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Suzuki (+102.8%), Kia (+82.7%), Hyundai (+23.7%) defy market off -24% – Greatest Promoting Vehicles Weblog


The Kia EV6 is inside the New Zealand Top 25 in March.

New Zealand new vehicle sales continue to plunge in March at -24% year-on-year to 15,997 units. Keep in mind March 2022 was the highest on record and we are simply returning to the March 2021 level (15,501). Indeed March 2022 coincided with the last month of sales before the implementation of the Clean Car fee on Light Commercials and as a result many sales were brought forward. Year-to-date volumes are off -19.3% to 38,019. Passenger Cars are down -16% to 2,319, SUVs are actually up 11.6% to 9,293 and 58.1% share vs. 39.6% a year ago and Light Commercials dive -60.9% to just 3,588. Year-to-date, Passenger Cars drop -12% to 6,040, SUVs edge up 1.4% to 21,089 and Light Commercials sink -48.8% to 8,974. 2,656 BEV, 515 PHEV and 2,503 HEV were sold this month.

In the brands ranking, Toyota (-4.2%) easily keeps the lead with 16.6% share and manages to stabilise its sales in a devastated market. Ford (-23.2%) matches the market due to its heavy reliance on its Ranger pickup, but Hyundai (+23.7%) and Kia (+82.7%) defy the surrounding gloom with outstanding upticks. Tesla (-7.7%) is down year-on-year but climbs 10 spots on last month to #5. Mitsubishi (-76.4%) is hit full frontal on an exceptional year-ago month when it led the charts outright. Suzuki (+102.8%) remains the best performer near the top of the charts. Newcomer BYD equals its ranking record at #9 and smashes its share record to 3.9%.

Model-wise, the Ford Ranger (-31%) and Toyota Hilux (-47.2%) hold onto the top two spots despite big losses. The Tesla Model Y is up 21 spots on February to land in the third place overall, followed by the Hyundai Tucson (+127.4%) helped by rental sales which account for 51% of its March volume. The new BYD Atto 3 is at a record 5th place, eclipsing its previous best of #6 hit last August and November. The Suzuki Swift (+119.8%), Honda Jazz (+100.7%) and Nissan X-Trail (+95.2%) shine below, the latter thanks to rental sales at 67% of its March total. Notice also the Kia Sorento at #16 and the Kia EV6 at #23.

Previous month: New Zealand February 2023: Suzuki (+42%) stuns in worst February in 9 years (-24%)

One year ago: New Zealand March 2022: Mitsubishi (+104.5%) back on top in euphoric market (+36%)

Full March 2023 Top 75 All brands and Top 25 models below.

New Zealand March 2023 – brands:

