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Dacia (+108.8%) reveals off once more, Tesla Mannequin Y #1, Ford Galaxy in High 20 – Greatest Promoting Vehicles Weblog


Austria is virtually the last country in the world where the Ford Galaxy is successful.

A year ago in March 2022, sales of new cars in Austria fell -30.1% on the year prior. This month they bounce back 27.4% to 26,307, meaning they haven’t yet returned to March 2021 levels. The Q1 2022 volume is up 20.4% to 63,052. The entire brands podium advance faster than the market: Volkswagen is up +36.3% to 13.3% share, Skoda up 73.8% to 10.2% and Audi up 37.2% to 6.7%. BMW (+14%) is more discreet at #4 whereas Tesla (+53.3%) charges ahead at #5. Dacia (+108.8%) continues to impress at #9 with Seat (+22%), Ford (+19.3%), Mercedes (+19.1%) and Renault (+4.6%) all underperforming. Below, notice MG (+312.5%), Alfa Romeo (+290.5%) and Land Rover (+115.9%) making waves.

Over in the models ranking, the Tesla Model Y (+77.4%) wins another European country with 4.4% share. It now also holds the YTD top spot vs. #3 over the Full Year 2022. The Skoda Octavia (+319.4%) rallies back up from a particularly weak year-ago volume to 2nd place while the VW Golf (+66.1%) shows rare strength at #3. The BMW X1 (+140.8%) lurches from outside the February Top 20 directly into 4th place and now ranks #15 year-to-date. The VW Tiguan (+19.8%) and Dacia Sandero (+45.1%) follow. Below, the Dacia Duster (+137.7%), Skoda Kamiq (+125%) and Audi Q3 (+105.5%) impress. The Seat Ateca (+157.8%) at #15 and Ford Galaxy (+178.8%) at #18 confirm Austria is their most fruitful market.

Previous month: Austria February 2023: Dacia (+149%) impresses, Tesla Model Y #1 in market up 11.1%

One year ago: Austria March 2022: Tesla Model Y and Mazda CX-3 top market freefalling -30.1%

Full March 2023 Top 50 All brands and Top 20 models below.

Austria March 2023 – brands:

Pos Brand Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Volkswagen 3,504 13.3% 36.3% 1 9,109 14.4% 30.8% 1 1
2 Skoda 2,692 10.2% 73.8% 2 6,370 10.1% 33.0% 2 2
3 Audi 1,769 6.7% 37.2% 3 4,213 6.7% 15.0% 3 4
4 BMW 1,703 6.5% 14.0% 4 4,086 6.5% 13.7% 4 3
5 Tesla 1,487 5.7% 53.3% 7 2,713 4.3% 89.3% 8 15
6 Mercedes 1,478 5.6% 19.1% 5 3,529 5.6% 27.3% 6 5
7 Ford 1,251 4.8% 19.3% 9 2,754 4.4% 6.8% 7 7
8 Seat 1,226 4.7% 22.0% 8 3,813 6.0% 47.0% 5 8
9 Dacia 1,088 4.1% 108.8% 6 2,642 4.2% 70.1% 9 12
10 Renault 1,017 3.9% 4.6% 11 2,360 3.7% 7.9% 11 11
11 Hyundai 993 3.8% 22.1% 13 1,915 3.0% 5.6% 13 6
12 Toyota 941 3.6% 11.6% 10 2,595 4.1% 15.0% 10 9
13 Kia 905 3.4% 4.6% 12 2,174 3.4% 0.0% 12 10
14 Mazda 793 3.0% -18.3% 15 1,658 2.6% -9.4% 15 14
15 Cupra 694 2.6% 60.6% 14 1,717 2.7% 50.9% 14 16
16 Opel 637 2.4% -9.1% 16 1,451 2.3% -1.0% 16 17
17 Peugeot 594 2.3% -17.4% 19 1,416 2.2% -31.1% 17 13
18 Citroen 454 1.7% 14.6% 18 1,125 1.8% 14.4% 18 19
19 Fiat 433 1.6% 30.0% 17 1,106 1.8% 2.5% 19 18
20 Suzuki 361 1.4% 13.9% 20 965 1.5% -5.1% 20 20
21 Volvo 322 1.2% 16.7% 21 897 1.4% 7.8% 21 21
22 MG 297 1.1% 312.5% 23 679 1.1% 212.9% 22 27
23 Mini 269 1.0% 50.3% 25 540 0.9% -1.5% 23 22
24 Porsche 239 0.9% 59.3% 27 463 0.7% 20.6% 25 25
25 Land Rover 190 0.7% 115.9% 28 336 0.5% 36.6% 28 29
26 Nissan 182 0.7% 80.2% 22 537 0.9% 13.3% 24 23
27 Alfa Romeo 164 0.6% 290.5% 26 413 0.7% 317.2% 27 30
28 Mitsubishi 149 0.6% -26.6% 24 430 0.7% -1.1% 26 24
29 Honda 116 0.4% -24.2% 30 214 0.3% -32.5% 29 28
30 Jeep 72 0.3% -51.4% 29 198 0.3% -51.6% 30 26
31 BYD 46 0.2% new 35 76 0.1% new 34  –
32 Jaguar 45 0.2% 12.5% 33 98 0.2% 10.1% 32 32
33 Ferrari 35 0.1% 218.2% 38 42 0.1% 100.0% 37 36
34 Lexus 34 0.1% 36.0% 36 64 0.1% -3.0% 36 35
35 Polestar 30 0.1% 7.1% 31 117 0.2% 44.4% 31 31
36 Subaru 27 0.1% -15.6% 32 84 0.1% -16.8% 33 33
37 DS 21 0.1% 31.3% 34 66 0.1% 83.3% 35 34
38 Aston Martin 8 0.0% 166.7%  – 11 0.0% 0.0% 40 41
39 McLaren 8 0.0% n/a  – 8 0.0% n/a 42 51
40 Maserati 7 0.0% 250.0%  – 13 0.0% 160.0% 38 38
41 Smart 5 0.0% -61.5% 37 13 0.0% -53.6% 39 37
42 Lamborghini 4 0.0% n/a 39 8 0.0% 166.7% 41 39
43 Bentley 4 0.0% 0.0% 41 7 0.0% -22.2% 43 40
44 Chrysler  4 0.0% 0.0% 42 7 0.0% 75.0% 44 43
45 Chevrolet 3 0.0% 200.0%  – 4 0.0% 100.0% 45 47
46 Lotus 2 0.0% -60.0%  – 2 0.0% -60.0% 49 46
47 Dongfeng (DFSK) 1 0.0% new  – 3 0.0% new 47 48
48 SsangYong 1 0.0% -50.0% 43 3 0.0% -25.0% 48 44
49 Hongqi 1 0.0% new  – 1 0.0% new 51  –
50 Dallara 1 0.0% n/a  – 1 0.0% n/a 53 57

