Collecting liability waivers might not be part of your process that you think much about.
Name? Check.
Basic guest details? Check.
Signature? Check.
All done? Not quite.
You might think it’s just a formality, merely a legal liability release to protect the business… but digital waivers can be so much more than that! They are the game changers of the travel industry, offering many benefits that can help your business. Let’s explore how waivers can be more than just a liability form.
Demographic Data
As tour operators and owners of travel businesses, understanding your market is crucial, and guess what? Your digital waiver is the key to unlocking this valuable information. But here’s the interesting part: your guests belong to a more specific and distinct demographic. They are not only a part of your known marketing demographic but the ones who were attracted enough by your unique experiences actually to do an activity with you. The ultimate tool to uncover this insight is none other than your waiver. It holds the key to unraveling the secrets of your audience and helping you tailor your offerings to cater to their preferences.
Now, let’s talk about the goldmine of information your waiver can provide. Your waiver should collect basic personal details from your guests like name, phone number, email, date of birth, location, and how they discovered your business. These seemingly ordinary details are, in fact, a treasure trove of valuable demographic research.
If you’re still using paper waivers, you know the struggle of manually recording this data each month. By switching to a digital waiver solution like Wherewolf, you can say goodbye to manual data entries! All the information is automatically stored in your digital database, ready for you to explore and analyze. With just a few clicks, you can create graphs and charts to gain valuable business insights to help you understand your audience better, and make data-driven decisions for your business.
Customer Research
Your demographic data covers the essential information that you should already be familiar with, but did you know that you could also incorporate customer research into your waiver? It’s a perfect opportunity to gather valuable insights about your guests, but it requires careful consideration, especially when it comes to the time your guests have to complete the waiver. You’ll need to balance the necessary, mandatory fields, and the “nice-to-haves” for your customer research. When executed correctly, you’ll gain a deep understanding of your audience, enriching your overall business strategies.
You’ll want to consider the valuable insights you wish to gather from your customer – the kind of real, actionable information that could truly elevate your liability form. Adding two or three questions can be a game changer, but remember to strike a balance. Since this form is mandatory for your customers to fill out, you don’t want to overwhelm them with a cumbersome or intrusive set of questions. Take a moment to reflect on the purpose behind each inquiry before adding it to the waiver.
Also, try to avoid lengthy text entry questions that might deter your customers from responding. Instead, consider using a multi-select format for your customer research questions. This approach not only reduces the time for your customers to provide their answers compared to typing, but it also ensures that you receive uniform information. For instance, imagine asking your customers how they traveled, and receiving varied responses like “plane”, “airplane”, “flew”, “Delta”, and various misspelled versions. With a multi-select response, you’ll obtain the specific piece of information you need quickly, tidily, and with minimal effort required from the customer.
Enhancing Your Customers’ Experience
In this digital age, it’s important to embrace technology to make a seamless experience for your customers. With this tech-savvy approach, your customers will have the opportunity to sign all the necessary documents online before arriving. They’ll be able to complete all the formalities at their own convenience, which creates a seamless process that saves time, lowers check-in time, and ensures a stress-free start to their activity.
With the data collected through these waivers, you’ll be able to analyze guest preferences and behaviors and gain the power to understand your customers on a deeper level. With this knowledge, you can nurture relationships with your valued customers and entice them to return for more adventures in the future. After all, repeat business is the gold standard in the travel industry, and insights from these waivers are your secret weapon to achieving it. So, let the data be your guide, and watch as your business thrives through the power of outstanding services and loyal, returning guests, all while enjoying the streamlined efficiency that digital waivers bring to your operations.
Boosting your Reviews
Digital waivers also serve as a powerful tool for capturing more customer reviews. As customers provide their email addresses while signing the waivers online, you gain a valuable means of communication. By accessing their contact information, you can proactively reach out to your guests after their activity, express gratitude for choosing your service and ask for feedback or a review.
The convenience of digital waivers makes it more likely for your customers to comply with such requests, as they’ve already experienced the ease and efficiency of the process. The timely nature of the follow-up email ensures that the adventure is still fresh in your customers’ minds, increasing the likelihood of receiving authentic and detailed reviews. By leveraging digital waivers to connect with your guests and encouraging them to share their experiences, you can collect a wealth of customer reviews that act as powerful testimonials for potential customers and further enhance your reputation online.
In addition to requesting feedback, digital waivers also facilitate the process of responding to reviews. You have the email addresses of your customers, which can help to easily engage in two-way communication, addressing any concerns or questions raised in the reviews promptly and professionally. This level of interaction showcases excellent customer service and demonstrates that you value and care about your customers’ opinions, further strengthening the relationship between you and your customers. The review capture process creates a positive feedback loop that creates trust, encourages transparency, and paves the way for continuous improvement and growth.
So be sure to take full advantage of your digital waiver and unleash its true potential to revolutionize your business, gain valuable insights into your audience, and capture customer reviews!