Pos Brand Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Toyota 2,650 16.6% -4.2% 1 6,867 18.1% 16.3% 1 1
2 Ford  1,814 11.3% -23.2% 2 4,215 11.1% -15.4% 2 3
3 Hyundai 1,256 7.9% 23.7% 5 2,511 6.6% 3.5% 5 6
4 Kia 1,255 7.8% 82.7% 6 3,154 8.3% 25.4% 3 4
5 Tesla 876 5.5% -7.7% 15 1,235 3.2% -5.0% 10 7
6 Mitsubishi 843 5.3% -76.4% 4 2,848 7.5% -65.7% 4 2
7 Suzuki 811 5.1% 102.8% 3 2,155 5.7% 35.5% 6 5
8 Nissan 748 4.7% 21.0% 11 1,354 3.6% -23.2% 7 10
9 BYD 617 3.9% new 18 995 2.6% new 12 19
10 Mazda 592 3.7% -42.2% 7 1,236 3.3% -42.9% 9 8
11 MG 557 3.5% -2.8% 9 1,296 3.4% -13.1% 8 9
12 Honda 489 3.1% 31.5% 8 1,161 3.1% -4.2% 11 11
13 Isuzu 322 2.0% -65.9% 12 724 1.9% -52.3% 14 13
14 Volkswagen 279 1.7% -29.7% 10 808 2.1% -16.9% 13 12
15 Mercedes 273 1.7% -42.0% 14 642 1.7% -34.9% 16 14
16 Haval 224 1.4% -42.6% 17 546 1.4% -40.7% 17 17
17 Subaru 204 1.3% 10.3% 13 689 1.8% 0.0% 15 15
18 BMW 184 1.2% -18.2% 19 478 1.3% -6.3% 18 20
19 LDV 183 1.1% -77.8% 20 418 1.1% -69.2% 20 16
20 Land Rover 174 1.1% -51.1% 22 413 1.1% -11.2% 21 23
21 Skoda 165 1.0% 8.6% 16 437 1.1% 12.6% 19 18
22 Polestar 147 0.9% 40.0% 51 163 0.4% 4.5% 28 30
23 Lexus 140 0.9% 28.4% 29 252 0.7% -25.4% 25 25
24 Fuso 128 0.8% 25.5% 23 318 0.8% 16.9% 23 24
25 Volvo 116 0.7% -9.4% 34 201 0.5% -28.2% 27 31
26 Audi 114 0.7% -48.4% 21 336 0.9% -26.2% 22 22
27 Hino 87 0.5% 4.8% 25 210 0.6% -8.3% 26 26
28 SsangYong 82 0.5% -66.9% 37 157 0.4% -68.3% 30 27
29 Peugeot 79 0.5% -71.6% 24 286 0.8% -27.0% 24 21
30 Scania 58 0.4% 38.1% 27 151 0.4% 69.7% 31 36
31 GWM 56 0.4% -77.0% 38 101 0.3% -75.7% 36 32
32 Renault 50 0.3% -63.8% 30 131 0.3% -32.5% 33 34
33 Mini 48 0.3% 14.3% 28 159 0.4% -9.1% 29 29
34 Iveco 47 0.3% 23.7% 33 111 0.3% 3.7% 34 37
35 UD Trucks 39 0.2% 77.3% 44 73 0.2% 28.1% 40 41
36 Ram 33 0.2% -59.3% 39 80 0.2% -45.2% 39 39
37 Mahindra 33 0.2% -71.3% 53 49 0.1% -67.1% 47 48
38 Cupra 32 0.2% -20.0% 32 108 0.3% 20.0% 35 40
39 Volvo Trucks 29 0.2% 190.0% 36 89 0.2% 229.6% 37 46
40 DAF 25 0.2% 8.7% 41 64 0.2% 33.3% 44 49
41 Jaguar 24 0.2% -79.3% 42 67 0.2% -60.4% 42 38
42 Porsche 21 0.1% 5.0% 26 137 0.4% -19.9% 32 33
43 Fiat 21 0.1% -68.2% 31 85 0.2% -61.2% 38 28
44 Chevrolet 21 0.1% 61.5% 45 66 0.2% 69.2% 43 42
45 Foton 21 0.1% 16.7% 50 41 0.1% -41.4% 50 44
46 Citroen 15 0.1% -75.0% 48 50 0.1% -36.7% 46 43
47 Jeep 14 0.1% -94.4% 40 61 0.2% -83.1% 45 35
48 Kenworth 13 0.1% -48.0% 47 42 0.1% -48.1% 49 45
49 Opel 11 0.1% n/a 35 70 0.2% n/a 41 52
50 MAN 11 0.1% -26.7% 43 47 0.1% 0.0% 48 47
51 Maserati 8 0.1% -38.5% 61 13 0.0% -58.1% 55 54
52 Mack 7 0.0% 600.0% 54 12 0.0% 140.0% 56 61
53 Alfa Romeo 6 0.0% -33.3% 49 15 0.0% -44.4% 53 51
54 Yamaha 5 0.0% -16.7%  – 6 0.0% -62.5% 61 58
55 Aston Martin 4 0.0% n/a 52 15 0.0% 66.7% 54 56
56 Can-Am 4 0.0% -75.0% 55 10 0.0% -64.3% 57 53
57 Lamborghini 3 0.0% -40.0% 60 8 0.0% -27.3% 59 60
58 Freightliner 3 0.0% 0.0% 62 6 0.0% -40.0% 60 63
59 Western Star 3 0.0% n/a 64 5 0.0% 400.0% 64 69
60 Bentley 2 0.0% -71.4% 59 16 0.0% 6.7% 52 59
61 Ferrari 2 0.0% -33.3% 56 10 0.0% 0.0% 58 62
62 Alexander Dennis 2 0.0% n/a  – 5 0.0% 150.0% 62 75
63 International 2 0.0% 100.0% 67 3 0.0% -50.0% 67 64
64 Seat 1 0.0% 0.0% 46 31 0.1% 287.5% 51 50
65 Rolls-Royce 1 0.0% 0.0% 57 5 0.0% -16.7% 63 66
66 Sinotruk 1 0.0% -83.3%  – 4 0.0% -80.0% 65 57
67 Dodge 1 0.0% n/a 58 3 0.0% n/a 66 74
68 BCI 1 0.0% n/a 65 2 0.0% 100.0% 69 76
69 Grove 1 0.0% 0.0% 66 2 0.0% 100.0% 70 80
70 Liebherr 1 0.0% 0.0% 69 2 0.0% -60.0% 71 67
71 Piaggio 1 0.0% 0.0%  – 1 0.0% -50.0% 74 72
72 Tidd 1 0.0% n/a  – 1 0.0% n/a 75 91
73 McLaren 0 0.0% -100.0% 63 3 0.0% -57.1% 68 68
74 Lotus 0 0.0% -100.0%  – 2 0.0% -66.7% 72 65
75 Kato 0 0.0% n/a 68 1 0.0% 0.0% 73 87

