Toyota sales vastly outpace their home market in June.
392,719 new vehicles hit Japanese roads in June, a 19.8% year-on-year improvement. As a result the H1 2023 volume is up 17.5% to 2,450,599 units. Note the June result is still -12.8% off pre-pandemic June 2019. Toyota (+47.6%) vastly outruns its home market to tighten its stranglehold to 34% share vs. 29.6% over H1. Suzuki (+8.6%) remains in 2nd place despite trailing the market by a significant margin. Honda (-10.7%) advances to #3 ahead of Daihatsu (+1.4%) with Lexus (+143.8%), Isuzu (+94.4%) and Mazda (+38.4%) scoring the best gains in the remainder of the Top 10. Nissan (+18.3%) is also solid in 5th position but Mitsubishi (+10%) and Subaru (+0.2%) disappoint. Mercedes (+16.2%) is the best-selling foreign carmaker again but is kept outside the Top 10 at #11. DS (+218.3%), Land Rover (+152.1%), Lamborghini (+117.5%), Porsche (+44.7%) and Maserati (+42.1%) are some of the best performers further down the charts just as newcomer BYD drops four spots on May to #32.
In the regular models ranking, Toyota monopolises the Top 6 like last month, placing the Yaris/Cross (+35.1%) in the lead above the Corolla/Cross (+35.7%) and the Sienta (+187.2%). The following nameplates all post surreal gains: the Prius is up 572% thanks to a new generation, the Noah is up 132.2% and the Voxy up 107.7%. The Nissan Note (-2.3%) is the best of the rest despite an underwhelming performance. Notice also the Toyota Harrier (+160%), Crown (+977.1%), Nissan X-Trail (+293.4%), Suzuki Jimny Wagon (+105.5%) and Lexus NX350H (+217%) all in great shape.
As for kei cars, the Honda N-BOX (-5.9%) keeps the lead but the Daihatsu Tanto (+152.9%) is getting significantly closer this time. The Daihatsu Move (+39.2%) and Suzuki Spacia (+3%) complete a Top 4 identical to last month and H1. The Suzuki Hustler (+36.6%) and Nissan Dayz (+26.1%) also shine in the remainder of the Top 10. Notice also the Nissan Sakura EV up 93.2% year-on-year to #13, a ranking it also holds over H1.
The Mini range (-0.3%) tops the foreign models charts again, distancing the VW Golf (-10.9%) and Mercedes C-Class (-52%) both in difficulty. The Audi A3 (+49.1%) is up 9 spots on Q1 to #4 while the Mercedes G-Class (+35.2%) is up 10 to #5. The BMW 2 Series (+130.3%), 3 Series (+35.5%) and Mercedes GLB (+32.9%) also impress. The Land Rover Defender 110 scores a second consecutive Top 20 finish at #20.
Previous month: Japan May 2023: Toyota Prius up to #2 in market up 25%
One year ago: Japan June 2022: Mitsubishi, Mazda stand out, 10th straight double-digit market drop (-10.8%)
Full June 2023 Top 50 All brands, Top 50 regular models, Top 35 All kei cars, Q2 and H1 2023 Top 20 foreign models below.
