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An All-Terrain for Huge Wheels


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Big wheels? No problem. Bridgestone has specifically designed an all-terrain (AT) tire for late-model luxury SUVs and trucks.

The Bridgestone Dueler AT Ascent is just hitting your local tire retailer. It’s ready for a long life of on- and off-road adventures.

“Our mission with Ascent was to develop a luxury truck tire that could tackle the trails on the weekends without sacrificing the comfort of the daily commute,” said Jeremy Norwood, Chief Engineer, Consumer Replacement Product Engineering. “As our first A/T tire to integrate ENLITENTM Technology, we’ve developed a tire with excellent wet, winter and off-road performance paired with impressive wear resistance.”

Bridgestone Dueler AT Ascent

The Dueler AT Ascent is the successor to the Dueler A/T Revo 3. It is the first Bridgestone AT tire to feature ENLITEN technology.

ENLITEN technology is Bridgestone’s latest approach to tire development, which equally focuses on safety, performance, and sustainability. It helps create tires that are not only better for the environment but also are better performing, which in turn makes them safer.

A key objective in the design program for this tire was “extended wear life.” Because of the new compound developed with ENLITEN tech, Bridgstone is able to offer an impressive 60,000-mile limited warranty.

Bridgestone Dueler AT Ascent tireBridgestone Dueler AT Ascent tire
(Photo/Bridgestone)

Everyday use on modern luxury 4×4 vehicles is what this tire is all about. These vehicles come with large rims and spend a large majority of their lives on road. But, they also need to be able to handle adverse weather and light off-road terrain with ease. The Bridgestone Dueler AT Ascent offers a ton of features specifically tailored toward those criteria.

The tread pattern has been refined to reduce vibrations and noise while offering a smooth, comfortable ride. It also has full-depth lugs, stone rejectors, widened slots, and full-depth 3D sipes. All that combines to offer traction in any weather and on just about any terrain. In fact, the tire is 3-Peak Mountain Snowflake certified for winter traction.

Bridgestone Dueler AT Ascent tireBridgestone Dueler AT Ascent tire
(Photo/Bridgestone)

A bold sawtooth edge design not only gives the tire edgy looks but also a square and aggressive shoulder for gaining traction through rough terrain.

Modern Luxury Vehicle All-Terrain

Bridgestone Dueler AT Ascent tireBridgestone Dueler AT Ascent tire
(Photo/Bridgestone)

If you’re looking for an everyday tire to make your modern, luxury 4×4 look good, handle all weather conditions, and get off pavement from time to time, the new Bridgestone Dueler AT Ascent is a tire you should probably consider.

The tire is available starting today, August 13, 2024, and in 35 sizes, for 17- to 22-inch wheels.



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