Fiat Cronos repeat at #1, Peugeot 208 #2, market up 6.7%

One year ago: Argentina January 2022: Fiat #1 for first time in 23 years thanks to Cronos shattering share record

Full January 2023 Top 48 all brands and Top 165 all models below.

Note: The total market figure includes medium and heavy commercial vehicles, the brands and models tables don’t.

Argentina January 2023 – brands:

Pos Brand Jan-23 % /22 FY22
1 Toyota 10,310 20.6% 34.6% 1
2 Fiat 7,816 15.6% -4.0% 2
3 Volkswagen 6,080 12.1% 64.9% 3
4 Ford 4,247 8.5% 69.9% 7
5 Renault   3,983 8.0% 1.6% 4
6 Chevrolet 3,958 7.9% 40.8% 6
7 Peugeot 3,900 7.8% -26.5% 5
8 Citroen 1,500 3.0% -26.6% 9
9 Nissan 1,483 3.0% -18.9% 8
10 Jeep 1,191 2.4% -12.5% 11
11 Mercedes 1,189 2.4% 7.3% 10
12 Iveco 663 1.3% 61.7% 12
13 Scania 157 0.3% -4.8% 13
14 Honda 117 0.2% -14.6% 14
15 DS 98 0.2% -7.5% 20
16 Agrale 87 0.2% -23.0% 16
17 Volvo 71 0.1% -43.7% 15
18 Audi 70 0.1% 141.4% 23
19 Chery 61 0.1% -54.8% 17
20 Ram 59 0.1% -67.6% 19
21 Kia 58 0.1% -40.8% 22
22 Lexus 42 0.1% 133.3% 29
23 Foton  41 0.1% 46.4% 24
24 BMW 36 0.1% -70.0% 18
25 Hyundai 35 0.1% -58.3% 21
26 BAIC 21 0.0% 110.0% 31
27 Changan 15 0.0% 66.7% 32
28 Coradir 14 0.0% n/a 28
29 Shineray 12 0.0% -52.0% 26
30 Kyc 11 0.0% -67.6% 25
31 Haval  11 0.0% -50.0% 37
32 Hino 11 0.0% 57.1% 42
33 Subaru 10 0.0% 0.0% 33
34 Alfa Romeo 7 0.0% -22.2% 41
35 Great Wall 7 0.0% 75.0% 43
36 Porsche 5 0.0% 400.0% 47
37 DongFeng (DFSK+DFM) 4 0.0% -87.9% 27
38 Zanella 4 0.0% -85.2% 30
39 JAC 4 0.0% -66.7% 34
40 Jetour 4 0.0% -63.6% 39
41 Mini 3 0.0% -78.6% 35
42 Mitsubishi 3 0.0% -72.7% 36
43 Sero  3 0.0% 50.0% 49
44 Isuzu 2 0.0% 100.0% 38
45 Suzuki 2 0.0% -81.8% 40
46 Sany 2 0.0% 0.0% 45
47 FAW 1 0.0% -85.7% 44
48 JMC 1 0.0% -50.0% 46

Argentina January 2023 – models:

