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VW Polo and Honda HR-V stand out in market up 11.2% – Finest Promoting Automobiles Weblog

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The Honda HR-V scores its first Brazilian Top 10 finish since October 2017.

New light vehicle sales in Brazil progress 11.2% year-on-year in April to 151,721 units, although a strong YoY result we are 7.4% below April 2021 (163,902) and 31.4% below pre-pandemic April 2019 (221,321). Fiat (-2.8%) goes against the market and is in negative but still hold a robust 22% share, almost 10 percentage points above the 12.2% it holds at home in Italy. Chevrolet (+14.8%) is solid in 2nd place while Volkswagen (+126.4%) compensates for a particularly weak year-ago volume to 14.2% share vs. 13.8% so far this year. In fact the entire Top 10 is unchanged on March and YTD, with Hyundai (-2.6%), Jeep (-7.8%) and Renault (stable) in tow and underperforming. In contrast, Citroen (+203.3%), Honda (+56.9%) and Nissan (+35%) impress. Below, Ram (+835.6%), Audi (+110.3%) and Porsche (+61.9%) stand out.

Model-wise, the Fiat Strada (+0.9%) keeps the lead with 5.3% of the market, followed this time by the Chevrolet Onix (+32.3%) and the Hyundai HB20 (+9.9%). The VW Polo (+1742.9%!) continues to benefit from the new model and the discontinuation of the Gol and ranks 4th like last month. The below three models underperform: the Fiat Argo (-0.2%), Chevrolet Onix Plus (+1%) and Jeep Compass (+2.8%) all trail the market. Thanks to a new generation, the Honda HR-V (+3976.5%!) leaps up 11 spots on March to #8, the nameplate’s first Top 10 finish since October 2017 (#10) and highest ranking since the #6 it hit in February 2017. The HR-V’s highest ever ranking remains #4 in March 2016. The Fiat Mobi (-20.7%) and Hyundai Creta (+9.5%) close out the Top 10. The Chevrolet Montana (#23), Fiat Fastback (#26) and Citroen C3 (#28) are the most popular recent launches (<12 months).

Previous month: Brazil March 2023: VW Polo and Chevrolet Montana strong in market up 38.3%

One year ago: Brazil April 2022: Market down -16.8%, first Top 5 finish for the Fiat Pulse

Full April 2023 Top 22 brands and Top 125 models below.

Brazil April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Fiat   33,413 22.0% -2.8% 1 130,056 22.1% 14.6% 1 1
2 Chevrolet 24,376 16.1% 14.8% 2 95,635 16.3% 33.9% 2 2
3 Volkswagen 21,507 14.2% 126.4% 3 81,222 13.8% 72.4% 3 3
4 Toyota   14,278 9.4% -12.5% 4 56,342 9.6% -0.8% 4 4
5 Hyundai   13,731 9.1% -2.6% 5 50,232 8.5% -7.8% 5 5
6 Jeep 9,984 6.6% -7.8% 6 41,772 7.1% 1.6% 6 6
7 Renault   8,166 5.4% 0.0% 7 34,475 5.9% -0.9% 7 7
8 Honda 6,553 4.3% 56.9% 8 20,736 3.5% 17.2% 8 8
9 Nissan 4,594 3.0% 35.0% 9 19,555 3.3% 41.9% 9 9
10 Citroen  2,484 1.6% 203.3% 10 9,092 1.5% 44.0% 10 12
11 Peugeot 2,246 1.5% -5.2% 12 8,003 1.4% -34.5% 11 10
12 Ford   1,996 1.3% 23.1% 11 7,612 1.3% 40.6% 12 14
13 Chery 1,563 1.0% -52.0% 13 5,866 1.0% -54.4% 13 11
14 Mitsubishi 1,125 0.7% -32.1% 14 4,777 0.8% -21.2% 14 13
15 BMW 1,058 0.7% -4.5% 15 3,941 0.7% 1.8% 15 15
16 Ram 842 0.6% 835.6% 16 3,275 0.6% 578.1% 16 20
17 Mercedes 480 0.3% 5.5% 18 2,220 0.4% 13.0% 18 16
18 Volvo 473 0.3% -10.9% 17 2,584 0.4% 58.8% 17 19
19 Porsche 471 0.3% 61.9% 19 1,693 0.3% 71.0% 21 22
20 Audi 450 0.3% 110.3% 20 1,814 0.3% 44.5% 19 17
21 Kia 443 0.3% 8.0% 22 1,723 0.3% 15.6% 20 18
22 Land Rover 426 0.3% 64.5% 21 1,349 0.2% 4.1% 22 21

