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Fiat at lowest ever share once more, MG ZS cracks Prime 10 – Finest Promoting Automobiles Weblog


First ever Top 10 finish in Italy for the MG ZS

New car sales in Italy jump 9.2% year-on-year in June to 138,927 units, leading to a year-to-date tally up 23% halfway through the year to 841,343. This is however down -22.3% when compared to pre-pandemic H1 2019. Private sales are pushy at +4% to 76,391 and 54.3% share vs. 57.1% in June 2022 and gain 10.1% year-to-date to 456,825 and 53.6% vs. 59.9% over the same period in 2022. Self registrations are up 14.4% to 11,563 for the month and up 24.3% to 74,174 YTD, long term leases soar 19.7% to 35,586 and 25.3% share vs. 23.1% in June 2022 and up 48.7% YTD to 220,075 and 25.8% share vs. 21.4%. Short-term rentals edge up 6.5% to 8,994 for June but surge 74% to 53,031 over the first 6 months of the year. Finally company sales jump 17.5% to 8,156 for the month and 20.4% to 48,228 so far this year.

Petrol registrations are up 6.9% to 40,073 and 28.5% share vs. 29.1% last year and up 24.2% YTD to 237,894 and 27.9% share vs. 27.6% over the same period in 2022. Diesel edges down -2.8% for the month to 25,960 and 18.5% share vs. 20.8% a year ago but gain 16.1% year-to-date to 165,473 and 19.4% share vs. 20.6% halfway through 2022. LPG is down -4.2% to 11,906 in June and up 25% to 74,789 YTD, while HEV are up 30.8% for the month to 48,937 and 34.8% share vs. 29.1% last year and up 31.2% YTD to 300,546 and 35.3% share vs. 33.1%. This includes 13,788 full hybrids (+39.8%) and 35,149 mild hybrids (+27.6%) in June and 81,454 full hybrids (+34.8%) and 219,092 mild hybrids (+29.9%) year-to-date. PHEV are up 6.5% both for the month (7,539) and YTD (39,753), while BEVs disappoint at -0.5% year-on-year to 6,159 but are up 30.8% YTD to 32,831.

The Alfa Romeo Tonale is up to a record #13 at home.

Fiat (-22.6%) lodges a catastrophic performance, completely against the positive market and down to just 9.4% share, a new lowest ever level for the 2nd consecutive month after hitting 9.8% in May. Volkswagen (+11.4%) is now only 1.2 percentage point below at 8.2% for the month. Are we going to see Volkswagen surpass Fiat in Italy? That would be a thunderbolt without precedent in this country. Toyota (-6.6%) stays in third place despite a weak performance, distancing Dacia (-16.1%) and Peugeot (-20.7%) also in a rut. In contrast the rest of the Top 10 brands all beat the market with double-digit year-on-year gains: Ford (+86%) is the most dynamic above Audi (+48.2%), Renault (+30.3%), BMW (+29.5%) and Jeep (+21.1%). Below, notice MG (+444.6%) breaking its monthly volume record, Mazda (+117%), Alfa Romeo (+110.4%), Suzuki (+107.3%) and Volvo (+68.3%) all in outstanding shape.

Illustrating the mediocre performance of the brand, the Fiat Panda (-10.5%) falls to just 4.9% share in June, its lowest since August 2021 (4.7%). The podium is unchanged on May and year-to-date with the Dacia Sandero (+5.3%) at #2 and the Lancia Ypsilon (+16.9%) at #3. The Ford Puma (+245.3%) surges year-on-year to #4 ahead of the Toyota Yaris Cross (+43.2%). All remaining Top 10 models are down, bar the MG ZS (+394%) up a whopping 13 spots on May to crack the Italian Top 10 for the first time at #10. Not far below, the new Alfa Romeo Tonale is up a further five ranks on last month to hit a record #13. It is back to the most successful recent launch in the country (<12 months) ahead of the Jeep Avenger down four spots on last month to #16. The Renault Austral also smashes its ranking record a #31.

