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Toyota Hilux best-seller, market down anpother -17.2% – Finest Promoting Automobiles Weblog


The Toyota Hilux is the most popular vehicle in Colombia for the first time.

New vehicles sales in Colombia continue to evolve markedly below they year-ago levels, with March down another -17.2% year-on-year to 17,270 units. This leads to a Q1 result off -18.3% to 46,962. Renault (-18.3%) hold onto the brands top spot with 16% share, while Toyota (+17.5%) ignores the market slump and overtakes Chevrolet (-42.8%) for 2nd place overall. Kia (-28.2%) sinks at #4 while Mazda (+47.7%) surges at #5. Foton (+17.3%) also impresses and climbs two spots on February to #9. Below, notice Ram (+1260%!), Subaru (+96.3%), Audi (+63.1%), Zhidou (+57.3%), Ford (+36.9%) and BMW (+13.5%) all posting fantastic gains.

Model-wise, the Toyota Hilux (+163.3%) leaps no less than 14 ranks on last month to end the month at #1, believed to be the nameplate’s first monthly win in Colombian history. It is also its first Top 10 finish since ranking #9 in June 2020. The Renault Duster (-4.6%) stays in 2nd place and snaps the YTD top spot as a result. The Chevrolet Onix (-36.2%) and Suzuki Swift (-44.8%) both freefall but camp on their February ranking while the Renault Kwid (-0.7%) is stable and rounds out the Top 5 like last month. The Mazda2 (+92.6%) and Toyota Corolla Cross (+17%) shine below.

Previous month: Colombia February 2023: Toyota Corolla Cross sign first ever win in market off -17.7%

One year ago: Colombia March 2022: Chevrolet overtakes Renault, Suzuki Swift #1 in market down -9.1%

Full March 2023 Top 30 brands and Top 75 models below.

Colombia March 2023 – brands:

Pos Brand Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Renault 2,768 16.0% -18.3% 1 7,790 16.6% -23.2% 1 1
2 Toyota 2,407 13.9% 17.5% 3 5,889 12.5% 20.0% 3 3
3 Chevrolet 2,205 12.8% -42.8% 2 6,516 13.9% -33.7% 2 2
4 Kia 1,326 7.7% -28.2% 4 3,599 7.7% -20.7% 4 5
5 Mazda 1,266 7.3% 47.7% 5 3,503 7.5% 15.1% 5 6
6 Suzuki 1,106 6.4% -28.9% 6 2,719 5.8% -43.2% 6 4
7 Nissan 716 4.1% -19.7% 9 1,740 3.7% -36.4% 7 8
8 Volkswagen 579 3.4% -49.3% 8 1,687 3.6% -50.5% 8 7
9 Foton 557 3.2% 17.3% 11 1,334 2.8% 6.5% 11 11
10 Hyundai 471 2.7% -21.6% 7 1,412 3.0% -13.9% 9 9
11 Ford 456 2.6% 36.9% 10 1,369 2.9% 43.7% 10 10
12 Mercedes 302 1.7% 7.1% 13 729 1.6% -31.6% 13 12
13 BMW 294 1.7% 13.5% 14 598 1.3% -19.9% 14 15
14 JAC 247 1.4% -28.0% 12 947 2.0% 15.5% 12 13
15 JMC 182 1.1% 8.3% 16 525 1.1% 18.8% 15 19
16 Audi 168 1.0% 63.1% 31 287 0.6% -1.4% 24 22
17 Subaru 159 0.9% 96.3% 15 425 0.9% 150.0% 17 27
18 Zhidou 151 0.9% 57.3% 24 234 0.5% 114.7% 27 n/a
19 Peugeot 145 0.8% 0.7% 18 403 0.9% -15.0% 18 20
20 Citroen 143 0.8% -11.7% 19 449 1.0% 20.7% 16 18
21 Ram 136 0.8% 1260.0% 27 304 0.6% 204.0% 21 n/a
22 Hino 128 0.7% -41.3% 23 301 0.6% -44.2% 22 17
23 Honda 123 0.7% -45.8% 20 288 0.6% -50.7% 23 14
24 Mitsubishi 115 0.7% 18.6% 30 313 0.7% 27.2% 20 26
25 Fiat 105 0.6% 105.9% n/a 207 0.4% 53.3% 29 n/a
26 BYD 99 0.6% -53.5% 17 285 0.6% -60.4% 25 16
27 DFSK 98 0.6% -66.8% 22 243 0.5% -55.4% 26 21
28 Mini 86 0.5% 65.4% n/a 126 0.3% -19.2% 37 n/a
29 Volvo 63 0.4% -11.3% 28 175 0.4% -35.2% 29 29
30 Kenworth 60 0.3% -13.0% 21 361 0.8% 75.2% 19 25

