The Toyota bZ4X is inside the Finnish Top 10 for the first time.
7,572 new cars found a buyer in Finland in March, bringing the market back into positive – just – at +2.1% year-on-year. The Q1 tally is down -3.3% to 20,700 units. Toyota (-12.1%) easily keeps the brands lead with 15.2% share despite a hefty fall. In 2nd place, Tesla (+113.6%) breaks its ranking, volume and share records all at once, confirming an exceptional month all across Europe. Volkswagen (+46.4%) is also in excellent shape at #3, distancing Kia (-6.2%) and Volvo (-18.9%) both in a rut. Audi (+35.1%) also vastly beats the market at #9 with BMW (+9%) and Skoda (+4.4%) also doing so but by much smaller margins. Citroen (+57.9%), Mazda (+49.2%) and Peugeot (+35.3%) shine below.
Over in the models ranking, the Tesla Model Y (+180.2%) lodges its first ever monthly win in Finland with an imposing 9.5% share. It distances the year-to-date leader, the Toyota Corolla (+11.6%). The VW ID.4 (+3800%!) makes it two BEVs on the podium and compensates for a particularly drab March 2022 volume. The Volvo XC60 (-3.1%) and Tesla Model 3 (+4.3%) complete the Top 5. Outstanding result for the new Toyota bZ4X surging to 6th place for its first Finnish Top 10 finish. The Skoda Octavia (+101.4%) doubles its year-ago volume at #9. Below, the VW ID.3 (+1957.1%), BMW 2 Series (+828.6%), Skoda Enyaq (+276.5%), BMW I4 (+164.5%) and Audi Q4 (+119.1%) stand out.
Previous month: Finland February 2023: Toyota Corolla and Tesla Model Y on top, Polestar 2 up to #7, market in negative again
One year ago: March February 2022: Toyota Corolla faraway leader, Tesla Model Y up to #3 in market sinking -27.3%
Full March 2023 Top 30 brands and Top 30 models below.
Finland March 2023 – brands:
| Pos | Brand | Mar-23 | % | /22 | Feb | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 1,150 | 15.2% | -12.1% | 1 | 3,498 | 16.9% | -15.7% | 1 | 1 |
| 2 | Tesla | 897 | 11.8% | 113.6% | 7 | 1,328 | 6.4% | 190.6% | 6 | 14 |
| 3 | Volkswagen | 792 | 10.5% | 46.4% | 4 | 1,967 | 9.5% | 35.8% | 2 | 2 |
| 4 | Kia | 544 | 7.2% | -6.2% | 5 | 1,514 | 7.3% | -15.5% | 5 | 3 |
| 5 | Volvo | 524 | 6.9% | -18.9% | 3 | 1,790 | 8.6% | -11.8% | 3 | 5 |
| 6 | Skoda | 497 | 6.6% | 4.4% | 2 | 1,721 | 8.3% | 9.8% | 4 | 4 |
| 7 | Mercedes | 457 | 6.0% | -4.0% | 8 | 1,314 | 6.3% | 10.6% | 7 | 6 |
| 8 | BMW | 436 | 5.8% | 9.0% | 6 | 1,226 | 5.9% | -6.2% | 8 | 7 |
| 9 | Audi | 323 | 4.3% | 35.1% | 11 | 887 | 4.3% | 23.4% | 9 | 10 |
| 10 | Nissan | 298 | 3.9% | -7.7% | 9 | 828 | 4.0% | -3.6% | 10 | 9 |
| 11 | Ford | 259 | 3.4% | -32.4% | 10 | 707 | 3.4% | -40.8% | 11 | 8 |
| 12 | Opel | 243 | 3.2% | -39.3% | 14 | 510 | 2.5% | -52.4% | 13 | 11 |
| 13 | Peugeot | 188 | 2.5% | 35.3% | 12 | 452 | 2.2% | 16.8% | 14 | 13 |
| 14 | Hyundai | 177 | 2.3% | -11.9% | 13 | 522 | 2.5% | -14.8% | 12 | 12 |
| 15 | Citroen | 169 | 2.2% | 57.9% | 19 | 363 | 1.8% | -3.5% | 15 | 15 |
| 16 | Mazda | 97 | 1.3% | 49.2% | 16 | 298 | 1.4% | 46.8% | 16 | 20 |
| 17 | Dacia | 69 | 0.9% | -4.2% | 17 | 227 | 1.1% | -25.1% | 18 | 17 |
| 18 | Mitsubishi | 64 | 0.8% | -37.9% | 21 | 164 | 0.8% | -23.4% | 21 | 19 |
| 19 | Suzuki | 54 | 0.7% | -10.0% | 20 | 207 | 1.0% | 40.8% | 19 | 21 |
| 20 | Cupra | 53 | 0.7% | -1.9% | 23 | 113 | 0.5% | 11.9% | 22 | 22 |
| 21 | Renault | 43 | 0.6% | -31.7% | 18 | 189 | 0.9% | -13.7% | 20 | 16 |
| 22 | Land Rover | 33 | 0.4% | -15.4% | 26 | 71 | 0.3% | -37.7% | 26 | 25 |
| 23 | Seat | 29 | 0.4% | -3.3% | 28 | 66 | 0.3% | -56.9% | 28 | 23 |
| 24 | Subaru | 26 | 0.3% | 30.0% | 22 | 86 | 0.4% | 8.9% | 23 | 29 |
| 25 | Polestar | 23 | 0.3% | -68.1% | 15 | 267 | 1.3% | 72.3% | 17 | 18 |
| 26 | Porsche | 22 | 0.3% | -48.8% | 25 | 76 | 0.4% | -42.9% | 24 | 24 |
| 27 | DS | 19 | 0.3% | 280.0% | 31 | 34 | 0.2% | 41.7% | 29 | 32 |
| 28 | Fiat | 19 | 0.3% | -56.8% | 30 | 33 | 0.2% | -61.6% | 30 | 27 |
| 29 | Lexus | 17 | 0.2% | -46.9% | 27 | 70 | 0.3% | -23.1% | 27 | 28 |
| 30 | Honda | 15 | 0.2% | -25.0% | 24 | 73 | 0.4% | 37.7% | 25 | 26 |
Finland March 2023 – models:
Note: This ranking features the Top 30 models YTD ordered based on their March 2023 sales and may therefore not be 100% accurate.
