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Tesla holds 34.6% share – Finest Promoting Vehicles Weblog

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The Tesla Model Y holds 21.7% of the Irish market this month.

Irish new car sales soar 38.9% year-on-year in June to 2,991 units, leading to a H1 2023 tally up 18.9% to 77,498. In the brands charts, Tesla is up a staggering 25775% year-on-year to sign its first ever monthly win with a surreal 34.6% share. It sells almost three times the amount of any other carmaker in Ireland this month, but given June is always a very weak month volume-wise, it still ranks at a low #13 year-to-date. Toyota (+56.3%) and Volkswagen (+92.7%) are also very dynamic on the podium but they can’t sustain Tesla’s rhythm at 12% and 11.5% share respectively. Ford (+93.7%) also impresses at #4 whereas Hyundai (-70.7%), Skoda (-24%) and Dacia (-34%) freefall. 

The Tesla Model Y (21.7% share) and Model 3 (12.9% share) completely dominate the models ranking with the best of the rest, the Hyundai Tucson (-80.5%) only managing 3.5% share. The Ford Focus (+546.2%) is also in outstanding shape at #4 ahead of the Toyota Yaris (+41.4%) and Dacia Jogger (-20.4%). The VW T-Roc (+625%), Toyota Yaris Cross (+227.3%) and VW ID.4 (+157.1%) also shine below while the Toyota Corolla Cross posts its first ever Top 10 finish at #9.

Previous month: Ireland May 2023: Renault, Tesla highlight market up 42.7%

One year ago: Ireland June 2022: Hyundai Tucson (25.3% share), Renault Arkana and Dacia Jogger top market down -22.1%

Full June 2023 Top 37 All brands and Top 167 All models below.

Ireland June 2023 – brands:

Pos Brand Jun-23 % /22 May 2023 % /22 Pos FY22
1 Tesla 1,035 34.6% 25775.0% 13 2,170 2.8% 219.6% 13 18
2 Toyota 358 12.0% 56.3% 1 10,978 14.2% -2.7% 1 1
3 Volkswagen 345 11.5% 92.7% 2 8,582 11.1% 59.3% 2 3
4 Ford 184 6.2% 93.7% 9 4,175 5.4% 19.2% 6 6
5 Hyundai 173 5.8% -70.7% 5 7,124 9.2% -22.5% 3 2
6 Skoda 117 3.9% -24.0% 4 6,585 8.5% 42.4% 4 5
7 Dacia 105 3.5% -34.0% 7 3,479 4.5% 106.6% 7 13
8 Audi 62 2.1% 12.7% 8 3,331 4.3% 27.0% 8 8
9 BMW 62 2.1% 181.8% 6 3,086 4.0% 15.5% 9 10
10 Mercedes 61 2.0% -7.6% 15 2,029 2.6% -12.7% 15 12
11 Suzuki 48 1.6% 108.7% 18 1,300 1.7% 87.1% 18 19
12 MG 44 1.5% 63.0% 19 518 0.7% 113.2% 22 23
13 Kia 43 1.4% -4.4% 3 5,715 7.4% 15.4% 5 4
14 Peugeot 40 1.3% -25.9% 12 2,875 3.7% -8.2% 10 7
15 Opel 37 1.2% 32.1% 14 2,090 2.7% 33.4% 14 14
16 Cupra 36 1.2% 1700.0% 21 867 1.1% 149.1% 19 21
17 Nissan 34 1.1% -17.1% 17 2,737 3.5% -2.3% 11 9
18 Seat 31 1.0% 138.5% 16 1,862 2.4% 82.4% 16 16
19 Volvo 26 0.9% 13.0% 11 1,466 1.9% 49.3% 17 15
20 Citroen 26 0.9% 30.0% 20 836 1.1% 3.1% 20 17
21 Renault 22 0.7% -91.5% 10 2,306 3.0% -1.1% 12 11
22 Mini 18 0.6% 80.0% 23 464 0.6% 34.9% 23 22
23 BYD 18 0.6% new 22 113 0.1% new 31  –
24 Fiat 16 0.5% 166.7% 25 284 0.4% 35.2% 27 27
25 Mazda 10 0.3% 66.7% 26 813 1.0% 20.3% 21 20
26 Polestar 8 0.3% -33.3% 29 208 0.3% 1500.0% 28 30
27 Porsche 7 0.2% 75.0% 27 315 0.4% 80.0% 26 28
28 Land Rover 6 0.2% -45.5% 24 392 0.5% 45.2% 24 24
29 Lexus 3 0.1% 200.0% 28 353 0.5% 16.5% 25 25
30 Honda 3 0.1% -50.0% 30 160 0.2% -33.9% 29 26
31 Subaru 3 0.1% n/a 34 32 0.0% 3100.0% 36 35
32 Ora 3 0.1% new 37 26 0.0% new 37 38
33 DS 2 0.1% -33.3% 32 148 0.2% 184.6% 30 31
34 Alfa Romeo 2 0.1% n/a 33 48 0.1% 433.3% 35 34
35 Jaguar 1 0.0% -50.0% 35 59 0.1% -42.7% 32 29
36 SsangYong 1 0.0% -50.0% 36 54 0.1% 125.0% 33 32
37 Chevrolet 1 0.0% n/a  – 1 0.0% n/a 41  –

