The Volvo XC60 is #1 in Finland for the very first time.
The Finnish new car market posts a solid 14.4% year-on-year gain in April to 7,195 sales, however April 2022 was down a damning -26.7% on the year prior so the comparison base is very low. Nevertheless, the year-to-date tally tilts into positive at +0.7% to 27,895. Toyota (+10%) trails the market but easily remains the most popular carmaker in the country at 17.4% share. The next four brands all outrun the market with fantastic gains. Volkswagen (+64.5%) is the most dynamic (on a low year-ago basis), followed by Volvo (+56.8%), Mercedes (+55.8%) and Skoda (+43.9%). Audi (+63.9%) also impresses at #8 whereas Nissan (-41.6%) and Ford (-4.5%) falter. Tesla (+1783.3%) continues to erase its previous first quarter month unbalance and ranks #11 vs. #8 so far this year.
In the model aisle, the Volvo XC60 (+77%) brilliantly scores its first ever Finnish month win, and with a big margin at that at 4.5% share vs. 3.4% for the #2, a freefalling Toyota Corolla (-52.9%). The Corolla however remains #1 year-to-date with the XC60 pointing its bonnet at #3. The Toyota C-HR (+161.1%) manages a fantastic gain in third place, its highest ranking since July 2022 (also #3). The VW ID.4 (+1406.7%) has found its target market in Finland unlike in most other European markets, with the Toyota Yaris (+25.1%) and Skoda Enyaq (+268.4%) also in great shape. Ranking at a formidable #7 (for a start of quarter month), the Tesla Model Y is up a surreal 2144.4% on April 2022 when it sold just 9 units. The VW ID.3 (+2183.3%), Skoda Octavia (+510.5%), Volvo C40 (+359.3%) and BMW i4 (+312.5%) also shoot up.
Previous month: Finland March 2023: Tesla Model Y signs first ever win, Toyota bZ4X up to #6, sales up 2.1%
One year ago: Finland April 2022: Nissan Qashqai (+92.9%) up to #2, Polestar 2 in Top 10, market dives -26.7%
Full April 2023 Top 30 brands and models below.
Finland April 2023 – brands:
| Pos | Brand | Apr-23 | % | /22 | Mar | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 1,251 | 17.4% | 10.0% | 1 | 4,749 | 17.0% | -10.2% | 1 | 1 |
| 2 | Volkswagen | 821 | 11.4% | 64.5% | 3 | 2,788 | 10.0% | 43.2% | 2 | 2 |
| 3 | Volvo | 792 | 11.0% | 56.8% | 5 | 2,582 | 9.3% | 1.8% | 3 | 5 |
| 4 | Mercedes | 581 | 8.1% | 55.8% | 7 | 1,895 | 6.8% | 21.3% | 6 | 6 |
| 5 | Skoda | 551 | 7.7% | 43.9% | 6 | 2,272 | 8.1% | 16.3% | 4 | 4 |
| 6 | Kia | 549 | 7.6% | 0.0% | 4 | 2,063 | 7.4% | -12.0% | 5 | 3 |
| 7 | BMW | 417 | 5.8% | 1.2% | 8 | 1,643 | 5.9% | -4.4% | 7 | 7 |
| 8 | Audi | 400 | 5.6% | 63.9% | 9 | 1,287 | 4.6% | 33.5% | 9 | 10 |
| 9 | Ford | 275 | 3.8% | -4.5% | 11 | 982 | 3.5% | -33.7% | 11 | 8 |
| 10 | Nissan | 243 | 3.4% | -41.6% | 10 | 1,071 | 3.8% | -16.0% | 10 | 9 |
| 11 | Tesla | 226 | 3.1% | 1783.3% | 2 | 1,554 | 5.6% | 231.3% | 8 | 14 |
| 12 | Hyundai | 216 | 3.0% | -16.3% | 14 | 738 | 2.6% | -15.3% | 12 | 12 |
| 13 | Opel | 87 | 1.2% | -69.6% | 12 | 597 | 2.1% | -56.0% | 13 | 11 |
| 14 | Citroen | 80 | 1.1% | 5.3% | 15 | 443 | 1.6% | -2.0% | 15 | 15 |
| 15 | Renault | 79 | 1.1% | -20.2% | 21 | 268 | 1.0% | -15.7% | 19 | 16 |
| 16 | Peugeot | 74 | 1.0% | -40.8% | 13 | 526 | 1.9% | 2.7% | 14 | 13 |
| 17 | Polestar | 74 | 1.0% | -41.7% | 25 | 341 | 1.2% | 20.9% | 17 | 18 |
| 18 | Dacia | 64 | 0.9% | -24.7% | 17 | 291 | 1.0% | -25.0% | 18 | 17 |
| 19 | Mazda | 63 | 0.9% | 57.5% | 16 | 361 | 1.3% | 48.6% | 16 | 20 |
| 20 | Suzuki | 57 | 0.8% | 3.6% | 19 | 264 | 0.9% | 30.7% | 20 | 21 |
| 21 | Mitsubishi | 51 | 0.7% | -34.6% | 18 | 215 | 0.8% | -26.4% | 21 | 19 |
| 22 | Cupra | 48 | 0.7% | 41.2% | 20 | 161 | 0.6% | 19.3% | 22 | 22 |
| 23 | Land Rover | 41 | 0.6% | 78.3% | 22 | 112 | 0.4% | -18.2% | 23 | 25 |
| 24 | Lexus | 32 | 0.4% | 88.2% | 29 | 102 | 0.4% | -5.6% | 25 | 28 |
| 25 | Seat | 32 | 0.4% | 52.4% | 23 | 98 | 0.4% | -43.7% | 26 | 23 |
| 26 | Honda | 21 | 0.3% | 23.5% | 30 | 94 | 0.3% | 34.3% | 27 | 26 |
| 27 | Subaru | 16 | 0.2% | -5.9% | 24 | 102 | 0.4% | 6.3% | 24 | 29 |
| 28 | Porsche | 11 | 0.2% | -73.8% | 26 | 87 | 0.3% | -50.3% | 28 | 24 |
| 29 | Fiat | 11 | 0.2% | -21.4% | 28 | 44 | 0.2% | -56.0% | 29 | 27 |
| 30 | Maxus | 8 | 0.1% | n/a | n/a | 37 | 0.1% | 27.6% | 30 | 31 |
Finland April 2023 – models:
Note: This ranking features the Top 30 best-selling models year-to-date ordered following their April sales and may therefore not be 100% accurate.
