This week, two lucky winners will receive ski boots with the latest performance fit system from BOA: One will win the women’s Atomic Hawx Prime XTD BOA 115 ($1,050 value), and the other will win the men’s K2 Mindbender 140 BOA ($950 value). These are the boots worn by BOA athletes Janelle Yip and Sam Kuch.
Both boots use the BOA Fit System’s new H+i1 platform, which delivers a micro-adjustable, precision fit that uniformly wraps over the midfoot without pressure points to deliver superior heel hold and edge-to-edge control in the toughest conditions.
How does it work? Push in to engage, turn to tighten or loosen, and pull up for fast release.
More on the Prize Package
Hawx Prime XTD 115 BOA Women’s Ski Boot
Merging the best of uphill and downhill capabilities, the Atomic Hawx Prime XTD 115 BOA W GW is a cross-over boot for women looking for a stiff flex and custom fit.
K2 Mindbender 140 BOA Men’s Ski Boot
Arguably K2’s stiffest, most high-performance boot yet, the K2 Mindbender 140 BOA alpine ski boot delivers superior heel hold and edge-to-edge control.
More on the Brand
BOA was born in the Rocky Mountains in 2001, disrupting traditional lacing systems in snowboarding boots with its revolutionary new fit system. In the years since, the BOA Fit System has won several awards and evolved to deliver micro-adjustable fit and improved performance across cycling shoes, workwear boots, and other footwear.
After 5 years of development, with 50,000 hours spent on design, brand partner collaboration, and field testing, BOA launched in Alpine ski boots in 2023. Skiers can now use the BOA Fit System to dial in the fit of their boots click by click with confidence that the hardware can withstand extreme alpine conditions.
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