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BYD (+83.3%), BMW (+39.7%) spotlight poor market (-12.6%) – Greatest Promoting Vehicles Weblog


BYD holds 5.5% of the Singaporean market in April.

New car sales in Singapore continue to perform poorly at -12.6% year-on-year in April to 2,185 units and down -16.2% year-to-date to 8,678. For context, April 2022 was already down -38.2% on the year prior and -41.1% year-to-date. Toyota (-12.7%) follows the market to hold onto the brands lead with 20.7% share, followed by Mercedes (-19.6%) in a more precarious position. BMW (+39.7%) completely ignores the depleted market to climb to 15.3% share vs. 13% so far this year. In fact, below an imploding Honda (-39.2%), the next three brands are up: BYD (+83.3%) soars to 4th place with 5.5% share vs. 2.8% year-to-date, Kia (+18.3%) is up to #6 and Nissan (+4.3%) edges up at #7. Audi is stable at #8 while Mazda (-49.6%) and Porsche (-40.2%) both struggle to round out the Top 10.

Previous month: Singapore March 2023: Nissan, Mazda, BMW ignore declining market (-5.9%)

One year ago: Singapore April 2022: Toyota and Mercedes top market freefalling -38.2%

Full April 2023 Top 40 All brands ranking below.

Singapore April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota (incl Lexus) 452 20.7% -12.7% 1 1,794 20.7% -18.3% 1 1
2 Mercedes 399 18.3% -19.6% 2 1,500 17.3% -12.9% 2 2
3 BMW 334 15.3% 39.7% 3 1,132 13.0% -5.7% 3 3
4 Honda 172 7.9% -39.2% 4 862 9.9% -23.4% 4 4
5 BYD 121 5.5% 83.3% 12 245 2.8% 51.2% 9 12
6 Kia 84 3.8% 18.3% 7 270 3.1% -16.4% 7 10
7 Nissan 72 3.3% 4.3% 5 397 4.6% 30.2% 5 8
8 Audi 63 2.9% 0.0% 10 258 3.0% 4.0% 8 9
9 Mazda 62 2.8% -49.6% 9 287 3.3% -17.8% 6 6
10 Porsche 49 2.2% -40.2% 6 182 2.1% -46.6% 12 11
11 Volvo 40 1.8% 21.2% 15 141 1.6% 4.4% 13 15
12 Hyundai 37 1.7% -75.0% 13 204 2.4% -66.9% 10 5
13 Volkswagen 31 1.4% 0.0% 17 125 1.4% -23.8% 15 13
14 Tesla 28 1.3% 2700.0% 8 193 2.2% 6.6% 11 7
15 Opel 26 1.2% 333.3% 11 138 1.6% 89.0% 14 21
16 Suzuki 22 1.0% 100.0% 22 77 0.9% 37.5% 19 24
17 MG 20 0.9% 185.7% 16 69 0.8% 50.0% 21 18
18 Land Rover 19 0.9% 26.7% 20 77 0.9% 22.2% 20 22
19 Ferrari 19 0.9% 111.1% 23 54 0.6% 116.0% 24 29
20 Skoda 17 0.8% 54.5% 27 61 0.7% -17.6% 22 23
21 Bentley 17 0.8% 41.7% 24 41 0.5% -22.6% 26 28
22 SsangYong 14 0.6% 7.7% 32 22 0.3% -75.0% 29 16
23 Peugeot 13 0.6% -55.2% 19 92 1.1% -4.2% 16 17
24 Rolls Royce 12 0.5% -14.3% 21 56 0.6% 36.6% 23 30
25 Citroen 10 0.5% -63.0% 14 83 1.0% -29.1% 18 14
26 Subaru 8 0.4% 166.7% 18 84 1.0% 44.8% 17 26
27 Polestar 8 0.4% -65.2% 28 30 0.3% -42.3% 28 25
28 Aston Martin 8 0.4% 166.7% 37 11 0.1% -21.4% 34 39
29 Mini 7 0.3% -56.3% 25 40 0.5% -51.2% 27 19
30 Mitsubishi 4 0.2% -42.9% 29 20 0.2% -80.8% 31 20
31 Seat 2 0.1% -50.0% 26 21 0.2% 0.0% 30 32
32 McLaren 2 0.1% -33.3% 30 13 0.1% 160.0% 32 37
33 Maserati 2 0.1% -75.0% 31 11 0.1% -57.7% 33 33
34 Jeep 2 0.1% n/a 36 7 0.1% 40.0% 35 36
35 Alfa Romeo 2 0.1% 0.0%  – 3 0.0% -57.1% 39 38
36 Chevrolet 2 0.1% 100.0%  – 2 0.0% 100.0% 40 48
37 Lotus 1 0.0% n/a 35 5 0.1% 150.0% 38 50
38 Panther 1 0.0% n/a  – 1 0.0% n/a 42  –
39 Maxus 1 0.0% n/a  – 1 0.0% n/a 43  –
40 Italdesign-Giugiaro 1 0.0% n/a  – 1 0.0% n/a 44  –
41 Alpine 1 0.0% 0.0%  – 1 0.0% -66.7% 48 41

Source: LTA

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