Previous month: Italy May 2023: Fiat down to lowest ever share, Jeep Avenger up to #12

One year ago: Italy June 2022: Dacia (+33.7%), Peugeot (+18.5%) impress in market off another -15%

Full June 2023 Top 46 All brands and Top 50 models below.

Italy June 2023 – brands:

Pos Brand Jun-23 % /22 May 2023 % /22 Pos FY22
1 Fiat 13,012 9.4% -22.6% 1 93,697 11.1% -5.0% 1 1
2 Volkswagen 11,414 8.2% 11.4% 2 68,257 8.1% 26.6% 2 2
3 Toyota 7,837 5.6% -6.6% 3 52,315 6.2% 16.4% 3 3
4 Dacia 7,801 5.6% -16.1% 6 46,678 5.5% 24.7% 6 6
5 Peugeot 7,583 5.5% -20.7% 4 48,161 5.7% 18.9% 4 5
6 Renault 7,499 5.4% 30.3% 8 41,564 4.9% 43.3% 7 7
7 Ford 7,494 5.4% 86.0% 5 46,979 5.6% 16.2% 5 4
8 Audi 6,532 4.7% 48.2% 9 36,420 4.3% 38.6% 9 9
9 Jeep 6,206 4.5% 21.1% 7 39,952 4.7% 39.8% 8 10
10 BMW 5,257 3.8% 29.5% 10 30,618 3.6% 22.9% 10 11
11 Hyundai 4,722 3.4% 20.5% 14 25,369 3.0% 24.8% 14 15
12 Lancia 4,345 3.1% 16.9% 12 23,865 2.8% 11.1% 16 16
13 Citroen 4,147 3.0% -29.7% 16 27,719 3.3% -7.8% 11 8
14 Mercedes 4,128 3.0% 5.1% 15 25,863 3.1% 17.4% 13 12
15 Kia 4,081 2.9% 13.0% 11 25,228 3.0% 16.6% 15 14
16 Opel 3,989 2.9% -23.7% 13 26,621 3.2% 2.3% 12 13
17 MG 3,371 2.4% 444.6% 19 14,226 1.7% 435.2% 21 30
18 Suzuki 3,128 2.3% 107.3% 17 18,141 2.2% 64.6% 17 20
19 Skoda 3,105 2.2% 33.6% 20 17,451 2.1% 41.4% 19 18
20 Alfa Romeo 3,019 2.2% 110.4% 21 14,611 1.7% 157.1% 20 23
21 Nissan 3,007 2.2% 1.9% 22 17,830 2.1% 26.9% 18 17
22 Volvo 1,818 1.3% 68.3% 23 9,503 1.1% 40.5% 24 22
23 Tesla 1,751 1.3% 53.2% 26 8,518 1.0% 233.9% 25 32
24 Mini 1,647 1.2% 53.2% 24 10,434 1.2% 29.0% 23 21
25 DR Motor 1,643 1.2% -25.2% 18 13,816 1.6% 41.1% 22 19
26 Cupra 1,634 1.2% -5.1% 25 8,005 1.0% 33.5% 27 25
27 Seat 1,275 0.9% -16.8% 27 6,913 0.8% -12.7% 28 24
28 Mazda 1,159 0.8% 117.0% 28 8,116 1.0% 73.1% 26 26
29 Land Rover 1,128 0.8% 40.3% 30 5,004 0.6% 26.0% 29 27
30 EVO 812 0.6% 232.8% 33 2,850 0.3% 5.9% 34 35
31 DS 682 0.5% 4.4% 29 4,394 0.5% 36.9% 30 31
32 Porsche 491 0.4% -15.5% 31 3,849 0.5% 19.2% 31 29
33 Honda 476 0.3% -19.3% 34 2,854 0.3% -34.0% 33 28
34 Maserati 475 0.3% 73.4% 37 2,223 0.3% 152.6% 36 37
35 Lexus 395 0.3% 111.2% 32 1,957 0.2% 8.5% 37 36
36 Smart 365 0.3% -51.6% 36 2,468 0.3% -5.7% 35 33
37 Lynk & Co 323 0.2% -14.1% 35 2,985 0.4% 101.6% 32 34
38 Subaru 288 0.2% 97.3% 39 1,464 0.2% 66.6% 38 40
39 Jaguar 255 0.2% 23.2% 38 955 0.1% -26.5% 39 39
40 Mahindra 135 0.1% 27.4% 40 482 0.1% 117.1% 42 41
41 Polestar 124 0.1% new 41 559 0.1% new 41 n/a
42 Mitsubishi 80 0.1% -52.4% 42 736 0.1% -39.9% 40 38
43 Ferrari 54 0.0% -18.2% 43 393 0.0% -1.3% 43 42
44 Lamborghini 41 0.0% 17.1% 44 234 0.0% 23.2% 44 44
45 SsangYong 17 0.0% -43.3% 45 155 0.0% -40.2% 45 43
46 Aston Martin 8 0.0% 33.3% 46 51 0.0% 70.0% 46 45
 – Others 174 0.1% 51.3%  – 860 0.1% 108.2%  –  –