Japan June 2023 – brands:
| Pos | Brand | Jun-23 | % | /22 | May | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 133,434 | 34.0% | 47.6% | 1 | 826,865 | 33.7% | 29.6% | 1 | 1 |
| 2 | Suzuki | 53,731 | 13.7% | 8.6% | 2 | 329,465 | 13.4% | 13.5% | 2 | 2 |
| 3 | Honda | 43,246 | 11.0% | -10.7% | 4 | 282,016 | 11.5% | -3.0% | 4 | 4 |
| 4 | Daihatsu | 42,095 | 10.7% | 1.4% | 3 | 312,178 | 12.7% | 15.9% | 3 | 3 |
| 5 | Nissan | 40,751 | 10.4% | 18.3% | 5 | 250,705 | 10.2% | 9.7% | 5 | 5 |
| 6 | Mazda | 16,084 | 4.1% | 38.4% | 6 | 99,770 | 4.1% | 26.2% | 6 | 6 |
| 7 | Mitsubishi | 8,617 | 2.2% | 10.0% | 8 | 49,334 | 2.0% | 9.2% | 9 | 8 |
| 8 | Lexus | 8,584 | 2.2% | 143.8% | 7 | 51,247 | 2.1% | 140.2% | 7 | 12 |
| 9 | Subaru | 7,703 | 2.0% | 0.2% | 9 | 50,304 | 2.1% | 9.3% | 8 | 7 |
| 10 | Isuzu | 5,675 | 1.4% | 94.4% | 10 | 32,740 | 1.3% | 75.9% | 10 | 10 |
| 11 | Mercedes | 5,004 | 1.3% | 16.2% | 11 | 25,597 | 1.0% | 5.0% | 11 | 9 |
| 12 | Hino | 3,756 | 1.0% | 15.3% | 12 | 20,311 | 0.8% | -19.3% | 12 | 11 |
| 13 | Mitsubishi Fuso | 3,478 | 0.9% | 67.1% | 13 | 17,775 | 0.7% | 38.1% | 13 | 15 |
| 14 | BMW | 3,429 | 0.9% | 15.0% | 15 | 16,692 | 0.7% | 18.8% | 14 | 14 |
| 15 | Audi | 2,232 | 0.6% | -0.3% | 16 | 12,188 | 0.5% | 23.0% | 16 | 16 |
| 16 | Volkswagen | 1,960 | 0.5% | -30.4% | 14 | 12,639 | 0.5% | -14.2% | 15 | 13 |
| 17 | Mini | 1,890 | 0.5% | 22.7% | 17 | 8,884 | 0.4% | -4.8% | 17 | 17 |
| 18 | Volvo | 1,718 | 0.4% | 3.1% | 18 | 7,982 | 0.3% | -3.2% | 18 | 18 |
| 19 | Jeep | 1,146 | 0.3% | -17.2% | 19 | 6,167 | 0.3% | 21.0% | 19 | 19 |
| 20 | Porsche | 1,123 | 0.3% | 44.7% | 22 | 4,277 | 0.2% | 5.1% | 23 | 23 |
| 21 | UD Trucks | 1,015 | 0.3% | 15.9% | 20 | 5,149 | 0.2% | 14.7% | 20 | 20 |
| 22 | Land Rover | 948 | 0.2% | 152.1% | 21 | 4,443 | 0.2% | 97.1% | 22 | 26 |
| 23 | Peugeot | 776 | 0.2% | -19.9% | 23 | 4,457 | 0.2% | 10.0% | 21 | 22 |
| 24 | Renault | 606 | 0.2% | -30.1% | 24 | 4,004 | 0.2% | -0.6% | 24 | 21 |
| 25 | Fiat | 581 | 0.1% | -29.7% | 26 | 2,377 | 0.1% | -31.6% | 26 | 24 |
| 26 | Citroen | 565 | 0.1% | -7.2% | 25 | 3,059 | 0.1% | 12.9% | 25 | 25 |
| 27 | Maserati | 270 | 0.1% | 42.1% | 31 | 667 | 0.0% | 3.7% | 30 | 30 |
| 28 | Alfa Romeo | 237 | 0.1% | 18.5% | 27 | 953 | 0.0% | 3.0% | 27 | 28 |
| 29 | Abarth | 226 | 0.1% | -42.1% | 32 | 708 | 0.0% | -56.4% | 28 | 27 |
| 30 | DS | 226 | 0.1% | 218.3% | 29 | 578 | 0.0% | 66.1% | 31 | 33 |
| 31 | Ferrari | 134 | 0.0% | -6.3% | 30 | 684 | 0.0% | -6.6% | 29 | 29 |
