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Cupra, Lexus move milestones in shy market (+2.8%) – Greatest Promoting Automobiles Weblog


Cupra is among the 15 best-selling brands in Poland for the first time.

Polish new car sales edge up 2.8% year-on-year in April to 34,575 units. This is a lukewarm result given April 2022 was down -14.7% on the year prior. Reflecting a strong start of the year, the YTD tally is up 15.8% to 155,138. Toyota (-7.4%) is weak this month as it has been the case in most European markets so far. In contrast Skoda (+52.1%) and Volkswagen (+58.9%) compensate for sub-par year-ago volumes and soar to 12.4% and 8.4% share respectively vs. 10.9% and 6.7% year-to-date. Kia (+3.7%) roughly follows the market in 4th place ahead of Audi (+51.5%) also in excellent shape. Dacia (+18.8%) is the only remaining Top 10 brand in positive as Hyundai (-31.3%), BMW (-30.9%), Mercedes (-21.6%) and Volvo (-1.5%) all go backwards. Below, Lexus is back inside the Top 15 at #13 and breaks into the YTD Top 15 as a result (#15) while Cupra signs its very first Polish Top 15 finish at #15.

The Toyota Corolla (-15.7%) reclaims control of the models charts both for the month and YTD (-7.3%) despite falling year-on-year. It is followed in April by the Skoda Octavia (+157.8%) with last month’s leader the Toyota Yaris Cross (+86.7%) coming in third. The Dacia Duster (+74%) also fares very well at #4 unlike the Kia Sportage (-14.4%), Toyota C-HR (-11.2%) and Hyundai Tucson (-21.3%). The Skoda Fabia (+36.8%), VW T-Roc (+19.4%) and Skoda Superb (+23.6%) close the Top 10 in very solid fashion. Below, the Cupra Formentor (+175.1%) reaches a record 12th place, with the Skoda Karoq (+158.9%), VW Tiguan (+176.6%) and VW Golf (+96.7%) also very dynamic.

Previous month: Poland March 2023: Toyota Yaris Cross and Yaris top market up 25.4%

One year ago: Poland April 2022: Kia Sportage up to #2, Peugeot 308 in Top 20, market off -14.7%

Full April 2023 Top 15 brands and Top 50 models below.

Poland April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota 5,739 16.6% -7.4% 1 31,451 20.3% 29.0% 1 1
2 Skoda 4,292 12.4% 52.1% 2 16,974 10.9% 47.9% 2 2
3 Volkswagen 2,905 8.4% 58.9% 4 10,450 6.7% 27.0% 4 4
4 Kia 2,752 8.0% 3.7% 3 11,803 7.6% -5.1% 3 3
5 Audi 2,073 6.0% 51.5% 5 8,119 5.2% 36.2% 5 9
6 Hyundai 1,900 5.5% -31.3% 7 7,949 5.1% -15.3% 6 5
7 BMW 1,769 5.1% -30.9% 6 7,321 4.7% -9.3% 7 6
8 Dacia 1,488 4.3% 18.8% 9 6,857 4.4% 9.1% 8 7
9 Mercedes 1,474 4.3% -21.6% 10 5,403 3.5% -20.7% 9 8
10 Volvo 1,120 3.2% -1.5% 11 4,530 2.9% 4.7% 10 12
11 Mazda 1,049 3.0% 60.6% 14 3,810 2.5% 70.6% 14 15
12 Renault 1,008 2.9% 3.6% 12 4,137 2.7% -3.4% 11 11
13 Lexus 914 2.6% n/a n/a 3,535 2.3% n/a 15 n/a
14 Ford 890 2.6% -41.5% 15 3,914 2.5% -33.4% 13 10
15 Cupra 703 2.0% n/a n/a n/a n/a n/a n/a n/a
n/a Opel 364 1.1% -64.6% 8 4,107 2.6% 5.7% 12 14

Poland April 2023 – models:

Pos Model  Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota Corolla 1,865 5.4% -15.7% 3 6,855 4.4% -7.3% 1 1
2 Skoda Octavia 1,258 3.6% 157.8% 4 4,484 2.9% 79.0% 4 5
3 Toyota Yaris Cross 1,092 3.2% 86.7% 1 6,304 4.1% 163.7% 2 9
4 Dacia Duster 1,011 2.9% 74.0% 7 3,679 2.4% 32.0% 6 4
5 Kia Sportage 971 2.8% -14.4% 6 3,588 2.3% -12.1% 7 3
6 Toyota C-HR 936 2.7% -11.2% 5 4,152 2.7% 57.6% 5 10
7 Hyundai Tucson 717 2.1% -21.3% 10 2,833 1.8% -21.4% 8 7
8 Skoda Fabia 691 2.0% 36.8% 16 2,594 1.7% 30.0% 10 12
9 VW T-Roc 659 1.9% 19.4% 8 2,528 1.6% 2.2% 12 11
10 Skoda Superb 607 1.8% 23.6% 17 2,329 1.5% 48.4% 14 16
11 Toyota Yaris 587 1.7% -46.5% 2 5,950 3.8% 30.9% 3 2
12 Cupra Formentor 520 1.5% 175.1% 20 1,710 1.1% 98.1% 22 42
13 Volvo XC60 504 1.5% -15.4% 12 2,286 1.5% 16.2% 15 17
14 Kia Ceed 500 1.4% 0.8% 14 2,132 1.4% -22.9% 16 13
15 Toyota RAV4 490 1.4% -30.5% 13 2,615 1.7% -37.2% 9 6
16 Skoda Karoq 466 1.3% 158.9% 19 1,859 1.2% 65.5% 18 21
17 Skoda Kamiq 461 1.3% 51.6% 18 2,416 1.6% 75.6% 13 15
18 VW Passat 443 1.3% 23.4% 27 1,408 0.9% 13.5% 26 22
19 VW Tiguan 437 1.3% 176.6% 34 1,606 1.0% 17.9% 23 18
20 Hyundai i30 434 1.3% -55.0% 30 1,854 1.2% -33.8% 19 8
21 VW Golf 423 1.2% 96.7% 22 1,283 0.8% 26.7% 31 23
22 Kia Xceed 420 1.2% 51.6% 23 1,736 1.1% -18.8% 20 19
23 Skoda Scala 404 1.2% 6.0% 26 1,393 0.9% 6.2% 27 24
24 Lexus NX 401 1.2% n/a n/a 1,530 1.0% n/a 24  n/a
25 Audi A3 363 1.0% 33.0% 41 1,011 0.7% 0.7% 45 41
26 Skoda Kodiaq 352 1.0% -17.2% 24 1,734 1.1% 17.1% 21 20
27 BMW X5 343 1.0% -12.3% 44 972 0.6% 8.8% 46 30
28 Renault Clio 318 0.9% 54.4% 31 1,351 0.9% 14.7% 28 31
29 Mazda6 278 0.8% n/a  n/a n/a n/a n/a  n/a  n/a
30 Audi Q7 277 0.8% n/a  n/a n/a n/a n/a  n/a  n/a
31 Audi A4 269 0.8% n/a 37 1,177 0.8% n/a 38 49
32 Nissan Qashqai 266 0.8% 11.3% 15 1,314 0.8% 38.3% 29 26
33 Suzuki Vitara 265 0.8% n/a 28 1,307 0.8% n/a 30 45
34 Dacia Sandero 264 0.8% -9.9% 25 2,039 1.3% -11.6% 17 14
35 Tesla Model Y 249 0.7% n/a n/a n/a n/a n/a  n/a n/a
36 Ford Kuga 247 0.7% -28.8% 43 947 0.6% -41.3% 48 28
37 BMW 3 Series 246 0.7% -23.1% 36 1,124 0.7% -15.4% 41 29
38 Ford Focus 244 0.7% n/a  n/a 1,031 0.7% n/a 42  n/a
39 Audi Q5 242 0.7% -25.1% 38 1,268 0.8% 21.2% 33 25
40 Mazda CX-30 240 0.7% -7.7%  n/a n/a n/a n/a  n/a  n/a
41 Toyota Corolla Cross 238 0.7% new 9 2,577 1.7% new 11  n/a
42 Renault Captur 235 0.7% 19.9% 33 1,136 0.7% 46.4% 40 40
43 Lexus RX 235 0.7% n/a 50 909 0.6% n/a 49  n/a
44 Mazda CX-60 234 0.7% new n/a n/a n/a new  n/a n/a
45 Audi Q3 230 0.7% 12.7% 35 1,194 0.8% 39.8% 36 32
46 Audi A6 220 0.6% n/a  n/a 855 0.6% n/a 50  n/a
47 BMW X3 218 0.6% -52.4%  n/a 1,186 0.8% 0.5% 37 33
48 Mercedes CLA 218 0.6% n/a  n/a n/a n/a n/a  n/a  n/a
49 Kia Stonic 216 0.6% 38.5% 40 1,279 0.8% 54.7% 32 34
50 Renault Megane 211 0.6% n/a  n/a n/a n/a n/a  n/a  n/a
 n/a Toyota Aygo X 210 0.6% n/a 45 1,242 0.8% n/a 35 37
 n/a Hyundai i20 208 0.6% -46.5% 48 1,174 0.8% 8.7% 39 35
 n/a Mercedes GLC 190 0.5% -32.6% 42 1,029 0.7% 12.2% 43  n/a
n/a Dacia Jogger 181 0.5% -7.7%  n/a 951 0.6% n/a 47  n/a
 n/a Mazda CX-5 119 0.3% n/a  n/a 1,019 0.7% n/a 44  n/a
 n/a Opel Corsa 107 0.3% -44.0% 21 1,266 0.8% 22.0% 34 39
 n/a Fiat 500 85 0.2% -75.9% 11 1,456 0.9% 62.9% 25 27

Source: SAMAR

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