The Toyota Prado is the most popular vehicle in Iceland in January.
It’s a weak start of the year for new car sales in Iceland, down -17.3% on January 2022 to 731 units. Toyota (+28.2%) defies the surrounding gloom to return to the top spot it held over the Full Year 2022 with 19.3% share vs. 16.5% in 2022. Kia (+28%) also ignores the negative trend to stay in 2nd place with 16.3% of the market vs. 10.6% in 2022. Hyundai (-28.6%) falls hard with Volvo (-11.8%) limiting its drop somewhat. Great performers in the Top 10 are Dacia (+170%), Renault (+154.5%), Volkswagen (+125%) and Mazda (+42.1%).
The Toyota Prado is the best-selling vehicle in the country this month with a dominant 4.6% share, towering over the Kia Ceed at 3.1%. These two nameplates are the only ones above 2.2% share for the month, showing a very fragmented market despite its small size. The Hyundai Tucson closes the podium above the Dacia Duster and Kia Sorento up from #39 over the Full Year 2022 to #6 in January. Notice also the Kia Picanto up to #9 and the Land Rover Defender at #10.
Previous post: Iceland 2022: Tesla Model Y takes charge of euphoric market (+30.4%)
Full January 2023 Top 40 all brands and Top 25 models below.
Iceland January 2023 – brands:
| Pos | Brand | Jan-23 | % | /22 | Dec | FY22 |
| 1 | Toyota | 141 | 19.3% | 28.2% | 5 | 1 |
| 2 | Kia | 119 | 16.3% | 28.0% | 2 | 2 |
| 3 | Hyundai | 70 | 9.6% | -28.6% | 4 | 3 |
| 4 | Volvo | 45 | 6.2% | -11.8% | 6 | 8 |
| 5 | Renault | 28 | 3.8% | 154.5% | 9 | 22 |
| 6 | Skoda | 28 | 3.8% | -44.0% | 14 | 10 |
| 7 | Volkswagen | 27 | 3.7% | 125.0% | 11 | 7 |
| 8 | Mazda | 27 | 3.7% | 42.1% | 15 | 20 |
| 9 | Dacia | 27 | 3.7% | 170.0% | 20 | 5 |
| 10 | Land Rover | 24 | 3.3% | 9.1% | 21 | 13 |
| 11 | Mercedes | 20 | 2.7% | -54.5% | 7 | 9 |
| 12 | Audi | 19 | 2.6% | 11.8% | 18 | 21 |
| 13 | BMW | 13 | 1.8% | -58.1% | 16 | 19 |
| 14 | Ford | 12 | 1.6% | -57.1% | 13 | 18 |
| 15 | Aiways | 12 | 1.6% | 1100.0% | 23 | 29 |
| 16 | Opel | 11 | 1.5% | 83.3% | 19 | 25 |
| 17 | Porsche | 11 | 1.5% | 0.0% | 27 | 27 |
| 18 | Maxus | 11 | 1.5% | n/a | 30 | 31 |
| 19 | Suzuki | 9 | 1.2% | 200.0% | 8 | 16 |
| 20 | Mitsubishi | 9 | 1.2% | -89.5% | 31 | 6 |
| 21 | Nissan | 8 | 1.1% | -72.4% | 12 | 17 |
| 22 | Honda | 6 | 0.8% | -33.3% | 22 | 23 |
| 23 | Subaru | 6 | 0.8% | 100.0% | 24 | 26 |
| 24 | Tesla | 5 | 0.7% | 25.0% | 1 | 4 |
| 25 | Polestar | 5 | 0.7% | n/a | 10 | 12 |
| 26 | Jeep | 5 | 0.7% | -94.0% | 28 | 11 |
| 27 | Poessl | 5 | 0.7% | n/a | 29 | 39 |
| 28 | Ssangyong | 5 | 0.7% | 400.0% | 33 | 33 |
| 29 | FAW Hongqi | 4 | 0.5% | n/a | 25 | 37 |
| 30 | DFSK | 4 | 0.5% | n/a | – | 40 |
| 31 | Peugeot | 3 | 0.4% | -91.4% | 17 | 14 |
| 32 | Ora | 3 | 0.4% | new | – | – |
| 33 | MG | 2 | 0.3% | -50.0% | 3 | 15 |
| 34 | Lexus | 2 | 0.3% | -50.0% | – | 28 |
| 35 | Capron | 2 | 0.3% | n/a | – | 30 |
| 36 | Jaguar | 1 | 0.1% | -50.0% | 32 | 32 |
| 37 | Benimar | 1 | 0.1% | n/a | – | 38 |
| 38 | Giottline | 1 | 0.1% | n/a | – | – |
| 39 | Citroen | 0 | 0.0% | -100.0% | 26 | 24 |
| 40 | Mini | 0 | 0.0% | -100.0% | – | 34 |
Iceland January 2023 – models:
| Pos | Model | Jan-23 | % | Dec | FY22 |
| 1 | Toyota Land Cruiser Prado | 60 | 4.6% | 13 | 3 |
| 2 | Kia Ceed | 40 | 3.1% | n/a | 13 |
| 3 | Hyundai Tucson | 28 | 2.2% | 17 | 7 |
| 4 | Kia Sportage | 27 | 2.1% | 8 | 6 |
| 5 | Dacia Duster | 23 | 1.8% | n/a | 5 |
| 6 | Kia Sorento | 19 | 1.5% | n/a | 39 |
| 7 | Toyota Yaris | 19 | 1.5% | 20 | 9 |
| 8 | Hyundai i20 | 18 | 1.4% | n/a | 17 |
| 9 | Kia Picanto | 16 | 1.2% | n/a | n/a |
| 10 | Land Rover Defender | 16 | 1.2% | n/a | 15 |
| 11 | Toyota Corolla | 15 | 1.2% | n/a | 26 |
| 12 | Toyota Yaris Cross | 15 | 1.2% | n/a | 31 |
| 13 | Volvo XC60 | 14 | 1.1% | n/a | 49 |
| 14 | Volvo XC90 | 14 | 1.1% | n/a | 34 |
| 15 | Aiways U5 | 12 | 0.9% | n/a | n/a |
| 16 | Mazda2 | 12 | 0.9% | n/a | n/a |
| 17 | Toyota RAV4 | 12 | 0.9% | n/a | 2 |
| 18 | VW ID.4 | 12 | 0.9% | n/a | 24 |
| 19 | Hyundai i30 | 11 | 0.8% | n/a | n/a |
| 20 | Maxus Euniq 6 | 11 | 0.8% | n/a | n/a |
| 21 | Opel Corsa | 11 | 0.8% | n/a | n/a |
| 22 | Renault Captur | 11 | 0.8% | n/a | n/a |
| 23 | Renault Trafic | 11 | 0.8% | n/a | n/a |
| 24 | Skoda Kodiaq | 11 | 0.8% | n/a | 48 |
| 25 | Volvo XC40 | 11 | 0.8% | 6 | 12 |
Source: Manufacturers
