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Ford Ranger and MG 3 high weak market (-20.8%) – Greatest Promoting Automobiles Weblog


The MG 3 is the second best-selling vehicle in New Caledonia in March.

New Caledonia is a French archipelago located north east of Australia. New light vehicles there are down a painful -20.8% year-on-year in March, leading to a year-to-date volume down -11.1% to 1,770. Toyota (-33.3%) continues to lead the brands charts at 15.1% share and despite a hefty year-on-year loss. Kia (-20.3%) is up eight spots on February to land at #2 with 8.2% share vs. 5.3% so far this year, while Ford (-32.9%) is up to #3 both for the month and year-to-date. MG (+221.4%) scores its 2nd best monthly ranking at #4 after finishing at #3 in December. Isuzu (+440%) and Mitsubishi (+300%) also completely ignore the declining market.

The Ford Ranger (+28.6%) takes the lead of the models charts for the first time since November 2018. It ranks #2 year-to-date vs. #3 over the Full Year 2022. The surprise of the month is in 2nd place: the MG3 holds a fantastic 5.5% share and places at #9 over Q1 vs. #49 over the Full Year 2022. The Isuzu D-Max (+575%) and Toyota Hilux (-64.4%) make it three pickups in the Top 4, with the latter holding onto the YTD top spot. The Mitsubishi ASX (+1800%), Hyundai Staria (+1200%), Toyota Raize (+500%) and Toyota RAV4 (+41.2%) also impress.

Previous month: New Caledonia (France) February 2023: Toyota places Yaris and Yaris Cross on podium 

One year ago: New Caledonia (France) March 2022: Toyota Hilux #1 again, Chinese up to 11.1% share

Full March 2023 Top 40 All brands and Top 20 models below.

New Caledonia (France) March 2023 – brands:

Pos Brand Mar-23 % /22 Feb 2023 % /21 Pos FY22
1 Toyota 94 15.1% -33.3% 1 336 19.0% -15.4% 1 1
2 Kia   51 8.2% -20.3% 10 93 5.3% -33.1% 8 5
3 Ford   47 7.6% -32.9% 5 110 6.2% -15.4% 3 4
4 MG 45 7.2% 221.4% 13 75 4.2% 141.9% 11 13
5 Mitsubishi   44 7.1% 300.0% 9 97 5.5% 34.7% 5 11
6 Dacia 41 6.6% -41.4% 11 79 4.5% -54.3% 10 8
7 Nissan 30 4.8% -16.7% 14 59 3.3% -40.4% 14 10
8 Peugeot 29 4.7% 7.4% 2 118 6.7% 9.3% 2 2
9 Isuzu 27 4.3% 440.0% 7 72 4.1% 213.0% 12 15
10 Subaru 27 4.3% 35.0% 12 69 3.9% 60.5% 13 12
11 Renault  26 4.2% -62.3% 6 95 5.4% -41.4% 6 7
12 Hyundai   24 3.9% -17.2% 4 100 5.6% 23.5% 4 6
13 Citroen   24 3.9% -46.7% 3 90 5.1% -27.4% 9 3
14 Suzuki 17 2.7% -29.2% 8 94 5.3% 30.6% 7 9
15 FAW 11 1.8% -52.2% 17 31 1.8% -24.4% 16 14
16 BYD 9 1.4% n/a 29 18 1.0% 1700.0% 21 20
17 Changan 8 1.3% -38.5% 16 33 1.9% 17.9% 15 17
18 Land Rover 8 1.3% -11.1% 21 15 0.8% -6.3% 22 24
19 Dongfeng 7 1.1% -41.7% 19 24 1.4% 20.0% 17 22
20 Geely 7 1.1% -53.3% 23 14 0.8% -58.8% 23 16
21 Ram 6 1.0% 50.0% 35 7 0.4% -56.3% 28 27
22 Fiat 5 0.8% 0.0% 15 23 1.3% 35.3% 18 18
23 Opel 5 0.8% -50.0% 20 20 1.1% 25.0% 19 26
24 Audi 5 0.8% 400.0% 26 11 0.6% 450.0% 25 28
25 Chevrolet   4 0.6% -55.6% 18 18 1.0% 5.9% 20 23
26 Mazda 4 0.6% -20.0% 24 11 0.6% -56.0% 24 21
27 Great Wall   3 0.5% 0.0% 34 6 0.3% 0.0% 32 38
28 Mercedes 2 0.3% -60.0% 22 9 0.5% -40.0% 26 19
29 Porsche 2 0.3% -33.3% 27 6 0.3% -14.3% 29 31
30 Jeep 2 0.3% -50.0% 28 6 0.3% -50.0% 30 29
31 Mini 2 0.3% -66.7% 32 6 0.3% -14.3% 31 32
32 BMW 1 0.2% -87.5% 25 8 0.5% -46.7% 27 25
33 Iveco 1 0.2% -80.0% 31 5 0.3% -37.5% 34 30
34 DS 1 0.2% -75.0% 33 4 0.2% -50.0% 35 35
35 Jaguar 1 0.2% -50.0%  – 2 0.1% -33.3% 36 36
36 Soueast 1 0.2% -50.0%  – 1 0.1% -50.0% 37 39
37 ZX Auto 0 0.0% -100.0% 30 5 0.3% -16.7% 33 33
38 BAIC 0 0.0% -100.0%  – 0 0.0% -100.0% 38 37
39 Alfa Romeo 0 0.0% -100.0%  – 0 0.0% -100.0% 39 40
40 Volkswagen 0 0.0% -100.0%  – 0 0.0% -100.0% 40 34