Brazil April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Fiat Strada 8,051 5.3% 0.9% 1 31,823 5.4% 7.2% 1 1
2 Chevrolet Onix 7,376 4.9% 32.3% 3 28,902 4.9% 26.1% 2 3
3 Hyundai HB20 7,143 4.7% 9.9% 2 23,337 4.0% -7.6% 4 2
4 VW Polo  6,063 4.0% 1742.9% 4 20,137 3.4% 1360.3% 7 52
5 Fiat Argo 5,475 3.6% -0.2% 9 20,463 3.5% 31.0% 5 9
6 Chevrolet Onix Plus 5,295 3.5% 1.0% 5 23,686 4.0% 36.0% 3 4
7 Jeep Compass 4,898 3.2% 2.8% 6 20,453 3.5% 7.6% 6 10
8 Honda HR-V 4,688 3.1% 3976.5% 19 11,157 1.9% 246.5% 23 37
9 Fiat Mobi 4,686 3.1% -20.7% 8 19,352 3.3% 0.6% 9 5
10 Hyundai Creta 4,660 3.1% 9.5% 10 20,084 3.4% 18.7% 8 11
11 VW T-Cross 4,592 3.0% 0.5% 13 18,760 3.2% -6.9% 10 8
12 Renault Kwid 4,152 2.7% 7.9% 7 17,989 3.1% 18.0% 12 12
13 Chevrolet Tracker 4,078 2.7% -7.5% 12 18,574 3.2% 23.1% 11 7
14 Toyota Corolla Cross 3,946 2.6% 2.2% 16 14,395 2.4% -0.3% 14 18
15 Fiat Toro 3,812 2.5% -25.4% 11 15,891 2.7% -1.3% 13 15
16 VW Nivus 3,702 2.4% 40.0% 24 12,786 2.2% 32.4% 19 20
17 Fiat Cronos 3,701 2.4% 21.6% 23 11,277 1.9% 75.9% 21 19
18 Fiat Pulse 3,504 2.3% -36.5% 18 13,554 2.3% -4.9% 18 14
19 Toyota Corolla 3,261 2.1% -12.6% 21 12,210 2.1% -4.9% 20 17
20 Jeep Renegade 3,219 2.1% -22.7% 15 13,960 2.4% -8.6% 16 13
21 Toyota Hilux 3,199 2.1% -21.4% 17 13,810 2.3% 1.9% 17 16
22 VW Saveiro 3,152 2.1% 7404.8% 26 10,594 1.8% 574.8% 24 27
23 Chevrolet Montana 3,087 2.0% new 20 7,515 1.3% new 26 n/a
24 Nissan Kicks 3,055 2.0% 23.5% 14 14,377 2.4% 82.4% 15 21
25 Chevrolet S10 2,752 1.8% 0.6% 25 9,004 1.5% 8.5% 25 24
26 Fiat Fastback 2,466 1.6% new 22 11,171 1.9% new 22 47
27 VW Virtus 2,091 1.4% 382.9% 36 4,757 0.8% 167.2% 38 55
28 Citroen C3 1,965 1.3% new 29 6,801 1.2% new 30 42
29 Hyundai HB20S 1,916 1.3% -40.0% 31 6,723 1.1% -32.5% 31 26
30 Peugeot 208 1,901 1.3% 9.5% 28 6,365 1.1% -19.6% 32 23
31 Jeep Commander 1,835 1.2% -3.1% 27 7,220 1.2% 5.8% 28 29
32 Toyota Yaris Hatch 1,818 1.2% -21.8% 32 7,482 1.3% 0.1% 27 25
33 Renault Duster 1,377 0.9% -2.0% 30 7,055 1.2% 10.4% 29 28
34 Fiat Fiorino 1,374 0.9% 54.7% 35 5,222 0.9% -10.8% 36 31
35 Ford Ranger 1,361 0.9% 22.5% 33 5,341 0.9% 29.6% 35 38
36 Renault Oroch 1,158 0.8% 289.9% 40 3,800 0.6% 50.9% 42 40
37 Toyota Hilux SW4 1,113 0.7% -3.1% 37 4,376 0.7% 2.8% 40 39
38 Chevrolet Spin 1,084 0.7% -32.7% 34 5,589 0.9% 62.6% 34 33
39 Honda City 964 0.6% -55.8% 39 4,387 0.7% -41.8% 39 30
40 Toyota Yaris Sedan 891 0.6% -23.2% 42 3,695 0.6% -11.9% 43 36
