The answer to why we should do so is simply it’s the right thing to do: For the earth, for your skin, and for product integrity. Petroleum jelly is commonly used because it’s inexpensive, it has broad name recognition, and it is widely available. But as cosmetic chemist Krupa Koestline once told us, “It’s environmentally irresponsible to use mineral oil when there are vegetable and fruit oils that are more sustainable.”
Ultimately it’s just following this motto: If you can do better, you should do better. It’s a saying that helps guide me with our personal care line as we formulate, package, and create these products.
Take, for example, the tube the lip balms are housed in. It’s made with a special Eco-Smart Resin© that is 100% recyclable with like materials. This material, however, goes a step further than simply “recyclable”: Eco Smart containers are a proprietary technology that enables plastic components to fully break down in biologically active environments. Finally, the formula is made and filled in a factory powered by 100% wind energy. This is as eco-friendly of a lip balm as you can get.
