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Alfa Romeo Tonale, MG ZS and Jeep Avenger spotlight market up 29.2% – Greatest Promoting Automobiles Weblog


The Jeep Avenger scores its first Top 50 finish, directly landing at #21.

The Italian new car market continues to bounce back up after a dreadful 2022, with April sales up 29.2% year-on-year to 125,805 units. Keep in mind April 2022 crashed -33% over the prior year. The year-to-date volume is up 26.9% to 552,850 but down a heavy -20.6% over the same period in pre-pandemic 2019. Private sales are up just 16.9% year-on-year this month to 61,146 and 48.1% share vs. 52.9% a year ago and also vastly trail the market year-to-date at +11.3% to 299,225 and 53.5% share vs. 60.8% over the same period last year. Self registrations are up 24.8% to 11,146 for the month and up 12.3% to 46,621 YTD. Long term leases soar 31.6% to 33,054 and 26% share vs. 25.4% in April 2022 and up a gigantic 61.1% YTD to 144,661 and 25.8% share vs. 20.3%. Sales to short term rental companies are even more dynamic at +151.2% to 14,550 and 11.4% share vs. 5.9% last year and up 141.1% YTD to 34,557 and 6.2% share vs. 3.2%. Finally company sales edge up 8.4% to 7,229 and gain 27.1% YTD to 34,728.

In terms of alimentation, petrol surges 39.3% to 37,149 units and 29.2% share vs. 27% in April 2022, and is up 29.6% YTD to 154,445 and 27.6% share vs. 27% last year. Even diesel is up at +20.2% to 25,067 and 19.7% share vs. 21.1% a year ago, and up 19.3% YTD to 109,772 and 19.6% share vs. 20.8%. HEVs follow the market at +28% to 44,218 and 34.8% share including 10,529 full hybrids (+16.4%) and 33,689 mild hybrids (+32.2%). YTD, HEVs are up 32.1% to 198,971 and 35.5% share vs. 34.1% including 52,063 full hybrids (+27.9%) and 146,908 mild hybrids (+33.7%). PHEVs edge up 8.6% to 6,055 for the month and up 10.4% to 25,149 YTD. BEVs are up 29.9% to 3,996 units and 3.1% share, unchanged on March 2022 and up 41.8% YTD to 20,454 and 3.7% share vs. 3.3%.

First Top 20 month at home for the Alfa Romeo Tonale.

Fiat (+5.2%) can’t keep up with its home market run and posts another weak 12.2% share, albeit slightly better than the 11.9% it commands YTD. Volkswagen (+37.2%) and Peugeot (+74.7%) both outrun the market to complete the podium like they did in March. Ford (+25.9%) is slightly below the market growth but gains one spot on March to #4, as does Dacia (+47.7%) to #5. Audi (+42.8%) is up five ranks on last month to #6 ahead of Renault (+98.1%) lodging the best year-on-year lift in the Top 15. Jeep (+45.7%) also outpaces the market at #8 while Toyota (-15.7%) endures the only YoY drop in the Top 15. Below, like in Spain MG (+478.1%) breaks all its records again, going from 0.8% share in February to a record 1.4% in March and a new all-time high 2.4% this month thanks to a best-ever 3,029 sales at #17. MG sells the same amount as Citroen this month, and its success shows no signs of abating just yet. Tesla (+2640.7%!), Lynk & Co (+161%), Alfa Romeo (+155.1%), Suzuki (+145.4%) and DR Motor (+135.4%) also stun.

Over in the models aisle, the Fiat Panda (-22%) comfortably retains the top spot despite a ghastly year-on-year fall in complete contrast with the market. The Fiat 500 (+97.8%) almost doubles its volume year-on-year and jumps 10 spots on March to rank #2 for the first time since last August. The Lancia Ypsilon (+35.7%) is bumped down to #3 while the Dacia Sandero (+29.5%) gains two ranks on last month to #4, holding onto the #2 spot YTD. The Fiat 500X (+42.1%) delivers a rare strong month at #5 and climbs to #9 year-to-date vs. #14 over the Full Year 2022. The Peugeot 3008 (+59.2%) equals its ranking record at #7, also reached in March 2020. The Dacia Duster (+120.2%) snaps the largest year-on-year gain in the Top 15. Below, the new Alfa Romeo Tonale breaks into its home Top 20 for the first time at #19, as does the MG ZS at #20. The new Jeep Avenger makes its first Top 50 appearance in any market, directly landing at #21.