41 Renault Master 887 0.6% 7.0% 44 2,822 0.5% 8.5% 45 46
42 Honda City Hatch 867 0.6% -51.3% 38 4,881 0.8% 22.7% 37 34
43 Mitsubishi L200 810 0.5% -23.2% 41 3,332 0.6% -11.6% 44 35
44 VW Taos 792 0.5% 252.0% 43 3,825 0.6% 66.4% 41 41
45 VW Amarok 716 0.5% 608.9% 49 2,337 0.4% 29.0% 47 53
46 Nissan Versa 632 0.4% 12.9% 46 2,056 0.3% -37.2% 50 54
47 Ram 3500 550 0.4% new 52 1,612 0.3% new 53 68
48 Chery Tiggo 8 544 0.4% -38.4% 48 2,362 0.4% -20.8% 46 44
49 Chery Tiggo 5X 516 0.3% -39.9% 55 1,581 0.3% -50.7% 54 48
50 Nissan Frontier 452 0.3% 33.7% 50 2,113 0.4% -15.0% 48 50
51 Nissan Sentra 450 0.3% n/a 57 909 0.2% n/a 62 n/a
52 Renault Sandero 419 0.3% -49.2% 47 1,957 0.3% -23.3% 51 43
53 Chery Tiggo 7 418 0.3% -41.7% 56 1,640 0.3% -37.5% 52 49
54 BMW X1 367 0.2% 1.7% 64 659 0.1% -36.3% 67 62
55 Citroen C4 Cactus 344 0.2% -39.6% 51 1,450 0.2% -73.0% 56 32
56 BMW 320i 336 0.2% 7.3% 53 1,471 0.2% -7.1% 55 57
57 VW Gol 318 0.2% -62.0% 45 5,618 1.0% -21.9% 33 6
58 Fiat Scudo 307 0.2% new 58 1,186 0.2% new 59 93
59 Chevrolet Equinox 292 0.2% n/a 59 1,219 0.2% n/a 58 77
60 Ford Transit 286 0.2% 7050.0% 60 1,105 0.2% 7266.7% 60 71
61 Chevrolet Trailblazer 231 0.2% -24.3% 69 592 0.1% -29.9% 71 63
62 Mitsubishi Eclipse Cross 206 0.1% -5.1% 62 913 0.2% 43.1% 61 59
63 Kia K2500 194 0.1% -4.4% 61 902 0.2% 30.7% 63 66
64 Audi Q5 185 0.1% 98.9% 72 610 0.1% 23.5% 69 80
65 Ford Maverick 169 0.1% -36.2% 96 451 0.1% 34.6% 80 85
66 Citroen Jumpy 168 0.1% -30.6% 66 820 0.1% -10.9% 64 65
67 VW/MAN Express 159 0.1% -9.7% 68 620 0.1% -25.7% 68 70
68 Volvo XC60 157 0.1% 15.4% 54 1,436 0.2% 125.1% 57 75
69 Porsche Macan 149 0.1% 34.2% 67 554 0.1% 42.4% 73 91
70 Porsche Cayenne 145 0.1% n/a 73 529 0.1% n/a 74 n/a
71 Renault Logan 142 0.1% -78.1% 65 722 0.1% -79.0% 65 45
72 Volvo XC40 140 0.1% 42.9% 89 593 0.1% 10.6% 70 74
73 Peugeot 2008 138 0.1% -52.2% 75 569 0.1% -79.4% 72 56
74 Mercedes Sprinter 315 134 0.1% new 78 440 0.1% new 81 115
75 Ram Classic 129 0.1% new 63 707 0.1% new 66 108
76 Audi Q3 125 0.1% n/a 81 473 0.1% n/a 79 78
77 Volvo XC90 123 0.1% n/a 88 386 0.1% n/a 85 n/a
78 Land Rover Discovery 119 0.1% 24.0% 71 431 0.1% -4.9% 82 82
79 Iveco Daily   117 0.1% 431.8% 86 488 0.1% 741.4% 78 96
80 Chevrolet Cruze Sedan 117 0.1% -89.5% 94 335 0.1% -88.1% 91 51
81 Mitsubishi Pajero 108 0.1% -51.6% 79 525 0.1% -39.9% 76 73
82 Kia Stonic 96 0.1% 18.5% 90 368 0.1% 11.2% 87 111
83 Ford Territory 88 0.1% -11.1% 84 367 0.1% 0.8% 88 95
84 Suzuki Jimny Sierra 83 0.1% n/a 91 353 0.1% n/a 89 n/a
