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Tesla Mannequin Y #1 over Q1 – Finest Promoting Vehicles Weblog


The Tesla Model Y has sold almost 72,000 units in three months in Europe.

According to data by ACEA, the European new car market (EU+EFTA+UK) is up by a fantastic 26.1% in March to 1,422,147 units, bringing the Q1 2023 tally up 17.5% to 3,235,951. This the 8th consecutive month of growth and the highest Q1 volume since pre-pandemic 2019. We are however dealing with particularly weak year-ago volumes as March 2022 was off -18.8% on the year prior and Q1 2022 off -10.6% on 2021. ACEA data shows that among the Big Five markets, Spain (+66.1%) fares best above Italy (+40.7%) while France (+24.2%), the UK (+18.2%) and Germany (+16.6%) are below the average growth. Outside the Big Five, the best performing markets are Cyprus (+108.8%), Croatia (+61.5%), Portugal (+60.1%), Greece (+58%) and the Netherlands (+51.1%). Year-to-date, Greece (+50.6%) leads the way above Portugal (+49.6%) and Spain (+44.5%).

In the brands ranking over Q1, Volkswagen (+25.3%) retains the lead above Toyota (+21.6%), both manufacturers outpacing the market. Peugeot (+9.6%) follows in third place vs. #5 over the Full Year 2022, with Audi (+19.8%) breathing down its neck at #4 just 341 units below. Mercedes (+17.8%) matches the market but falls to #5 vs. #3 in FY2022, while Dacia (+41.9%) and Skoda (+30.3%) deliver the largest year-on-year gains in the Top 10. Renault (+15.6%), BMW (+5.4%) and Ford (+5.2%) underperform yet manage a positive evolution. Below, MG (+112.2%), Tesla (+59.6%) and Nissan (+45.2%) stand out. 

Model-wise in March, the Tesla Model Y (+142.8%) posts by far its highest ever European monthly volume at over 46,000 sales. This month, the Model Y is #1 in at least 10 markets: Austria, Denmark, Finland, Iceland, the Netherlands, Norway, Slovenia, Sweden, Switzerland and the UK! This amazing performance is more than enough to lift the Model Y to #1 over Q1 2023, the first time a Tesla ranks #1 in a European year-to-date ranking. The Opel Corsa (+59.2%) lifts three spots on February to #2 ahead of the Peugeot 208 (+13.6%). In just over a year, the Toyota Yaris Cross (+98.8%) has established itself as the Japanese brand’s best seller across Europe, it equals its ranking record at #4, also hit last January. The Nissan Qashqai (+66%) races up 18 ranks on last months to #5 thanks to its UK performance, distancing the VW T-Roc (+60.3%) and Dacia Sandero (+24.8%). The Peugeot 2008 (+48.9%) also shines at #9, signing its first Top 10 finish since last October.

Previous month: Europe February 2023: Dacia (+55%), Alfa Romeo (+132.6%) impress in 7th lift in a row (+12.2%)

One year ago: Europe March 2022: Tesla (+76.4%), Kia (+23%), Dacia (+18.3%) impress, two Teslas on podium, market falling -18.8%

Full March 2023 and Q1 2023 Top 25 brands and March 2023 Top 50 models below.

Europe March 2023 – brands:

Pos Brand Mar-23 /22 Feb 2023 /22 Pos FY22
1 Volkswagen 136,309 32.8% 1 332,723 25.3% 1 1
2 Audi 88,820 37.5% 5 178,393 19.8% 4 6
3 Toyota 86,169 26.0% 2 220,019 21.6% 2 2
4 Peugeot 78,530 30.1% 3 178,572 9.6% 3 5
5 Mercedes 77,161 17.2% 6 176,041 17.8% 5 3
6 BMW 73,988 16.2% 9 163,639 5.4% 7 4
7 Skoda 65,625 50.7% 4 166,873 30.3% 6 9
8 Renault   65,578 21.8% 7 158,451 15.6% 8 7
9 Ford   65,275 9.2% 10 147,068 5.2% 9 8
10 Tesla 60,957 45.2% 16 93,559 59.6% 16 18
11 Kia 60,770 5.3% 12 137,271 0.6% 11 10
12 Hyundai 55,497 14.0% 11 132,083 8.1% 12 11
13 Dacia 53,595 34.4% 8 145,500 41.9% 10 12
14 Opel/Vauxhall 53,577 20.6% 13 116,111 5.9% 13 13
15 Citroën 46,232 18.7% 15 102,640 6.5% 14 15
16 Nissan 43,185 59.1% 19 81,733 45.2% 17 17
17 Fiat 40,384 10.8% 14 101,976 9.9% 15 14
18 Volvo 28,903 10.5% 18 69,543 9.5% 18 16
19 Seat 28,175 30.6% 17 68,386 14.7% 19 19
20 MG 23,793 90.3% 25 44,586 112.2% 22 24
21 Mini 22,996 46.3% 22 44,794 0.4% 21 20
22 Mazda 22,929 38.4% 20 50,039 37.6% 20 22
23 Cupra 19,958 69.8% 23 39,582 65.2% 24 21
24 Suzuki 19,916 33.8% 21 44,579 24.4% 23 23
25 Jeep 12,277 26.2% 24 32,006 13.0% 25 25

Europe Q1 2023 – brands:

Pos Brand 2023 /22 Pos FY22
1 Volkswagen 332,723 25.3% 1 1
2 Toyota 220,019 21.6% 2 2
3 Peugeot 178,572 9.6% 3 5
4 Audi 178,393 19.8% 4 6
5 Mercedes 176,041 17.8% 5 3
6 Skoda 166,873 30.3% 6 9
7 BMW 163,639 5.4% 7 4
8 Renault   158,451 15.6% 8 7
9 Ford   147,068 5.2% 9 8
10 Dacia 145,500 41.9% 10 12
11 Kia 137,271 0.6% 11 10
12 Hyundai 132,083 8.1% 12 11
13 Opel/Vauxhall 116,111 5.9% 13 13
14 Citroën 102,640 6.5% 14 15
15 Fiat 101,976 9.9% 15 14
16 Tesla 93,559 59.6% 16 18
17 Nissan 81,733 45.2% 17 17
18 Volvo 69,543 9.5% 18 16
19 Seat 68,386 14.7% 19 19
20 Mazda 50,039 37.6% 20 22
21 Mini 44,794 0.4% 21 20
22 MG 44,586 112.2% 22 24
23 Suzuki 44,579 24.4% 23 23
24 Cupra 39,582 65.2% 24 21
25 Jeep 32,006 13.0% 25 25

Europe March 2023 – models:

Pos Model Mar-23 /22 Feb 2023 /22 Pos FY22
1 Tesla Model Y 46,061 142.8% 1 71,683 176.2% 1 14
2 Opel/Vauxhall Corsa 25,197 59.2% 5 53,307 38.3% 5 7
3 Peugeot 208 23,876 13.6% 3 53,336 2.8% 4 1
4 Toyota Yaris Cross 22,616 98.8% 6 53,050 58.9% 6 16
5 Nissan Qashqai 21,728 66.0% 23 40,493 64.1% 15 22
6 VW T-Roc 21,480 60.3% 4 54,960 50.6% 3 3
7 Dacia Sandero 20,945 24.8% 2 60,202 26.8% 2 2
8 Hyundai Tucson 18,523 17.2% 15 41,104 9.0% 14 8
9 Peugeot 2008 18,448 48.9% 14 42,024 6.3% 12 13
10 Citroen C3 18,326 9.8% 17 39,181 -0.4% 16 12
11 Fiat 500 18,324 24.1% 9 44,058 36.6% 10 6
12 Renault Clio 18,052 34.3% 13 44,134 15.9% 9 11
13 VW Golf 18,042 7.5% 8 42,903 -7.4% 11 4
14 Kia Sportage 17,687 32.1% 20 37,719 26.2% 18 17
15 Dacia Duster 17,565 32.2% 7 45,310 31.4% 7 10
16 VW Tiguan 17,409 19.8% 10 44,792 22.7% 8 9
17 Skoda Octavia 16,268 264.6% 11 38,039 33.7% 17 25
18 Mini Hatch 15,457 34.4% 34 28,967 -2.8% 30 23
19 Toyota C-HR 15,186 17.0% 22 34,325 16.5% 21 30
20 Ford Puma 15,087 -5.3% 21 34,658 -10.1% 20 15
21 Renault Captur 13,800 0.9% 16 35,201 4.3% 19 18
22 Ford Kuga 13,725 5.9% 28 29,123 -0.5% 29 20
23 Toyota Yaris 13,665 -14.1% 12 41,755 13.5% 13 5
24 Tesla Model 3 13,527 -41.2% 68 19,621 -39.9% n/a 33
25 Peugeot 3008 13,523 8.4% 25 29,906 -11.8% 26 27
26 Ford Focus 13,061 76.0% 19 32,152 48.5% 23 42
27 VW Polo 12,969 43.0% 27 29,791 12.6% 27 24
28 Audi A3 12,921 11.8% 35 26,871 0.9% 31 28
29 Volvo XC40 12,582 17.0% 29 29,458 12.9% 28 31
30 Toyota Corolla 12,258 -10.3% 32 30,662 -13.7% 25 19
31 Fiat Panda 12,174 0.2% 18 34,166 -1.5% 22 21
32 Nissan Juke 12,161 89.3% 74 20,296 36.7% n/a 85
33 VW T-Cross 11,961 24.9% 24 31,109 25.0% 24 26
34 Cupra Formentor 11,511 14.9% 42 23,190 14.5% 37 36
35 Opel/Vauxhall Mokka 11,018 -0.9% 31 25,206 -15.5% 35 32
36 Peugeot 308 10,885 66.5% 26 26,375 80.2% 32 34
37 Ford Fiesta 10,513 23.6% 56 21,972 36.9% 39 44
38 Mercedes A Class 10,447 3.4% 55 20,691 -6.5% n/a 35
39 Seat Arona 10,284 51.1% 30 25,901 61.0% 33 62
40 BMW 1 Series 9,782 100.5% 49 21,093 47.1% n/a 53
41 Skoda Kamiq 9,625 53.4% 33 25,783 53.7% 34 46
42 Hyundai Kona 9,520 -4.4% 43 21,811 -16.5% 40 29
43 Renault Megane 9,389 200.8% 39 21,546 126.6% n/a 47
44 BMW X1 9,115 15.7% 48 19,561 -14.5% n/a 49
45 BMW 3 Series 9,067 0.7% 47 20,866 -15.6% n/a 37
46 Skoda Karoq 9,051 37.1% 37 23,023 42.8% 38 48
47 VW Taigo 9,000 63.1% 41 23,831 107.5% 36 51
48 Audi A1 8,961 80.6% 61 18,479 66.9% n/a 74
49 VW ID.3 8,590 149.1% 50 17,316 105.9% n/a 70
50 Skoda Kodiaq 8,488 26.8% 40 21,243 24.4% n/a 54

Source: JATO Dynamics

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