Never had a single car sold that many units in a year in Iceland.
The Icelandic new light vehicle market drops -9.8% year-on-year in June to 2,563 units. This means the H1 2023 volume is down -8.3% to 10,266. Toyota (-12%) falls slightly faster than the market but retains the brands top spot with 21.8% share. Tesla goes from 1 sale in June 2022 to 425 this month and ranks #2 with 16.6% share. The rest of the Top 5 carmakers all post year-on-year gains: Dacia (+69.8%) is the most dynamic followed by Kia (+18%) and Suzuki (+2.5%). In contrast the rest of the Top 10 all lose ground, with Volvo (-3.9%) keeping its fall below the market rate but Skoda (-15%), Volkswagen (-36.2%), Mercedes (-50.5%) and most strikingly Hyundai (-78.5%) all struggling.
Model-wise, we have a major event this month. Selling almost 400 units in June for a 15.3% market share, the Tesla Model Y reaches 1,347 sales over H1. This is the largest volume ever reached by any model in Iceland annually. And that record was beaten in just 6 months. The previous best was hit by the Toyota Corolla 35 years ago in 1988 with a little over 1,200 sales… The Dacia Duster takes the second spot with an impressive 13.3% share and at 775 sales after 6 months could also beat the 1988 Corolla mark by the time 2023 comes to an end. Three Toyotas follow to round out the Top 5: the RAV4, Land Cruiser Prado and Yaris.
Previous month: Iceland May 2023: Tesla Model Y dominates, Toyota bZ4X up to #4
One year ago: Iceland June 2022: Dacia Duster leads above 3 Toyotas, Land Rover Defender #7, sales up 35.5%
Full June 2023 Top 43 All brands and Top 20 models below.
Iceland June 2023 – brands:
| Pos | Brand | Jun-23 | % | /22 | May | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 558 | 21.8% | -12.0% | 1 | 2,022 | 19.7% | 0.3% | 1 | 1 |
| 2 | Tesla | 425 | 16.6% | 42400.0% | 2 | 1,505 | 14.7% | 336.2% | 2 | 4 |
| 3 | Dacia | 411 | 16.0% | 69.8% | 6 | 959 | 9.3% | 118.9% | 4 | 5 |
| 4 | Kia | 328 | 12.8% | 18.0% | 3 | 1,365 | 13.3% | 33.4% | 3 | 2 |
| 5 | Suzuki | 123 | 4.8% | 2.5% | 14 | 261 | 2.5% | 10.6% | 10 | 16 |
| 6 | Volkswagen | 97 | 3.8% | -36.2% | 4 | 517 | 5.0% | 38.6% | 5 | 7 |
| 7 | Skoda | 96 | 3.7% | -15.0% | 10 | 264 | 2.6% | -29.8% | 9 | 10 |
| 8 | Hyundai | 52 | 2.0% | -78.5% | 7 | 446 | 4.3% | -55.0% | 6 | 3 |
| 9 | Volvo | 49 | 1.9% | -3.9% | 8 | 293 | 2.9% | -17.5% | 8 | 8 |
| 10 | Mercedes | 47 | 1.8% | -50.5% | 13 | 227 | 2.2% | -33.4% | 11 | 9 |
| 11 | Ford | 45 | 1.8% | 114.3% | 12 | 193 | 1.9% | 4.3% | 14 | 18 |
| 12 | Renault | 27 | 1.1% | 68.8% | 15 | 200 | 1.9% | 86.9% | 13 | 22 |
| 13 | Peugeot | 27 | 1.1% | -10.0% | 16 | 163 | 1.6% | -40.9% | 15 | 14 |
| 14 | Audi | 24 | 0.9% | -4.0% | 11 | 148 | 1.4% | 4.2% | 16 | 21 |
| 15 | BMW | 24 | 0.9% | -52.0% | 20 | 120 | 1.2% | -52.2% | 17 | 19 |
| 16 | MG | 24 | 0.9% | -20.0% | 22 | 99 | 1.0% | -2.0% | 20 | 15 |
| 17 | Mazda | 22 | 0.9% | 57.1% | 5 | 359 | 3.5% | 102.8% | 7 | 20 |
| 18 | Land Rover | 22 | 0.9% | -79.6% | 9 | 224 | 2.2% | -27.0% | 12 | 13 |