Ireland June 2023 – models:

Pos Model Jun-23 % /22 May 2023 % /22 Pos FY22
1 Tesla Model Y 649 21.7% n/a 7 1,525 2.0% 824.2% 10 141
2 Tesla Model 3 386 12.9% 12766.7% 37 645 0.8% 28.2% 38 26
3 Hyundai Tucson 106 3.5% -80.5% 2 3,229 4.2% -30.3% 1 1
4 Ford Focus 84 2.8% 546.2% 20 1,124 1.5% 17.1% 17 18
5 Toyota Yaris 82 2.7% 41.4% 6 1,918 2.5% -6.1% 7 7
6 Dacia Jogger 74 2.5% -20.4% 44 811 1.0% 242.2% 24 52
7 Toyota Yaris Cross 72 2.4% 227.3% 9 2,133 2.8% 44.0% 4 8
8 VW ID.4 72 2.4% 157.1% 4 2,031 2.6% 74.5% 5 5
9 Toyota Corolla Cross 60 2.0% new 119 159 0.2% new 112 163
10 VW T-Roc 58 1.9% 625.0% 22 1,315 1.7% 83.7% 14 13
11 Skoda Octavia 50 1.7% 2400.0% 8 1,576 2.0% 33.0% 9 11
12 Ford Puma 49 1.6% 226.7% 23 1,085 1.4% -14.0% 18 16
13 VW Polo 49 1.6% 172.2% 31 755 1.0% 2.6% 29 19
14 VW Tiguan 48 1.6% 242.9% 14 1,197 1.5% 48.1% 15 15
15 Toyota bZ4X 46 1.5% 1433.3% 19 480 0.6% 15900.0% 52 127
16 Toyota Corolla 37 1.2% -45.6% 1 2,373 3.1% -26.7% 3 2
17 VW Golf 36 1.2% 260.0% 45 682 0.9% 20.3% 36 22
18 Suzuki Vitara 33 1.1% 312.5% 46 544 0.7% 52.8% 44 56
19 Toyota RAV4 32 1.1% 28.0% 5 1,433 1.8% -31.3% 11 6
20 Ford Kuga 32 1.1% 0.0% 28 1,038 1.3% 27.5% 19 20
21 Skoda Enyaq 31 1.0% 138.5% 25 770 1.0% 311.8% 27 55
22 VW ID.3 29 1.0% 7.4% 30 571 0.7% 60.8% 42 30
23 Toyota C-HR 26 0.9% -40.9% 13 1,949 2.5% -10.3% 6 4
24 MG4 24 0.8% new 53 237 0.3% new 88  –
25 Hyundai i20 22 0.7% 175.0% 39 751 1.0% 56.5% 30 34
26 Volvo XC40 20 0.7% 900.0% 17 393 0.5% 37.9% 61 50
27 Opel Corsa 19 0.6% 46.2% 12 529 0.7% 27.2% 47 46
28 Dacia Duster 18 0.6% -5.3% 18 1,324 1.7% 56.3% 13 17
29 Hyundai Kona 18 0.6% 157.1% 107 1,015 1.3% -30.6% 20 9
30 Renault Megane 18 0.6% n/a 26 363 0.5% 8975.0% 67 197
31 Mercedes CLA 18 0.6% 260.0% 61 291 0.4% 11.1% 79 69
32 BYD Atto 3 18 0.6% new 32 113 0.1% new 130  –
33 Kia Sportage 17 0.6% -15.0% 3 2,409 3.1% 21.1% 2 3
34 Cupra Formentor 17 0.6% 750.0% 79 386 0.5% 23.3% 62 64
35 Ford Fiesta 16 0.5% 128.6% 83 699 0.9% 178.5% 35 63
36 Audi A4 16 0.5% 45.5% 62 526 0.7% 39.9% 48 58
37 BMW 2-Series 16 0.5% 1500.0% 50 300 0.4% 85.2% 77 87
38 VW T-Cross 14 0.5% -36.4% 127 715 0.9% 110.9% 34 57
39 Dacia Sandero 13 0.4% -72.3% 10 1,344 1.7% 124.0% 12 21
40 Peugeot 2008 12 0.4% 500.0% 11 760 1.0% 7.6% 28 28
41 Seat Ateca 12 0.4% 1100.0% 43 543 0.7% 162.3% 45 81