Colombia March 2023 – models:

Pos Model Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Toyota Hilux 874 5.1% 163.3% 15 1,442 3.1% 56.1% 5 15
2 Renault Duster 712 4.1% -4.6% 2 1,927 4.1% -14.1% 1 2
3 Chevrolet Onix 646 3.7% -36.2% 3 1,787 3.8% -39.2% 2 3
4 Suzuki Swift 633 3.7% -44.8% 4 1,590 3.4% -44.5% 4 1
5 Renault Kwid 539 3.1% -0.7% 5 1,345 2.9% -3.3% 7 5
6 Toyota Corolla Cross 467 2.7% 17.0% 1 1,691 3.6% 155.1% 3 12
7 Kia Picanto 461 2.7% -51.4% 8 1,225 2.6% -46.5% 8 7
8 Chevrolet Tracker 428 2.5% -49.5% 9 1,209 2.6% -20.0% 9 11
9 Renault Sandero Stepway 393 2.3% -42.3% 11 1,066 2.3% -36.1% 10 6
10 Mazda2 389 2.3% 92.6% 7 1,375 2.9% 9.6% 6 16
11 Mazda CX-5 348 2.0% 91.2% 6 899 1.9% 72.2% 12 17
12 Ford Ranger 276 1.6% 133.9% 12 786 1.7% n/a 13 26
13 Renault Sandero 274 1.6% -42.8% 14 905 1.9% -35.1% 11 8
14 Toyota Yaris Cross 266 1.5% n/a 27 485 1.0% n/a 21 45
15 Renault Oroch 247 1.4% n/a 13 652 1.4% n/a 14 25
16 Mazda CX-30 242 1.4% -46.1% 52 425 0.9% -57.4% 27 9
17 VW T-Cross 220 1.3% -31.9% 18 484 1.0% -29.2% 22 31
18 Toyota Corolla 213 1.2% -39.3% 17 n/a n/a n/a n/a 28
19 Chevrolet NHR 192 1.1% -2.0% 25 460 1.0% -14.0% 23 22
20 Kia Eko Taxi 173 1.0% -12.6% 20 530 1.1% -0.7% 18 20
21 Toyota Prado 167 1.0% -44.9% 21 518 1.1% -29.5% 19 19
22 Renault Logan 161 0.9% -73.5% 16 536 1.1% -71.4% 17 10
23 Suzuki Vitara 158 0.9% 69.9% 23 436 0.9% -55.2% 25 13
24 Mazda CX-50 157 0.9% new 22 555 1.2% new 16  –
25 Hyundai Tucson 155 0.9% 162.7% n/a n/a n/a n/a n/a 49
26 Zhidou D2S 151 0.9% 57.3% 47 n/a n/a n/a n/a n/a
27 Toyota SW4 Fortuner 150 0.9% -18.5% 34 581 1.2% -4.3% 15 18
28 Kia Seltos 149 0.9% n/a 24 438 0.9% n/a 24 50
29 Kia Sportage 148 0.9% -62.5% 31 369 0.8% -40.2% 33 29
30 Nissan X-Trail 147 0.9% n/a 19 399 0.8% n/a 29 80
31 Foton FHR 146 0.8% 18.7% 37 332 0.7% n/a 35 51
32 Renault Koleos 143 0.8% n/a 30 346 0.7% n/a 34 97
33 Suzuki Baleno 142 0.8% -4.1% 69 257 0.5% -12.9% 46 90
34 Nissan Kicks 139 0.8% 2.2% 41 306 0.7% -36.4% 37 37
35 Citroen C4 Cactus 130 0.8% -4.4% 32 400 0.9% 41.3% 28 38
36 JMC Carrying Plus JX-Series 130 0.8% 6.6% 28 380 0.8% 19.5% 31 47