Austria March 2023 – models:

Pos Model Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Tesla Model Y 1,162 4.4% 77.4% 1 2,064 3.3% 99.6% 1 3
2 Skoda Octavia 780 3.0% 319.4% 2 1,788 2.8% 82.6% 2 1
3 VW Golf 558 2.1% 66.1% 3 1,461 2.3% 73.7% 3 4
4 BMW X1 419 1.6% 140.8% n/a 852 1.4% 53.2% 15 n/a
5 VW Tiguan 412 1.6% 19.8% 6 1,039 1.6% 24.9% 8 8
6 Dacia Sandero 402 1.5% 45.1% 4 1,055 1.7% 11.3% 6 5
7 VW Caddy 397 1.5% 26.8% 7 959 1.5% 61.7% 11 20
8 Skoda Karoq 380 1.4% 46.7% 11 990 1.6% 55.9% 9 19
9 Dacia Duster 378 1.4% 137.7% 14 885 1.4% 110.7% 14 15
10 Skoda Kamiq 378 1.4% 125.0% n/a 811 1.3% 30.8% 18 n/a
11 Audi Q3 372 1.4% 105.5% 19 850 1.3% 42.9% 16 44
12 Skoda Fabia 368 1.4% 0.3% 13 962 1.5% -0.5% 10 6
13 Toyota Yaris/Cross 362 1.4% 7.1% 5 1,053 1.7% 12.1% 7 2
14 Audi A3 349 1.3% 40.2% n/a n/a n/a n/a n/a n/a
15 Seat Ateca 348 1.3% 157.8% 9 1,237 2.0% 140.2% 4 n/a
16 VW T-Cross 348 1.3% 85.1% n/a 788 1.2% 64.9% 19 n/a
17 Seat Arona 345 1.3% 18.6% 16 1,113 1.8% 82.5% 5 n/a
18 Ford Galaxy 329 1.3% 178.8% n/a n/a n/a n/a n/a n/a
19 Seat Ibiza 316 1.2% 15.3% n/a 899 1.4% 32.4% 12 17
20 VW Taigo 286 1.1% 160.0% n/a 821 1.3% 86.6% 17 42
n/a Cupra Born 276 1.0% 89.0% 15 751 1.2% 29.3% 20 18
n/a Skoda Enyaq 241 0.9% 37.7% 12 610 1.0% 54.0% n/a n/a
n/a Tesla Model 3 234 0.9% -25.7% 18 493 0.8% 23.6% n/a n/a
n/a VW ID.4 233 0.9% 482.5% n/a 536 0.9% 269.7% n/a 10
n/a VW Polo 202 0.8% -34.4% n/a 889 1.4% -14.7% 13 9
n/a Audi Q4 185 0.7% 63.7% n/a 541 0.9% 37.0% n/a 48
n/a BMW i4 145 0.6% 95.9% n/a n/a n/a n/a n/a n/a

Source: Statistik Austria

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