A total full circle moment happened yesterday.
Gary Vaynerchuck was a guest on The HIM & HER Show and it’s so exciting because in 2013 Lauryn’s dad Brad (shout out to ALCE 101 – you have to eat there if you’re in San Diego) gave her Gary’s book Crush It!
As you could probably guess Lauryn dogeared it, highlighted it and devoured it, implementing all of Gary’s advice long the way. Then in 2016, 2 weeks before episode #1 of The HIM & HER Show went live, Lauryn and Michael went on The Ask Gary Vee Show to talk about vlogging and influencer marketing.
Fast forward to 2018 and Lauryn was featured in Gary’s follow up book Crushing It! to talk about how she built her business. And now as peers and friends, Gary Vaynerchuck came on the show to talk about the importance of marketing and branding, where companies are going wrong when it comes to building a customer base, motivation and how to cultivate a no-excuses approach to business and life.
If you have yet to meet Gary Vaynerchuk, aka Gary Vee, he is a serial entrepreneur, the Chairman of VaynerX, and a 5 x New York Times Best Selling Author. He is a leading global mind on what’s next in culture, relevance, and the internet and tells us more about how he was born with this ability. From taking his father’s wine shop online to forseeing the power of influencer marketing, the man knows what’s coming next.
Gary Vee Podcast Takeaways:
The Importance of Branding: Companies often get too caught up in trying to accomplish sales because they don’t understand marketing & branding. Get people to come to you instead of you running after them.
Fear of Losing: Hard work to reach big goals is inevitable. Not holding yourself accountable is feeding into your fear of losing. If you allow your fear of losing to affect you, you’ve already lost.
The Mental Game: You can eat healthy, sleep well, and exercise, but if you aren’t on top of your mental game then it can destroy you. Your self esteem & valuing your opinion of yourself over other people’s opinions can make or break your success.
OTHER TOPICS DISCUSSED:
Talking about the thing vs. doing the thing
Growing organically
The reason your company isn’t growing
How to bring value to your audience
The importance of branding
Stop selling your product
His childhood / how his parents raised him
Why he works so hard
The no excuses approach
Advice for those who can’t find a passion
The common denominator of unhappy rich people
How he maintains his energy
Being aware of the information you are consuming
Be sure to tune in because you’ll hear Gary as you’ve never heard him before. From debunking the inherited winery rumor to how he was once a ‘forever student’ to his new books Day Trading Attention, Meet Me In The Middle and the future of NFTs, this is a must-listen.
x, The Skinny Confidential team
+ If you loved Gary’s episode, you’ll love this one with Ed Mylett.
++ Learn how to build your personal brand.
GARY VEE BOOKS:
