First Top 5 finish for the Toyota bZ4X in Iceland.
2,578 new cars hit Icelandic roads in May, a 22.5% year-on-year improvement. Given May 2022 was already up 57.2% on the year prior this is a great performance. The year-to-date tally is now up 14.5% to 7,703. Toyota (+20.6%) holds onto the brands top spot with a strong 22.3% share, distancing Tesla (+18350%!) at 14.3%. Kia (+97.8%) drops one spot on April ahead of Volkswagen (+273.1%) and Mazda (+213%). Dacia (+43.2%) falls three ranks to #6 above a struggling Hyundai (-50.5%) and Volvo (-1.5%). Audi (+211.8%), Mercedes (+84%) and Subaru (+271.4%) shine below.
Model-wise, the Tesla Model Y (13.2% share) is back to its dominant self, selling over 2.5 times any other nameplates in the market. Toyota manages to place the next three models: the RAV4 (5.2% share), Yaris (4.7%) and bZ4X (4%), the latter hitting a record ranking and first inside the Icelandic Top 5. The Mazda CX-5 and last month’s leader the Dacia Duster follows, with the Duster holding onto the 2nd spot year-to-date below the Model Y. The Kia Stonic surges from outside the April Top 20 directly to #7 and the VW ID.4 is up 11 spots on April to #9. Notice also the Audi Q8 e-tron at #19.
Previous month: Iceland April 2023: Dacia Duster best-seller in market up 12.7%
One year ago: Iceland May 2022: Mitsubishi Eclipse Cross remains dominant, Hyundai Ioniq 5 in Top 10, market up 57.2%
Full May 2023 Top 40 All brands and Top 20 models below.
Iceland May 2023 – brands:
| Pos | Brand | May-23 | % | /22 | Apr | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 574 | 22.3% | 20.6% | 1 | 1,464 | 19.0% | 16.1% | 1 | 1 |
| 2 | Tesla | 369 | 14.3% | 18350.0% | 4 | 1,080 | 14.0% | 216.7% | 2 | 4 |
| 3 | Kia | 358 | 13.9% | 97.8% | 2 | 1,037 | 13.5% | 59.8% | 3 | 2 |
| 4 | Volkswagen | 194 | 7.5% | 273.1% | 5 | 420 | 5.5% | 247.1% | 5 | 7 |
| 5 | Mazda | 169 | 6.6% | 213.0% | 7 | 337 | 4.4% | 110.6% | 7 | 20 |
| 6 | Dacia | 126 | 4.9% | 43.2% | 3 | 548 | 7.1% | 246.8% | 4 | 5 |
| 7 | Hyundai | 99 | 3.8% | -50.5% | 6 | 394 | 5.1% | -41.9% | 6 | 3 |
| 8 | Volvo | 67 | 2.6% | -1.5% | 9 | 244 | 3.2% | -15.0% | 8 | 8 |
| 9 | Land Rover | 62 | 2.4% | 8.8% | 11 | 202 | 2.6% | 14.8% | 9 | 13 |
| 10 | Skoda | 61 | 2.4% | -21.8% | 15 | 168 | 2.2% | -32.5% | 12 | 10 |
| 11 | Audi | 53 | 2.1% | 211.8% | 16 | 124 | 1.6% | 34.8% | 16 | 21 |
| 12 | Ford | 47 | 1.8% | 56.7% | 8 | 148 | 1.9% | 32.1% | 13 | 18 |
| 13 | Mercedes | 46 | 1.8% | 84.0% | 12 | 180 | 2.3% | 1.7% | 10 | 9 |
| 14 | Suzuki | 44 | 1.7% | -40.5% | 10 | 138 | 1.8% | 45.3% | 14 | 16 |
| 15 | Renault | 40 | 1.6% | -20.0% | 13 | 173 | 2.2% | 127.6% | 11 | 22 |
| 16 | Peugeot | 30 | 1.2% | -38.8% | 24 | 136 | 1.8% | -43.3% | 15 | 14 |
| 17 | Subaru | 26 | 1.0% | 271.4% | 21 | 61 | 0.8% | 64.9% | 22 | 26 |
| 18 | Nissan | 25 | 1.0% | -59.7% | 25 | 92 | 1.2% | -60.2% | 19 | 17 |
| 19 | Polestar | 24 | 0.9% | 26.3% | 17 | 93 | 1.2% | -21.2% | 18 | 12 |
| 20 | BMW | 22 | 0.9% | -55.1% | 14 | 96 | 1.2% | -43.2% | 17 | 19 |
| 21 | Maxus | 20 | 0.8% | 122.2% | 30 | 54 | 0.7% | 350.0% | 23 | 31 |
| 22 | MG | 18 | 0.7% | 125.0% | 18 | 75 | 1.0% | 23.0% | 20 | 15 |
| 23 | Jeep | 18 | 0.7% | -66.7% | 27 | 50 | 0.6% | -79.7% | 25 | 11 |
| 24 | Weinsberg | 15 | 0.6% | n/a | – | 15 | 0.2% | n/a | 32 | 44 |
| 25 | Opel | 11 | 0.4% | -56.0% | 23 | 74 | 1.0% | 85.0% | 21 | 25 |
| 26 | Citroen | 10 | 0.4% | -56.5% | 20 | 47 | 0.6% | -34.7% | 26 | 24 |
| 27 | Lexus | 8 | 0.3% | 60.0% | 19 | 52 | 0.7% | 92.6% | 24 | 28 |
| 28 | Honda | 8 | 0.3% | -74.2% | 22 | 36 | 0.5% | -52.6% | 27 | 23 |
| 29 | Porsche | 8 | 0.3% | 0.0% | 32 | 32 | 0.4% | -3.0% | 28 | 27 |
| 30 | Mitsubishi | 7 | 0.3% | -97.2% | 28 | 24 | 0.3% | -96.2% | 30 | 6 |
| 31 | BYD | 4 | 0.2% | new | 33 | 6 | 0.1% | new | 37 | – |
| 32 | Capron | 4 | 0.2% | -89.2% | – | 6 | 0.1% | -84.6% | 38 | 30 |
| 33 | Jaguar | 2 | 0.1% | n/a | – | 5 | 0.1% | -61.5% | 39 | 32 |
| 34 | Mini | 2 | 0.1% | 100.0% | – | 3 | 0.0% | -62.5% | 41 | 34 |
| 35 | Randger | 2 | 0.1% | n/a | – | 3 | 0.0% | n/a | 42 | 43 |
| 36 | Great Wall Motors | 2 | 0.1% | new | – | 2 | 0.0% | new | 43 | – |
| 37 | FAW Hongqi | 1 | 0.0% | new | – | 17 | 0.2% | new | 31 | 37 |
| 38 | Ssangyong | 1 | 0.0% | n/a | 29 | 13 | 0.2% | 1200.0% | 33 | 33 |
| 39 | Benimar | 1 | 0.0% | 0.0% | 35 | 3 | 0.0% | 50.0% | 40 | 38 |
| 40 | Aiways | 0 | 0.0% | -100.0% | 31 | 25 | 0.3% | 400.0% | 29 | 29 |
Iceland May 2023 – models:
| Pos | Model | May-23 | % | Apr | 2023 | % | Pos | FY22 |
| 1 | Tesla Model Y | 340 | 13.2% | 3 | 955 | 12.0% | 1 | 1 |
| 2 | Toyota RAV4 | 134 | 5.2% | 4 | 338 | 4.0% | 3 | 2 |
| 3 | Toyota Yaris | 120 | 4.7% | 5 | 306 | 3.6% | 5 | 9 |
| 4 | Toyota bZ4X | 103 | 4.0% | 9 | 183 | 1.6% | 8 | n/a |
| 5 | Mazda CX-5 | 99 | 3.8% | n/a | 109 | 0.0% | 12 | n/a |
| 6 | Dacia Duster | 89 | 3.5% | 1 | 433 | 6.7% | 2 | 5 |
| 7 | Kia Stonic | 88 | 3.4% | n/a | 88 | 0.0% | 21 | n/a |
| 8 | Kia Sportage | 79 | 3.1% | 2 | 312 | 4.5% | 4 | 6 |
| 9 | VW ID.4 | 75 | 2.9% | 20 | 148 | 1.4% | 10 | 24 |
| 10 | Toyota Land Cruiser Prado | 72 | 2.8% | 6 | 232 | 3.1% | 6 | 3 |
| 11 | Kia Ceed | 60 | 2.3% | 10 | 211 | 2.9% | 7 | 13 |
| 12 | Toyota Corolla | 58 | 2.2% | 7 | 157 | 1.9% | 9 | 26 |
| 13 | Kia Picanto | 39 | 1.5% | 16 | 106 | 1.3% | 14 | n/a |
| 14 | Dacia Jogger | 37 | 1.4% | 8 | 112 | 1.5% | 11 | n/a |
| 15 | Mazda CX-30 | 37 | 1.4% | n/a | 63 | 0.0% | 28 | n/a |
| 16 | Hyundai Tucson | 34 | 1.3% | n/a | 99 | 1.0% | 16 | 7 |
| 17 | Land Rover Discovery | 33 | 1.3% | n/a | 61 | 0.0% | 31 | n/a |
| 18 | Hyundai Kona | 32 | 1.2% | n/a | 68 | 0.5% | 26 | 42 |
| 19 | Audi Q8 e-tron | 31 | 1.2% | n/a | 48 | 0.0% | 44 | – |
| 20 | Renault Trafic | 31 | 1.2% | n/a | 59 | 0.2% | 33 | n/a |
Source: Manufacturers