| 19 | Lexus | 22 | 0.9% | 46.7% | 27 | 74 | 0.7% | 48.0% | 23 | 28 |
| 20 | Jeep | 20 | 0.8% | -89.8% | 23 | 70 | 0.7% | -87.9% | 24 | 11 |
| 21 | Subaru | 19 | 0.7% | -26.9% | 17 | 80 | 0.8% | -33.3% | 22 | 26 |
| 22 | Nissan | 16 | 0.6% | -80.0% | 18 | 108 | 1.1% | -79.2% | 18 | 17 |
| 23 | Smart | 13 | 0.5% | n/a | – | 13 | 0.1% | n/a | 35 | – |
| 24 | Polestar | 12 | 0.5% | -78.2% | 19 | 105 | 1.0% | -39.3% | 19 | 12 |
| 25 | BYD | 12 | 0.5% | new | 31 | 18 | 0.2% | new | 32 | – |
| 26 | Opel | 8 | 0.3% | -33.3% | 25 | 82 | 0.8% | 39.0% | 21 | 25 |
| 27 | Citroen | 5 | 0.2% | -28.6% | 26 | 52 | 0.5% | -37.3% | 26 | 24 |
| 28 | Honda | 4 | 0.2% | -82.6% | 28 | 40 | 0.4% | -60.0% | 27 | 23 |
| 29 | Mitsubishi | 4 | 0.2% | -96.9% | 30 | 28 | 0.3% | -97.6% | 29 | 6 |
| 30 | Xgo | 4 | 0.2% | n/a | – | 4 | 0.0% | n/a | 43 | – |
| 31 | Porsche | 3 | 0.1% | -62.5% | 29 | 35 | 0.3% | -20.5% | 28 | 27 |
| 32 | FAW Hongqi | 3 | 0.1% | new | 37 | 20 | 0.2% | new | 31 | 37 |
| 33 | Jaguar | 2 | 0.1% | -60.0% | 33 | 7 | 0.1% | -77.4% | 39 | 32 |
| 34 | Mini | 2 | 0.1% | -75.0% | 34 | 5 | 0.0% | -72.2% | 41 | 34 |
| 35 | Benimar | 2 | 0.1% | n/a | 39 | 5 | 0.0% | 150.0% | 42 | 38 |
| 36 | Etrusco | 2 | 0.1% | n/a | – | 2 | 0.0% | n/a | 46 | – |
| 37 | Ineos | 2 | 0.1% | new | – | 2 | 0.0% | new | 47 | – |
| 38 | Hobby | 2 | 0.1% | -50.0% | – | 2 | 0.0% | -88.2% | 49 | 35 |
| 39 | Aiways | 1 | 0.0% | -75.0% | – | 26 | 0.3% | 188.9% | 30 | 29 |
| 40 | Weinsberg | 1 | 0.0% | -83.3% | 24 | 16 | 0.2% | -70.4% | 33 | 44 |
| 41 | Ssangyong | 1 | 0.0% | -75.0% | 38 | 14 | 0.1% | 180.0% | 34 | 33 |
| 42 | DFSK | 1 | 0.0% | -75.0% | – | 8 | 0.1% | 100.0% | 38 | 40 |
| 43 | Fiat | 1 | 0.0% | -91.7% | – | 2 | 0.0% | -92.9% | 48 | 36 |
Iceland June 2023 – models:
| Pos | Model | Jun-23 | % | May | 2023 | % | Pos | FY22 |
| 1 | Tesla Model Y | 392 | 15.3% | 1 | 1,347 | 12.0% | 1 | 1 |
| 2 | Dacia Duster | 342 | 13.3% | 6 | 775 | 6.7% | 2 | 5 |
| 3 | Toyota RAV4 | 149 | 5.8% | 2 | 487 | 4.0% | 3 | 2 |
| 4 | Toyota Land Cruiser Prado | 134 | 5.2% | 10 | 366 | 3.1% | 6 | 3 |
| 5 | Toyota Yaris | 100 | 3.9% | 3 | 406 | 3.6% | 5 | 9 |
| 6 | Kia Sportage | 97 | 3.8% | 8 | 409 | 4.5% | 4 | 6 |
| 7 | Kia Stonic | 92 | 3.6% | 7 | 180 | 0.0% | 11 | n/a |
| 8 | Suzuki Vitara | 65 | 2.5% | n/a | 116 | 0.8% | 16 | 22 |
| 9 | Kia Niro | 58 | 2.3% | n/a | 165 | 1.8% | 12 | 16 |
| 10 | Toyota bZ4X | 57 | 2.2% | 4 | 239 | 1.6% | 8 | n/a |
| 11 | VW ID.4 | 46 | 1.8% | 9 | 194 | 1.4% | 10 | 24 |
| 12 | Dacia Sandero | 44 | 1.7% | n/a | 44 | 0.0% | 51 | n/a |
| 13 | Suzuki Swift | 43 | 1.7% | n/a | 101 | 0.8% | 23 | 36 |
| 14 | Toyota Corolla | 43 | 1.7% | 12 | 200 | 1.9% | 9 | 26 |
| 15 | Skoda Superb | 39 | 1.5% | n/a | 54 | 0.0% | 45 | n/a |
| 16 | Kia Ceed | 29 | 1.1% | 11 | 240 | 2.9% | 7 | 13 |
| 17 | Dacia Jogger | 25 | 1.0% | 14 | 137 | 1.5% | 13 | n/a |
| 18 | Tesla Model 3 | 23 | 0.9% | n/a | 127 | 1.6% | 14 | 19 |
| 19 | Renault Trafic | 22 | 0.9% | 20 | 81 | 0.2% | 29 | n/a |
| 20 | Toyota Highlander | 21 | 0.8% | n/a | 36 | 0.0% | 63 | 50 |
Source: Manufacturers