85 Ram 2500 82 0.1% -2.4% 74 526 0.1% 19.3% 75 92
86 Ram 1500 81 0.1% 1925.0% 76 429 0.1% 1028.9% 83 86
87 Mercedes GLB 81 0.1% 28.6% 82 382 0.1% -40.4% 86 103
88 Peugeot Expert 76 0.1% -69.2% 80 492 0.1% -60.4% 77 61
89 Mini Cooper 74 0.0% 60.9% 95 243 0.0% -6.2% 99 100
90 Peugeot Partner 71 0.0% 446.2% 93 323 0.1% 233.0% 94 69
91 Chery Arrizo 6 71 0.0% -70.8% 100 240 0.0% -72.2% 100 81
92 VW Jetta 61 0.0% 1425.0% 83 274 0.0% 508.9% 97 109
93 Effa V21 59 0.0% 68.6% 99 207 0.0% 36.2% 101 101
94 BMW 330E 57 0.0% 307.1% 87 325 0.1% 450.8% 93 107
95 Mercedes GLA 53 0.0% n/a 85 342 0.1% n/a 90 n/a
96 Toyota RAV4 47 0.0% n/a 77 332 0.1% n/a 92 90
97 Porsche 911 47 0.0% 4.4% 92 287 0.0% 129.6% 96 105
98 Porsche Boxster 45 0.0% 114.3% 112 68 0.0% 3.0% 121 146
99 Ford Mustang 44 0.0% 300.0% 108 145 0.0% 49.5% 108 122
100 Audi A3 Sedan 41 0.0% 0.0% 106 158 0.0% -29.1% 104 110
101 Chevrolet Cruze Hatch 41 0.0% -77.8% 107 126 0.0% -72.2% 112 84
102 Porsche Panamera 41 0.0% 355.6% 105 117 0.0% 88.7% 114 131
103 BYD Song Plus 39 0.0% new 70 422 0.1% new 84 n/a
104 JAC E-JS1 34 0.0% -8.1% 109 125 0.0% -33.2% 113 106
105 Honda Civic 33 0.0% -57.1% 97 308 0.1% -84.1% 95 72
106 Mercedes C Class 31 0.0% -63.1% 110 256 0.0% -46.2% 98 88
107 Effa V22 28 0.0% 33.3% 104 113 0.0% 79.4% 115 125
108 Fiat Ducato 28 0.0% -85.1% n/a 49 0.0% -96.3% 125 76
109 Audi A5 25 0.0% 47.1% 102 164 0.0% 152.3% 103 119
110 Porsche Taycan 25 0.0% 8.7% 111 95 0.0% 3.3% 118 127
111 Kia UK2500 25 0.0% new  – 25 0.0% new 140 n/a
112 Audi A4 24 0.0% 300.0% 98 154 0.0% 242.2% 105 124
113 Mercedes CLA250 20 0.0% -55.6% 101 143 0.0% 142.4% 110 114
114 BMW M3 20 0.0% 233.3% 103 131 0.0% 385.2% 111 134
115 Audi A3 20 0.0% 185.7% 113 98 0.0% -1.0% 117 135
116 Porsche Cayman 18 0.0% 157.1% 125 39 0.0% 34.5% 128 n/a
117 Jeep Gladiator 16 0.0% new 120 47 0.0% new 126 140
118 Iveco Daily 30-130 15 0.0% -65.1% 115 57 0.0% -73.0% 123 113
119 Ford F-150 15 0.0% n/a 129 25 0.0% n/a 139 n/a
120 Peugeot Boxer 12 0.0% n/a 119 38 0.0% n/a 129 144
121 Mercedes Sprinter   11 0.0% -8.3% 134 32 0.0% -40.7% 133 137
122 BMW 420I 8 0.0% n/a 135 37 0.0% n/a 130 138
123 VW Fusca 8 0.0% 166.7% 116 36 0.0% 80.0% 131 n/a
124 BYD T3 8 0.0% -33.3% n/a 26 0.0% 73.3% 138 n/a
125 Mercedes CLA45 7 0.0% n/a 114 51 0.0% n/a 124 147
126 Chevrolet Corvette 7 0.0% -12.5% 136 20 0.0% -23.1% 145 145

Source: Fenabrave

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