Previous month: Italy March 2023: Toyota Yaris Cross on podium, Peugeot 3008 up to #8, sales up 40.8%

One year ago: Italy April 2022: Market collapses -33%, Ford Puma up to record #2

Full April 2023 Top 46 All brands and Top 50 models below.

Italy April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Fiat 15,359 12.2% 5.2% 1 65,979 11.9% 5.9% 1 1
2 Volkswagen 11,644 9.3% 37.2% 2 45,742 8.3% 40.7% 2 2
3 Peugeot 7,622 6.1% 74.7% 3 29,884 5.4% 21.8% 6 5
4 Ford 7,381 5.9% 25.9% 5 31,081 5.6% 2.4% 4 4
5 Dacia 6,437 5.1% 47.7% 6 30,993 5.6% 31.6% 5 6
6 Audi 6,415 5.1% 42.8% 11 23,459 4.2% 34.8% 9 9
7 Renault 6,164 4.9% 98.1% 8 27,236 4.9% 43.0% 7 7
8 Jeep 6,025 4.8% 45.7% 7 26,842 4.9% 51.0% 8 10
9 Toyota 6,023 4.8% -15.7% 4 33,746 6.1% 20.3% 3 3
10 BMW 5,062 4.0% 23.8% 12 20,054 3.6% 19.9% 10 11
11 Opel 4,070 3.2% 17.1% 10 18,181 3.3% 12.9% 12 13
12 Kia 3,855 3.1% 11.6% 17 16,359 3.0% 14.3% 14 14
13 Mercedes 3,796 3.0% 14.6% 14 17,481 3.2% 21.1% 13 12
14 Hyundai 3,727 3.0% 32.9% 16 16,293 2.9% 30.6% 15 15
15 Lancia 3,721 3.0% 35.7% 15 14,819 2.7% 9.7% 16 16
16 Citroen 3,029 2.4% -18.9% 9 19,572 3.5% 3.2% 11 8
17 MG 3,029 2.4% 478.1% 23 7,828 1.4% 343.8% 22 30
18 Skoda 2,882 2.3% 39.8% 19 11,329 2.0% 47.5% 18 18
19 Suzuki 2,714 2.2% 145.4% 18 11,091 2.0% 34.3% 19 20
20 Alfa Romeo 2,380 1.9% 155.1% 21 8,914 1.6% 188.5% 21 23
21 DR Motor 2,128 1.7% 135.4% 20 9,062 1.6% 143.0% 20 19
22 Nissan 1,481 1.2% -18.4% 13 12,567 2.3% 50.0% 17 17
23 Mini 1,346 1.1% 18.6% 24 6,791 1.2% 16.1% 23 21
24 Volvo 1,214 1.0% 32.0% 27 5,592 1.0% 35.1% 25 22
25 Cupra 1,034 0.8% -4.0% 25 4,822 0.9% 77.1% 27 25
26 Seat 877 0.7% 2.0% 28 4,328 0.8% -6.3% 28 24
27 Lynk & Co 796 0.6% 161.0% 34 2,237 0.4% 218.7% 32 34
28 Mazda 742 0.6% -2.5% 26 5,818 1.1% 67.4% 24 26
29 Tesla 740 0.6% 2640.7% 22 5,290 1.0% 279.5% 26 32
30 DS 630 0.5% 20.0% 29 2,680 0.5% 32.0% 30 31
31 Porsche 573 0.5% 69.5% 30 2,671 0.5% 25.7% 31 29
32 Land Rover 512 0.4% -49.2% 31 3,015 0.5% 24.0% 29 27
33 Smart 365 0.3% -14.5% 33 1,698 0.3% 22.3% 34 33
34 Maserati 324 0.3% 205.7% 35 1,375 0.2% 191.9% 36 37
35 Honda 311 0.2% -68.9% 32 1,901 0.3% -34.6% 33 28
36 EVO 300 0.2% -1.0% 36 1,476 0.3% -27.2% 35 35
37 Lexus 296 0.2% 23.8% 39 992 0.2% -24.3% 37 36
38 Subaru 214 0.2% 47.6% 37 969 0.2% 53.1% 38 40
39 Jaguar 127 0.1% -50.2% 40 471 0.1% -43.6% 40 39
40 Polestar 96 0.1% new n/a 344 0.1% new 41 n/a
41 Mahindra 88 0.1% 2833.3% 42 206 0.0% 100.0% 43 41
42 Ferrari 73 0.1% 30.4% 41 277 0.1% 0.7% 42 42
43 Mitsubishi 43 0.0% -82.4% 38 572 0.1% -22.3% 39 38
44 Lamborghini 41 0.0% 86.4% 44 145 0.0% 55.9% 44 44
45 SsangYong 14 0.0% -64.1% 43 124 0.0% -36.4% 45 43
46 Aston Martin 6 0.0% 20.0% 45 33 0.0% 57.1% 46 45
 – Others 99 0.1% 102.0%  – 510 0.1% 120.8%  –  –