| 32 | BYD | 93 | 0.0% | new | 28 | 577 | 0.0% | new | 32 | 48 |
| 33 | Jaguar | 89 | 0.0% | 56.1% | 36 | 385 | 0.0% | -32.2% | 34 | 31 |
| 34 | Lamborghini | 87 | 0.0% | 117.5% | 41 | 272 | 0.0% | -4.9% | 37 | 36 |
| 35 | Bentley | 79 | 0.0% | 16.2% | 33 | 287 | 0.0% | 4.7% | 36 | 35 |
| 36 | Chevrolet | 74 | 0.0% | 5.7% | 34 | 408 | 0.0% | 17.6% | 33 | 34 |
| 37 | Cadillac | 62 | 0.0% | -16.2% | 40 | 325 | 0.0% | -23.7% | 35 | 32 |
| 38 | Aston Martin | 48 | 0.0% | 50.0% | 37 | 238 | 0.0% | 24.0% | 38 | 40 |
| 39 | Alpina | 47 | 0.0% | 80.8% | 35 | 156 | 0.0% | 9.9% | 42 | 42 |
| 40 | Scania | 34 | 0.0% | 47.8% | 38 | 178 | 0.0% | 24.5% | 40 | 41 |
| 41 | Hyundai | 30 | 0.0% | -18.9% | 42 | 229 | 0.0% | 163.2% | 39 | 37 |
| 42 | Ford | 26 | 0.0% | -27.8% | 39 | 160 | 0.0% | -32.8% | 41 | 39 |
| 43 | Rolls-Royce | 26 | 0.0% | 8.3% | 45 | 111 | 0.0% | -17.2% | 44 | 43 |
| 44 | McLaren | 21 | 0.0% | 23.5% | 44 | 92 | 0.0% | 48.4% | 45 | 45 |
| 45 | Dodge | 14 | 0.0% | -63.2% | 43 | 122 | 0.0% | -52.3% | 43 | 38 |
| 46 | GMC | 3 | 0.0% | -40.0% | 49 | 12 | 0.0% | -47.8% | 47 | 46 |
| 47 | Morgan | 2 | 0.0% | 100.0% | 48 | 18 | 0.0% | 5.9% | 46 | 49 |
| 48 | Lotus | 2 | 0.0% | -77.8% | 50 | 12 | 0.0% | -91.9% | 48 | 44 |
| 49 | Unimog | 1 | 0.0% | n/a | 53 | 6 | 0.0% | n/a | 51 | 57 |
| 50 | Bugatti | 1 | 0.0% | 0.0% | – | 1 | 0.0% | -66.7% | 55 | 55 |
| 51 | Hummer | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 56 | – |
| 52 | Chrysler | 0 | 0.0% | -100.0% | 51 | 5 | 0.0% | -64.3% | 52 | 50 |
| 53 | Pontiac | 0 | 0.0% | -100.0% | 46 | 9 | 0.0% | -10.0% | 49 | 52 |
| 54 | Buick | 0 | 0.0% | -100.0% | – | 6 | 0.0% | 0.0% | 50 | 54 |
| 55 | MG | 0 | 0.0% | -100.0% | 52 | 5 | 0.0% | -28.6% | 53 | 53 |
| 56 | Lancia | 0 | 0.0% | -100.0% | 47 | 4 | 0.0% | -20.0% | 54 | 51 |
| – | Others | 739 | 0.2% | -17.2% | – | 2,770 | 0.1% | 13.5% | – | – |
Japan June 2023 – regular models:
| Pos | Model | Jun-23 | /22 | May | 2023 | /22 | Pos | FY22 |
| 1 | Toyota Yaris/Cross | 17,710 | 35.1% | 1 | 97,421 | 19.4% | 1 | 1 |
| 2 | Toyota Corolla/Cross | 12,336 | 35.7% | 4 | 82,374 | 16.0% | 2 | 2 |
| 3 | Toyota Sienta | 11,909 | 187.2% | 3 | 67,344 | 160.4% | 3 | 8 |
| 4 | Toyota Prius | 11,008 | 572.0% | 2 | 48,835 | 165.5% | 6 | 20 |
| 5 | Toyota Noah | 10,031 | 133.2% | 5 | 50,489 | 113.6% | 5 | 11 |
| 6 | Toyota Voxy | 8,739 | 107.7% | 6 | 48,669 | 115.3% | 7 | 13 |
