Decathlon Philippines: Two New Flagship Stores for Sports Enthusiasts
Decathlon Philippines is thrilled to unveil two significant milestones as we approach the end of 2024. First, we are excited to announce the grand reopening of our very first store in the Philippines—now a revitalized and enhanced flagship destination located in Alabang. This store has been meticulously redesigned to provide an even more inviting and engaging shopping experience.
In addition to this, we are also celebrating the grand opening of a larger, innovative city concept store in the vibrant area of Iloilo City. This new store exemplifies our commitment to offering a diverse range of sports products and experiences tailored to the needs of our community.
Together, these developments not only illustrate Decathlon’s unwavering mission of empowering Filipinos through the joy and benefits of sports, but they also reinforce our dedication to making sports accessible to everyone, ensuring that individuals from all walks of life can embrace an active lifestyle.
Continuing Decathlon Alabang’s Legacy
Since its grand opening in 2017, Decathlon Alabang has established itself as a landmark destination, being the very first Decathlon store to grace the Philippines. Nestled within the bustling Festival Mall Alabang, this flagship store has become a vibrant center for sports aficionados and fitness lovers alike. With its extensive range of high-quality sporting goods and equipment, Decathlon Alabang serves as a crucial haven for the local community, fostering a spirit of active living and promoting a diverse array of sports and outdoor activities throughout the region.
This November, the store proudly showcased a significant renovation aimed at elevating the customer experience, embodying Decathlon’s dedication to accessibility, advancement, and innovation. “After seven years of establishing our presence in the country, Decathlon has returned to its foundational vision, embarking on a mission to transform Alabang into the premier flagship store in the Philippines,” states Ben Gauthier, Regional Director of Decathlon Philippines. “Our goal is to offer an unparalleled selection of products, exceptional services, and a best-in-class experience that truly resonates with our customers.”
The newly redesigned Decathlon store showcases a thoughtfully crafted layout that enhances product visibility and creates an invigorating atmosphere, perfect for inspiring customers to delve into their extensive range of sports equipment and apparel. “With our store revamp, we set out to celebrate the thrill of sports through engaging experience zones tailored to captivate individuals of all ages and skill levels – whether you’re a novice just starting out, an intermediate enthusiast, or an advanced athlete. At Decathlon, we meet you right where you are on your fitness journey,” explains Hanna Micu, the project leader behind the Alabang store’s transformation. “We’ve developed a vibrant space that encourages exploration and discovery, making it a destination you’ll find yourself eager to revisit time and again!”
The newly redesigned Decathlon store showcases a thoughtfully crafted layout that enhances product visibility and creates an invigorating atmosphere, perfect for inspiring customers to delve into their extensive range of sports equipment and apparel. “With our store revamp, we set out to celebrate the thrill of sports through engaging experience zones tailored to captivate individuals of all ages and skill levels – whether you’re a novice just starting out, an intermediate enthusiast, or an advanced athlete. At Decathlon, we meet you right where you are on your fitness journey,” explains Hanna Micu, the project leader behind the Alabang store’s transformation. “We’ve developed a vibrant space that encourages exploration and discovery, making it a destination you’ll find yourself eager to revisit time and again!”
“It?s always exciting to see a beloved brand reintroducing itself with new energy and offerings, and I can?t wait to see the positive impact this will bring to our mall community!?
To celebrate its grand reopening on November 29, Decathlon Alabang is offering exclusive promotions and capping off the day with a community run at 5AM Gang Run Club at 6PM. Decathlon Members can enjoy the following store promos during the opening weekend:
- A FREE Arpenaz 10L backpack for the first 100 customers from November 30 to December 1, 2024
- A Limited edition tote bag designed by Filipino artist Glendford Lumbao and sticker pack designed by Sticky Life PH for purchases of ?3,000 or more on November 29 and;
- A basketball shootout from November 29 to December 1 where the top three scorers will win exciting prizes, including a Basketball Backboard and two XL camping folding chairs.
Join Decathlon in celebrating these exciting openings in the renewed Alabang Store and its next opening in SM City Iloilo this December 6, 2024! Discover a wide selection of sports products, enjoy exclusive promos, and be part of a community that shares a passion for sports.
Visit Decathlon Alabang at Festival Mall Alabang, Muntinlupa City. Shop online at www.decathlon.ph or download our Decathlon Shopping App. Follow Decathlon Philippines on Facebook, Instagram, and Tiktok.
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