Pos Model Jan-23 % /22 FY22
1 Fiat Cronos 7,076 14.1% 16.5% 1
2 Peugeot 208 3,873 7.7% 20.4% 2
3 VW Amarok 2,956 5.9% 41.4% 4
4 Toyota Hilux 2,892 5.8% 23.0% 3
5 Ford Ranger 2,739 5.5% 140.9% 10
6 Toyota Etios 2,555 5.1% 44.4% 5
7 Renault Kangoo 1,548 3.1% 23.5% 9
8 Toyota Corolla Cross 1,498 3.0% 46.4% 11
9 Chevrolet Tracker 1,479 3.0% 309.7% 26
10 VW Polo 1,410 2.8% 3610.5% 17
11 Toyota Yaris 1,254 2.5% 37.8% 8
12 Renault Sandero/Stepway 1,215 2.4% -7.3% 6
13 Chevrolet Cruze 1,117 2.2% -24.3% 7
14 Toyota Corolla 1,115 2.2% 9.7% 12
15 VW Taos 1066 2.1% 58.2% 13
16 Chevrolet Onix 966 1.9% 73.7% 18
17 Jeep Renegade 875 1.7% -17.2% 19
18 Nissan Frontier 846 1.7% 42.4% 15
19 Citroen Berlingo 746 1.5% -1.6% 27
20 Toyota SW4 717 1.4% 53.9% 30
21 Renault Logan 571 1.1% -17.6% 16
22 Ford Maverick 563 1.1% new 38
23 Mercedes Sprinter 557 1.1% 23.0% 21
24 Nissan Kicks 492 1.0% -25.8% 23
25 Ford Ecosport 471 0.9% 8.8% 22
26 Citroen C4 Cactus 410 0.8% -54.1% 14
27 Chevrolet S10 314 0.6% -0.9% 34
28 Peugeot Partner 300 0.6% -57.7% 20
29 VW Nivus 291 0.6% 410.5% 25
30 Renault Alaskan 283 0.6% -29.4% 24
31 Fiat Pulse 255 0.5% new 31
32 Renault Duster 253 0.5% n/a 55
33 Ford Transit 251 0.5% 151.0% 40
34 Jeep Compass 219 0.4% -20.9% 33
35 Citroen C3 208 0.4% 271.4% 64
36 Ford Territory 181 0.4% -44.6% 32
37 Fiat Toro 177 0.4% -63.0% 29
38 Ford Bronco  170 0.3% -45.0% 44
39 Toyota Hiace 144 0.3% 71.4% 50
40 Iveco Daily 131 0.3% 23.6% 43
41 Fiat Strada 126 0.3% -73.2% 28
42 VW T-Cross 108 0.2% 800.0% 39
43 Honda HR-V 95 0.2% -18.8% 49
44 Jeep Commander 95 0.2% 630.8% 51
45 Citroen Jumpy 81 0.2% -11.0% 60
46 Nissan Sentra 74 0.1% -50.7% 48
47 Renault Duster Oroch 67 0.1% -53.1% 58
48 Fiat Mobi 66 0.1% -87.9% 35
49 Peugeot 3008 60 0.1% -4.8% 57
50 Peugeot Expert 59 0.1% -34.4% 59
51 Ram 1500 59 0.1% -67.2% 54
52 Chery Tiggo 4 55 0.1% -20.3% 61
53 Nissan Versa 48 0.1% -88.5% 41
54 VW Virtus 48 0.1% 71.4% 47
55 VW Tiguan 47 0.1% 571.4% 76
56 Mercedes A Class 42 0.1% 90.9% 87
57 DS 3 Crossback 40 0.1% 73.9% 78
58 Fiat Fiorino 40 0.1% -18.4% 46
59 Chevrolet Equinox 38 0.1% 850.0% 73
60 Renault Captur 38 0.1% -56.3% 45
61 Chevrolet Spin 33 0.1% -53.5% 62
62 Peugeot Boxer 33 0.1% 65.0% 68
63 DS 7 32 0.1% -57.9% 67
64 Foton Tm1 31 0.1% 55.0% 77
65 Hyundai Creta 31 0.1% -59.7% 56
66 Citroen Jumper 30 0.1% 66.7% 65
67 VW Vento 28 0.1% 40.0% 86
68 Mercedes C Class 27 0.1% 440.0% 112
69 Citroen C5 Aircross 25 0.0% 66.7% 82
70 DS 4 25 0.0% new 137
71 Toyota C-HR 24 0.0% 1100.0% 96
72 Fiat Argo 23 0.0% -95.4% 42
73 Toyota RAV4 23 0.0% -32.4% 69
74 Ford Mustang  22 0.0% 46.7% 124
75 Honda CR-V 21 0.0% 950.0% 106
76 Lexus UX 21 0.0% 90.9% 125
77 Nissan X-Trail 20 0.0% 66.7% 89
78 Peugeot 5008 20 0.0% n/a 119
79 Audi A1 18 0.0% 80.0% 97
80 Audi Q3 18 0.0% 125.0% 95
81 Ford F-150 18 0.0% -77.5% 72