| 7 | Nissan Note | 8,535 | -2.3% | 12 | 58,095 | 2.0% | 4 | 3 |
| 8 | Toyota Aqua | 8,330 | 118.5% | 9 | 46,458 | 36.1% | 8 | 7 |
| 9 | Nissan Serena | 7,898 | 122.9% | 7 | 34,460 | 23.5% | 12 | 12 |
| 10 | Honda Freed | 7,248 | 8.2% | 11 | 43,513 | -0.7% | 11 | 6 |
| 11 | Toyota Harrier | 7,050 | 160.0% | 10 | 43,997 | 97.7% | 10 | 18 |
| 12 | Toyota Raize | 5,892 | 9.6% | 13 | 33,333 | -26.5% | 13 | 5 |
| 13 | Toyota Land Cruiser W | 5,125 | 53.0% | 14 | 31,142 | 84.4% | 14 | 17 |
| 14 | Honda Fit | 4,843 | -2.6% | 18 | 29,962 | 1.2% | 15 | 9 |
| 15 | Toyota Crown | 3,662 | 977.1% | 16 | 23,288 | 180.6% | 19 | 31 |
| 16 | Honda Vezel | 3,619 | -26.9% | 17 | 22,770 | -4.5% | 20 | 14 |
| 17 | Suzuki Solio | 3,606 | 13.1% | 15 | 26,888 | 53.8% | 16 | 15 |
| 18 | Toyota RAV4 | 3,416 | 40.9% | 23 | 26,297 | 72.7% | 17 | 22 |
| 19 | Nissan X-Trail | 2,899 | 293.4% | 21 | 14,330 | 189.4% | 25 | 29 |
| 20 | Toyota Passo | 2,898 | 31.2% | 22 | 18,138 | 0.9% | 21 | 19 |
| 21 | Honda StepWGN | 2,835 | -16.1% | 26 | 15,970 | 28.7% | 24 | 16 |
| 22 | Mazda CX-60 | 2,790 | new | 40 | 17,499 | new | 22 | n/a |
| 23 | Toyota Roomy | 2,610 | -66.5% | 8 | 45,814 | -30.1% | 9 | 4 |
| 24 | Suzuki Jimny Wagon | 2,402 | 105.5% | 20 | 13,522 | 56.1% | 28 | 30 |
| 25 | Suzuki Swift | 2,335 | 18.8% | 24 | 13,967 | 5.0% | 26 | 23 |
| 26 | Lexus NX350H | 2,289 | 217.0% | 19 | 16,922 | 356.7% | 23 | n/a |
| 27 | Subaru Impreza | 1,984 | 16.3% | 27 | 13,845 | 28.7% | 27 | 26 |
| 28 | Subaru Forester | 1,932 | -1.4% | 41 | 10,114 | -20.0% | 32 | 24 |
| 29 | Mazda3 | 1,884 | 121.9% | n/a | 7,923 | 3.9% | 36 | 36 |
| 30 | Honda ZR-V | 1,823 | new | 28 | n/a | new | n/a | – |
| 31 | Mazda CX-5 | 1,804 | -6.9% | 25 | 13,495 | -12.8% | 29 | 21 |
| 32 | Mazda2 | 1,792 | -7.2% | 30 | 11,271 | -4.1% | 30 | 25 |
| 33 | Mitsubishi Delica D5 | 1,496 | 29.9% | 35 | 9,458 | 17.3% | 34 | 33 |
| 34 | Mazda CX-30 | 1,415 | 0.0% | 31 | 10,236 | 25.3% | 31 | 34 |
| 35 | Lexus UX250H | 1,401 | 395.1% | 34 | 5,521 | 153.5% | 46 | n/a |
| 36 | Mazda CX-8 | 1,394 | 113.5% | 33 | 8,539 | 18.5% | 35 | 39 |
| 37 | Subaru Levorg | 1,262 | -2.8% | 36 | 7,459 | 73.0% | 37 | 35 |
| 38 | Mitsubishi Outlander | 1,202 | -26.3% | 47 | 6,715 | -21.9% | 40 | 32 |
| 39 | Lexus RX500H | 1,131 | new | 42 | 5,132 | new | 49 | n/a |
| 40 | Toyota C-HR | 1,130 | 24.0% | 44 | 7,224 | 2.6% | 38 | 42 |
| 41 | Nissan Ariya | 1,083 | 230.2% | 32 | 5,206 | 96.9% | 48 | n/a |
