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Fiat all the way down to lowest ever share, Jeep Avenger as much as #12 – Finest Promoting Automobiles Weblog


The Avenger is Jeep’s best-seller in Italy this month.

New car sales in Italy rise 23.1% year-on-year in May to 149,411 units, leading to a year-to-date tally up 26.1% to 702,339. However, worryingly private sales trail the market significantly at +11.5% to 81,062 and 53.5% share vs. 59.2% a year ago, and up 11.4% year-to-date to 380,355 and 53.5% share vs. 60.5% over the same period in 2022. Long term leases soar 33.8% to 38,136 and 25.2% share vs. 23.2% share last year and up an even more impressive 55.3% to 183,6790 and 25.8% share vs. 21%. Short terms rentals surge 47.3% to 11,144 and 7.4% share vs. 6.2% in May 2022 and are up 103.4% YTD to 44,834 and 6.3% share vs. 3.9%. Company sales are up 28.3% to 8,483 and up 20.8% YTD to 40,090. 

As far as sales by propulsion, petrol is up 24% to 43,268 and 28.6% share vs. 28.4% last year and up 28.4% YTD to 197,752 and 27.8% share vs. 27.3%. Surprisingly, diesel beats the market at +23.7% in May to 29,497 units and 19.5% vs. 19.4% a year ago and up 20.3% YTD to 139,405. LPG rises 32.8% to 12,752 sales and 8.4% share vs. 7.8% in May 2022 and is up 32.7% YTD to 62,922. HEV are up 27.7% to to 52,548 and 34.7% share vs. 33.5% a year ago. This includes 15,576 full hybrids (+57.7%) and 36,972 model hybrids (+18.2%). YTD, HEV are up 31.2% to 251,567 and 35.4% share vs. 34%, including 67,657 full hybrids (+33.8%) and 183,910 mild hybrids (+30.3%). PHEV are down -5.7% to 7.056 for the month and up 6.5% YTD to 32,211. Finally BEV soar 38.8% to 6,213 and are up 41.1% YTD to 26.667.

In the brands ranking, Fiat (-24.8%) completely collapses to just 9.8% share, its worst ever at home (previous worst was 9.9% in pandemic-disrupted March 2020). The brand now holds just 11.5% of the market year-to-date. Volkswagen (-0.4%) also trails the market and sees its share thaw to 7.4%. In contrast Toyota (+25.7%) edges past the market growth and rallies back up six spots on April to reclaims the 3rd place it holds year-to-date. The next three carmakers all outpace the market: Peugeot is up 66.6%, Ford up 39% and Dacia up 71.9%. Jeep gains 21.3% in 7th position ahead of Renault (+62.2%), Audi (+43.6%) and BMW (+28.1%) all in great shape. 

Model-wise, the Fiat Panda (-35%) tumbles down to just 5.2% share, its lowest since August 2021 (4.7%). The Dacia Sandero (+271.8%) surges ahead to #2, a ranking it also holds year-to-date. Below, the Lancia Ypsilon (+10.4%) remains in third place as it does also YTD. The Peugeot 3008 (+80.2%) scores an outstanding result to break its ranking record at #4 (previous best #7 last month and in March 2020). The Toyota Yaris Cross (+45.1%) is up 8 spots on last month to #5, followed by the Ford Puma (+48.4%), Toyota Yaris (+52.3%) and Fiat 500X (+26.8%) all outracing the market. The Peugeot 2008 (+219.9%) is the most impressive in the Top 10. Two recent launches break their ranking record again this month: the Jeep Avenger is up to #12 and now the brand’s best-seller in Italy, and the Alfa Romeo Tonale up to #18. Notice also the MG ZS up 1024% to #23.

Previous month: Italy April 2023: Alfa Romeo Tonale, MG ZS and Jeep Avenger highlight market up 29.2%

One year ago: Italy May 2022: Toyota Aygo X in Top 10 in market down -15.1%

Full May 2023 Top 45 All brands and Top 50 models below.