42 VW Taigo 12 0.4% -29.4% 115 396 0.5% 266.7% 59 97
43 BMW X5 12 0.4% 100.0% 27 325 0.4% -27.6% 71 45
44 Seat Tarraco 12 0.4% 140.0% 38 325 0.4% 301.2% 73 105
45 Cupra Leon 12 0.4% n/a 56 156 0.2% 875.0% 113 205
46 Mercedes C Class 12 0.4% 200.0% 122 150 0.2% -13.3% 117 85
47 Nissan X-Trail 12 0.4% n/a 101 104 0.1% n/a 134 246
48 Suzuki SX4 S-Cross 11 0.4% 1000.0% 57 275 0.4% 511.1% 81 136
49 Fiat Panda 11 0.4% 1000.0% 125 46 0.1% 39.4% 166 181
50 Skoda Kodiaq 10 0.3% -61.5% 29 1,192 1.5% -15.5% 16 10
51 VW Arteon 10 0.3% 42.9% 24 495 0.6% 130.2% 50 71
52 Audi Q2 10 0.3% n/a 82 150 0.2% -1.3% 116 102
53 MG ZS 10 0.3% 400.0% 49 122 0.2% 177.3% 126 118
54 Hyundai Ioniq 5 9 0.3% 200.0% 181 1,010 1.3% -10.8% 21 25
55 Opel Mokka 9 0.3% n/a 97 770 1.0% 68.9% 26 42
56 Peugeot 5008 9 0.3% 12.5% 75 473 0.6% -15.4% 53 33
57 Nissan Juke 9 0.3% 12.5% 100 403 0.5% -20.0% 58 53
58 Citroen Berlingo 9 0.3% 800.0% 126 40 0.1% 25.0% 171 135
59 Kia Ceed 8 0.3% 100.0% 36 535 0.7% -2.0% 46 43
60 Audi Q4 8 0.3% 100.0% 41 421 0.5% 171.6% 57 113
61 Mini Hatch 8 0.3% -11.1% 54 269 0.3% -4.9% 85 67
62 Polestar 2 8 0.3% -33.3% 93 208 0.3% 1500.0% 99 133
63 Mini Countryman 8 0.3% 700.0% 117 116 0.1% 300.0% 129 149
64 Peugeot Rifter 8 0.3% 166.7% 114 43 0.1% -20.4% 168 145
65 Nissan Qashqai 7 0.2% -63.2% 16 1,603 2.1% 42.0% 8 12
66 Skoda Karoq 7 0.2% -53.3% 60 791 1.0% 120.3% 25 48
67 BMW 5-Series 7 0.2% 250.0% 51 597 0.8% -6.7% 41 31
68 Cupra Born 7 0.2% n/a 71 325 0.4% 1610.5% 72 131
69 Hyundai Bayon 7 0.2% 75.0% 69 309 0.4% 13.2% 75 73
70 MG5 7 0.2% -65.0% 103 82 0.1% -30.5% 140 110
71 Seat Arona 6 0.2% 50.0% 63 730 0.9% 65.5% 32 51
72 Audi A6 6 0.2% -40.0% 91 455 0.6% 14.0% 54 47
73 Skoda Scala 6 0.2% -40.0% 72 324 0.4% 13.3% 74 74
74 BMW 3-Series 6 0.2% 500.0% 66 289 0.4% 5.1% 80 72
75 VW ID.5 6 0.2% -25.0% 116 213 0.3% 719.2% 98 106
76 Citroen C3 6 0.2% 50.0% 94 181 0.2% 24.8% 106 115
77 Mercedes GLB 6 0.2% 20.0% 74 161 0.2% 51.9% 111 107
78 Mercedes GLE 6 0.2% -62.5% 88 142 0.2% -22.0% 118 88
79 VW Caddy 6 0.2% 200.0% 160 137 0.2% 1612.5% 122 179
80 Skoda Kamiq 5 0.2% -86.1% 86 647 0.8% 46.7% 37 35
81 Audi Q3 5 0.2% -37.5% 78 485 0.6% 1.7% 51 40
82 Audi A3 5 0.2% -61.5% 55 445 0.6% 42.2% 55 49
83 Nissan Leaf 5 0.2% -44.4% 95 365 0.5% -45.4% 66 32
84 Kia Picanto 5 0.2% -28.6% 58 273 0.4% 5.4% 82 76
85 BMW X1 5 0.2% n/a 84 236 0.3% -9.9% 89 94
