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Toyota (+29.7%), Ford (+220.4%) sturdy in weak market (+4.5%) – Finest Promoting Vehicles Weblog


The Ford Ranger remains the best-selling model in New Zealand.

The New Zealand new vehicle market edges up 4.5% year-on-year in April to 10,177 sales. However given April 2022 was down -25.6% on the year prior we are still far off April 2021 volumes (13,118). The year-to-date tally is now down -15.2% to 48,135. Passenger Cars implode -48.2% to 1,488, SUVs edge down -1.3% to 5,561 and LCVs soar 258.4% to 2,620 as April 2022 sales were penalised by a new pollution tax. Year-to-date, Passenger Cars are down -22.7% to 7,516, SUVs gain 0.8% to 26,621 and LCVs drop -36.5% to 11,577.

Toyota (+29.7%) races ahead to remains the most popular carmaker in the country with 22.2% share. It distances Ford (+220.4%) rallying back up year-on-year on drab April 2022 volumes. Mitsubishi (-42.4%) hurts at #3 but is up three spots on March whereas Kia (+52.2%) impresses. Only Nissan (+11.6%) beats the market in the remainder of the Top 10, with Mazda (-53.8%), Suzuki (-34%) and Hyundai (-22.3%) hit hard. MG (-1.2%) and Volkswagen (-5.5%) do better but remain in negative. Just outside the Top 10, Haval (+1727.3%) and Tesla (+19600%) roar up.

The Ford Ranger (+223.7%) is once again the top-selling vehicle in New Zealand with a strong 9.1% share vs. 8.1% so far this year. The Toyota Hilux (+534%) follows ahead of the Toyota RAV4 (-24.7%). The Mitsubishi Eclipse Cross (-39.9%) is up nine ranks on last month to #4 but sinks year-on-year. As does the Suzuki Swift (-32.2%) rounding out the Top 5. The Mitsubishi Triton (+2460%) and Toyota Hiace (+431.4%) expand on tiny year-ago volumes. The MG ZS (+12.7%) reclaims the Chinese lead at #7 above the BYD Atto 3 at #9.

Previous month: New Zealand March 2023: Suzuki, Kia, Hyundai defy market off -24%

One year ago: New Zealand April 2022: Market dives -25.6% due to LCV crunch, Mitsubishi Outlander best-seller

Full April 2023 Top 67 All brands and Top 25 models below.