Italy June 2023 – models:

Pos Model Jun-23 % /22 May 2023 % /22 Pos FY22
1 Fiat Panda 6,849 4.9% -10.5% 1 50,679 6.0% -14.3% 1 1
2 Dacia Sandero 4,551 3.3% 5.3% 2 26,135 3.1% 44.7% 2 4
3 Lancia Ypsilon 4,345 3.1% 16.9% 3 23,864 2.8% 11.1% 3 2
4 Ford Puma 3,191 2.3% 245.3% 6 16,278 1.9% 5.1% 11 7
5 Toyota Yaris Cross 2,934 2.1% 43.2% 5 19,721 2.3% 47.6% 6 9
6 VW T-Roc 2,836 2.0% -2.6% 9 17,795 2.1% 42.5% 7 13
7 Renault Captur 2,823 2.0% -10.7% 11 16,502 2.0% 19.9% 10 11
8 Fiat 500X 2,784 2.0% -7.3% 8 16,701 2.0% 14.5% 8 14
9 Dacia Duster 2,570 1.8% -31.4% 17 16,555 2.0% 11.8% 9 12
10 MG ZS 2,381 1.7% 394.0% 23 7,844 0.9% 310.2% 30 n/a
11 Citroen C3 2,318 1.7% -30.7% 22 14,096 1.7% -16.4% 13 5
12 Jeep Renegade 2,303 1.7% -32.1% 13 19,744 2.3% 33.9% 5 6
13 Alfa Romeo Tonale 2,294 1.7% new 18 10,635 1.3% new 21 n/a
14 Peugeot 2008 2,266 1.6% 4.1% 10 11,809 1.4% 22.5% 18 20
15 Fiat 500 2,238 1.6% -42.9% 14 19,839 2.4% 24.8% 4 3
16 Jeep Avenger 2,174 1.6% new 12 7,582 0.9% new 32  –
17 Toyota Yaris 2,171 1.6% -1.3% 7 13,461 1.6% 1.3% 16 8
18 Peugeot 3008 2,067 1.5% -8.2% 4 14,991 1.8% 34.9% 12 19
19 Nissan Qashqai 2,018 1.5% 36.4% 32 10,269 1.2% 67.6% 23 29
20 Peugeot 208 1,978 1.4% -47.7% 15 11,787 1.4% -19.5% 19 10
21 VW Polo 1,935 1.4% 89.5% 30 9,308 1.1% 11.6% 27 26
22 Kia Sportage 1,921 1.4% 51.7% 21 10,136 1.2% 55.2% 24 23
23 Jeep Compass 1,885 1.4% 4.9% 20 13,718 1.6% -3.7% 14 15
24 Opel Corsa 1,678 1.2% -26.1% 16 13,676 1.6% 23.3% 15 17
25 VW T-Cross 1,607 1.2% -13.5% 28 11,440 1.4% 18.5% 20 16
26 Renault Clio 1,465 1.1% 250.5% 19 11,980 1.4% 67.6% 17 18
27 Ford Kuga 1,463 1.1% 180.8% 26 10,453 1.2% 25.1% 22 24
28 VW Tiguan 1,463 1.1% 76.9% 25 9,850 1.2% 110.2% 26 32