86 Fiat 500 5 0.2% 25.0% 64 192 0.2% 77.8% 103 103
87 Citroen C4 5 0.2% -58.3% 42 170 0.2% -49.4% 109 70
88 Hyundai Ioniq 6 5 0.2% new 68 110 0.1% new 131  –
89 Skoda Superb 4 0.1% -91.7% 33 934 1.2% 91.8% 22 41
90 Kia Niro 4 0.1% n/a 21 910 1.2% 92.0% 23 37
91 Volvo XC60 4 0.1% -77.8% 35 641 0.8% 50.5% 39 54
92 Skoda Fabia 4 0.1% 0.0% 98 351 0.5% 30.5% 69 66
93 Opel Crossland X 4 0.1% 0.0% 81 302 0.4% -4.1% 76 44
94 Peugeot 408 4 0.1% new 106 250 0.3% new 87  –
95 Suzuki Ignis 4 0.1% -20.0% 76 216 0.3% 101.9% 95 109
96 BMW 4-Series 4 0.1% 33.3% 111 214 0.3% -24.6% 97 114
97 Audi A1 4 0.1% 100.0% 105 175 0.2% 45.8% 108 120
98 BMW 1-Series 4 0.1% 100.0% 80 100 0.1% 4.2% 136 125
99 VW Up! 4 0.1% n/a 185 43 0.1% n/a 169  –
100 Peugeot 3008 3 0.1% -88.5% 77 729 0.9% -31.9% 33 14
101 Kia EV6 3 0.1% 50.0% 52 598 0.8% -19.4% 40 29
102 BMW i4 3 0.1% new 47 393 0.5% new 60 104
103 Kia Rio 3 0.1% -40.0% 70 271 0.3% 48.9% 83 84
104 Citroen C5 Aircross 3 0.1% n/a 104 270 0.3% 109.3% 84 79
105 Audi Q5 3 0.1% 50.0% 73 235 0.3% 19.9% 90 90
106 Mercedes GLC 3 0.1% 50.0% 85 228 0.3% -21.4% 91 77
107 Mazda CX-30 3 0.1% 200.0% 159 221 0.3% 32.3% 93 92
108 Hyundai i30 3 0.1% -72.7% 121 193 0.2% -53.3% 102 59
109 Mazda2 3 0.1% 50.0% 129 137 0.2% 71.3% 121 130
110 Porsche Cayenne 3 0.1% 200.0% 110 128 0.2% 120.7% 123 142
111 Porsche Taycan 3 0.1% 50.0% 161 120 0.2% 55.8% 127 140
112 Mercedes EQB 3 0.1% -40.0% 131 77 0.1% 71.1% 144 128
113 MG HS 3 0.1% -40.0% 132 77 0.1% -4.9% 145 139
114 Audi Q7 3 0.1% 50.0% 113 65 0.1% 38.3% 150 165
115 Renault Austral 3 0.1% new 40 65 0.1% new 151  –
116 BMW IX1 3 0.1% new 90 50 0.1% new 162  –
117 Ora Funky Cat 3 0.1% new 189 26 0.0% new 184 245
118 Subaru Solterra 3 0.1% new 158 24 0.0% new 191  –
119 Peugeot 208 2 0.1% -83.3% 108 422 0.5% -28.4% 56 36
120 Kia Stonic 2 0.1% -33.3% 65 376 0.5% 1.9% 63 61
121 Opel Astra 2 0.1% -66.7% 137 225 0.3% 435.7% 92 124
122 Opel Grandland X 2 0.1% -33.3% 109 216 0.3% 105.7% 94 98
123 Peugeot 308 2 0.1% 100.0% 138 155 0.2% 307.9% 115 119
124 Mazda CX-60 2 0.1% new 169 127 0.2% new 124 192
125 Mercedes EQE 2 0.1% n/a 150 122 0.2% 6000.0% 125 173
126 Volvo C40 2 0.1% new 89 119 0.2% new 128 144
127 Hyundai Santa Fe 2 0.1% -66.7% 170 106 0.1% -71.3% 132 62
128 Lexus ES 2 0.1% 100.0% 118 104 0.1% 3.0% 133 132