| 42 | Toyota Camry | 989 | 77.2% | 43 | n/a | #VALUE! | n/a | n/a |
| 43 | Nissan Kicks | 948 | 16.5% | 39 | 6,730 | -45.1% | 39 | 28 |
| 44 | Toyota 86 | 943 | -1.3% | 37 | 6,142 | -28.1% | 44 | 37 |
| 45 | Mazda CX-3 | 932 | -16.9% | 49 | n/a | n/a | n/a | 48 |
| 46 | Mitsubishi Eclipse Cross | 854 | 10.3% | 45 | 4,811 | 2.3% | 50 | 50 |
| 47 | Toyota Alphard | 826 | -80.0% | 29 | 24,560 | -29.4% | 18 | 10 |
| 48 | Toyota Hiace W | 807 | 21.9% | 48 | 5,597 | 31.2% | 45 | 46 |
| 49 | Suzuki Xbee | 717 | -48.0% | 46 | 6,668 | 9.5% | 41 | 41 |
| 50 | Honda Civic | 660 | -2.8% | n/a | 6,467 | 54.1% | 43 | 47 |
| n/a | Daihatsu Rocky | 494 | -69.4% | 38 | 9,589 | -11.3% | 33 | 27 |
| n/a | Daihatsu Thor | 286 | -57.0% | 50 | 5,483 | 3.6% | 47 | 43 |
| n/a | Nissan Leaf | n/a | n/a | n/a | 6,605 | 4.1% | 42 | 40 |
Japan June 2023 – kei cars:
| Pos | Model | Jun-23 | /22 | May | 2023 | /22 | Pos | FY22 |
| 1 | Honda N-BOX | 16,040 | 5.9% | 1 | 112,248 | 8.0% | 1 | 1 |
| 2 | Daihatsu Tanto | 14,572 | 152.9% | 2 | 80,085 | 81.2% | 2 | 2 |
| 3 | Daihatsu Move | 11,017 | 39.2% | 3 | 62,091 | 46.1% | 3 | 4 |
| 4 | Suzuki Spacia | 9,040 | 3.0% | 4 | 60,075 | 26.0% | 4 | 3 |
| 5 | Suzuki Hustler | 6,877 | 36.6% | 7 | 34,157 | -0.6% | 8 | 7 |
| 6 | Suzuki Alto | 6,036 | 23.8% | 6 | 36,681 | 8.6% | 7 | 8 |
| 7 | Suzuki WagonR | 5,519 | -23.3% | 5 | 38,011 | -4.3% | 5 | 5 |
| 8 | Daihatsu Mira | 5,323 | 14.0% | 8 | 32,399 | -6.8% | 9 | 9 |
| 9 | Nissan Dayz | 4,013 | 26.1% | 14 | 18,364 | -33.4% | 14 | 11 |
| 10 | Suzuki Jimny | 3,956 | 0.6% | 11 | 20,110 | -8.1% | 11 | 13 |
| 11 | Mitsubishi Delica Mini/eK | 3,270 | 36.3% | 13 | 14,366 | -2.9% | 15 | 14 |
| 12 | Nissan Roox | 3,239 | -50.6% | 10 | 37,920 | 1.5% | 6 | 6 |
| 13 | Nissan Sakura | 3,236 | 93.2% | 12 | 19,589 | 957.2% | 13 | 15 |
| 14 | Honda N-WGN | 2,041 | -56.1% | 15 | 20,001 | -10.9% | 12 | 12 |
| 15 | Honda N-ONE | 1,770 | -20.5% | 18 | 9,490 | -12.7% | 17 | 16 |
| 16 | Suzuki Every Wagon | 1,445 | 6.3% | 16 | 10,233 | 50.5% | 16 | 18 |
| 17 | Toyota Pixis | 1,372 | -28.9% | 17 | 6,214 | -30.5% | 19 | 17 |
| 18 | Daihatsu Taft | 1,091 | -74.6% | 9 | 28,226 | -1.7% | 10 | 10 |
| 19 | Daihatsu Cast | 926 | -43.7% | 19 | 7,696 | 7.4% | 18 | 19 |
| 20 | Mazda Flair Wagon | 790 | 6.0% | 20 | 6,181 | 41.9% | 20 | 20 |
| 21 | Mitsubishi eK Cross EV | 562 | 31.9% | 22 | 5,040 | 1083.1% | 21 | 26 |
| 22 | Mazda Flair Crossover | 516 | 40.2% | 21 | 2,751 | -4.7% | 22 | 22 |