37 Chevrolet Captiva   121 0.7% -25.8% 29 435 0.9% -50.7% 26 23
38 Ram 700 115 0.7% n/a 73 252 0.5% n/a 48 93
39 VW Taos 114 0.7% 86.9% 45 309 0.7% -24.1% 36 46
40 Nissan Versa 111 0.6% 7.8% 51 n/a n/a n/a n/a 43
41 Kia Rio 110 0.6% -33.3% 44 250 0.5% -39.0% 49 30
42 Nissan Frontier NP300 107 0.6% -57.9% 57 265 0.6% -55.8% 43 24
43 Hyundai HB20S Accent 106 0.6% -36.9% 10 498 1.1% 1.8% 20 27
44 Fiat Pulse 105 0.6% new 61 n/a n/a new n/a n/a
45 Toyota Yaris 101 0.6% n/a 36 n/a n/a n/a 62 53
46 Nissan March 100 0.6% -57.8% n/a n/a n/a n/a n/a 32
47 JAC JHR Power+ 99 0.6% -5.7% 66 n/a n/a n/a n/a 56
48 VW Nivus 97 0.6% n/a 33 283 0.6% n/a 38 95
49 Kia Sephia Taxi 96 0.6% n/a 39 282 0.6% n/a 39 57
50 Suzuki S-Cross 91 0.5% n/a 53 n/a n/a n/a n/a 54
51 Renault Logan Taxi 91 0.5% n/a n/a n/a n/a n/a n/a 89
52 Peugeot 2008 91 0.5% 5.8% 42 261 0.6% -29.8% 44 52
53 Subaru Forester 90 0.5% n/a 59 n/a n/a n/a n/a n/a
54 Kia Sonet 90 0.5% 23.3% 40 260 0.6% -4.4% 45 42
55 Toyota 4Runner 83 0.5% -40.7% 48 256 0.5% n/a 47 41
56 Mazda3 82 0.5% n/a n/a n/a n/a n/a n/a 39
57 Ford Escape 80 0.5% 15.9% 54 216 0.5% n/a n/a 33
58 Renault Kangoo 78 0.5% 44.4% 50 266 0.6% -39.5% 41 34
59 Mercedes GLC 77 0.4% n/a 71 n/a n/a n/a n/a 75
60 BMW X1 77 0.4% n/a n/a n/a n/a n/a n/a n/a
61 Foton FRR-S Plus 75 0.4% n/a 74 n/a n/a n/a n/a 58
62 Chevrolet NLR 73 0.4% n/a 63 200 0.4% n/a n/a 83
63 Audi Q3 72 0.4% -13.3% n/a n/a n/a n/a n/a 88
64 Hyundai Grand Metro Taxi 72 0.4% n/a 58 190 0.4% n/a n/a n/a
65 Renault Master 71 0.4% n/a 60 195 0.4% n/a n/a n/a
66 Hyundai Kona 70 0.4% n/a n/a n/a n/a n/a n/a 92
67 Chevrolet NPR 67 0.4% 3.1% n/a n/a n/a n/a n/a 72
68 Mercedes GLE 67 0.4% n/a 65 216 0.5% n/a n/a 77
69 Chevrolet FVR 64 0.4% n/a 43 n/a n/a n/a n/a 85
70 Chevrolet FRR 61 0.4% 3.4% n/a n/a n/a n/a n/a 66
71 BYD Song Plus 60 0.3% n/a 67 n/a n/a n/a n/a n/a
72 Chevrolet Colorado 60 0.3% -64.3% 46 279 0.6% -20.3% 40 35
73 Hyundai HB20 Getz 60 0.3% -49.2% 26 266 0.6% n/a 42 65
74 Honda CR-V 59 0.3% -41.6% 56 n/a n/a n/a n/a 61
75 Chevrolet NKR 57 0.3% -16.2% n/a n/a n/a n/a n/a 78

Source: ANDEMOS

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