The Seat Ateca is the most popular vehicle in Austria for the first time.
18,850 new cars hit Austrian roads in January, a very solid 20.7% year-on-year improvement. Volkswagen (+16.1%) easily retains the lead of the brands ranking with 16.7% share vs. 14.9% over the Full Year 2022, and is followed by Skoda (+25%) like in the FY2022 rankings. Seat (+208.9%) surges 10 spots on December to #3 with 9.2% share, almost doubles that of FY2022 (4.8%). BMW (+27.3%), Toyota (+24.6%) and Mercedes (+23.4%) also beat the market in the remainder of the Top 10 but Ford (-7.7%), Dacia (-3.3%) and Audi (-0.2%) struggle. Below, Cupra (+41.2%), Tesla (+1232.1%) and Citroen (+42.3%) all impress.
Model-wise, the Seat Ateca (+247.1%) unexpectedly surges from outside the December and Full Year 2022 Top 20 to land directly in pole position with 3.1% share. This is the first time the Ateca tops the Austrian charts, its previous best being #3 in July 2020. Only two sales below is the VW Polo (+27.8%) followed by the Seat Arona (+388.4%) also breaking its ranking record at #3 vs. a previous best of #5 in February 2021. The Skoda Octavia (+19.8%) and VW Golf (+67.4%) round out the Top 5 above the Seat Ibiza (+114.8%) and VW Taigo (+32.5%). The Top 9 models are all from the VW Group. Other great performers include the Tesla Model Y (+2191.7%), Skoda Karoq (+121.8%) and Dacia Duster (+86.8%).
Previous post: Austria 2022: Skoda Octavia reclaims lead in market down a steep -10.3%
One year ago: Austria January 2022: VW Taigo and Cupra Born inside Top 10 of market up 10.5%
Full January 2023 Top 45 all brands and Top 20 models below.
Austria January 2023 – brands:
| Pos | Brand | Jan-23 | % | /22 | Dec | FY22 |
| 1 | Volkswagen | 3,139 | 16.7% | 16.1% | 1 | 1 |
| 2 | Skoda | 2,012 | 10.7% | 25.0% | 4 | 2 |
| 3 | Seat | 1,742 | 9.2% | 208.9% | 13 | 8 |
| 4 | BMW | 1,251 | 6.6% | 27.3% | 2 | 3 |
| 5 | Audi | 1,249 | 6.6% | -0.2% | 7 | 4 |
| 6 | Mercedes | 980 | 5.2% | 23.4% | 5 | 5 |
| 7 | Toyota | 881 | 4.7% | 24.6% | 6 | 9 |
| 8 | Ford | 722 | 3.8% | -7.7% | 8 | 7 |
| 9 | Dacia | 645 | 3.4% | -3.3% | 12 | 12 |
| 10 | Kia | 604 | 3.2% | 4.7% | 9 | 10 |
| 11 | Renault | 599 | 3.2% | 8.5% | 11 | 11 |
| 12 | Cupra | 538 | 2.9% | 41.2% | 20 | 16 |
| 13 | Peugeot | 474 | 2.5% | -31.2% | 15 | 13 |
| 14 | Hyundai | 430 | 2.3% | -13.0% | 3 | 6 |
| 15 | Mazda | 412 | 2.2% | 32.5% | 14 | 14 |
| 16 | Tesla | 373 | 2.0% | 1232.1% | 10 | 15 |
| 17 | Opel | 366 | 1.9% | 15.1% | 22 | 17 |
| 18 | Citroen | 316 | 1.7% | 42.3% | 17 | 19 |
| 19 | Suzuki | 303 | 1.6% | 23.7% | 16 | 20 |