| 23 | Nissan NV100 Clipper Rio | 432 | 46.4% | 24 | 2,698 | 24.3% | 24 | 24 |
| 24 | Subaru Chiffon | 409 | 25.5% | 25 | 2,277 | 14.8% | 26 | 25 |
| 25 | Mazda Carol | 393 | 45.6% | 23 | 2,548 | 61.9% | 25 | 29 |
| 26 | Daihatsu Copen | 379 | 11.5% | 26 | 2,742 | 19.5% | 23 | 23 |
| 27 | Mazda Flair | 286 | -23.5% | 27 | 2,111 | -5.4% | 27 | 27 |
| 28 | Subaru Stella | 211 | -32.2% | 28 | 1,558 | -4.2% | 28 | 28 |
| 29 | Subaru Pleo | 161 | -6.4% | 29 | 1,151 | -23.9% | 29 | 30 |
| 30 | Toyota Copen GR Sport | 146 | -30.8% | 30 | 841 | -19.4% | 30 | 32 |
| 31 | Mazda Scrum Wagon | 127 | 49.4% | 31 | 654 | 3.6% | 31 | 33 |
| 32 | Mitsubishi Town Box | 43 | 10.3% | 32 | 261 | -1.9% | 32 | 35 |
| 33 | Toyota C+POD | 22 | -82.3% | 33 | 157 | -78.8% | 33 | 34 |
| 34 | Honda S660 | 0 | -100.0% | – | 4 | -99.8% | 34 | 31 |
| 35 | Daihatsu Wake | 0 | -100.0% | – | 3 | -100.0% | 35 | 21 |
Japan Q2 2023 – foreign models:
| Pos | Model | Q2 2023 | /22 | Q1 | 2023 | /22 | Pos | FY22 |
| 1 | Mini | 4,268 | -0.3% | 1 | 8,884 | -4.8% | 1 | 1 |
| 2 | VW Golf | 2,243 | -10.9% | 7 | 3,866 | -10.6% | 3 | 3 |
| 3 | Mercedes C-Class | 2,168 | -52.0% | 2 | 5,336 | -32.0% | 2 | 2 |
| 4 | Audi A3 | 1,805 | 49.1% | 13 | 3,023 | 48.8% | 7 | 16 |
| 5 | Mercedes G-Class | 1,673 | 35.2% | 15 | 2,701 | 11.3% | 9 | 10 |
| 6 | Volvo S/V/XC60 | 1,622 | -14.3% | 4 | 3,493 | -2.8% | 4 | 4 |
| 7 | Volvo XC40 | 1,561 | -17.3% | 5 | 3,251 | -4.3% | 5 | 7 |
| 8 | BMW 2 Series | 1,529 | 130.3% | 20 | 2,458 | 52.9% | 13 | 12 |
| 9 | BMW 3 Series | 1,386 | 35.5% | 6 | 3,038 | 20.2% | 6 | 9 |
| 10 | Mercedes GLB | 1,372 | 32.9% | 11 | 2,660 | n/a | 10 | 11 |
| 11 | Jeep Wrangler | 1,189 | 3.8% | 9 | 2,516 | n/a | 12 | 15 |
| 12 | VW T-Roc | 1,181 | 5.5% | 8 | 2,561 | -7.8% | 11 | 8 |
| 13 | Mercedes GLC | 1,021 | 103.0% | n/a | n/a | n/a | n/a | n/a |
| 14 | BMW X1 | 1,005 | 6.0% | n/a | n/a | n/a | n/a | n/a |
| 15 | Mercedes GLA | 990 | n/a | n/a | 1,797 | n/a | 19 | n/a |
| 16 | Mercedes A-Class | 977 | n/a | 18 | 1,914 | n/a | 16 | 19 |
| 17 | VW T-Cross | 927 | -50.2% | 3 | 2,868 | -7.2% | 8 | 5 |
| 18 | VW Polo | 920 | 19.8% | 17 | 1,905 | -26.4% | 17 | 6 |
| 19 | Audi A4 | 888 | n/a | n/a | 1,752 | n/a | 20 | n/a |
| 20 | Land Rover Defender 110 | 822 | n/a | 16 | 1,844 | n/a | 18 | n/a |
| n/a | BMW 1 Series | 695 | n/a | 12 | 1,980 | n/a | 15 | 17 |
| n/a | Audi Q3 | 677 | -33.6% | 10 | 1,988 | 25.0% | 14 | 13 |
Sources: JADA, JMVA, JAIA