Italy May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Fiat 14,691 9.8% -24.8% 1 80,678 11.5% -2.6% 1 1
2 Volkswagen 11,090 7.4% -0.4% 2 56,839 8.1% 30.2% 2 2
3 Toyota 10,713 7.2% 25.7% 9 44,472 6.3% 21.6% 3 3
4 Peugeot 10,678 7.1% 66.6% 3 40,567 5.8% 31.1% 4 5
5 Ford 8,399 5.6% 39.0% 4 39,482 5.6% 8.5% 5 4
6 Dacia 7,878 5.3% 71.9% 5 38,873 5.5% 38.2% 6 6
7 Jeep 6,898 4.6% 21.3% 8 33,742 4.8% 43.8% 8 10
8 Renault 6,825 4.6% 62.2% 7 34,063 4.8% 46.5% 7 7
9 Audi 6,428 4.3% 43.6% 6 29,888 4.3% 36.6% 9 9
10 BMW 5,306 3.6% 28.1% 10 25,361 3.6% 21.6% 10 11
11 Kia 4,783 3.2% 29.1% 12 21,143 3.0% 17.3% 14 14
12 Lancia 4,701 3.1% 10.4% 15 19,520 2.8% 9.9% 16 16
13 Opel 4,450 3.0% -5.0% 11 22,631 3.2% 8.8% 12 13
14 Hyundai 4,353 2.9% 10.9% 14 20,647 2.9% 25.9% 15 15
15 Mercedes 4,233 2.8% 15.5% 13 21,725 3.1% 20.1% 13 12
16 Citroen 3,994 2.7% -23.1% 16 23,570 3.4% -2.4% 11 8
17 Suzuki 3,915 2.6% 212.2% 19 15,008 2.1% 57.8% 17 20
18 DR Motor 3,108 2.1% 118.6% 21 12,173 1.7% 136.3% 20 19
19 MG 3,027 2.0% 1008.8% 17 10,855 1.5% 432.9% 22 30
20 Skoda 3,013 2.0% 29.0% 18 14,343 2.0% 43.2% 19 18
21 Alfa Romeo 2,677 1.8% 131.0% 20 11,592 1.7% 172.9% 21 23
22 Nissan 2,253 1.5% -17.3% 22 14,822 2.1% 33.5% 18 17
23 Volvo 2,093 1.4% 35.3% 24 7,685 1.1% 35.2% 24 22
24 Mini 1,996 1.3% 71.0% 23 8,787 1.3% 25.3% 23 21
25 Cupra 1,548 1.0% -0.2% 25 6,370 0.9% 49.1% 27 25
26 Tesla 1,477 1.0% 10450.0% 29 6,767 1.0% 380.6% 26 32
27 Seat 1,308 0.9% -26.2% 26 5,636 0.8% -11.8% 28 24
28 Mazda 1,138 0.8% 67.6% 28 6,956 1.0% 67.5% 25 26
29 DS 1,031 0.7% 95.6% 30 3,711 0.5% 45.1% 30 31
30 Land Rover 859 0.6% 16.7% 32 3,876 0.6% 22.3% 29 27
31 Porsche 686 0.5% 31.0% 31 3,358 0.5% 26.8% 31 29
32 Lexus 570 0.4% 85.7% 37 1,562 0.2% -3.4% 37 36
33 EVO 562 0.4% 33.8% 36 2,038 0.3% -16.7% 35 35
34 Honda 473 0.3% -42.8% 35 2,376 0.3% -36.4% 33 28
35 Lynk & Co 425 0.3% 5.5% 27 2,662 0.4% 140.9% 32 34
36 Smart 405 0.3% -14.9% 33 2,103 0.3% 12.8% 34 33
37 Maserati 373 0.2% 176.3% 34 1,748 0.2% 188.4% 36 37
38 Jaguar 228 0.2% -10.2% 39 700 0.1% -35.8% 39 39
39 Subaru 207 0.1% 105.0% 38 1,176 0.2% 60.2% 38 40
40 Mahindra 141 0.1% 984.6% 41 347 0.0% 199.1% 42 41
41 Polestar 91 0.1% new 40 435 0.1% new 41 n/a
42 Mitsubishi 84 0.1% -73.8% 43 656 0.1% -37.9% 40 38
43 Ferrari 63 0.0% 10.5% 42 343 0.0% 3.3% 43 42
44 Lamborghini 49 0.0% -21.0% 44 194 0.0% 25.2% 44 44
45 SsangYong 14 0.0% -58.8% 45 138 0.0% -39.5% 45 43
46 Aston Martin 10 0.0% 233.3% 46 43 0.0% 79.2% 46 45
 – Others 167 0.1% 153.0%  – 678 0.1% 128.3%  –  –

Italy May 2023 – models:

Pos Model May-23 % /22 Apr 2023 % /22 Pos FY22
1 Fiat Panda 7,842 5.2% -35.0% 1 43,829 6.2% -14.9% 1 1
2 Dacia Sandero 5,287 3.5% 271.8% 4 21,584 3.1% 57.2% 2 4
3 Lancia Ypsilon 4,701 3.1% 10.4% 3 19,519 2.8% 9.9% 3 2
4 Peugeot 3008 3,591 2.4% 80.2% 7 12,922 1.8% 45.9% 12 19
5 Toyota Yaris Cross 3,464 2.3% 45.1% 13 16,781 2.4% 48.5% 6 9
6 Ford Puma 3,402 2.3% 48.4% 6 13,082 1.9% -10.2% 11 7
7 Toyota Yaris 3,264 2.2% 52.3% 26 11,283 1.6% 1.8% 16 8
8 Fiat 500X 3,052 2.0% 26.8% 5 13,916 2.0% 20.2% 9 14
9 VW T-Roc 3,021 2.0% -4.3% 8 14,959 2.1% 56.2% 7 13
10 Peugeot 2008 2,994 2.0% 219.9% 43 9,538 1.4% 27.8% 20 20
11 Renault Captur 2,908 1.9% 13.2% 12 13,678 1.9% 29.0% 10 11
12 Jeep Avenger 2,780 1.9% new 21 5,408 0.8% new 36  –
13 Jeep Renegade 2,586 1.7% -2.6% 9 17,428 2.5% 53.6% 5 6
14 Fiat 500 2,517 1.7% -35.8% 2 17,600 2.5% 46.9% 4 3
15 Peugeot 208 2,443 1.6% 3.9% 11 9,799 1.4% -9.8% 19 10
16 Opel Corsa 2,261 1.5% -2.2% 24 11,989 1.7% 36.1% 13 17
17 Dacia Duster 2,056 1.4% -9.9% 10 13,982 2.0% 26.4% 8 12
18 Alfa Romeo Tonale 1,988 1.3% 5747.1% 19 8,341 1.2% 24442.3% 24 n/a
19 Renault Clio 1,964 1.3% 328.8% 17 10,515 1.5% 56.2% 17 18
20 Jeep Compass 1,950 1.3% -37.3% 14 11,820 1.7% -4.9% 14 15
21 Kia Sportage 1,863 1.2% 46.5% 28 8,212 1.2% 56.1% 26 23
22 Citroen C3 1,745 1.2% -36.7% 46 11,776 1.7% -12.9% 15 5
23 MG ZS 1,686 1.1% 1024.0% 20 5,463 0.8% n/a 35 n/a
24 Ford Focus 1,620 1.1% 99.5% 32 8,662 1.2% 108.4% 22 44
25 VW Tiguan 1,595 1.1% 158.9% 23 8,387 1.2% 117.3% 23 32
26 Ford Kuga 1,579 1.1% 14.3% 16 8,987 1.3% 14.7% 21 24
27 VW Golf 1,512 1.0% 8.4% 27 5,600 0.8% -0.1% 34 27
28 VW T-Cross 1,478 1.0% -32.5% 15 9,833 1.4% 26.1% 18 16
29 Audi Q3 1,450 1.0% 8.9% 22 7,279 1.0% 42.5% 28 25
30 VW Polo 1,373 0.9% 13.9% 18 7,372 1.0% 0.7% 27 26
31 Hyundai Tucson 1,305 0.9% 33.6% 42 7,176 1.0% 54.6% 29 30
32 Nissan Qashqai 1,293 0.9% -5.9% n/a 8,251 1.2% 77.6% 25 29
33 Ford Fiesta 1,280 0.9% 114.4% 30 5,603 0.8% 67.1% 33 40
34 Cupra Formentor 1,264 0.8% -7.3% 47 5,202 0.7% 31.2% 39 39
35 Suzuki Ignis 1,253 0.8% 338.1% 31 4,218 0.6% 33.2% n/a n/a
36 BMW X1 1,241 0.8% 9.3% 36 5,295 0.8% -13.6% 37 38
37 Kia Picanto 1,186 0.8% 45.0% 39 5,232 0.7% 7.8% 38 36
38 Toyota C-HR 1,157 0.8% 55.3% n/a 5,039 0.7% 13.6% 41 41
39 Fiat Tipo 1,143 0.8% n/a 45 5,077 0.7% n/a 40 28
40 Toyota Aygo X 1,135 0.8% -41.7% n/a 4,944 0.7% 69.4% 42 21
41 DR 4.0 1,125 0.8% 57.3% 35 n/a n/a n/a n/a 31
42 Hyundai i10 1,119 0.7% -19.0% 29 5,806 0.8% 31.0% 31 35
43 Opel Mokka 1,102 0.7% 28.9% 25 5,763 0.8% 6.5% 32 34
44 Suzuki Swift 1,096 0.7% 210.5% n/a n/a n/a n/a n/a n/a
45 Citroen C3 Aircross 1,083 0.7% -3.5% 34 6,802 1.0% -1.5% 30 22
46 Volvo XC40 1,080 0.7% 17.9% n/a n/a n/a n/a n/a 43
47 Mini Countryman 1,068 0.7% n/a n/a 4,777 0.7% n/a 45 49
48 Audi A3 1,047 0.7% 46.2% 41 4,533 0.6% 10.9% 47 33
49 Kia Stonic 1,044 0.7% 77.9% n/a n/a n/a n/a n/a 50
50 DR 5.0 991 0.7% n/a n/a 4,675 0.7% n/a 46 n/a
n/a BMW Serie 1 824 0.6% 42.8% 44 4,457 0.6% 63.7% 49 n/a
n/a Audi A1 810 0.5% n/a 37 4,452 0.6% 70.8% 50 n/a
n/a Peugeot 308 797 0.5% -7.0% 33 4,531 0.6% n/a 48 n/a
n/a Mercedes GLA 789 0.5% 58.8% n/a 4,894 0.7% 55.5% 44 37
n/a VW Taigo 747 0.5% -18.7% 38 4,923 0.7% 31.9% 43 48
n/a Tesla Model Y 727 0.5% 5092.9% n/a 4,166 0.6% 338.1% n/a n/a
n/a Tesla Model 3 661 0.4% n/a n/a 2,231 0.3% 388.2% n/a n/a

Source: UNRAE

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