| 20 | Volvo | 276 | 1.5% | -14.0% | 21 | 21 |
| 21 | Fiat | 255 | 1.4% | -27.4% | 18 | 18 |
| 22 | MG | 216 | 1.1% | 222.4% | 19 | 27 |
| 23 | Nissan | 181 | 1.0% | 12.4% | 24 | 23 |
| 24 | Alfa Romeo | 143 | 0.8% | 472.0% | 25 | 30 |
| 25 | Porsche | 134 | 0.7% | -18.3% | 27 | 25 |
| 26 | Mitsubishi | 122 | 0.6% | 29.8% | 26 | 24 |
| 27 | Mini | 117 | 0.6% | -29.9% | 23 | 22 |
| 28 | Land Rover | 79 | 0.4% | -7.1% | 28 | 29 |
| 29 | Jeep | 67 | 0.4% | -35.0% | 30 | 26 |
| 30 | Polestar | 52 | 0.3% | 160.0% | 31 | 31 |
| 31 | Honda | 39 | 0.2% | -44.3% | 29 | 28 |
| 32 | Jaguar | 27 | 0.1% | 8.0% | 32 | 32 |
| 33 | Subaru | 26 | 0.1% | -23.5% | 35 | 33 |
| 34 | DS | 23 | 0.1% | 109.1% | 33 | 34 |
| 35 | Lexus | 19 | 0.1% | 5.6% | 34 | 35 |
| 36 | BYD | 13 | 0.1% | new | – | – |
| 37 | Maserati | 6 | 0.0% | 500.0% | 36 | 38 |
| 38 | Ferrari | 4 | 0.0% | 100.0% | 38 | 36 |
| 39 | Aston Martin | 3 | 0.0% | -50.0% | 44 | 41 |
| 40 | Smart | 3 | 0.0% | -50.0% | 41 | 37 |
| 41 | Dongfeng (DFSK) | 2 | 0.0% | n/a | 37 | 48 |
| 42 | Lamborghini | 2 | 0.0% | 0.0% | 39 | 39 |
| 43 | MAN | 2 | 0.0% | 100.0% | – | 50 |
| 44 | Bentley | 1 | 0.0% | -75.0% | 40 | 40 |
| 45 | Chevrolet | 1 | 0.0% | 0.0% | 43 | 47 |
| 46 | Chrysler | 1 | 0.0% | n/a | 45 | 43 |
Austria January 2023 – models:
| Pos | Model | Jan-23 | % | /22 | Dec | FY22 |
| 1 | Seat Ateca | 590 | 3.1% | 247.1% | n/a | n/a |
| 2 | VW Polo | 588 | 3.1% | 27.8% | n/a | 9 |
| 3 | Seat Arona | 547 | 2.9% | 388.4% | n/a | n/a |
| 4 | Skoda Octavia | 465 | 2.5% | 19.8% | 11 | 1 |
| 5 | VW Golf | 432 | 2.3% | 67.4% | 3 | 4 |
| 6 | Seat Ibiza | 391 | 2.1% | 114.8% | n/a | 17 |
| 7 | VW Taigo | 375 | 2.0% | 32.5% | n/a | 42 |
| 8 | Skoda Fabia | 368 | 2.0% | 19.5% | 15 | 6 |
| 9 | Skoda Karoq | 366 | 1.9% | 121.8% | 8 | 19 |
| 10 | Toyota Yaris/Cross | 360 | 1.9% | 23.7% | 2 | 2 |
| 11 | VW Tiguan | 306 | 1.6% | 17.2% | 4 | 8 |
| 12 | Dacia Duster | 282 | 1.5% | 86.8% | 16 | 15 |
| 13 | Tesla Model Y | 275 | 1.5% | 2191.7% | n/a | 3 |
| 14 | VW T-Cross | 274 | 1.5% | 52.2% | n/a | n/a |
| 15 | Skoda Kamiq | 270 | 1.4% | 13.9% | n/a | n/a |
| 16 | Audi Q3 | 263 | 1.4% | -7.4% | n/a | 44 |
| 17 | BMW X3 | 255 | 1.4% | 40.1% | 5 | 13 |
| 18 | Cupra Born | 253 | 1.3% | -4.9% | n/a | 18 |
| 19 | VW Caddy | 247 | 1.3% | 144.6% | n/a | 20 |
| 20 | Dacia Sandero | 244 | 1.3% | -46.0% | 9 | 5 |
| n/a | Audi Q4 | 170 | 0.9% | 9.0% | n/a | 48 |
| n/a | VW ID.4 | 133 | 0.7% | 60.2% | 1 | 10 |
| n/a | Skoda Enyaq | 133 | 0.7% | 0.8% | n/a | n/a |
Source: Statistik Austria