129 Ford Transit Custom 2 0.1% -71.4% 162 83 0.1% 118.4% 138 167
130 Mercedes A Class 2 0.1% -50.0% 202 78 0.1% -55.9% 142 91
131 Citroen C3 Aircross 2 0.1% 0.0% 124 73 0.1% -12.0% 148 137
132 DS 7 2 0.1% 0.0% 203 54 0.1% 45.9% 157 154
133 Honda Civic 2 0.1% n/a 139 44 0.1% -26.7% 167 159
134 Mercedes S Class 2 0.1% -33.3% 187 27 0.0% -37.2% 183 156
135 Alfa Romeo Stelvio 2 0.1% n/a 164 25 0.0% 733.3% 185 235
136 Mini Clubman 2 0.1% n/a 188 25 0.0% 13.6% 186 176
137 Land Rover Defender 2 0.1% 100.0% 209 17 0.0% 54.5% 196 210
138 Mercedes V Class 2 0.1% 100.0% 179 8 0.0% -11.1% 219 217
139 Mercedes EQV 2 0.1% new  – 3 0.0% new 237 250
140 Renault Clio 1 0.0% -98.1% 182 565 0.7% -24.0% 43 24
141 Mercedes GLA 1 0.0% -50.0% 87 374 0.5% 151.0% 64 80
142 Toyota Aygo/X 1 0.0% -87.5% 145 370 0.5% 311.1% 65 82
143 Hyundai i10 1 0.0% -75.0% 201 354 0.5% 4.4% 68 65
144 Kia Sorento 1 0.0% -75.0% 34 343 0.4% 2.1% 70 60
145 Seat Ibiza 1 0.0% -50.0% 92 255 0.3% 7.6% 86 83
146 BMW iX3 1 0.0% -50.0% 147 177 0.2% 101.1% 107 112
147 Nissan Micra 1 0.0% -80.0% 168 169 0.2% -66.2% 110 38
148 BMW iX 1 0.0% -50.0% 151 103 0.1% -13.4% 135 111
149 Range Rover  1 0.0% -87.5% 102 88 0.1% 282.6% 137 220
150 Mazda3 1 0.0% n/a 183 78 0.1% -29.1% 141 126
151 Audi e-Tron GT 1 0.0% n/a 130 77 0.1% 37.5% 143 157
152 Lexus RX 1 0.0% n/a 154 64 0.1% 357.1% 153 204
153 Land Rover Discovery Sport 1 0.0% n/a 120 60 0.1% -17.8% 154 160
154 Mercedes EQA 1 0.0% -66.7% 155 55 0.1% -61.3% 156 116
155 Citroen C5 X 1 0.0% new 112 54 0.1% new 156 191
156 Range Rover Velar 1 0.0% n/a 172 54 0.1% 134.8% 159 195
156 Ssangyong Korando 1 0.0% -50.0% 173 52 0.1% 225.0% 160 152
157 Jaguar i-Pace 1 0.0% -50.0% 156 47 0.1% -17.5% 165 138
158 Ford Tourneo 1 0.0% -80.0% 186 30 0.0% 42.9% 179 182
159 Mazda MX-5 1 0.0% n/a 143 28 0.0% 115.4% 181 208
160 Mercedes B Class 1 0.0% n/a  – 24 0.0% 84.6% 189 187
161 Porsche 911/Carrera 1 0.0% 0.0% 165 24 0.0% 84.6% 190 194
162 Audi Q8 E-Tron 1 0.0% new 136 19 0.0% new 193  –
163 Land Rover Discovery 1 0.0% n/a 208 17 0.0% n/a 197 207
164 VW T7 1 0.0% n/a 193 15 0.0% 36.4% 202 193
165 Honda E 1 0.0% -80.0% 194 13 0.0% -40.9% 207 178
166 Toyota Highlander 1 0.0% 0.0%  – 12 0.0% -50.0% 209 164
167 Toyota Proace 1 0.0% n/a 213 9 0.0% -25.0% 218 188

Source: SIMI

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