82 Kia Carnival 18 0.0% n/a 108
83 Mercedes GLE  18 0.0% n/a 189
84 Mercedes Vito 18 0.0% -56.1% 79
85 Audi Q2 16 0.0% 433.3% 110
86 Mercedes GLB 16 0.0% -23.8% 81
87 Peugeot 2008 16 0.0% -96.7% 36
88 BAIC X55 15 0.0% 400.0% 133
89 Changan MD201  15 0.0% 114.3% 99
90 Kia K2500 15 0.0% -48.3% 83
91 Mercedes GLA 13 0.0% 550.0% 100
92 Mercedes GLC 13 0.0% 8.3% 98
93 Ford Kuga 12 0.0% -84.8% 70
94 Shineray T30 12 0.0% -40.0% 80
95 Haval H6 11 0.0% 57.1% 142
96 Kyc Mamut 11 0.0% -67.6% 75
97 Chevrolet Trailblazer 10 0.0% -56.5% 88
98 Fiat Ducato 10 0.0% -50.0% 71
99 Kia Rio 10 0.0% -73.0% 94
100 Volvo XC60 10 0.0% -41.2% 121
101 BMW 1 Series 9 0.0% -78.6% 90
102 BMW 3 Series 9 0.0% 0.0% 84
103 Volvo XC40 9 0.0% 125.0% 128
104 VW Saveiro 9 0.0% -94.9% 53
105 Audi Q5 8 0.0% 166.7% 132
106 Coradir Tito  8 0.0% n/a 85
107 Lexus IS 8 0.0% 700.0% 145
108 Alfa Romeo Stelvio 7 0.0% 600.0% 144
109 Toyota Land Cruiser Prado 7 0.0% 133.3% 151
110 Audi A4 6 0.0% n/a 109
111 BAIC X35 6 0.0% -14.3% 104
112 Chery Tiggo 2 6 0.0% -89.3% 74
113 Coradir Tita 6 0.0% n/a  –
114 Kia Seltos 6 0.0% -57.1% 120
115 Subaru Forester 6 0.0% -25.0% 118
116 Agrale Ma 8.7 5 0.0% n/a 129
117 BMW X2 5 0.0% -61.5% 105
118 BMW X3 5 0.0% -37.5% 114
119 Lexus NX 5 0.0% 150.0% 138
120 Renault Master 5 0.0% -44.4% 93
121 Toyota Camry  5 0.0% 400.0% 168
122 BMW 2 Series 4 0.0% -78.9% 107
123 Great Wall Poer 4 0.0% new 202
124 Jetour X70 4 0.0% -63.6% 111
125 Kia Cerato 4 0.0% 100.0% 135
126 Lexus LX 4 0.0% n/a 220
127 Subaru XV 4 0.0% 100.0% 134
128 Zanella Z Truck  4 0.0% -85.2% 92
129 BMW 4 Series 3 0.0% -75.0% 122
130 Foton Aumark  3 0.0% n/a 188
131 Great Wall Wingle 7 3 0.0% new 143
132 Kia Sorento 3 0.0% n/a 193
133 Lexus RX 3 0.0% 0.0% 148
134 Mini Countryman 3 0.0% -72.7% 139
135 Mitsubishi L200 3 0.0% -72.7% 102
136 Nissan Leaf 3 0.0% n/a 136
137 Porsche Cayenne 3 0.0% n/a 238
138 Renault Koleos 3 0.0% -50.0% 101
139 Audi Q7 2 0.0% 100.0% 192
140 DFSK C31 2 0.0% -83.3% 103
141 DFSK C32 2 0.0% -83.3% 117
142 Hyundai Staria 2 0.0% new 170
143 JAC S2 2 0.0% -50.0% 126
144 Jeep Gladiator  2 0.0% -66.7% 146
145 Kia Sportage 2 0.0% -87.5% 130
146 Porsche Macan 2 0.0% 100.0% 185
147 Sero Cargo Bajo  2 0.0% 100.0% 183
148 Suzuki Jimny 2 0.0% -81.8% 116
149 Audi A5 1 0.0% n/a 249
150 Audi A6 1 0.0% -66.7% 182
151 BMW X1 1 0.0% -90.9% 91
152 Chevrolet Corvette 1 0.0% n/a 226
153 DS 9 1 0.0% -85.7% 157
154 Faw Actis 1 0.0% new 175
155 Honda Fit 1 0.0% -94.1% 113
156 Hyundai Kona 1 0.0% -75.0% 181
157 Hyundai Tucson 1 0.0% -66.7% 171
158 JAC T6 1 0.0% -66.7% 140
159 JAC X200 1 0.0% n/a 224
160 Lexus RC 1 0.0% n/a 184
161 Mercedes E Class 1 0.0% n/a 174
162 Sero Sedan  1 0.0% 0.0% 196
163 Toyota Land Cruiser 1 0.0% 0.0% 161
164 VW Gol Trend 1 0.0% -99.8% 37

Source: ACARA

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