Italy April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Fiat Panda 7,390 5.9% -22.0% 1 35,986 6.5% -8.7% 1 1
2 Fiat 500 4,129 3.3% 97.8% 12 15,079 2.7% 87.1% 3 3
3 Lancia Ypsilon 3,720 3.0% 35.7% 2 14,818 2.7% 9.7% 5 2
4 Dacia Sandero 3,528 2.8% 29.5% 6 16,296 2.9% 32.4% 2 4
5 Fiat 500X 2,798 2.2% 42.1% 10 10,860 2.0% 18.5% 9 14
6 Ford Puma 2,644 2.1% -8.8% 16 9,675 1.8% -21.2% 14 7
7 Peugeot 3008 2,632 2.1% 59.2% 8 9,318 1.7% 36.0% 15 19
8 VW T-Roc 2,481 2.0% -9.6% 17 11,937 2.2% 86.0% 7 13
9 Jeep Renegade 2,319 1.8% 19.5% 5 14,827 2.7% 71.2% 4 6
10 Dacia Duster 2,277 1.8% 120.2% 9 11,926 2.2% 35.9% 8 12
11 Peugeot 208 2,270 1.8% 56.7% 19 7,340 1.3% -13.8% 20 10
12 Renault Captur 2,221 1.8% 64.3% 14 10,768 1.9% 34.1% 10 11
13 Toyota Yaris Cross 2,216 1.8% -2.8% 3 13,313 2.4% 49.3% 6 9
14 Jeep Compass 2,067 1.6% -8.1% 11 9,854 1.8% 5.9% 12 15
15 VW T-Cross 2,034 1.6% 50.7% 25 8,354 1.5% 48.9% 17 16
16 Ford Kuga 1,895 1.5% 122.9% 18 7,406 1.3% 14.8% 19 24
17 Renault Clio 1,882 1.5% 150.9% 23 8,551 1.5% 36.3% 16 18
18 VW Polo 1,837 1.5% 68.8% 30 5,998 1.1% -1.9% 27 26
19 Alfa Romeo Tonale 1,829 1.5% new 22 6,352 1.1% new 25 n/a
20 MG ZS 1,767 1.4% n/a n/a 3,777 0.7% n/a 43 n/a
21 Jeep Avenger 1,752 1.4% new n/a n/a n/a new n/a  –
22 Audi Q3 1,638 1.3% 40.0% 26 5,828 1.1% 54.3% 29 25
23 VW Tiguan 1,633 1.3% 214.6% 28 6,791 1.2% 109.4% 23 32
24 Opel Corsa 1,601 1.3% -2.1% 4 9,724 1.8% 49.9% 13 17
25 Opel Mokka 1,538 1.2% 171.7% 35 4,658 0.8% 2.3% 32 34
26 Toyota Yaris 1,513 1.2% -7.3% 32 8,016 1.4% -10.3% 18 8
27 VW Golf 1,463 1.2% 89.0% 41 4,088 0.7% -2.9% 36 27
28 Kia Sportage 1,416 1.1% 28.3% 20 6,348 1.1% 59.2% 26 23
29 Hyundai i10 1,255 1.0% 21.5% 43 4,687 0.8% 53.7% 31 35
30 Ford Fiesta 1,212 1.0% 345.6% 29 4,323 0.8% 56.9% 33 40