| Pos | Model | Mar-23 | % | /22 | Feb | 2023 | % | /22 | Pos | FY22 |
| 1 | Tesla Model Y | 720 | 9.5% | 180.2% | 2 | 1,044 | 5.0% | 261.2% | 2 | 13 |
| 2 | Toyota Corolla | 519 | 6.9% | 11.6% | 1 | 1,706 | 8.2% | 25.1% | 1 | 1 |
| 3 | VW ID.4 | 273 | 3.6% | 3800.0% | 8 | 567 | 2.7% | 503.2% | 4 | 20 |
| 4 | Volvo XC60 | 217 | 2.9% | -3.1% | 3 | 584 | 2.8% | -17.0% | 3 | 4 |
| 5 | Tesla Model 3 | 170 | 2.2% | 4.3% | n/a | 269 | 1.3% | 60.1% | 16 | 70 |
| 6 | Toyota bZ4x | 151 | 2.0% | new | n/a | 194 | 0.9% | new | 26 | 120 |
| 7 | Toyota Yaris | 148 | 2.0% | -48.8% | 9 | 550 | 2.7% | -30.9% | 5 | 2 |
| 8 | Toyota Yaris Cross | 148 | 2.0% | -9.8% | 18 | 327 | 1.6% | -32.3% | 11 | 7 |
| 9 | Skoda Octavia | 147 | 1.9% | 101.4% | 5 | 411 | 2.0% | -15.6% | 8 | 5 |
| 10 | Nissan Qashqai | 146 | 1.9% | -36.0% | 11 | 368 | 1.8% | -37.4% | 9 | 8 |
| 11 | VW ID.3 | 144 | 1.9% | 1957.1% | 14 | 301 | 1.5% | 634.1% | 14 | 74 |
| 12 | Skoda Enyaq | 128 | 1.7% | 276.5% | 6 | 462 | 2.2% | 220.8% | 7 | 12 |
| 13 | Kia Ceed | 128 | 1.7% | -22.9% | 12 | 333 | 1.6% | -36.8% | 10 | 6 |
| 14 | Volvo XC40 | 111 | 1.5% | -25.0% | 4 | 492 | 2.4% | 16.0% | 6 | 9 |
| 15 | Nissan Leaf | 111 | 1.5% | 40.5% | 22 | 293 | 1.4% | 56.7% | 15 | 17 |
| 16 | Ford Focus | 105 | 1.4% | 50.0% | 15 | 264 | 1.3% | -6.0% | 18 | 27 |
| 17 | Audi Q4 | 103 | 1.4% | 119.1% | 21 | 238 | 1.1% | 63.0% | 22 | 61 |
| 18 | Toyota C-HR | 93 | 1.2% | -34.5% | 10 | 308 | 1.5% | -47.4% | 13 | 10 |
| 19 | VW Golf | 87 | 1.1% | -5.4% | n/a | 175 | 0.8% | -22.9% | 31 | 14 |
| 20 | BMW i4 | 82 | 1.1% | 164.5% | 23 | 230 | 1.1% | 447.6% | 24 | 38 |
| 21 | Volvo V60 | 75 | 1.0% | -31.2% | 16 | 314 | 1.5% | -12.8% | 12 | 11 |
| 22 | Kia Stonic | 67 | 0.9% | 28.8% | 26 | 186 | 0.9% | 15.5% | 28 | 28 |
| 23 | Ford Kuga | 66 | 0.9% | -29.8% | 19 | 191 | 0.9% | -32.7% | 27 | 26 |
| 24 | Volvo C40 | 65 | 0.9% | 97.0% | 20 | 238 | 1.1% | 67.6% | 21 | 44 |
| 25 | BMW 2 Series | 65 | 0.9% | 828.6% | 13 | 231 | 1.1% | 1115.8% | 23 | 83 |
| n/a | Toyota RAV4 | 58 | 0.8% | -67.4% | n/a | 263 | 1.3% | -63.2% | 19 | 3 |
| n/a | Kia Niro | 54 | 0.7% | -29.9% | 17 | 218 | 1.1% | -4.4% | 25 | 15 |
| n/a | Mercedes C Class | 51 | 0.7% | -19.0% | 25 | 257 | 1.2% | 99.2% | 20 | 37 |
| n/a | Citroen C3 | 41 | 0.5% | -37.9% | n/a | 183 | 0.9% | -26.8% | 29 | 30 |
| n/a | Skoda Kamiq | 37 | 0.5% | -53.8% | n/a | 179 | 0.9% | -15.2% | 30 | 29 |
| n/a | Polestar 2 | 23 | 0.3% | -68.1% | 7 | 267 | 1.3% | 72.3% | 17 | 18 |
Source: AUT
