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Renault (+61.2%), Volkswagen (+113%) stand out in optimistic market – Finest Promoting Automobiles Weblog


Renault holds 14.9% of the Moroccan market in July.

Moroccan new vehicle sales accelerate their growth in July at +12% year-on-year to 13,115. This includes 12,079 Passenger Cars (+14%) and 1,036 LCV (-7.6%). The YTD PC volume tilts into positive e at +0.6% to 86,306 units. In the PC brands ranking, Dacia (-6%) remains the standout leader at 22.8% share but lodges another weak performance. In contrast Renault (+61.2%) is in great shape at #2. The Top 5 brands are in the same order as June and YTD, with Hyundai (+20.2%), Peugeot (+24.1%), a surging Volkswagen (+113%) in tow. Citroen (+3.5%) overtakes a struggling Opel (-20.3%). Below, Seat (+121.9%), Mercedes (+76.3%), Skoda (+29.1%) and Suzuki (+340%) impress.

Previous month: Morocco June 2023: Dacia in the lead, Volkswagen best performer again

Full July 2023 Top 34 All brands ranking below.

Morocco July 2023 – brands (PC only):

Pos Brand Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Dacia 2,756 22.8% -6.0% 1 20,370 20.4% -13.8% 1 1
2 Renault 1,794 14.9% 61.2% 2 13,682 13.8% 14.5% 2 2
3 Hyundai 1,250 10.3% 20.2% 3 10,219 10.4% 19.2% 3 3
4 Peugeot 1,010 8.4% 24.1% 4 6,574 6.4% -1.6% 4 4
5 Volkswagen 852 7.1% 113.0% 5 5,210 5.0% 75.4% 5 8
6 Citroen 648 5.4% 3.5% 11 3,100 2.8% -17.3% 7 6
7 Opel 558 4.6% -20.3% 6 3,905 3.9% -14.9% 6 5
8 Audi 384 3.2% 8.5% 8 2,547 2.5% 1.8% 10 n/a
9 Toyota 377 3.1% -10.2% 10 2,597 2.6% -28.3% 9 7
10 Kia 376 3.1% 3.0% 7 2,961 3.0% -8.1% 8 9
11 Skoda 337 2.8% 29.1% 12 2,317 2.3% 75.4% 11 n/a
12 Seat  335 2.8% 121.9% 14 1,518 1.4% -10.3% 15 n/a
13 Fiat 293 2.4% -4.6% 9 2,255 2.3% -15.6% 12 10
14 BMW 281 2.3% 8.9% 13 1,998 2.0% 20.1% 13 n/a
15 Mercedes 208 1.7% 76.3% 15 1,536 1.5% 5.4% 14 n/a
16 Jeep 84 0.7% -22.9% 16 678 0.7% -22.0% 17 n/a
17 Nissan 82 0.7% -29.3% 22 647 0.7% -41.6% 18 n/a
18 Volvo 71 0.6% 20.3% 17 592 0.6% 10.2% 19 n/a
19 Cupra 65 0.5% new 19 352 0.3% new 21 n/a
20 Ford 60 0.5% -54.2% 18 730 0.8% -34.6% 16 n/a
21 Land Rover 54 0.4% -14.3% 21 577 0.6% 55.9% 20 n/a
22 DFSK 34 0.3% -50.0% 23 346 0.4% 87.0% 22 n/a
23 Mahindra 26 0.2% 30.0% 31 113 0.1% 2.7% 30 n/a
24 MG 23 0.2% new 20 204 0.2% new 24 n/a
25 Suzuki 22 0.2% 340.0% 25 159 0.2% 27.2% 26 n/a
26 DS 19 0.2% -58.7% 29 174 0.2% -10.3% 25 n/a
27 Mini 16 0.1% -11.1% 32 129 0.1% 3.2% 29 n/a
28 Lexus 14 0.1% 75.0% 26 102 0.1% 34.2% 32 n/a
29 Alfa Romeo 13 0.1% -35.0% 28 141 0.1% -7.8% 27 n/a
30 Jaguar 12 0.1% 33.3% 33 72 0.1% -7.7% 33 n/a
31 Porsche 11 0.1% -54.2% 24 240 0.3% 20.0% 23 n/a
32 Honda 11 0.1% -50.0% 30 106 0.1% 15.2% 31 n/a
33 Abarth 2 0.0% -60.0% 34 21 0.0% -66.1% 34 n/a
34 Mitsubishi   1 0.0% -90.9% 27 134 0.2% 86.1% 28 n/a

Source: AIVAM

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