New Zealand March 2023 – models:

Pos Model Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Ford Ranger  1,333 8.3% -31.0% 1 2,988 7.9% -25.2% 1 1
2 Toyota Hilux 834 5.2% -47.2% 2 2,483 6.5% -16.4% 2 2
3 Tesla Model Y 761 4.8% new 24 991 2.6% new 7 6
4 Hyundai Tucson 648 4.1% 127.4% 19 861 2.3% 82.8% 9 n/a
5 BYD Atto 3 617 3.9% new 12 995 2.6% new 6 n/a
6 Toyota RAV4 545 3.4% 9.9% 8 1,132 3.0% 31.9% 4 5
7 Suzuki Swift 510 3.2% 119.8% 3 1,323 3.5% 70.7% 3 7
8 MG ZS 463 2.9% 29.0% 4 1,008 2.7% 9.8% 5 9
9 Nissan X-Trail 451 2.8% 95.2% n/a 654 1.7% 16.8% 12 n/a
10 Mitsubishi Triton 304 1.9% -86.6% 5 845 2.2% -80.1% 10 4
11 Mazda CX-5 302 1.9% -20.1% 11 558 1.5% -17.1% 16 16
12 Honda Jazz 271 1.7% 100.7% 10 637 1.7% 14.0% 13 15
13 Mitsubishi Eclipse Cross 255 1.6% -4.1% 7 891 2.3% 36.2% 8 8
14 Hyundai Kona 241 1.5% -8.0% 6 625 1.6% -23.7% 14 14
15 Kia Sportage 230 1.4% 20.4% 21 528 1.4% -14.3% 18 11
16 Kia Sorento 217 1.4% n/a n/a n/a n/a n/a n/a n/a
17 Kia Stonic 210 1.3% 1.9% n/a 624 1.6% 2.6% 15 17
18 Toyota Hiace 207 1.3% -23.3% n/a 448 1.2% -23.4% n/a n/a
19 Honda CR-V 197 1.2% 11.9% 15 n/a n/a n/a n/a n/a
20 Nissan Navara 196 1.2% -30.0% 18 406 1.1% -57.9% n/a 18
21 Toyota C-HR 195 1.2% n/a 25 439 1.2% n/a n/a n/a
22 Kia Seltos 182 1.1% n/a n/a n/a n/a n/a n/a n/a
23 Kia EV6 177 1.1% n/a n/a n/a n/a n/a n/a n/a
24 Mitsubishi Outlander 167 1.0% -73.3% 9 659 1.7% -72.0% 11 3
25 Toyota Yaris Cross 163 1.0% n/a n/a 462 1.2% n/a n/a 19
n/a Kia Niro 151 0.9% n/a n/a 549 1.4% n/a 17 n/a
n/a Isuzu D-Max 144 0.9% -79.6% 14 356 0.9% -68.1% n/a 20
n/a Ford Transit 99 0.6% n/a n/a 268 0.7% n/a n/a n/a

Source: MIA, Autotalk

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