New Caledonia (France) March 2023 – models:

Pos Model Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Ford Ranger 36 5.8% 28.6% 6 75 4.2% 56.3% 2 3
2 MG 3 34 5.5% new n/a 44 2.5% new 9 49
3 Isuzu D-Max 27 4.3% 575.0% 2 72 4.1% 242.9% 3 16
4 Toyota Hilux 26 4.2% -64.4% 7 83 4.7% -53.9% 1 1
5 Toyota RAV4 24 3.9% 41.2% n/a 46 2.6% -25.8% 8 5
6 Mitsubishi ASX 19 3.1% 1800.0% 22 35 2.0% 400.0% 11 n/a
7 Subaru XV 18 2.9% 12.5% 14 42 2.4% 50.0% 10 17
8 Dacia Duster 15 2.4% -76.2% 4 52 2.9% -62.0% 6 2
9 Kia K2700 15 2.4% -42.3% n/a 26 1.5% -52.7% 18 7
10 Hyundai Staria 13 2.1% 1200.0% 18 32 1.8% 1500.0% 13 42
11 Toyota Land Cruiser 13 2.1% -48.0% n/a 24 1.4% -22.6% 24 12
12 Nissan Juke 12 1.9% -7.7% n/a 19 1.1% -29.6% 39 27
13 Toyota Raize 12 1.9% 500.0% 12 52 2.9% 0.0% 7 4
14 Kia Picanto 11 1.8% 10.0% n/a 15 0.8% -37.5% 42 47
15 Dacia Logan 10 1.6% n/a n/a 10 0.6% n/a 57 n/a
16 Nissan Qashqai 10 1.6% 42.9% n/a 19 1.1% 26.7% 30 19
17 Renault Captur 9 1.4% 350.0% n/a 14 0.8% 27.3% 45 n/a
18 Renault Clio 9 1.4% 800.0% 10 29 1.6% 93.3% 14 18
19 Suzuki Jimny 9 1.4% 0.0% n/a 25 1.4% -16.7% 20 15
20 Kia Sonet 8 1.3% 66.7% n/a 12 0.7% 0.0% 52 30
21 Mitsubishi Eclipse Cross 8 1.3% 100.0% n/a 17 1.0% -34.6% 35 50
22 Nissan Navara 8 1.3% 14.3% n/a 20 1.1% -39.4% 28 14
23 Subaru Forester 8 1.3% 100.0% 19 24 1.4% 60.0% 23 45

Source: Manufacturers

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