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Toyota topples Suzuki in devastated market (-80%) – Finest Promoting Automobiles Weblog


The previous generation Toyota Corolla is still manufactured in Pakistan.

Data by local association PAMA shows new locally assembled light vehicle sales down a devastating -80% year-on-year in April to just 4,463 units. This leaves a year-to-date tally off -66.5% to 30,753. Non-availability of CKD parts due to Letter of Credit issues continues to heavily hamper production and sales in the country. Imports of goods into Pakistan generally require a Compulsory Letter of Credit. Note not all manufacturers present in Pakistan are members of PAMA such as Kia, Changan and MG notably and therefore don’t appear in these statistics. 

The big event of the month is Toyota (-66.3%) overtaking Suzuki (-88.3%) to snap the title of best-selling brand in the country with 43.6% share vs. 33% for Suzuki. The latter however remain in the YTD lead at 34.3% of the market vs. 30%. Hyundai (-43.7%) also resists well in context to climb to 16.2% share vs. 12.9% so far this year whereas Honda (-92.1%) implodes to just 4.6% share vs. 17.5% year-to-date. Model-wise, the Suzuki Alto (-83.6%) keeps the lead despite a drastic fall, it distances four Toyotas: the Corolla (-75.5%), Hilux (-43.3%), Yaris (-75.6%) and Fortuner (-43.1%).

Previous month: Pakistan March 2023: Suzuki Alto back on top in market off -65.6%

One year ago: Pakistan April 20022: New generation Suzuki Swift lands directly in 2nd place, market up 29.8%

Full April 2023 Top 8 All brands and Top 21 All models below.

Pakistan April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota 1,948 43.6% -66.3% 2 9,233 30.0% -62.0% 2 2
2 Suzuki 1,474 33.0% -88.3% 1 10,537 34.3% -78.7% 1 1
3 Hyundai 725 16.2% -43.7% 3 3,972 12.9% -15.0% 4 4
4 Honda 207 4.6% -92.1% 4 5,382 17.5% -58.9% 3 3
5 Sazgar Haval 61 1.4% new 5 857 2.8% new 5 8
6 BAIC 28 0.6% -73.8% 7 96 0.3% -23.8% 7 7
7 Isuzu 18 0.4% -55.0% 8 40 0.1% -58.8% 8 9
8 JAC 2 0.0% -97.0% 6 147 0.5% -36.9% 6 5

Pakistan April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Suzuki Alto 820 18.4% -83.6% 1 3,950 12.8% -84.7% 1 1
2 Toyota Corolla (est) 550 12.3% -75.5% 4 2,696 8.8% -73.6% 2 2
3 Toyota Hilux (est) 518 11.6% -43.3% 9 2,367 7.7% -23.1% 3 11
4 Toyota Yaris (est) 457 10.2% -75.6% 5 2,240 7.3% -73.6% 4 3
5 Toyota Fortuner (est) 423 9.5% -43.1% 11 1,930 6.3% -23.0% 7 12
6 Hyundai Tucson 315 7.1% -43.0% 10 2,023 6.6% -0.7% 6 13
7 Suzuki Cultus 177 4.0% -89.9% 7 1,267 4.1% -74.2% 14 6
8 Suzuki Bolan 163 3.7% -81.0% 3 1,592 5.2% -61.9% 10 10
9 Hyundai Sonata 155 3.5% -47.1% 17 661 2.1% -29.8% 17 16
10 Suzuki Swift 145 3.2% -93.6% 2 1,593 5.2% -29.9% 9 7
11 Hyundai Porter 136 3.0% -32.3% 16 565 1.8% -16.5% 18 17
12 Hyundai Elantra 119 2.7% -50.4% 15 723 2.4% -29.0% 16 15
13 Suzuki WagonR 99 2.2% -94.6% 6 1,352 4.4% -81.0% 12 4
14 Honda Civic (est) 91 2.0% -93.0% 12 2,071 6.7% -68.3% 5 5
15 Suzuki Ravi 70 1.6% -92.5% 8 1,272 4.1% -74.6% 13 9
16 Honda City (est) 68 1.5% -93.0% 13 1,563 5.1% -68.3% 11 8
17 Sazgar Haval H6 61 1.4% new 18 857 2.8% new 15 21
18 Honda BR-V & HR-V 48 1.1% -86.8% 14 1,748 5.7% 8.2% 8 14
19 BAIC BJ40L 28 0.6% -72.8% 20 96 0.3% -22.6% 20 20
20 Isuzu D-Max 18 0.4% -55.0% 21 40 0.1% -58.8% 21 22
21 JAC X200 2 0.0% -97.0% 19 147 0.5% -36.9% 19 18

Source: PAMA

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