| Pos | Model | Apr-23 | % | /22 | Mar | 2023 | % | /22 | Pos | FY22 |
| 1 | Volvo XC60 | 324 | 4.5% | 77.0% | 4 | 908 | 3.3% | 2.4% | 3 | 4 |
| 2 | Toyota Corolla | 246 | 3.4% | -52.9% | 2 | 1,952 | 7.0% | 3.5% | 1 | 1 |
| 3 | Toyota C-HR | 235 | 3.3% | 161.1% | 18 | 543 | 1.9% | -19.6% | 8 | 10 |
| 4 | VW ID.4 | 226 | 3.1% | 1406.7% | 3 | 793 | 2.8% | 627.5% | 4 | 20 |
| 5 | Toyota Yaris | 219 | 3.0% | 25.1% | 7 | 769 | 2.8% | -20.8% | 5 | 2 |
| 6 | Skoda Enyaq | 210 | 2.9% | 268.4% | 12 | 672 | 2.4% | 234.3% | 6 | 12 |
| 7 | Tesla Model Y | 202 | 2.8% | 2144.4% | 1 | 1,246 | 4.5% | 318.1% | 2 | 13 |
| 8 | Toyota Yaris Cross | 194 | 2.7% | 43.7% | 8 | 521 | 1.9% | -15.7% | 10 | 7 |
| 9 | Toyota RAV4 | 173 | 2.4% | -2.8% | n/a | 436 | 1.6% | -51.3% | 14 | 3 |
| 10 | Volvo XC40 | 170 | 2.4% | 21.4% | 14 | 662 | 2.4% | 17.2% | 7 | 9 |
| 11 | Audi Q4 | 147 | 2.0% | 716.7% | 17 | 385 | 1.4% | 134.8% | 16 | 61 |
| 12 | VW ID.3 | 137 | 1.9% | 2183.3% | 11 | 438 | 1.6% | 831.9% | 13 | 74 |
| 13 | Ford Kuga | 131 | 1.8% | 89.9% | 23 | 322 | 1.2% | -8.8% | 23 | 26 |
| 14 | Volvo C40 | 124 | 1.7% | 359.3% | 24 | 362 | 1.3% | 114.2% | 18 | 44 |
| 15 | Skoda Octavia | 116 | 1.6% | 510.5% | 9 | 527 | 1.9% | 3.9% | 9 | 5 |
| 16 | Kia Ceed | 112 | 1.6% | -20.0% | 13 | 445 | 1.6% | -33.4% | 12 | 6 |
| 17 | VW Golf | 102 | 1.4% | 100.0% | 19 | 277 | 1.0% | -0.4% | 26 | 14 |
| 18 | Nissan Qashqai | 100 | 1.4% | -69.5% | 10 | 468 | 1.7% | -48.9% | 11 | 8 |
| 19 | BMW i4 | 99 | 1.4% | 312.5% | 20 | 329 | 1.2% | 398.5% | 22 | 38 |
| 20 | Kia Niro | 93 | 1.3% | 13.4% | n/a | 311 | 1.1% | 0.3% | 24 | 15 |
| n/a | Volvo V60 | 86 | 1.2% | 41.0% | 21 | 400 | 1.4% | -5.0% | 15 | 11 |
| n/a | Ford Focus | 78 | 1.1% | 151.6% | 16 | 342 | 1.2% | 9.6% | 19 | 27 |
| n/a | Toyota bZ4x | 77 | 1.1% | new | 6 | 271 | 1.0% | new | 28 | 120 |
| n/a | Polestar 2 | 74 | 1.0% | -41.7% | n/a | 341 | 1.2% | 20.9% | 20 | 18 |
| n/a | Mercedes C Class | 74 | 1.0% | 25.4% | n/a | 331 | 1.2% | 76.1% | 21 | 37 |
| n/a | Nissan Leaf | 71 | 1.0% | -4.1% | 15 | 364 | 1.3% | 39.5% | 17 | 17 |
| n/a | Kia Rio | 71 | 1.0% | n/a | n/a | 241 | 0.9% | -4.0% | 30 | 23 |
| n/a | Kia Stonic | 64 | 0.9% | 14.3% | 22 | 250 | 0.9% | 15.2% | 29 | 28 |
| n/a | BMW 2 Series | 42 | 0.6% | 281.8% | 25 | 273 | 1.0% | 810.0% | 27 | 83 |
| n/a | Tesla Model 3 | 21 | 0.3% | 600.0% | 5 | 290 | 1.0% | 69.6% | 25 | 70 |
Source: AUT
