BMW Australia has jacked up prices of its all-new X1 SUV by up to $6500 not even six months after launch.
That means the range now opens at $60,400 for the entry-level X1 sDrive18i (up $6500), while the xDrive20i xLine and M Sport versions see increases of $4500 to $70,400 and $73,400 respectively – all prices are before on-road costs.
A spokesperson from BMW’s local division told CarExpert: “BMW constantly reviews its pricing structure throughout the year, taking into consideration a number of different factors”.
“However, we always aim to ensure our products remain appropriately positioned and represent a competitive pricing proposition in the market for our customers.”
Despite the significant price increases, standard specification remains the same. The all-electric iX1 – due in April – is unaffected by these price rises, retaining its previously-announced $82,900 starting price.
Compared to premium-badged rivals, the X1 still undercuts the Mercedes-Benz GLA (from $63,200), but is now well above the starting prices of the Lexus UX250h (from $53,820), Mini Countryman (from $46,405) and Volvo XC40 (from $53,490).
It also elevates the X1’s positioning further away from high-spec versions of mainstream mid-size SUVs that may be cross-shopped with the X1, such as the Cupra Formentor VZ ($59,490 drive-away), Mazda CX-5 G35 Akera ($54,000), Kia Sportage GT-Line 1.6T AWD ($49,720), the Peugeot 3008 GT 1.6T ($53,414) and Skoda Karoq Sportline 4×4 ($50,990 drive-away).
This isn’t the first time we’ve seen BMW jack up prices in this fashion. Back in August the company upped prices across its line-up, with some models seeing increases of up to $11,000.
2023 BMW X1 pricing
- X1 sDrive18i xLine: $60,400 (+$6500)
- X1 xDrive20i xLine: $70,400 (+$4500)
- X1 xDrive20i M Sport: $73,400 (+$4500)
- iX1 xDrive30 xLine: $82,900
- iX1 xDrive30 M Sport: $82,900
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