New Zealand April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota 2,260 22.2% 29.7% 1 9,127 19.0% 19.4% 1 1
2 Ford  1,320 13.0% 220.4% 2 5,535 11.5% 2.6% 2 3
3 Mitsubishi 933 9.2% -42.4% 6 3,781 7.9% -61.9% 4 2
4 Kia 711 7.0% 52.2% 4 3,865 8.0% 29.6% 3 4
5 Suzuki 526 5.2% -34.0% 7 2,681 5.6% 12.3% 6 5
6 Hyundai 482 4.7% -22.3% 3 2,993 6.2% -1.7% 5 6
7 MG 335 3.3% -1.2% 11 1,631 3.4% -10.9% 7 9
8 Volkswagen 274 2.7% -5.5% 14 1,082 2.2% -14.3% 13 12
9 Nissan 270 2.7% 11.6% 8 1,624 3.4% -19.0% 8 10
10 Mazda 254 2.5% -53.8% 10 1,490 3.1% -45.1% 9 8
11 Haval 201 2.0% 1727.3% 16 747 1.6% -19.8% 17 17
12 Tesla 197 1.9% 19600.0% 5 1,432 3.0% 10.1% 10 7
13 Isuzu 184 1.8% 65.8% 13 908 1.9% -44.2% 14 13
14 BYD 183 1.8% new 9 1,178 2.4% new 12 19
15 Skoda 155 1.5% -40.8% 21 592 1.2% -8.9% 19 18
16 Mercedes 152 1.5% -21.2% 15 794 1.6% -32.7% 16 14
17 Subaru 149 1.5% -6.3% 17 838 1.7% -1.2% 15 15
18 BMW 126 1.2% 12.5% 18 604 1.3% -2.9% 18 20
19 Lexus 126 1.2% 37.0% 23 378 0.8% -12.1% 24 25
20 Audi 121 1.2% -7.6% 26 457 0.9% -22.0% 22 22
21 Land Rover 108 1.1% 184.2% 20 521 1.1% 3.6% 20 23
22 Fuso 107 1.1% 1.9% 24 425 0.9% 12.7% 23 24
23 LDV 91 0.9% 1720.0% 19 509 1.1% -62.6% 21 16
24 Honda 90 0.9% -83.9% 12 1,251 2.6% -29.4% 11 11
25 Peugeot 79 0.8% -1.3% 29 365 0.8% -22.7% 25 21
26 Mini 51 0.5% -54.9% 33 210 0.4% -27.1% 28 29
27 Volvo 50 0.5% 22.0% 25 251 0.5% -21.8% 27 31
28 Hino 48 0.5% -28.4% 27 258 0.5% -12.8% 26 26
29 Porsche 47 0.5% -50.5% 42 184 0.4% -30.8% 32 33
30 Polestar 45 0.4% -44.4% 22 208 0.4% -12.2% 29 30
31 GWM 40 0.4% n/a 31 141 0.3% -66.1% 34 32
32 SsangYong 36 0.4% 260.0% 28 193 0.4% -61.9% 30 27
33 Scania 35 0.3% 2.9% 30 186 0.4% 51.2% 31 36
34 Fiat 33 0.3% -35.3% 43 118 0.2% -56.3% 37 28
35 Jeep 33 0.3% 1000.0% 47 94 0.2% -74.1% 41 35
36 Iveco 29 0.3% 26.1% 34 140 0.3% 7.7% 35 37
37 Opel 28 0.3% n/a 49 98 0.2% n/a 40 52
38 DAF 27 0.3% 237.5% 40 91 0.2% 62.5% 43 49
39 Ram 24 0.2% 71.4% 36 104 0.2% -35.0% 38 39
40 Mahindra 22 0.2% 2100.0% 37 71 0.1% -52.7% 46 48
41 UD Trucks 21 0.2% -16.0% 35 94 0.2% 14.6% 42 41
42 Renault 19 0.2% -50.0% 32 150 0.3% -35.3% 33 34
43 Cupra 18 0.2% 0.0% 38 126 0.3% 16.7% 36 40
44 Citroen 15 0.1% -65.9% 46 65 0.1% -47.2% 47 43
45 Foton 13 0.1% -35.0% 45 54 0.1% -40.0% 49 44
46 Chevrolet 12 0.1% -29.4% 44 78 0.2% 39.3% 44 42
47 Volvo Trucks 11 0.1% -8.3% 39 100 0.2% 156.4% 39 46
48 Jaguar 8 0.1% -33.3% 41 75 0.2% -58.6% 45 38
49 MAN 8 0.1% -27.3% 50 55 0.1% -5.2% 48 47
50 Kenworth 7 0.1% -58.8% 48 49 0.1% -50.0% 50 45
51 Maserati 6 0.1% 500.0% 51 19 0.0% -40.6% 54 54
52 Lotus 6 0.1% 100.0%  – 8 0.0% -11.1% 61 65
53 Bentley 5 0.0% 25.0% 60 21 0.0% 10.5% 52 59
54 Ferrari 5 0.0% #DIV/0! 61 15 0.0% 50.0% 56 62
55 Yamaha 5 0.0% -28.6% 54 11 0.0% -52.2% 60 58
56 Aston Martin 4 0.0% 100.0% 55 19 0.0% 72.7% 53 56
57 Lamborghini 4 0.0% n/a 57 12 0.0% 9.1% 59 60
58 Seat 3 0.0% -76.9% 64 34 0.1% 61.9% 51 50
59 Western Star 3 0.0% n/a 59 8 0.0% 700.0% 62 69
60 Can-Am 2 0.0% -66.7% 56 12 0.0% -64.7% 58 53
61 Liebherr 2 0.0% -33.3% 70 4 0.0% -50.0% 69 67
62 Mack 1 0.0% -66.7% 52 13 0.0% 62.5% 57 61
63 Freightliner 1 0.0% 0.0% 58 7 0.0% -36.4% 63 63
64 Sinotruk 1 0.0% 0.0% 66 5 0.0% -76.2% 66 57
65 Dodge 1 0.0% n/a 67 4 0.0% n/a 67 74
66 International 1 0.0% -50.0% 63 4 0.0% -50.0% 68 64
67 Terex 1 0.0% n/a  – 1 0.0% n/a 76  –

