Hilton plans to open in London its first European property under the flag of its new midscale “premium economy” brand Spark, the hotel company announced.
The 125-room Spark by Hilton London Romford is set to open in May, according to Hilton, and marks the brand’s entry into Europe. The hotel, a conversion, formerly was an Accor Ibis Styles property.
Hilton opened its first Spark in 2023 in Mystic, Conn., and since has grown its footprint to “more than 30 operating hotels with more than 175 under development,” according to the company, including several in Canada. Hilton senior vice president of development for Europe, the Middle East and Africa Patrick Fitzgibbon in a statement cited “many more opportunities on the horizon” for the brand.
