Accor has created an advisory board of corporate travel managers and buyers, designed to help the hotel company identify and react to industry trends, Accor announced.
The hotel company identified neither the advisory board members nor their companies but did say in a statement that they represented 17 firms from around the world “from sectors such as financial services, engineering, manufacturing, transportation, energy, professional services and technology,” and in aggregate represented forms with 2.7 million business travelers.
The group first met this month in Paris, according to Accor, and was led by chief sales officer Sophie Hulgard. The members “unanimously” agreed that the three top priorities for business travel are traveler experience and well-being, cost management and optimization, and sustainability, in that order.
The company said it would “compile the council’s findings into a comprehensive report to be released later in the year.”
