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HomeVehiclesFiat (+183.5%), Peugeot (+108.3%) stun in file market (+63.4%) – Finest Promoting...

Fiat (+183.5%), Peugeot (+108.3%) stun in file market (+63.4%) – Finest Promoting Automobiles Weblog


Fiat holds 23.8% of the Turkish market in February.

New light vehicle sales in Turkey surge by a whopping 63.4% year-on-year in February to 81,148 units, smashing the previous February record of 58,504 units established in 2021. The cumulative volume after two months stands at 132,042, up 50.4% over the same period in 2022. Fiat (+183.5%) almost triples its sales year-on-year to 23.8% share, its highest since last July (26.2%) and compared to 11.7% at home in Italy. Fiat more than doubles its volume so far this year (+113.3%). Far below we have Renault (+44.2%) up four spots on January to 10.9% share and Ford (+70.2%) up two to 10% of the market. Peugeot (+108.3%) is up three ranks to #4 ahead of Opel (+69.2%) up 6 and Volkswagen (+75%) down four. Citroen (+91.6%) and Skoda (+76.5%) also beat the market in the remainder of the Top 10.

Previous month: Turkey January 2023: Sales up 33.5% to new record, VW (+211.4%) and Dacia (+84.6%) surge

One year ago: Turkey February 2022: Hyundai (+137.2%) once again best performer in market off -15.1%

Full February 2023 Top 52 all brands ranking below.

Turkey February 2023 – brands:

Pos Brand Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Fiat 19,311 23.8% 183.5% 1 29,183 22.1% 113.3% 1 1
2 Renault 8,875 10.9% 44.2% 6 11,752 8.9% 8.4% 3 2
3 Ford 8,112 10.0% 70.2% 5 11,773 8.9% 29.1% 2 3
4 Peugeot 6,552 8.1% 108.3% 7 9,337 7.1% 87.3% 5 9
5 Opel 4,721 5.8% 69.2% 11 6,605 5.0% 42.4% 8 7
6 Volkswagen 4,701 5.8% 75.0% 2 9,777 7.4% 126.5% 4 4
7 Hyundai 4,202 5.2% -2.5% 4 8,407 6.4% 4.9% 6 6
8 Citroen 3,558 4.4% 91.6% 9 5,927 4.5% 58.8% 9 10
9 Dacia 3,312 4.1% 14.3% 3 8,386 6.4% 48.6% 7 8
10 Skoda 2,971 3.7% 76.5% 8 5,711 4.3% 119.1% 10 14
11 Toyota 1,943 2.4% -49.1% 10 4,200 3.2% -30.3% 11 5
12 BMW 1,692 2.1% 16.8% 17 2,272 1.7% 22.0% 16 15
13 Audi 1,662 2.0% 47.6% 14 2,510 1.9% 34.2% 14 16
14 Mercedes 1,603 2.0% 71.3% 13 2,774 2.1% 82.9% 12 11
15 Kia 1,556 1.9% 65.4% 15 2,289 1.7% 41.0% 15 13
16 Honda 1,355 1.7% -24.9% 12 2,551 1.9% -18.2% 13 12
17 Nissan 750 0.9% 99.5% 16 1,478 1.1% 96.0% 17 17
18 Volvo 732 0.9% 46.4% 20 1,100 0.8% 51.7% 18 18
19 Suzuki 636 0.8% 835.3% 25 773 0.6% 778.4% 20 20
20 MG 403 0.5% 907.5% 18 823 0.6% 1185.9% 19 27
21 Seat 395 0.5% -18.2% 19 763 0.6% 1.1% 21 19
22 DS 287 0.4% 348.4% 29 393 0.3% 313.7% 23 26
23 Alfa Romeo 235 0.3% 5775.0% 24 373 0.3% 7360.0% 24 31
24 Land Rover 209 0.3% 254.2% 21 396 0.3% 184.9% 22 28
25 Iveco 177 0.2% -20.3% 31 257 0.2% -24.4% 29 21
26 Cupra 161 0.2% 265.9% 28 273 0.2% 274.0% 27 22
27 Jeep 160 0.2% -2.4% 23 310 0.2% -3.1% 25 23
28 Isuzu 150 0.2% 177.8% 27 265 0.2% 197.8% 28 25
29 Subaru 113 0.1% 242.4% 32 185 0.1% 193.7% 32 33
30 Mini 109 0.1% 118.0% 33 170 0.1% 50.4% 33 29
31 Mitsubishi 104 0.1% 3.0% 30 199 0.2% -8.7% 31 24
32 Porsche 98 0.1% 60.7% 22 282 0.2% 261.5% 26 32
33 Skywell 90 0.1% new  – 90 0.1% new 35  –
34 SsangYong 69 0.1% -17.9% 26 200 0.2% 28.2% 30 30
35 DFSK 69 0.1% 527.3% 34 117 0.1% 963.6% 34 34
36 Karsan 33 0.0% 26.9% 35 60 0.0% 39.5% 36 36
37 Mazda 16 0.0% 77.8% 37 26 0.0% 73.3% 37 38
38 Maserati 14 0.0% 75.0% 38 21 0.0% 61.5% 38 37
39 Lexus 5 0.0% 0.0% 36 20 0.0% -9.1% 39 35
40 Jaguar 4 0.0% 100.0% 41 5 0.0% 150.0% 41 39
41 Bentley 2 0.0% 0.0% 40 5 0.0% 66.7% 40 42
42 Lamborghini 1 0.0% n/a  – 1 0.0% -50.0% 43 43

Source: ODMD

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