31 Suzuki Ignis 1,173 0.9% 361.8% n/a 2,965 0.5% 0.3% n/a n/a
32 Ford Focus 1,149 0.9% 52.2% 24 7,030 1.3% 110.7% 21 44
33 Peugeot 308 1,099 0.9% 101.7% n/a 3,734 0.7% 142.8% 44 n/a
34 Citroen C3 Aircross 1,071 0.9% -17.8% 27 5,709 1.0% -1.1% 30 22
35 DR 4.0 1,054 0.8% n/a 40 n/a n/a n/a n/a 31
36 BMW X1 1,023 0.8% -15.7% 36 4,053 0.7% -18.8% 37 38
37 Audi A1 1,010 0.8% 136.0% 42 3,642 0.7% 85.6% 47 n/a
38 VW Taigo 1,000 0.8% 20.8% 48 4,176 0.8% 48.5% 34 48
39 Kia Picanto 949 0.8% 3.0% n/a 4,045 0.7% 0.2% 38 36
40 MG HS 944 0.8% new 46 n/a n/a new n/a n/a
41 Audi A3 929 0.7% 21.6% 50 3,486 0.6% 3.4% 50 33
42 Hyundai Tucson 917 0.7% 60.9% 21 5,871 1.1% 60.2% 28 30
43 Peugeot 2008 864 0.7% 63.3% 15 6,538 1.2% 0.2% 24 20
44 BMW Serie 1 857 0.7% 66.1% n/a 3,633 0.7% 69.4% 48 n/a
45 Fiat Tipo 841 0.7% 218.6% 38 3,916 0.7% 53.8% 40 28
46 Citroen C3 833 0.7% -55.2% 7 10,028 1.8% -6.8% 11 5
47 Cupra Formentor 830 0.7% -18.3% 33 3,938 0.7% 51.5% 39 39
48 Renault Austral 818 0.7% new n/a n/a n/a new n/a  n/a
49 Hyundai i20 799 0.6% n/a n/a n/a n/a n/a n/a n/a
50 Lynk & Co 01 796 0.6% 161.0% n/a 2,237 0.4% 218.7% n/a n/a
n/a Nissan Qashqai 743 0.6% -14.4% 13 6,957 1.3% 112.6% 22 29
n/a Audi Q5 716 0.6% -1.2% n/a 3,516 0.6% 63.8% 49 n/a
n/a Mini Countryman 686 0.5% 55.2% 47 3,708 0.7% 33.3% 45 49
n/a Toyota C-HR 654 0.5% -29.9% 49 3,878 0.7% 5.2% 41 41
n/a Mercedes GLA 639 0.5% 10.4% 44 4,105 0.7% 54.9% 35 37
n/a DR 5.0 581 0.5% n/a n/a 3,684 0.7% n/a 46 n/a
n/a Toyota Aygo X 488 0.4% -49.7% n/a 3,809 0.7% 292.7% 42 21
n/a Tesla Model Y 480 0.4% 1820.0% 31 3,440 0.6% 267.1% n/a n/a
n/a Tesla Model 3 224 0.2% 11100.0% 45 1,569 0.3% 236.0% n/a n/a

Source: UNRAE

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