29 Audi Q3 1,459 1.1% 31.1% 29 8,738 1.0% 40.4% 28 25
30 BMW X1 1,428 1.0% 56.6% 36 6,723 0.8% -4.5% 35 38
31 Renault Austral 1,426 1.0% new n/a n/a n/a new 68  n/a
32 Hyundai i10 1,374 1.0% 12.2% 42 7,180 0.9% 27.0% 33 35
33 Cupra Formentor 1,328 1.0% -9.5% 34 6,530 0.8% 20.2% 38 39
34 Hyundai Tucson 1,298 0.9% 18.0% 31 8,474 1.0% 47.6% 29 30
35 Ford Focus 1,278 0.9% 146.7% 24 9,945 1.2% 112.7% 25 44
36 Audi A3 1,251 0.9% 9.4% 48 5,784 0.7% 10.5% 43 33
37 VW Golf 1,245 0.9% -1.7% 27 6,845 0.8% -0.4% 34 27
38 Fiat Tipo 1,201 0.9% -21.1% 39 6,282 0.7% 35.8% 39 28
39 Toyota Aygo X 1,124 0.8% -44.2% 40 6,068 0.7% 23.0% 41 21
40 Suzuki Ignis 1,025 0.7% 189.5% 35 5,244 0.6% 45.8% n/a n/a
41 Volvo XC40 1,021 0.7% n/a 46 5,470 0.7% n/a 47 43
42 Tesla Model 3 1,010 0.7% 170.1% n/a 4,833 0.6% 181.0% n/a n/a
43 Ford Fiesta 988 0.7% -10.0% 33 6,591 0.8% 48.1% 37 40
44 VW Taigo 973 0.7% 17.1% n/a 5,896 0.7% 29.2% 42 48
45 Opel Mokka 949 0.7% -4.8% 43 6,714 0.8% 4.7% 36 34
46 Audi Q2 947 0.7% n/a n/a n/a n/a n/a 81 n/a
47 Audi Q5 942 0.7% 60.2% n/a 5,351 0.6% 60.9% 49 n/a
48 Hyundai i20 932 0.7% 64.1% n/a n/a n/a n/a n/a n/a
49 BMW Serie 1 926 0.7% 110.4% n/a 5,383 0.6% 70.2% 48 n/a
50 Nissan Juke 913 0.7% 3.9% n/a n/a n/a n/a 69 n/a
n/a Kia Picanto 901 0.6% 24.6% 37 6,133 0.7% 10.0% 40 36
n/a Mini Countryman 897 0.6% n/a 47 5,674 0.7% n/a 44 49
n/a Citroen C3 Aircross 878 0.6% -18.6% 45 7,680 0.9% -3.8% 31 22
n/a Tesla Model Y 667 0.5% -13.3% n/a 4,833 0.6% 181.0% n/a n/a
n/a Mercedes GLA 590 0.4% -17.8% n/a 5,484 0.7% 41.9% 46 37
n/a Toyota C-HR 472 0.3% -55.6% 38 5,511 0.7% 0.3% 45 41
n/a Suzuki Vitara n/a n/a n/a n/a 5,260 0.6% n/a 50 n/a

Source: UNRAE

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