New Zealand April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Ford Ranger  929 9.1% 223.7% 1 3,914 8.1% -8.6% 1 1
2 Toyota Hilux 653 6.4% 534.0% 2 3,133 6.5% 2.0% 2 2
3 Toyota RAV4 539 5.3% -24.7% 6 1,671 3.5% 6.2% 3 5
4 Mitsubishi Eclipse Cross 327 3.2% -39.9% 13 1,217 2.5% 1.6% 6 8
5 Suzuki Swift 276 2.7% -32.2% 7 1,599 3.3% 35.4% 4 7
6 Mitsubishi Triton 256 2.5% 2460.0% 10 1,101 2.3% -74.1% 9 4
7 MG ZS 248 2.4% 12.7% 8 1,253 2.6% 10.2% 5 9
8 Toyota Hiace 186 1.8% 431.4% 18 634 1.3% 2.3% 18 n/a
9 BYD Atto 3 184 1.8% new 5 1,176 2.4% new 7 n/a
10 Mitsubishi Outlander 179 1.8% -78.6% 24 838 1.7% -73.7% 11 3
11 Toyota Highlander 157 1.5% -12.8% n/a n/a n/a n/a n/a n/a
12 Kia Seltos 153 1.5% n/a 22 n/a n/a n/a n/a n/a
13 Toyota Corolla 149 1.5% -37.7% n/a 613 1.3% n/a 19 12
14 Kia Niro 145 1.4% n/a n/a 694 1.4% n/a 15 n/a
15 Hyundai Kona 136 1.3% -29.2% 14 761 1.6% -24.7% 12 14
16 Tesla Model Y 127 1.2% n/a 3 1,115 2.3% n/a 8 6
17 Haval H6 126 1.2% n/a n/a n/a n/a n/a n/a n/a
18 Kia Sorento 123 1.2% n/a 16 n/a n/a n/a n/a n/a
19 Mitsubishi Pajero Sport 111 1.1% n/a n/a n/a n/a n/a n/a n/a
20 Nissan Navara 104 1.0% 22.4% 20 509 1.1% -51.5% n/a 18
21 Ford Everest 103 1.0% n/a n/a n/a n/a n/a n/a n/a
22 Mazda CX-5 96 0.9% -62.2% 11 653 1.4% -29.6% 17 16
23 Toyota Yaris 94 0.9% -51.5% n/a n/a n/a n/a n/a n/a
24 Toyota Yaris Cross 94 0.9% -26.6% 25 556 1.2% n/a n/a 19
25 Kia Stonic 93 0.9% 24.0% 17 717 1.5% 5.0% 14 17
n/a Nissan X-Trail 85 0.8% 34.9% 9 739 1.5% 18.6% 13 n/a
n/a Isuzu D-Max 82 0.8% 141.2% n/a 435 0.9% -62.1% n/a 20
n/a Hyundai Staria Load 78 0.8% 680.0% n/a 184 0.4% -29.0% n/a n/a
n/a Hyundai Tucson 66 0.6% 24.5% 4 927 1.9% 76.9% 10 n/a
n/a Honda Jazz 38 0.4% -92.2% 12 675 1.4% -35.4% 16 15

Source: MIA, Autotalk

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